Email List Building – Pay-Per-Click Advertising

In this video, you will discover:

  • Why pay-per-click advertising is the most overlooked yet powerful email list building strategy available today
  • The dollar amount that you are willing to pay for a new client and how to turn that into a profit
  • The simple formula that proves why paid advertising to build your email list virtually guarantees a return on your investment
  • The opportunity to leverage Google Adwords and Facebook Advertising to showcase your website to build your email list
  • The distinction between organic and paid search results on Google and how to get seen
  • The fastest path to get found online and how to generate more clicks to your website to build your list
  • Why Facebook admits that you have to pay for your fans to see your posts (and how to do it)
  • 3 examples of Facebook advertising campaigns to build your fan page or your email list
  • How to tap into the advanced targeting options available on Facebook to show your ad to the exact client you want to attract
  • 6 examples of Facebook advertising you can start implementing today


What Is The Temperature Of Your Traffic?

In order to effectively and consistently build your list, you need to understand where your leads are coming from. With all the different traffic sources out there as well strategies to authentically bring leads back to your site to join your list, the idea of treating the source of leads differently based on their source can often be overlooked.

The truth of the matter is there are basically two different types of traffic out there. Cold traffic and warm traffic. How you treat these leads when they come to your site or even more importantly once they are on your list is critically important in terms of selling products or programs as well as the relationship you build with them over time.

First some facts:

Cold traffic is sourced from paid sources (i.e. Google AdWords): People searching for answers online and clicking ads and coming to your site. Although these prospects searching for your information usually know very little about you or your services – they are highly motivated to find information that is the answer to their question or solution to their problem. The reason they are ‘cold’ is simply because they have not been ‘warmed up’ to you yet – and there is really no basis for a relationship. They don’t know ‘who’ you are or ‘what’ you have to offer compared to anything else out there.

Warm traffic is sourced from organic sources (articles, social media, etc.) People are casually looking for you or searching for your information and then clicking your call to action (IFO) and coming to your site. They probably have heard of you (perhaps from a referral) or have been following you online (via Twitter or Facebook) – so they are already ‘warmed up’ to the idea of ‘who’ you are and ‘what’ you have to offer.

Now, how you treat them CAN be different. I say ‘can be’ because for most people the effort involved in differentiating leads from these two sources may be a lot if you don’t have a huge amount of traffic coming from either source. But, if you’re driving a large amount of traffic say from cold traffic via Google AdWords, this strategy could pay off.

If you have a squeeze page available, you can direct your cold traffic leads directly to your squeeze page. Why? Cold traffic is actively searching for answers and solutions that your information can solve for them. As a result, they are extremely motivated to get that information. Motivated to the point they are more likely to opt-in to get it (via your IFO) if you present it to them via a squeeze page. Why a squeeze page? Well, your probability for conversion will dramatically increase if you use a squeeze page to a prospect that is very motivated to get the information you have to offer. For example, we send all of our cold traffic for Client Attraction (via Google AdWords) directly to a separate squeeze page (www.clientattraction.com/cd). That page is only visible to traffic from cold traffic sources. So, our objective is aggressively encourage these prospects to opt-in (and possibly even present a paid offer for a product or program very soon after they do opt-in to capitalize on that opportunity.)

Now, for all of our warm traffic (leads coming from Twitter, Facebook, YouTube, article marketing sites, etc.) we send them to our regular homepage (www.clientattraction.com). Why? Chances are if they are following us in these areas, they may already be on our list. And, we don’t want to rub them the wrong way by right off the bat pushing them into a squeeze page. If not, we still present plenty of opportunities to join our list with an opt-in form sprinkled throughout our site. And, as a warm traffic lead – they are just casually looking for information about Client Attraction – not necessarily super motivated to opt-in or buy right away. So, our objective is to build the long-term relationship with them with our stay-in-touch marketing vehicles like the weekly ezine.

Perhaps you can develop a similar strategy for yourself in terms of segmenting your traffic via cold and warm sources. You may discover you have better opportunities to build your list and ultimately convert more leads to clients and buyers!

Until Next Time… Learn It, Love It, Live It!

It Pays To Pay For Pay-Per-Click

I’m going to scare a few people with this title – but it needs to be said. Pay-per-click advertising (in short known as PPC), is one of the most effective, efficient, and fastest ways to authentically add more leads to your list.

I know people are terrified of the idea of using PPC as a list building strategy. “Pay for leads, are you CRAZY?” Come on. The idea of spending money to attract prospects to your website and convert them to highly qualified leads is foreign to many people. If you’re an entrepreneur or small business owner with an online component of your business on the Internet then paying for leads is a FACT OF DOING BUSINESS.

Let me break it down for you… Whether you’re paying for leads through PPC or not – you are in fact paying for leads (directly or indirectly). Here’s why:

You’re paying for your leads in either money or time. And understanding that you’re time is worth money – you’re ultimately spending money to get leads!

A ‘pay money for leads’ strategy is PPC. Hypothetically, you setup a pay per click campaign with Google Adwords and spend $500 during the week on an ad (and, little setup time is needed). Your ad generated 100 clicks on your ad and 20 of those opted-in. As a result – 20 leads acquired. $500 spend / 20 leads : Your Spend/Leads = $25 per lead.

A ‘pay time for leads strategy’ is Article Marketing. Hypothetically, your time is worth $200/hr and you spend 4 hours writing articles and 1 hour to submit your articles online to article marketing sites. Total time spent of 5 hours. As a result, 10 people opted-in – 10 leads acquired. $1,000 spend / 10 leads : Your Spend/Leads = $100 per lead.

Here’s the real kicker! Article Marketing is an organic traffic generation strategy. Which means? You can’t just post articles and expect to get immediate traffic and leads. It takes time for people to search and find your content and warm-up to what your content and what you offer. Whereas with PPC, your ad is immediately available online generating clicks and visits to your website within seconds of creation.

Now, before you think I’ve jumped off the organic traffic bandwagon and tell you to abandon organic traffic lead generation strategies and spend gobs of money buying a bunch of PPC ads – I’m not. You need to do both! An authentic list building strategy consists of both methods of generating leads. My example above just illustrates the point that whether you agree with paying for leads or not – you’re probably already indirectly paying for leads with the time you spend to organically generate those leads.

As an example, I’ve been doing nothing but article marketing and social media for two months and I’ve generated well over 250 highly qualified leads to my list. Now, within days – I’ve just setup my first PPC campaign for “authentic Internet marketing” and I have already added 7 people to my list!

Get it??? It pays to pay with PPC!

Don’t you fret… I’ll soon write another article about the “basics” and “how to” of setting up your first PPC campaign with the exact steps you need to get it done – easily!

Until next time… Learn It, Love It, Live It!

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.