Choose Your Call To Action Wisely

We all know the importance of using a call to action. It’s a critical online marketing strategy to drive traffic back to your site by inviting prospects to get your irresistible free offer (IFO) and join your list. But, do you know what type of call-to-action to use with all the different social networking and online sites out there?

Yes, it’s about adding value by contributing relevant and high-content information, but if you don’t have a clear strategy in place by using the right type of call-to-action to bring people back to your site to join your list, it really doesn’t matter.

I share some of the most common places where your prospects hang out – and how to drive them back to your site and join your email list by using the right type of call-to-action that is appropriate to each site.

Now, let’s look at some of the most common places where your prospects hang out online and which type of call-to-action type to use.

Blogs

Let’s first look at YOUR blog. Prospects are hanging out on your blog viewing your content and perhaps already subscribed to your feed but are not yet on your email list. With the posts you create on your blog, end them all with a strong call-to-action to opt-in in order to be notified of new posts or receive whatever your IFO is.

Your prospects also hang out on OTHER blogs relevant to your market or niche. Here you can comment and contribute content in the form of helpful and relevant information – with a light call-to-action back to your blog for more information. Notice the difference between the two call-to-action strategies depending on which blog you are referencing. On other blogs, keep the call-to-action light else it will feel like sales / pushy.

Facebook

There are millions of your prospects and potential leads hanging out on Facebook. I see so many people using Facebook without a clear strategy in place to build their list. In the same way as blogs, you want to add value and contribute to the conversation (social media outlets like Facebook are for engaging in relationships and conversations) by commenting and contributing relevant content and information. You can do this in two places. Facebook profiles and Facebook fanpages. Prospects are hanging out on your profile via your news feed and looking at the content you have to share on your fanpage. Be sure to mix up the content and information you have to share by giving them both a medium call-to-action (not too strong like on your blog and not too light like on other blogs) back to your site to receive more tips and information from your email list.

YouTube

As Facebook is increasingly popular for users as a search engine tool, as is YouTube. People these days are just as likely to search for video content on YouTube as they do search for regular content via Google. When posting your videos on YouTube, be sure to include your URL / website in the description of the video so your subscribers can go back to your site and see more videos or find out more information. I suggest doing this using a strong call-to-action to drive them back to your site.

LinkedIn

You want to give the connections you have on LinkedIn a lot of valuable content and relevant information to position yourself as a subject matter expert in your community. As a result, always provide a medium call-to-action back to your site.

Twitter

If there is one place I would suggest a very light call-to-action, it would be Twitter. Twitter is an online conversation with your marketplace about the value and information you have to offer. You would seem overly pushy if you were constantly giving a strong call-to-action with every “tweet” you provided. As a result, I would recommend only giving a very light call-to-action and only when it will clearly provide a link between the tweet/content you provide and the additional information you have to share back on your site.

Podcasts

I don’t have any personal experience of using my own podcast for list building but I do see how it can be used as an effective strategy to drive your listeners back to your list to join your list. At the end of an audio podcast, it’s important to have a strong call-to-action to invite listeners back to your site to sign up and receive more information by joining your list.

At the end of the day it’s just as important to have a clear and consistent call-to-action strategy in place for all the different places where your prospects hang out and how to strategically drive them back to your site to join your list.

Until next time… Learn It, Love It, Live It!

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Does Google Love You?

You know the importance of using keywords as part of your SEO strategy when building your website and writing your articles. What you may not know is Google places emphasis on having one or more keywords in your website name. From an organic traffic standpoint, it’ll increase your rankings (especially if the domain matches the exact search query).

So, if your domain name is a close match to the keywords your prospects are searching for – it’s like the hitting the jackpot to get on page one of Google for that search phrase.

I will teach you how to develop an SEO strategy for your website domain. Not thought of that before? Well, you should! It’s important and an amazingly powerful strategy that most online marketers don’t even think about. It will boost your search engine results for the keywords your prospects are searching for. Google gives preferential treatment and responds more favorably by boosting your rankings based on keyword-rich domain names.

When I work with my private clients, I always look at whether they should purchase a domain name with their company name (branded domain) or a domain name based on their service or offering (keyword-rich domain).

I will explain an example of a “company name URL” and a “keyword-rich URL” and the power both have so Google loves you.

Company Name URL

As you know, your company name or “brand” is one of the most important aspects of your business or personal identity. Your company name is the foundation for everything you do. Your company and identity will be on your website, print material, business cards, letterhead, etc… This is ultimately what people will recognize and associate you with, so when you have the opportunity to purchase the URL that matches your company, I almost always say do it.

Take the example of ClientAttraction.com. The company name of Client Attraction and the message of “attract clients” is congruent with the website of ClientAttraction.com.

The advantages of a company name URL are that it’s short and memorable which means it’s super easy to remember. As a result, it’s an easy way to put your company name in front of your prospects and allow you to maintain consistency in the brand across your online marketing efforts. It looks cleaner and stands out as being more professional.

End result? Google naturally loves you and you will attract more loyal visitors and readers. Cool, right?

In my personal opinion, if you’re looking to create a long-term brand using your company name – choose a branded domain. It’s proven that by having short and clean URL’s that match your company name or brand, people trust you more than someone with a domain that is more generic and less trustworthy.

Keyword-Rich URL

There are also situations when I would recommend using keyword-rich domains say if you’re trying to brand yourself as an industry expert. A good example would be something like Authentic Internet Marketing Specialist or Authentic Internet Marketing Expert where you’re positioning what you provide as a memorable name or tag line. In that case it’s beneficial because you’re branding your service or offering, while using the main keyword/phrase at the same time.

You can easily set up targeted domains for the niche or keyword/phrase you’re targeting and re-direct that domain to your site. My private clients love this strategy! I’ve used this method hundreds of times for domains related to “client attraction” or “authentic internet marketing”, where I purchase a keyword-rich domain, and then re-direct the user to the main domain (i.e. clientattraction.com or derekfredrickson.com) once they click on that domain.

Here’s why.

Google loves a scenario where the keyword phrase is the website domain. The reasoning why (your keyword phrase).com should rank number one is clear. It makes sense that Google thinks that a site named www.howtobeaskibum.com is probably about “how to be a ski bum”. Whether it’s the BEST site for how to be a ski bum is a different story. Note to self – I already own  www.howtobeaskibum.com. 🙂

Bottom line?

Choose a website name that fits your ideal client and this will help you get you so many more clients than before.

Until then… Learn it, Love it, Live it!

Your Assignment:

What does your website name say about you and what you offer? Do a complete overview of the domains you own and which are branded as your company name and which are relevant from a keyword perspective. Now, what opportunities exist for you to take advantage of in terms of adding to the list of domains you currently have related to your brand or keywords? Make a list of the keywords related to your company name or services and offerings based on relevant keywords and develop a plan to go out and get those website names! It will strategically over time allow you to improve your rankings in search engines like Google – and ultimately get the real Google “love.”

Interested in finding out more about search engine optimization and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

You Must Convert In All The Right Places

In my last article I talked about the importance of writing compelling email subject lines that will help get you clients by having your subscribers open more of your emails. It’s really the very first step as part of an overall and ongoing conversion process with your list. After a prospect decides to take your IFO (irresistible free offer) and join your list, the conversion process is nowhere near complete. It’s actually just beginning.

Throughout the life cycle of the people on your list, there are countless opportunities for bettering your conversion. By bettering your conversion, you have a higher likelihood of converting more prospects to clients, clients to buyers and buyers into raving fans.

Let’s take a look at some categories where conversion is KEY and how you can improve your online conversion:

Email

As previously mentioned, the email subject is the first indicator of how well your emails will convert by the showing the % of people that are opening and reading your emails. This conversion is known as the “open-rate”. The actual email body – the images, text, URL’S and overall message in your email, convert your email readers into website visitors – by clicking through to your website, sales page or landing page. This conversion is known as the email “click-through-rate”.

Website

Throughout your website, there are numerous factors that influence your overall conversion. And by website conversion it could be how many people sign up for your free teleseminar (i.e. on a landing page) or how many people order your IFO (i.e. on a squeeze page). Both of these conversions are known as “opt-in-rate” and indicate the % of people who visit that page and opt-in to your list.

For more general websites (such as a sales page) there is first and foremost the headline. The headline has to speak to the visitor and grab their attention. It’s usually at the top of the sales page in big and bold letters. Think of it this way – the headline is to a sales page what the email subject is to email. If it’s not interesting or compelling – it won’t necessarily convert and visitors won’t continue in the process.

Next is the sub headline – not as visible as the main headline but in many ways just important.

The actual sales copy gets the most attention and is the overall driving factor that will help conversion. There are so many elements of writing compelling sales copy (I will cover them all in a future post).

Then, you have testimonials – critical for demonstrating the social proof of your product or service and will help converting the skeptics and those wondering if this really works and could it really work for them.

Lastly, there are other minor factors but those can influence overall conversion. These are mostly semantic like format (video vs. text), graphics and images, color, font type, etc.

All of these factors impact the “conversion” rate of your website – what % of visitors who visit ultimately buy.

Now come the actual elements of your product or service that will impact your conversion. The most obvious is price. Priced too high – and people will click away and look elsewhere. Priced too low – you might get a low conversion based on people not feeling the value for your product or service since the price is too low.

The options for payment have a big impact on the conversion. Do you offer an incentive for clients to pay in full? What payment plans do you offer in terms of monthly plans and for how many months?

What about a guarantee? Do you have one in place to help address the objections of those who want to buy but feel more comfortable there is a guarantee? Does it include a refund policy and if so, for how long and what conditions apply? These will also ultimately affect the overall conversion of your product or service.

At the end of the day, you want to address as many of these factors in the most authentic way possible in order to best increase your conversion in all of your online marketing efforts. By authentic I mean the following:

  • Doing things in integrity
  • Building a mutual long term goodwill with your list
  • Becoming their problem solver
  • Giving them good value
  • It’s about the ”feel good”

Focus on these and it will most likely not only help your conversion but your overall authentic internet marketing!

Until next time… Learn It, Love It, Live It!

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Your Email Subject Gets You Clients

The subject line of your email is one of the most important ways you can get new clients. Not copy, not websites, not joint ventures, etc. In this article I will reveal the 8 levels of how writing compelling and thought provoking subject lines will directly and dramatically impact your ability to get new clients and ultimately affect the bottom line of your business. I will also share some of my favorite and most popular email subject line writing techniques you can immediately use in your email marketing.

Look at it this way. There are so many steps in the process from an online sale or securing a new client when using email marketing. You can’t just send an email and expect to get clients. Let me break it down for you in these 8 levels so you get the idea:

  • Money in your business comes from…
  • A new client or the online sale of a product or program, which comes from…
  • A prospect clicking on an online purchase link, which comes from…
  • A prospect visiting your website and reading sales copy, which comes from…
  • A prospect reading your email marketing, which comes from…
  • Specific email campaigns or promotions you send out, which come from…
  • The actual email copy, which comes from…
  • The individual emails you send out, which come from…
  • Your Email SUBJECT

Consider the email subject the initial hook – what triggers a prospect to take action into the sales process of purchasing something online from you. Without a compelling subject line, your email does not get opened and does not get read. You might have amazing copy or text in your email – or an amazing product or offer – or a fantastic sales page with excellent copy. But, if your subject line does not compel the reader to open and read your email – you’re missing out, BIG TIME.

Here are ways you can write compelling and amazing subject lines for your emails. You want them to have some (if not all) of these characteristics:

  • Catchy
  • Attention Grabbing
  • Shock or Awe Your Reader
  • Curiosity
  • Urgency
  • Compelling
  • Intriguing
  • ‘Wow’ Factor

You really want to think of writing subject lines as important as writing sales copy. It has to trigger their emotions and have a sense of curiosity that compels them to open and read the rest of the email.

Here are some of my favorite and best techniques:

Using and [photo] when referencing a video or photo in the email. People respond when they know there is a video or photo for them to see (it’s more compelling and interesting than just text). For example:

Really cool method for new sales
Vs.
Get more sales

You can mix up lowercase and uppercase to make your email seem more casual and less professional. It implies more of a conversation you’re having with your reader than a more formal or professional email.

check out this brand-new amazing resource
Vs.
Great Business Resource

Also, including (or excluding) personalization such as first name works well depending on the type of email you’re sending.

Firstname, how was your weekend?
Vs.
how was your weekend?

I love the idea of using “re:” as in the “reply” of email in the subject line – it implies more of a conversation and chat you’d have over email with your friends.

re: can’t wait to see you
Vs.
Firstname, I can’t wait to see you

Referencing “blog” also works well as the content on a blog implies more personal and current as opposed to just website content. For example, a subject line could be:

Just posted on my blog – cool tips on using video
Vs.
Article on video

Which of these would you open?

It also depends on your market and the types of people on your list and what they would respond to most. What might work in one niche may not work in another. Here’s a snapshot of some of my favorite email subject lines – really just to see as a reference and see what you can think of or apply to your own business and emails.

Be wary of spam – don’t include words such as MONEY, INCOME, etc. Those are big no-no’s when it comes to email SPAM. Put a ‘.’ or ‘-‘ in front of the word so it doesn’t get caught – such as “mo.ney” or “in-come”.

The email subject line is really all about having that conversation with the people on your list. Hear that? The PEOPLE on your list. They are real people that you want to talk to and have a conversation with. So, use your email subject lines as the conversation starter as you would chatting with a person as your friend. It will build that know-like-and-trust factor even more – and that will begin the process of getting you new clients.

Until next time… Learn It, Love It, Live It!

Your Assignment:

How can you change up your email subject lines so they are more intriguing and will compel more of your readers to open and read your emails? Try including some of the different strategies I outlined above (caps, personalization, etc.) and see what results you get. Remember, not all markets are the same so spend some time to strategically think about what would compel your readers more to open your emails. Approach writing email subject lines like you would copy and start to see the results.

Interested in finding out more about email subject lines and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.