Email List Building – Email Marketing

In this video, you will discover the following:

  • Is email really dead?
  • How to make email marketing work for you so you can make more money
  • Why it’s a big mistake to avoid email marketing and rely just on social media
  • How to leverage social media to build your email list
  • How to create a consistent and frequent email newsletter to build trust and drive more sales
  • The model of a proven email newsletter that attracts clients and generates revenue
  • Step-by-step the Client Attraction ezine so you can do the same
  • How to develop a stay-in-touch marketing campaign with your email newsletter
  • How to segment your email subscribers using email marketing sequences
  • The secret formula of the Client Attraction free audio CD email sequence that generates sales
  • A simple 2-step formula to increase conversion by 25% and allows you to gather physical mailing address for direct mail campaigns
  • How to be authentic in your email marketing follow-up to attract more ideal, high-paying clients

This video is a sneak-peek into thirteen cutting-edge email list building strategies I will share as part of my 3-day live event happening this August – the Internet Marketing Intensive.

Registration is close to 70% full – register here ->http://internetmarketingintensiveevent.com/.

Are Your Emails Worth Reading?

There is a kid’s television show called Blues Clues. It’s about a guy and his pet dog “Blue” that have adventures where they use “clues” to figure out what the dog wants. It’s quite cute.

Ever seen it?

In each episode there is a point at which the main character receives mail from the mailbox. I love it. When it’s “mailtime” – there is an upbeat song and the guy excitedly exclaims “Mailtime!” Then he sings:

“Here’s the mail, it never fails it makes me wanna wag my tail, when it comes I wanna wail MAIL!!!!”

You can check out the actual video here. But, read on for the real juice…

Now, I don’t know about you – but I’ve not been that excited about mail in a LONG time. Not since the day of pen pal letters as a kid.

What about you?

And what about being excited in something so commonplace in today’s world – like email?!

Do your emails generate that type of behavior? Are they exciting? Engaging? Interesting? Do they make people sing and jump up and down?

Probably not.

But, you should be writing emails with that goal in mind.

If not, you’re emails will be like everything else that is out there. BORING!

How do you it?

Here are 6 secrets to writing exciting and interesting emails:

Keep it casual. Write emails like you’re writing to your friends. Not a list of random subscribers who you have no relationship with. Pretend you’re writing an email to your best friend.

Keep it real. No fluff and don’t lie. Tell it like it is and in your own voice. Don’t try to be like anyone else.

Keep it conversational. I don’t know about you, but I respond well on email when the person writing keeps it simple and to the point without a lot of formalities. Try writing the email like you were texting someone – it keeps it open and encourages a response or reply.

Keep it interesting. Write about them – not you. Whether you inject your personality or humor or a certain edge – when you make it interesting for the reader – they’ll obviously read more and be more engaged in what you’re telling them.

Give them a call-to-action. Have a point with your emails – not just ramble on. Have an end goal in mind and write so that the user takes that action. 95% of the people who do email marketing miss and forget the fact that it’s almost ALWAYS about getting the readers to click through to something (a website, video, sales page, etc.)

Give them value. Make it worth their time and effort when reading your emails. You would only expect the same when reading their emails. Make sure they actually want to read your emails and they’ll feel they’re getting value.

Keep these 6 simple tips in mind when writing your emails and your readers will soon react to your emails just like they do on Blues Clues: Mailtime!

Until next time… Learn It, Love It, Live It!

How Often Should I Email My List?

I get asked all the time – how often should I email my list? I often answer “as many times as you can get away with.” Listen – the more they digest and consume your stuff and you educate them with your content – the better.

But, I usually 100% of the time answer with “it depends.” I know – it’s not the answer you want to hear. However, it really depends on a number of factors. Here’s what you need to consider before you decide how often you should email your list.

You have to know what your subscriber appetite is for your content. Are they hungry enough where if you gave them more high value / high content stuff (articles, videos, blog posts, etc.) each day – would they want it? Can you actually generate (and sustain generating) that much content? If the answer is yes – than I see keep sending until they say stop.

How will you know when they say stop? When the open rates start to go down and the opt-out starts to go up. That’s the easiest and quickest way to track your efforts.

Here are other factors to consider when deciding on email frequency to your list:

1. Determine what is your existing schedule for emailing your list? Is it random – meaning you email them whenever you feel like it? Or, do you have a pre-existing schedule like once a month or once a week? Once you set a schedule – it’s important to stick to it. They are conditioned to expect that schedule from you and you don’t want to decrease from it. Focus on trying to increase the frequency. Don’t go from more to less – always try to go from less to more. The end goal is to email your list more often but have it not significantly impact unsubscribes or open rates.

2. What is your market and subscriber conditioned to expect? What is their expected appetite when they subscribe? Are they the type who often spend their entire day in email (can email them more) or rarely check more than a few times a week (email them less.) Knowing that is a good indicator about how many times you can email them without doing too much and not giving them enough.

3. Content matters most. The more frequently you can send really good content (and it has to rock) – the better. There are some lists I subscribe to (like the Internet Marketing updates from HubSpot) that send maybe 1-2 emails every day. I don’t mind and pretty much open each email since the content is that good. If your stuff rocks – you should have no hesitation to send more of it.

4. Where are you in your email plans? Meaning – are you just sending out content or are you in a launch or campaign mode? During a launch or campaign often times subscribers are receiving more emails (and generally OK with it). As long as the increase in the volume of emails is complimented with good content and not banging them over the head every day for weeks on end.

5. Track it. In any change with regard to your emailing your list – always check your metrics to ensure it’s having the right impact and effect (and expected result) for your efforts.

I recommend at least once a week. I know for some people that sounds like a lot. And it is for someone just starting out. If that intimidates you – than perhaps try once every other week. But, think of this: Anything less than every other week is almost counterproductive. Waiting 14 days between sending a valuable piece of content to your list doesn’t do enough in terms of building a long lasting relationship with positive goodwill and nurturing the subscribers on your list.

The balance is finding the right schedule where your subscribers never think “I want more and I’m not getting enough” or “this is too much.”

Remember: “consistency breeds trust.” You have to commit and stick to the schedule that works best for you and your subscribers. Your peeps depend on it (more than you’ll ever know.)

Until next time… Learn It, Love It, Live It!

Get Higher Open Rates With Split Testing Email Subject Lines

We all know the power of a compelling, engaging and thought-provoking email subject line. It’s the key to cracking the code of having your subscribers open your emails, read your content and click links to get to your sales pages, blog posts and landing pages. I shared all this in a previous post about the chain of online marketing.

And one of my earliest posts about how to create compelling email subject lines received some great feedback and response from readers as well.

However, there’s something missing that makes it all work together: Knowing what email subject lines work best. But, how do you know?

Split Testing.

That’s right – you need to split test different email subject lines to see which ones get higher open rates. Once you begin to see different open rates for different email subject lines, you’ll begin to incorporate the elements of the higher open rate email subject lines in your emails going forward.

For example, let’s say you’re about to send an email to your list of 1,000 subscribers on a new blog post. The first thing you need to do before even thinking about the body of the email is come up with the subject line. You need to answer these questions:

What is engaging and interesting to the viewer?
What is compelling and thought provoking to the viewer?
What is going to make your email “stand out” from the rest in their inbox?
What is going to get a reaction like – “wow, that’s cool – I’ve got to read that!”

So, you come up with a basic email subject line and then continue with the rest of the email and send it out to your list. Chances are you had a few different ideas or variations of the subject line – but you just couldn’t decide.

That’s where split testing comes in. Instead of using just one email subject line, split test using your #2 choice and see what the response is. If you did just one email subject line and that generated an open rate of 30% – great. But, if you chose to split test the second subject line and got an open rate of 40% – bingo. You know which one would work better for you in the future.

I’ll explain it this way. An open rate of 30% for 500 people and 40% for the other 500 people is not as good as an open rate of 35% for 1000 people. Why? You don’t have the benefit of knowing that the subject line of 40% worked best and be able to refer to the elements of that email subject line in the future for higher open rates.

I split test pretty much every email I send out. And pretty much every email marketing system can support it relatively easily. I’m a stickler for split testing as many different email subject lines to see which ones generate the highest open rates.

Here are some examples:

Even a subtle change with the word “the” and “here” made a 9% difference in open rate…

But here’s a real good example:

65% vs. 47%. Which open rate would you prefer? And look at the difference in the subject line. One is referring to my blog post and actually telling the reader to “open up!” which is pretty compelling on asking them to take action. The other one is more curious and thought provoking about how getting an optin is like getting a kiss on the cheek (I liked that one.) This one is clearly more engaging and interesting and thus got a higher open rate. So, I’ll clearly be using more subject lines like this going forward.

Split testing email subject lines is one of the best ways to gauge how your list responds to your marketing efforts – often better than your emails and web copy.

So, the question is: Are you giving it enough thought? Try split testing for your next email campaign and see what the results are for higher open rates. You’ll be glad you did.

Until next time… Learn It, Love It, Live It!

Mix Up Your Email Format To Get A Response

When sending emails to the people on your list, are you just a “sender” or a “marketer?” You may be wondering what the difference is – and let me explain.

Too many times people just send emails. And the emails always look the same as the last one with the same format, style, etc. It’s great for consistency, but your readers are looking for more and will likely not respond more over time. It’s like visiting a website that never changes. You want to see it in different formats and styles over time. Why? It keeps you interested and you’re more likely to respond because you’re never quite sure what to expect to see.

You need to do the same with the format of your emails if you want to get a response from your readers.

Now, you might be wondering, “how can I be different with my emails?” And, I’m not talking about email copy – that’s your job to write compelling copy. And, I’ve already shared some great tips and secrets for writing thought-provoking email subject lines in a previous blog post.

I’m talking about the “format” of your emails. You want to mix it up to keep your readers engaged, motivated, interested and responsive to what you’re sending (whether it’s free content or an offer for buying). Why? The more they are engaged and reading your emails – the more likely they will respond favorably to your content and your offers.

In this article I will reveal the three different type of emails and the pro’s/con’s of using all of them.

HTML

Here is an example of an HTML message. The characteristics are it’s very colorful and incorporates a lot of the branding. For this Client Attraction email, we had different format (bold, italics, etc.) for the some of the email copy as well as the video image embedded right in the email. Our Client Attraction “Special Announcement” banner across the top as well as the formal signature image of “Fabienne” at the bottom.

Here are some pro’s and con’s of HTML emails:

Pro’s

  • You can track open rate and/or click-through-rate
  • You can include images like company logos, photos
  • Formatting options like bold, underline
  • Highlighted text can be used to help words stand out
  • Centering and other alignment can be used

Con’s:

  • Too much graphics can distract and deter your audience (or mark your message as SPAM)
  • Not all email readers everyone can view HTML properly (especially on a mobile device)
  • Slower to load the messages
Plain Text

Here is an example of plain text email and well; it’s pretty plain looking. But, notice some techniques we used here to ensure we take advantage of the fact we’re sending plain text. One of the biggest advantages of plain text is the ability to read the email easily on mobile devices. And, most mobile devices have a very small screen with not much width. So, we shrink the width of our plain text emails deliberately so they can easily be viewed on mobile devices. And, most people like to read a shorter amount of words on a line than longer amount of words – its easier and more efficient for the reader. You can use a free service at www.formatit.com to easily decrease the width of your plain text emails automatically.

Here are some pro’s and con’s of Plain Text emails:

Pro’s

  • Simple to produce (don’t need a VA to write your email)
  • Everyone can read it properly
  • Readers on mobile email devices (a growing number) can read it easily

Con’s

  • All hyperlinks must appear in their entirety. For example: http://www.clientattraction.com
  • You can’t hyperlink words
  • No graphics
  • No font formatting such as underlining, bold, or color
  • You can’t track the open rate
Hybrid

This is my favorite as it combines a best of both worlds scenario for plain text and HTML. At the end of the day it is still an “HTML” email – but with some very clever formatting designed to make it look like and have the feel of a plain text email. And, we always hyperlink the video image so it looks like readers can click the play button right there in the email – but we hyperlink the image to direct them to the webpage where they can immediately watch the video.

The key here is to mix it up. A typical Client Attraction email campaign for a promotion we’re doing will never include the same type of emails in a row. We will do HTML to start as a big “special announcement” email and then move into the plain text while wrapping up with the hybrid. All of them are different and will surely keep our readers engaged and interested to what we offer next!

Until Next Time… Learn It, Love It, Live It!

Your Assignment:
Which email format do you tend to use over and over again? Make a plan that for your next email campaign you develop three different email formats using the HTML, plain text and hybrid formats. Track the results you get based on the response and include different strategies by mixing it up with the emails you send to your list. Interested in finding out more about email formats and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

**********************

Want to use this article on your website or your own ezine? No problem! But here is what you MUST include: Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.