The Lights Are On, But Nobody’s Home

When it comes to Internet marketing, we tend to get overwhelmed and distracted with all the “bright shiny objects” to help market our business. And what happens is most people jump into all of them – but never actually COMMIT to the work and follow-through that is needed. When it comes to your website, blog, email, video, social media, etc. often times people will do THEM ALL, but unfortunately NOT DO THEM ALL WELL.

Here’s an example. I love to check out someone’s online presence when they express interest in coaching with me. It’s one of the first things I do. I will check out their website, social media, videos, etc. It gives me a great sense about them and their business (and their online marketing challenges) when I spend JUST 2-3 minutes reviewing their website and online presence. I recently went to a website (they indicated their website was still in the “beginning” stages) and saw it was “Under Construction.” It remained like that for months… I mean, come on!

Don’t flaunt it if you don’t have it!

If you “say” you’re active on a social media site but have nothing there, what does that say about your online presence and even more importantly, your business? How do you expect to get clients if you’re saying one thing about your marketing, yet not actually doing it? You’ve got to walk your talk, not just talk your walk. You hand out business cards with a website you’re ashamed of that doesn’t get you any traffic or leads? You’ve got to be serious about your marketing to be serious about making money with your online business. If not, you’re basically saying “lights are on, but nobody’s home!”

Here are other examples that you want to think about:

Website: Just get it done, really. There is no excuse you have to delay buying a $9.95 URL via GoDaddy.com and have a fully-functioning website setup on WordPress within minutes. Hire a web designer on elance.com or odesk.com and get a decent web banner/logo and just some simple welcome pages for your site. The words “Under Construction” on your website are worse than having no website at all.

Social Media: I see so many people that are jumping on the Facebook and Twitter bandwagon when they haven’t even stopped to think for a second if it actually ‘makes sense’ for their niche. They create a profile, setup an automated feed of tweets and then walk away thinking, “Great, I’ve now used social media to help build my online business.” I’ve visited countless websites to see the prominently displayed and ever-popular “Follow me on Twitter” or “Visit me on Facebook” links. So, I visit and see there is practically nothing there – it leaves a bad taste in my mouth. It’s like false advertising. Worse is when you visit a Twitter profile and they have no picture, no bio, no tweets – nothing but just the account. It’s like – who is this person?

YouTube: I’ve visited people’s channel on YouTube only to discover they only have ONE video posted to their account. Not good. The video had nothing to do with their business – but a family vacation trip two years ago where the kids were water-skiing. Yet, the website I was looking at had a button and a link saying, “Check me out on YouTube for my videos!” Why bother

Blog: Don’t say you have a “blog” when you don’t have anything to share like high-content articles or content-rich posts. Blogs are designed to share fresh, current and relevant information. It’s hard to say you have a “blog” when you haven’t posted anything in months.

Email: This is the worst of all. If you’ve added someone to your list and you don’t have a consistent strategy in place to email them and deliver content to them on a regular basis, then why did you build an email list to begin with? It’s like inviting someone over for dinner and the guest commits with an emphatic “Yes!” – But you never stay in touch with them and actually invite them over. You need to stay in touch with your list!

The moral of my rant here is to stick to what works for you and JUST DO IT. Don’t get distracted or influenced by what everyone else does; focus on what works for your niche. When you do commit to something for online marketing, then COMMIT. It’s all about ACTION, not PERFECTION. If you do it half-assed, honestly, and this is my personal opinion, it’s almost worse than not doing it at all.

So, it’s totally cool to hang out in different places online to market your business and help other people, but make sure you’re actually there.

I look forward to “seeing” you there…

Until Next Time… Learn It, Love It, Live It!

7 thoughts on “The Lights Are On, But Nobody’s Home”

  1. Hi Derek!
    Thanks for the article. I’m happy to report that I believe I’m on the ball with most of what you recommended above with the exception of my FB page (not profile) and my youtube channel. I have content to share, but quite frankly, I’m just not quite sure how to set those up the best way to attract and reach more people. Tried to to it myself, but took too much time and frustration, and I’ve had some bad experiences paying other people who didn’t know what they were doing either, so I’m a bit gun shy about hiring out. Can you help?
    Thanks,
    Lily

    1. Hi Lily. Sure – fanpage: post some relevant and informative updates and tips here throughout the day. I like to use the post “link” feature and post blog sites, videos on YouTube, etc. Getting the videos on YouTube is critical – once that is done you can share them and post them to your hearts content!

  2. I love your tell-it-like-it-is attitude in this blog. It also made me realize that I may have too much on my plate with marketing and to do just a few things at a time, master them, and then add something else to my marketing pie.

  3. Hi Derek,

    Thank you for the kick, I appreciate it! I really need to put a bullet in one of my blogs as well as kill the fan page that goes with it. I have more successful ventures, but I’m quite sure people can still find the ones I have abandoned over the past year or so and I’d be better off if they “just went away.”

    Stan

  4. I totally agree with your point. It’s good to be in integrity and keep the promises you make to your clients (your marketing) and to yourself (actually make $$). But, you know it’s hard.

    For myself and my clients, I find that online presences feels very ‘public’ and so there’s a tendency to wait to on that new squeeze page, youtube video or email campaign until it’s right. Meaning you won’t get embarrassed.

    And if you have a case of analysis paralysis, well, then you can spend an inordinate amount of time just searching for a solution that feels right, never implementing at all. (How many programs on list-building are out there? Gazillions)

    What works to move me forward and walk the talk? Compassion for myself and others. I won’t always get it right AND I still have a lot to offer, to teach, even from that.

    When I see someone’s disorganized online presence I recognize it doesn’t make them lazy, stupid or untalented AND that like me, they are probably learning lessons and striving to be better.

    That mental shift makes it so much easier for me to experiment and fail fast without the judgements or negative thoughts that come when we stretch outside our comfort zone.

    Be Heard & Prosper! Dina

  5. Appreciating the dedication you puut into your blog and detailed information you provide.
    It’s nicde to come across a blog every once in a whioe that isn’t the ssame old rehashed information. Wonderfjl read!

    I’ve saved your site and I’m including your RSS feeds to my Google account.

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