You Must Convert In All The Right Places

October 27, 2010 · 23 comments

In my last article I talked about the importance of writing compelling email subject lines that will help get you clients by having your subscribers open more of your emails. It’s really the very first step as part of an overall and ongoing conversion process with your list. After a prospect decides to take your IFO (irresistible free offer) and join your list, the conversion process is nowhere near complete. It’s actually just beginning.

Throughout the life cycle of the people on your list, there are countless opportunities for bettering your conversion. By bettering your conversion, you have a higher likelihood of converting more prospects to clients, clients to buyers and buyers into raving fans.

Let’s take a look at some categories where conversion is KEY and how you can improve your online conversion:


As previously mentioned, the email subject is the first indicator of how well your emails will convert by the showing the % of people that are opening and reading your emails. This conversion is known as the “open-rate”. The actual email body – the images, text, URL’S and overall message in your email, convert your email readers into website visitors – by clicking through to your website, sales page or landing page. This conversion is known as the email “click-through-rate”.


Throughout your website, there are numerous factors that influence your overall conversion. And by website conversion it could be how many people sign up for your free teleseminar (i.e. on a landing page) or how many people order your IFO (i.e. on a squeeze page). Both of these conversions are known as “opt-in-rate” and indicate the % of people who visit that page and opt-in to your list.

For more general websites (such as a sales page) there is first and foremost the headline. The headline has to speak to the visitor and grab their attention. It’s usually at the top of the sales page in big and bold letters. Think of it this way – the headline is to a sales page what the email subject is to email. If it’s not interesting or compelling – it won’t necessarily convert and visitors won’t continue in the process.

Next is the sub headline – not as visible as the main headline but in many ways just important.

The actual sales copy gets the most attention and is the overall driving factor that will help conversion. There are so many elements of writing compelling sales copy (I will cover them all in a future post).

Then, you have testimonials – critical for demonstrating the social proof of your product or service and will help converting the skeptics and those wondering if this really works and could it really work for them.

Lastly, there are other minor factors but those can influence overall conversion. These are mostly semantic like format (video vs. text), graphics and images, color, font type, etc.

All of these factors impact the “conversion” rate of your website – what % of visitors who visit ultimately buy.

Now come the actual elements of your product or service that will impact your conversion. The most obvious is price. Priced too high – and people will click away and look elsewhere. Priced too low – you might get a low conversion based on people not feeling the value for your product or service since the price is too low.

The options for payment have a big impact on the conversion. Do you offer an incentive for clients to pay in full? What payment plans do you offer in terms of monthly plans and for how many months?

What about a guarantee? Do you have one in place to help address the objections of those who want to buy but feel more comfortable there is a guarantee? Does it include a refund policy and if so, for how long and what conditions apply? These will also ultimately affect the overall conversion of your product or service.

At the end of the day, you want to address as many of these factors in the most authentic way possible in order to best increase your conversion in all of your online marketing efforts. By authentic I mean the following:

  • Doing things in integrity
  • Building a mutual long term goodwill with your list
  • Becoming their problem solver
  • Giving them good value
  • It’s about the ”feel good”

Focus on these and it will most likely not only help your conversion but your overall authentic internet marketing!

Until next time… Learn It, Love It, Live It!

Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit

Free Video Series:
The Secret of “Client Attraction List Building”

If you want to discover how to consistently, easily and immediately add hundreds (if not thousands) of highly targeted, ideal and super-qualified prospects to your email list, each and every month, using proven online marketing strategies that are easy to implement, genuinely authentic and that work – this free video training program is for you.

I respect your privacy. I will NEVER sell, rent or share your email address.

That's more than a policy, it's my personal guarantee!

{ 23 comments… read them below or add one }

Donna VailNo Gravatar October 28, 2010 at 8:28 am

Great article Derek!
You are an excellent example of what you teach. I have found simply by taking your article, highlighting the action steps and implementing those steps provides immediate results. Thank you for the high content-high value. Looking forward your future articles.


Derek FredricksonNo Gravatar October 28, 2010 at 2:25 pm

Wow – Donna! That’s great – so wonderful to hear and so happy for you about the immediate results you’re getting!


PedroNo Gravatar June 16, 2014 at 11:08 am

Second, lightly applied to the teeth near the gum line is the coating of hydrogen peroxide or other
bleaching agent. In-office teeth whitening are also known to be
the fastest and most effective way to get whiter teeth.
Mouth trays containing teeth gels can be worn throughout the night for optimal result.


lottery software reviewsNo Gravatar July 10, 2014 at 1:51 pm

Hello, Neat post. There’s a problem along with your site in web explorer, would check this?

IE nonetheless is the market chief and a bbig portkon of other people
willl miss your fantastic writing because of this problem.


sleep apnea remedy productsNo Gravatar July 17, 2014 at 6:39 am

Howdy very cpol web site!! Man .. Excellent .. Wonderful
.. I’ll bookmark yur website aand taake the feeds additionally?
I am happy to seek out so many useful information here within the publish, we want develop more techniques
in this regard, thank yyou for sharing. . .
. . .


My Talking Tom Hack Tool DownloadNo Gravatar July 18, 2014 at 3:20 am

Android mobile application development by following the guidelines of the Android SDK (software development kit) provided by the Google is an easy system for developers to build attractive and custom designs of applications.
Google Operating system is one of the advance cellular systems for
creating cell phones. Android and i – OS devices will come with VPN ‘clients’, AKA software
that will allow you to use the VPN.


Garage FlooringNo Gravatar August 6, 2014 at 9:33 pm

Everything is very open with a clear clarification of the challenges.
It was really informative. Your site is very useful.
Many thanks for sharing!


stamped concrete patioNo Gravatar August 17, 2014 at 4:40 am

Excellent site you have here but I was wondering if you knew of any community forums that cover
the same topics talked about in this article? I’d really love to be a part of online community
where I can get comments from other knowledgeable individuals that share the same
interest. If you have any suggestions, please
let me know. Many thanks!


dream host promo codesNo Gravatar September 27, 2014 at 7:29 am

Hi everyone, it’s my first pay a quick visit at this site, and paragraph is really fruitful for me,
keep up posting these types of content.


gNo Gravatar April 17, 2015 at 8:41 pm

Fastidious respond іn eturn of this question ѡith real arguments ɑnd telling еverything
on thee topic оf tɦat.


ottawaseoNo Gravatar April 18, 2015 at 1:05 pm

Reverse SEO can be used to subdue any negative publicity that targets your business in the
organic listings.


jiconnubi.tumblr.comNo Gravatar April 18, 2015 at 8:45 pm

whoah this weblog is great i like studying your posts.
Stay up the good work! You recognize, a lot of people are searching round for this info, you can aid them greatly.


FashionNo Gravatar April 21, 2015 at 12:19 am

You ought to be a part of a contest for one of the highest quality sites
on the internet. I’m going to highly recommend this site!


hotel in dhakaNo Gravatar May 11, 2015 at 2:34 am

‘ The Bank should provide proper information to
customer regarding the credit card;. Offroad Bangladesh endeavors to put up a spot
light on the opportunity of tourism sector and create a platform which will enable people to explore this ‘Paradise of Nations’.
He has also won several national an international awards.


tormfall Rise of Balur HackNo Gravatar May 11, 2015 at 5:18 pm

I think that everything published was actually very reasonable.
However, consider this, what if you added a little information? I am not saying your content is not
solid, but what if you added a post title
that makes people want more? I mean You Must Convert In All The Right Places |
Derek Fredrickson is kinda vanilla. You ought to look at Yahoo’s home page
and watch how they write post headlines to get people to click.

You might add a related video or a picture or two to grab readers interested
about what you’ve written. Just my opinion, it might make your
posts a little bit more interesting.


vivalikesNo Gravatar May 19, 2015 at 12:53 pm

One of the qualities of uploading on Instagram is that you
have the opportunity to geo-tag where you went to the time of taking the image.


stainedglassbydelmar.ComNo Gravatar May 20, 2015 at 7:03 pm

As the technology has evolved more LED bulbs have been developed to fit different sizes and
styles of fixtures. Functionality to generate and
manipulate model-based project data specifically object-models of the construction project.

This will give you rich and vivid videos that you can take.
Those people who want to use their laptop as a desktop replacement
require top of the line hardware options along with the extra goodies (such as fully-fledged connectivity options and
speaker output along with great ease of use).


LouisNo Gravatar May 21, 2015 at 4:45 pm

Also feel how heavy the drawer is and how easy or hard it is to pull out.
is looking to wow the world again by releasing the Motorola DEFY+,
an improved version of the DEFY with a better life-proof
design so you don’t have to worry about what life would be hurling your way.
You’ll want the hardware in the same location on every cabinet door.
Let me recommend to you a&o services group- it is a
professional team of experts ready to help and provide all IT support for your
on-line business.


natural remediesNo Gravatar June 7, 2015 at 1:59 pm

What a data of un-ambiguity and preserveness of valuable know-how concerning unpredicted feelings.


watch ted 2 onlineNo Gravatar June 11, 2015 at 2:14 am

At our , it is never impossible to seek enjoyable
and enjoyment.


instaskyNo Gravatar June 18, 2015 at 12:49 am

As there’s no holding out to acquire back once
more to workplace or residence you could take complete helpful asset of instagram for brand-building.


小叶紫檀108颗No Gravatar July 13, 2015 at 9:47 pm
homecareNo Gravatar July 30, 2015 at 2:44 pm

Duties may include keeping abreast of new laws
and regulations, handling the financial processes of the clinic, supervising assistants, and reporting to the U.
The healthcare industry provides care and wellness options for
people, but healthcare managers do not mistake this field as warm and fuzzy’it is big commerce with much money to be made or lost.
Most nurses uniforms are designed with comfort in mind.


Leave a Comment

Previous post:

Next post: