Email List Building – Irresistible Free Offer

In this video, you will discover the following:

  • The most important element of your website homepage to build your email list
  • How to create an offer that has your prospects “Yes, that’s exactly what I need, how can I get it?!”
  • The “secret sauce” to to crazy optin conversion – “content, relationship, value.”
  • What NOT to provide your prospects that drives them away
  • How to create an ethical bribe to get more leads
  • How to get visitors to stay on your website for more than 2.9 seconds
  • Dozens of examples of free offers that convert more leads
  • The most compelling free offer that converts more than anything else
  • How to get your leads to actually consume your content without giving it away for free
  • The #1 secret to increase conversion by 15% that literally takes seconds to implement
  • 14 places to position your IFO so you increase your email list 24/7
  • A secret to increase conversion by another 20% (and you can do it on your phone)
  • My exact video script for your homepage optin video

This video is a sneak-peek into thirteen cutting-edge email list building strategies I will share as part of my 3-day live event happening this August – the Internet Marketing Intensive.

Registration is close to 70% full – register here ->http://internetmarketingintensiveevent.com/.

Email List Building – Website & Blog

In this video, you will discover the following:

  • The new ClientAttraction.com website and the most critical elements in your web design
  • The best blog based web platform for generating a ton of content your visitors will love
  • The 4 most important elements of your website design and how you can do it too
  • The secret of what Google loves and how can jump on the “Google love” bandwagon
  • How many people convert on your website right now? Here’s how to dramatically increase your conversion
  • Did you know your website visitor spends less than 3 seconds on your site before deciding to “stay” or “click away?”
  • The distinction between lead generation (driving people to your website) and lead capture (getting them on your list)
  • How to get a “big asked list” to get a “big ass list”
  • The framework for generating 10,000 optins to 80,000 optins
  • The formula for massive lead conversion to attract more optins from your website visitors

This video is a sneak-peek into thirteen cutting-edge email list building strategies I will share as part of my 3-day live event happening this August – the Internet Marketing Intensive.

Registration is close to 65% full – register here ->http://internetmarketingintensiveevent.com/.

Marketing Is Not Marketing

I see it too often and it breaks my heart. Aspiring and passionate entrepreneurs and business owners who try to “get” marketing. Unfortunately, they have it all wrong. Well, most of them (99% in my opinion) out there think marketing is just marketing.

Marketing is not marketing.

Marketing is not branding.

Neither is advertising.

Marketing is about response.

I’ll say it again… Marketing is all about response.

Without expecting (and feeling confident you’ll get) a response from your marketing efforts… you’re wasting your time and effort.

Don’t get me wrong – there is a place for branding and in some cases advertising (if the goal of advertising like PPC ads is to get a response) – but it comes nowhere near the importance of direct response marketing. Direct response marketing is the only type of marketing that will actually yield sales and results in your business.

In other words… Direct response marketing is what drives the success (or failure) of your business.

Let me explain why this is so important.

Your marketing efforts MUST (I repeat, MUST) focus on getting a response – an action from the prospect – because it’s the pre-cursor to getting a sale or getting an optin or anything else that drives the results of your business upward.

That’s when everything else (sales, customer service, etc.) is easy because your marketing has done most of the hard work – finding, educating, and nurturing your people so they take the desired action you want them to take.

It’s about action… And every marketing effort you deliver (an email, video, sales letter, direct mail piece, social media update, etc.) should be 100% focused on having the prospect take action. And I don’t mean an action like they get this warm fuzzy feeling of “oh, that was pretty cool” and do nothing about it. I’m talking action here in the form of an optin to your list; they call you; they click the Add to Cart button and buy from you; they share your message or product with friends, etc.

Too many get it wrong. They focus on their product or their service and pay so little attention to the marketing effort needed to get that product or service to the people who need it most. Don’t get me wrong – you have to have a kick-ass product or service. It’s a given in my book because if that’s not the case and your stuff can’t 100% genuinely help someone and add a ton of value – you shouldn’t be out there in the first place.

Target a specific niche or market when your marketing message can get a response. To the point where you feel confident enough where you can almost feel like you’re guaranteed to get a response.

Think of it like this: Don’t fish in the entire ocean using generic bait. Fish for mackerel in the area of the ocean where mackerel hang out and use mackerel bait they want. You should think about your marketing in the same way. Identify and define the peeps in your niche, find where they are and where they hang out, and then develop the marketing that will get you the response from them that you want.

One last word of advice: Never delegate marketing. It’s like the rule of never delegate the checkbook in your business. You can delegate certain aspects of your marketing (like the technology, implementation, etc.) but never, ever delegate your marketing efforts. It’s the lifeline of your business.

Until next time… Learn It, Love It, Live It!

12 Best Online Marketing Strategies For 2012

At this time of each year we think about what we accomplished over the last year – and what we want to improve on for the upcoming new year.

From a marketing perspective, it’s easy to get overwhelmed with all new ideas and bright shiny objects out there to pull our attention away from the marketing strategies that matter most – those that will actually improve your business and expand your marketing reach.

So, in honor of the new year – I present to you the 12 best online marketing strategies to focus on for 2012. There could be more – but these are in my opinion the best strategies to bring you quicker to your business goals using online marketing strategies that work.

Don’t choose them all! Focus on the 2 or 3 that you feel could impact your marketing effort the most – and carve out the time and plan for implementing them next year!

  1. Improve your irresistible free offer. Perhaps it’s time to replace that outdated “free report” or “eBook” with an even higher value freebie to offer site visitors. As I referred to in my post about the best freebie out there (read it here) – my favorite is still the Audio CD – which has huge intrinsic value because it’s a physical “thing” and you can capture mailing addresses in addition to just email address.
  2. Launch a new product or program. There is always something you can “launch” whether it’s a new product or program. You can also “re-launch” something you did this year that performed really well. My post shares some great methods for launching a new product or program (read it here.) Think about what you can do differently this time around to make it even more engaging and worthwhile for your audience. Add more bonuses and juicier incentives to help increase sales.
  3. Do a new webinar or teleseminar. Each new year is a great time to host a new topic using either a webinar or teleseminar. It can also be a perfect time to switch up the format and see what works best. Been doing a bunch of teleseminars lately? Try a webinar? Doing just webinars? Try a teleseminar. And, choose a topic that is new to your audience and see what kind of response you receive.
  4. Connect with a new joint venture partner. Have this year be the year you establish a great partnership with a new strategic alliance or joint venture partner. I explained how to do this in my post about joint venture as a great list building strategy (read it here.) Someone that you feel can really pull you and help you in a big way – while you can do the same for them. I always like to think outside the box about who to connect with – and expect something great as a result.
  5. Create an affiliate program. Perhaps this is the year you launch an affiliate program. Affiliates are a great way to spread your message and build your list – while also supporting your sales of products or programs. Pretty much most shopping cart programs (1ShoppingCart, Infusion, etc.) support affiliate programs and are easy to establish.
  6. Update your website / blog. Website looking a bit outdated? Perhaps it’s time to hire a graphic designer for that new logo you’ve been craving or hire a website developer to update your entire site. I shared how important design is when it comes to marketing online in an earlier post (read it here) so don’t skimp on the important details when updating your website. First impressions matter most when designing your website.
  7. Be more active on social media. Are you one of the folks who has a Twitter account but hardly ever uses it? Perhaps you’re wondering exactly what to post on that new Facebook fanpage you created? Have this year be the year you be more “social” on social media. Remember, you can’t be active on these social media sites unless you show up and do the work. My post about being active on social media can help you (read it here.)
  8. Start a pay-per-click advertising campaign. I’m a huge fan of pay-per-click advertising. One of my earlier posts about PPC explains that it’s one of the best and most effective ways to quickly and authentically build your list with highly qualified leads. Whether it’s Google AdWords or Facebook ads – they convert brand new prospects onto your list and you can target very specific groups of people searching what you have to offer. Yes, you gotta pay for the traffic – but – it’s definitely worth it on the long run (I show you how here.)
  9. Add video to your marketing. It’s 2012 and you’re still not using video in your online marketing? It’s time to jump onboard with the most powerful and effective way to connect and build trust online with visitors to your site. With the advances of technology and video equipment costs plummeting – you really have no excuse to do more video and start reaping the benefits immediately. Stuck with where to start and how to do it? My blog post about using YouTube can help you get started (read it here.)
  10. Generate more content. Only posting to your blog once every other week or once a month? This is the year you need to generate a ton more content – way more than you’re even doing now (unless you blog every single day.) Putting out high-content and high-value articles and blog posts is how you get new traffic as well as nurture the existing audience you have on your list. As I referred to in my post about how to get to page one of Google – content is king (read it here.)
  11. Be smart about SEO. Still don’t have a clue about search engine optimization or how it relates to your blog or website? SEO is critical for having massive success online – and can’t be ignored or overlooked anymore. Develop a comprehensive SEO strategy about how to improve your search engine rankings for your best keywords and let’s get to work. Need help on where to start? My blog post about the ABC’s of SEO will help (read it here.)
  12. Email your list more often. Only sending the email newsletter out when you have the time for it? This is the year we get you on a consistent and frequent schedule of emailing your list all this great content you’re now generating. If you’re doing monthly now – consider bi-weekly. Sending the newsletter every other week? Let’s make it happen by sending it weekly. As my earlier post about emailing your list more frequently explains – the more you email your list – the higher your open rates and consumption of your content – which is all good (read it here.)

There you have it! The official 12 best marketing strategies to grow your business with online marketing for 2012.

Please comment below which of these strategies (or others if you have them) you’ll put into place for the near year and let’s make 2012 the best year yet!

Happy New Year!

Until next time… Learn It, Love It, Live It!

The Most Important Page On Your Website

There is no denying that having a solid website is critical for success in building your online business. Not only does it represent you and your message for so many to see – it allows you to attract new visitors and gives you a tremendous opportunity to convert those visitors into leads.

Having a “client attractive” website that pulls people in with your compelling message is critical in building your list with highly motivated and qualified leads.

But, do you know WHICH page on your website is the most important for converting the most highly qualified leads onto your list?

Homepage? Nope.

Contact page? Nope.

Squeeze page or Landing page? Maybe – but not the most qualified.

In my opinion, the most important page on your website for attracting and converting highly qualified and motivated people onto your list is the About page.

Yep – the “About” page. The page where you “tell your story” and allow visitors to find out who you really are and why you do what you do.

Why? It’s the ONE page on your website where you have the best opportunity to truly engage with your visitor with your story, your why and your message. When you do so effectively and in an authentic and compelling manner – you have the best ability to convert them onto your list – when they are the MOST interested, engaged and motivated by reading about you.

How? Easy… And, this is where most people miss it. I’ve seen countless of “About” pages on a website with no optin box. None. Big mistake. Yes, there is the basic optin box on the upper part of the page – but as the visitor is scrolling down and reading more about you – they’re super interested and engaged.

So, why not include an optin field throughout the page as the visitor is reading? Perhaps as you’re telling your story about how you got started or why you do what you do – including a very transparent optin box for the visitor to optin at that moment to find out more will massively increase your conversion to your list.

And, because these people are actively reading your story and everything about you on the About page – you know they are interested and engaged more so than anywhere else on your site. It’s the most transparent and conversational way you can connect with a visitor on your site.

They are learning about you – and wanting to find out more. Including an optin field sprinkled throughout your About page will increase the likelihood of them joining your list.

It’s not a hard call to action like you may have on a squeeze page or landing page referring to your IFO. It could be more subtle and simply refer to whatever the topic is you’ve written as part of that section from your About page.

For example, mine might look like this:

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I’m also the ONLY expert in a very crowded field of “Internet Marketing Coaches” that teaches purely “authentic” online marketing strategies. I don’t bother with all the fluff out there online that focuses on making a quick buck and places no value on the relationship with a prospect or client.

Best of all – I am very practical and easy to work with. I’m known for over-delivering with my clients and giving them EVERYTHING that I have and much more. I show you step-by-step how to do something so it’s easy to put into place and doesn’t require a technical background or “techy” skill set to implement what we cover and quickly put it into action so you can see immediate results.

Want a taste of how I can help you quickly and easily build your email list in an authentic way? Enter your email address below for my free report: Build Your Authentic List:

Enter email address here:

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Doing this small change will not only increase your conversion and build your list, but build your list with truly engaged and interested subscribers – which will pay off in a very BIG way over time…

Until next time… Learn It, Love It, Live It!

How Often Should I Email My List?

I get asked all the time – how often should I email my list? I often answer “as many times as you can get away with.” Listen – the more they digest and consume your stuff and you educate them with your content – the better.

But, I usually 100% of the time answer with “it depends.” I know – it’s not the answer you want to hear. However, it really depends on a number of factors. Here’s what you need to consider before you decide how often you should email your list.

You have to know what your subscriber appetite is for your content. Are they hungry enough where if you gave them more high value / high content stuff (articles, videos, blog posts, etc.) each day – would they want it? Can you actually generate (and sustain generating) that much content? If the answer is yes – than I see keep sending until they say stop.

How will you know when they say stop? When the open rates start to go down and the opt-out starts to go up. That’s the easiest and quickest way to track your efforts.

Here are other factors to consider when deciding on email frequency to your list:

1. Determine what is your existing schedule for emailing your list? Is it random – meaning you email them whenever you feel like it? Or, do you have a pre-existing schedule like once a month or once a week? Once you set a schedule – it’s important to stick to it. They are conditioned to expect that schedule from you and you don’t want to decrease from it. Focus on trying to increase the frequency. Don’t go from more to less – always try to go from less to more. The end goal is to email your list more often but have it not significantly impact unsubscribes or open rates.

2. What is your market and subscriber conditioned to expect? What is their expected appetite when they subscribe? Are they the type who often spend their entire day in email (can email them more) or rarely check more than a few times a week (email them less.) Knowing that is a good indicator about how many times you can email them without doing too much and not giving them enough.

3. Content matters most. The more frequently you can send really good content (and it has to rock) – the better. There are some lists I subscribe to (like the Internet Marketing updates from HubSpot) that send maybe 1-2 emails every day. I don’t mind and pretty much open each email since the content is that good. If your stuff rocks – you should have no hesitation to send more of it.

4. Where are you in your email plans? Meaning – are you just sending out content or are you in a launch or campaign mode? During a launch or campaign often times subscribers are receiving more emails (and generally OK with it). As long as the increase in the volume of emails is complimented with good content and not banging them over the head every day for weeks on end.

5. Track it. In any change with regard to your emailing your list – always check your metrics to ensure it’s having the right impact and effect (and expected result) for your efforts.

I recommend at least once a week. I know for some people that sounds like a lot. And it is for someone just starting out. If that intimidates you – than perhaps try once every other week. But, think of this: Anything less than every other week is almost counterproductive. Waiting 14 days between sending a valuable piece of content to your list doesn’t do enough in terms of building a long lasting relationship with positive goodwill and nurturing the subscribers on your list.

The balance is finding the right schedule where your subscribers never think “I want more and I’m not getting enough” or “this is too much.”

Remember: “consistency breeds trust.” You have to commit and stick to the schedule that works best for you and your subscribers. Your peeps depend on it (more than you’ll ever know.)

Until next time… Learn It, Love It, Live It!

How To Get On Page One of Google

I get asked all the time – how do I get my site to the top ranking on Google? If there was an easy and quick solution – we’d all be doing it – and we’d all be at the top page of Google.

But, it doesn’t work that way. It takes knowing what works – and the commitment (plus time and effort) to get the results.

We all want top rankings from Google. Why? As people online are increasingly using the Internet (and most of the time Google) to search for information or resources – top ranked websites in the Google search results are getting the most clicks. How much more traffic and visibility do the top ranking websites get in the results?

A ton… The top ranking gets more than 50% of the clicks from a search. #2 gets close to 14%. After that you’re in the single digits (and not even to mention if you’re not on page one of Google.) More clicks = more traffic = more leads.

So, it’s important to know how Google determines page rank. Page rank represents how important a site is on the Internet. Google figures that when one site links to another site, it is like a vote for the other site. The more votes – the more important the site must be.

But, the importance of the site that is casting the vote also determines how important the vote itself is. Google calculates a site’s importance from the votes cast for it. So, the importance of each vote is also taken into account when determining page rank.

It’s basically Google’s way of deciding a site’s importance. The more important the site, the higher it will appear in the page rankings.

I will break down the 3 most important concepts to increase your page ranking and get on page one of Google.

1. Content. Content is king – more important than anything else. No matter how slick or compelling your website looks – or how many other sites link to it – the content has to got to rock. It must be relevant and keyword rich for the search terms that people are looking for on Google. If you can create killer content and match that to exactly what people are searching for – you’ve reached Google page rank nirvana.

2. Consistency. Now that you’re churning out fresh and relevant content – you must do it consistently. Once a week just doesn’t work anymore. Writing an article for your newsletter once a week is not going to bring you a ton of traffic. Why? Because that content once a week won’t get you on page one of Google (top page rank.) What does? Blogging. You need to be blogging 2-3 times a week (if not more) to consistently put out new content that gets noticed and gets traffic. That will get you on page one of Google. And the blog posts don’t need to be long, drawn out articles (see content point above to ensure you’re putting out the best content.)

3. Compelling. If it’s not interesting to read or worth the time and effort for someone to consume it – don’t bother. Your content (blog posts and articles) literally has to rock the reader’s world. Keep it interesting and the reader will want to share it with others and comment on the relevance. This helps build visibility and back links (which helps your Google page rank.)

Want proof? At ClientAttraction.com we have generated twice weekly blog posts and video content around compelling marketing and mindset information – for very relevant and highly searched keywords (i.e. “how to implement more”, “avoid price resistance”, “how to delegate”) and we’re all #1 top ranking.

If you search for “how to implement more” on google.com – see what shows as top rank on page one. Of 279 million web pages – we’re #1. We didn’t even exist for that search phrase 4 weeks ago before we generated that content.

How did we do it? See #1, #2 and #3 above.

There you have it. An SEO lesson on Google page rank and 3 important strategies to ensure your site is up at the top. I look forward to seeing you there with me. 😎

Until next time… Learn It, Love It, Live It!

Pay Attention To Every Detail When You Market Online

In online marketing, every detail matters. I mean EVERY detail. It matters in order to get a response. If you don’t want a response with your online marketing – it’s like not wanting to build your list; or not wanting to build a relationship with your list; or not wanting to convert prospects into paying clients; or not wanting to earn money. Get the point? Bottom line – design and detail is needed to ensure your online marketing generates a response. It’s critical if you want to authentically and effectively market your business online and make money with your website.

And I’m not just talking about websites – but we’ll focus on that area for now. We could talk about online design for social media (Facebook, Twitter, YouTube, etc.) but, 90% of the time your website is the primary “landing spot” where traffic comes to see the following:

  • Who you are
  • What you to do or have to offer
  • Why you do it for them
  • ·How you would do that for them

Your online design needs to capitalize on all aspects of generating a response from your visitor to either compel them to opt-in or buy a program or product you’re offering. Here are the key areas to consider:

Page layout. It has to make sense. Think about “common sense” for a minute about what is the most important thing you want website visitors to see – and do – and cater to that. For example, at www.ClientAttraction.com we have NO wasted space – really anywhere. Every little area of the screen (particularly above the fold where 90% of people view at first glance) is strategically filled with some item or call-to-action that compels the visitor to get a response and take some action.

Colors are huge. What colors and branding fits with you and your image? If you have logos or color specific references elsewhere (business cards, letterhead, etc.) – than leverage your colors and incorporate it throughout your site. Don’t just choose other random colors just because you saw it elsewhere – it has to fit with you.

Images and buttons. What looks good on a website? What do you respond to in terms of images and graphic design? For example, there is a reason why a clearly labeled button that says “Add to Cart” is more engaging and compelling to a potential buyer than simple plain text “Buy my product here.”

Here’s a trick – don’t reinvent the wheel. See what else is out there and what’s working and just “model” that. If you see some design elements online and you’re responding to it – chances are it’s a good design strategy and they’ve thought about the detail – so see how you can incorporate that into your website design.

Now, here’s the good thing. You don’t have to have a good eye for design or detail – particularly in the area of websites – but be sure to find someone who is. You can easily focus on the big picture of what you want accomplished with your website and have someone with the skills and expertise to make it happen. But, you have to give them direction! You can’t expect someone to build exactly what it is you want – if you’ve not clearly defined for them exactly what you want!

Until next time… Learn It, Love It, Live It!

Your Assignment:
What can you improve in terms of the design and detail for your website? What is something that needs a bit of work to either uplevel what is there or streamline the design to get more of a response. Do a thorough review or have some of your team members and / or clients review and give you constructive feedback on what is still needed. Focus on the three areas I mention above (website layout, colors, images/buttons) first and see what can be improved to get a better response. Interested in finding out more about online design and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include: Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Setup a Rock-Solid Sequence to Build Your List

Often times we overlook the basics when it comes to list building. We (and me included) get distracted by all the bright-shiny-objects out there that we overlook the tried-and-true methods of consistently and systematically building your list. Simple things like “setting up the steps” we take for granted – when those are the factors that often matter most in order to massively build your list with little effort.

In this article I share critical strategies about how a rock-solid sequence is required to consistently and systematically build your list. Why? You need a well-designed sequence to ensure everything works like a well-oiled machine. Without it, you’ll never have a superstar strategy in place that allows you to go out there and build your list in droves.

The first step in a sequence is selecting the system. By system I mean email marketing system. You need to have something. Sending emails via Gmail or Outlook to your list just doesn’t cut it. I’m talking about using anything like Aweber, ConstantContact, 1ShoppingCart, Infusion, etc. You need to pay the money and invest the time to set it up and get the email templates in place. Remember, you just need to set it up once and then its there working for you. Setup your system properly (get some technical help if you need to) with the right templates and auto-responders so they are pre-canned emails that work for you, automatically. You’re not going to be in there and randomly or manually sending emails to your list when you remember to follow up with them. Your job is to find the traffic – your system has the job to convert them on your list. It has to be a “system.”

The second step in a sequence is selecting the stuff. By stuff I mean what are you actually sending them when they opt-in and beyond? If they’ve chosen your IFO and you’ve delivered that – what else are you sending them? Is it just email copy (words) or something more? Can you send them audio or video or perhaps another great piece of content that you know will help them? How are you doing it? Plain text or HTML email? Strategically think and then map out what your readers are looking for most and then deliver it to them. But – not all at once. That’s what our last step in the sequence is for.

The last step in a sequence is the actual steps in the campaign. This is one most people overlook and it’s usually the most important. The steps are a must-have when it comes to list building. You need to map out first on paper what you want to happen when someone opts-in to your list. You need to determine what emails to send and when. Think about it from the perspective of the opt-in. What number of emails makes the most sense and when? Actually map them out and write them out before you build it into the system. For example, I have a six-email auto-responder campaign when someone joins my list. It’s spread out over a 15-day period. Yes, that’s 6 emails in a little over two weeks. Why? I want them to take an action in each email and I use high-content and high-value information to trigger that action. My emails are designed to generate a response each and every time. That way my subscribers are engaged and motivated to take action.

So, it pays to develop a sequence. Set it up once and then focus on the BIG stuff – getting traffic to your site and converting your prospects to leads and leads into clients.

Until next time… Learn It, Love It, Live It!

Your Assignment:
What sequence do you have in place when new people join your list? Have you strategically mapped out and is it effectively working for you?. Think about the response you’re looking to generate with each and every email you send as part of an auto-responder campaign and see what emails and when you send them could be improved. Interested in finding out more about email sequences and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include: Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

The Importance Of Where You Host Videos

Video rocks. There is no denying it. And furthermore, there is no disputing that video helps conversion across the board. From landing pages to squeeze pages to sales pages – chances are if you use video – you’ll attract more leads and convert more sales. Period.

But, have you ever given any thought to where you ‘host’ your videos? I mean does it matter if you use YouTube or Viddler? Or what about private hosting like ezs3.com or flowplayer.org? Does it even matter?

Yes, it does. Here’s why:

Videos are all about getting a response. Now, the response you want your viewers to take depends on the action you want them to take. And, where you host your videos will help dictate what action is intended for them to take. Meaning – different hosting options for videos will support and dictate what type of response your viewer can (or cannot) take.

For example, if you’re hosting a video on a squeeze page or a sales page – what is the desired response from the viewer? Opt-in (in case of a squeeze page) or buy (in case of a sales page.) Correct? So, in that scenario, it makes complete sense to host your videos on a professional service where there is no other option for the viewer to take. You don’t want them to click on the video and get pop up ads or invitations to watch other videos or anything like that. The model is this: watch and opt-in or watch and buy. Nothing else. I prefer to NOT have a player bar (that shows the timer at the bottom of the video) to restrict the ability for the user to fast-forward the video. The professional video hosting services can be enhanced to add your logo or branding to your videos as well as offer clickable-links directly in the videos to your shopping cart or buying process.

However, if you’re posting a video in a blog post or article – where the desired response from the viewer is to comment on your blog or share it with others through social media channels like Facebook and Twitter – I would definitely recommend using a social video hosting service like YouTube or Viddler. I actually welcome the idea that the viewer is inspired by the video so they click on it and see my video channel with ALL my other videos where they can watch them, comment about them, share them, etc. That’s the intent. Branding your ‘social’ videos on a social site like YouTube makes sense.

So… it DOES matter how and where you host the video. Think about it the next time you’re producing videos and automatically choose the same service over-and-over again for hosting. You need to mix it up to get the desired result from your viewers.

Until Next Time… Learn It, Love It, Live It!