Your Email Subject Gets You Clients

October 20, 2010 · 15 comments

The subject line of your email is one of the most important ways you can get new clients. Not copy, not websites, not joint ventures, etc. In this article I will reveal the 8 levels of how writing compelling and thought provoking subject lines will directly and dramatically impact your ability to get new clients and ultimately affect the bottom line of your business. I will also share some of my favorite and most popular email subject line writing techniques you can immediately use in your email marketing.

Look at it this way. There are so many steps in the process from an online sale or securing a new client when using email marketing. You can’t just send an email and expect to get clients. Let me break it down for you in these 8 levels so you get the idea:

  • Money in your business comes from…
  • A new client or the online sale of a product or program, which comes from…
  • A prospect clicking on an online purchase link, which comes from…
  • A prospect visiting your website and reading sales copy, which comes from…
  • A prospect reading your email marketing, which comes from…
  • Specific email campaigns or promotions you send out, which come from…
  • The actual email copy, which comes from…
  • The individual emails you send out, which come from…
  • Your Email SUBJECT

Consider the email subject the initial hook – what triggers a prospect to take action into the sales process of purchasing something online from you. Without a compelling subject line, your email does not get opened and does not get read. You might have amazing copy or text in your email – or an amazing product or offer – or a fantastic sales page with excellent copy. But, if your subject line does not compel the reader to open and read your email – you’re missing out, BIG TIME.

Here are ways you can write compelling and amazing subject lines for your emails. You want them to have some (if not all) of these characteristics:

  • Catchy
  • Attention Grabbing
  • Shock or Awe Your Reader
  • Curiosity
  • Urgency
  • Compelling
  • Intriguing
  • ‘Wow’ Factor

You really want to think of writing subject lines as important as writing sales copy. It has to trigger their emotions and have a sense of curiosity that compels them to open and read the rest of the email.

Here are some of my favorite and best techniques:

Using and [photo] when referencing a video or photo in the email. People respond when they know there is a video or photo for them to see (it’s more compelling and interesting than just text). For example:

Really cool method for new sales Vs.
Get more sales

You can mix up lowercase and uppercase to make your email seem more casual and less professional. It implies more of a conversation you’re having with your reader than a more formal or professional email.

check out this brand-new amazing resource
Vs.
Great Business Resource

Also, including (or excluding) personalization such as first name works well depending on the type of email you’re sending.

Firstname, how was your weekend?
Vs.
how was your weekend?

I love the idea of using “re:” as in the “reply” of email in the subject line – it implies more of a conversation and chat you’d have over email with your friends.

re: can’t wait to see you
Vs.
Firstname, I can’t wait to see you

Referencing “blog” also works well as the content on a blog implies more personal and current as opposed to just website content. For example, a subject line could be:

Just posted on my blog – cool tips on using video
Vs.
Article on video

Which of these would you open?

It also depends on your market and the types of people on your list and what they would respond to most. What might work in one niche may not work in another. Here’s a snapshot of some of my favorite email subject lines – really just to see as a reference and see what you can think of or apply to your own business and emails.

Be wary of spam – don’t include words such as MONEY, INCOME, etc. Those are big no-no’s when it comes to email SPAM. Put a ‘.’ or ‘-‘ in front of the word so it doesn’t get caught – such as “mo.ney” or “in-come”.

The email subject line is really all about having that conversation with the people on your list. Hear that? The PEOPLE on your list. They are real people that you want to talk to and have a conversation with. So, use your email subject lines as the conversation starter as you would chatting with a person as your friend. It will build that know-like-and-trust factor even more – and that will begin the process of getting you new clients.

Until next time… Learn It, Love It, Live It!

Your Assignment:

How can you change up your email subject lines so they are more intriguing and will compel more of your readers to open and read your emails? Try including some of the different strategies I outlined above (caps, personalization, etc.) and see what results you get. Remember, not all markets are the same so spend some time to strategically think about what would compel your readers more to open your emails. Approach writing email subject lines like you would copy and start to see the results.

Interested in finding out more about email subject lines and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

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If you want to discover how to consistently, easily and immediately add hundreds (if not thousands) of highly targeted, ideal and super-qualified prospects to your email list, each and every month, using proven online marketing strategies that are easy to implement, genuinely authentic and that work – this free video training program is for you.

I respect your privacy. I will NEVER sell, rent or share your email address.

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{ 12 comments… read them below or add one }

Meredith BellNo Gravatar October 21, 2010 at 1:47 pm

Great tips, Derek. Thanks! It really is all about the conversation, and I appreciate your sharing examples of strong subject lines. Great for stimulating my creativity!

Reply

Derek FredricksonNo Gravatar October 21, 2010 at 2:01 pm

Glad you liked it, Meredith. I love spending time coming up with really interesting and innovative subject lines – really gets your readers excited!

Reply

Fabienne FredricksonNo Gravatar October 29, 2010 at 1:59 pm

You’re brilliant, Derek! There is soooo much good info in this blog post. You rock!

Reply

Donna VailNo Gravatar November 1, 2010 at 2:12 pm

Thanks for the great guidance. Makes for a more authentic email, saying what you really mean by getting the words down on paper and truly relating to your client.

I would love to learn your advice on the best way to set up an email signature line.

Every week I apply something I have learned from you and Fabienne and see immediate results. Thanks again!

Reply

Derek FredricksonNo Gravatar November 1, 2010 at 3:53 pm

Hi Donna,

Thanks for the great feedback! I personally don’t use signature line for email simply because I find them to be a little too professional (not entirely my style) and a little too promotion-like with the links, emails, web, phone, etc. If I need someone to have that info – I simply include it in the body of the email so it personally comes from me. I believe it does make sense for people on your team and support staff.

Hope this helps!

Reply

Pat MussieuxNo Gravatar November 4, 2010 at 9:41 am

Hey Derek, I just wanted to let you know that this was, by far, my most favorite post – so creative and so very helpful! I am always looking for ways to increase my ‘open’ rates – and your examples and info helped a lot.

Thank you! Love being connected with you,

Pat Mussieux

Reply

Derek FredricksonNo Gravatar November 4, 2010 at 12:01 pm

Thanks so much, Pat! I love the creativity and playfulness when being really authentic and transparent with the people on your list and it all starts with the email subject line! I have some good ones coming up in the future so be sure to stay tuned!

Reply

LainNo Gravatar November 24, 2010 at 7:58 am

I have to weigh in- some of these are just I’M tricks that consumers see right through. I automatically unsub from anyone who tries the “re:” trick on me. I may fall for it once, thinking you’re responding to one of my emails, bit I get ticked off when I realize it’s just another ploy.

Reply

Derek FredricksonNo Gravatar November 24, 2010 at 8:33 am

Hi Lain – I think it depends on the type of market you’re in. Some of these would clearly work and others not. They are meant to be used as examples to model from – hope they help!

Reply

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