Mix Up Your Email Format To Get A Response

When sending emails to the people on your list, are you just a “sender” or a “marketer?” You may be wondering what the difference is – and let me explain.

Too many times people just send emails. And the emails always look the same as the last one with the same format, style, etc. It’s great for consistency, but your readers are looking for more and will likely not respond more over time. It’s like visiting a website that never changes. You want to see it in different formats and styles over time. Why? It keeps you interested and you’re more likely to respond because you’re never quite sure what to expect to see.

You need to do the same with the format of your emails if you want to get a response from your readers.

Now, you might be wondering, “how can I be different with my emails?” And, I’m not talking about email copy – that’s your job to write compelling copy. And, I’ve already shared some great tips and secrets for writing thought-provoking email subject lines in a previous blog post.

I’m talking about the “format” of your emails. You want to mix it up to keep your readers engaged, motivated, interested and responsive to what you’re sending (whether it’s free content or an offer for buying). Why? The more they are engaged and reading your emails – the more likely they will respond favorably to your content and your offers.

In this article I will reveal the three different type of emails and the pro’s/con’s of using all of them.

HTML

Here is an example of an HTML message. The characteristics are it’s very colorful and incorporates a lot of the branding. For this Client Attraction email, we had different format (bold, italics, etc.) for the some of the email copy as well as the video image embedded right in the email. Our Client Attraction “Special Announcement” banner across the top as well as the formal signature image of “Fabienne” at the bottom.

Here are some pro’s and con’s of HTML emails:

Pro’s

  • You can track open rate and/or click-through-rate
  • You can include images like company logos, photos
  • Formatting options like bold, underline
  • Highlighted text can be used to help words stand out
  • Centering and other alignment can be used

Con’s:

  • Too much graphics can distract and deter your audience (or mark your message as SPAM)
  • Not all email readers everyone can view HTML properly (especially on a mobile device)
  • Slower to load the messages
Plain Text

Here is an example of plain text email and well; it’s pretty plain looking. But, notice some techniques we used here to ensure we take advantage of the fact we’re sending plain text. One of the biggest advantages of plain text is the ability to read the email easily on mobile devices. And, most mobile devices have a very small screen with not much width. So, we shrink the width of our plain text emails deliberately so they can easily be viewed on mobile devices. And, most people like to read a shorter amount of words on a line than longer amount of words – its easier and more efficient for the reader. You can use a free service at www.formatit.com to easily decrease the width of your plain text emails automatically.

Here are some pro’s and con’s of Plain Text emails:

Pro’s

  • Simple to produce (don’t need a VA to write your email)
  • Everyone can read it properly
  • Readers on mobile email devices (a growing number) can read it easily

Con’s

  • All hyperlinks must appear in their entirety. For example: http://www.clientattraction.com
  • You can’t hyperlink words
  • No graphics
  • No font formatting such as underlining, bold, or color
  • You can’t track the open rate
Hybrid

This is my favorite as it combines a best of both worlds scenario for plain text and HTML. At the end of the day it is still an “HTML” email – but with some very clever formatting designed to make it look like and have the feel of a plain text email. And, we always hyperlink the video image so it looks like readers can click the play button right there in the email – but we hyperlink the image to direct them to the webpage where they can immediately watch the video.

The key here is to mix it up. A typical Client Attraction email campaign for a promotion we’re doing will never include the same type of emails in a row. We will do HTML to start as a big “special announcement” email and then move into the plain text while wrapping up with the hybrid. All of them are different and will surely keep our readers engaged and interested to what we offer next!

Until Next Time… Learn It, Love It, Live It!

Your Assignment:
Which email format do you tend to use over and over again? Make a plan that for your next email campaign you develop three different email formats using the HTML, plain text and hybrid formats. Track the results you get based on the response and include different strategies by mixing it up with the emails you send to your list. Interested in finding out more about email formats and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include: Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Send An Email And Get A New Client

I want to share an amazingly powerful and simple email strategy I’ve personally used and shared with my private students to quickly and authentically get new clients. Now, this strategy doesn’t always get you a new client – but it does present an automated opportunity for you to have a qualified prospect on the phone where you can potentially close them into your program, product or service you offer.

It works like this: After you’ve delivered your IFO and done some very simple email follow up to ensure your new lead has consumed your IFO – you’ve done a solid job of representing the value you provide. Now, most people stop there and just add the lead to their normal stay-in-touch marketing vehicle like an ezine and deliver standard and consistent content. Great idea – but what if the new lead is wanting more? And, I mean “more” in the sense they are motivated to work with you? Very few people will reach out and contact you directly on their own to find out how they can work with you right away. So, why not invite them to do so?

How? Well, send an email inviting them to schedule a get acquainted session with you. Even better, include this email as part of your auto-responder series and automate the scheduling with a system like TimeDriver (www.timedriver.com) so it doesn’t take a lot of effort. As a result, this strategy will consistently put you on the phone with your ideal clients. Don’t get me wrong – I love the idea of getting new clients online. But often times the fastest path to cash is private clients and the quickest and most effective way to get new clients is to move them online to offline (email to phone).

Here’s an example of an email you could send (of course worded with your own style):

Subject: [Firstname], you might be wondering what’s next

Hey [Firstname],

Thanks again for joining my newsletter. I’m so happy you are here.

I hope by now you’ve been able to [insert description of your IFO here] and you enjoyed the great content I had to share.

Now, you might be thinking how can I accelerate my results or move faster ahead in the path of getting what I want? Well, I’d welcome the opportunity to chat with you for a few minutes on the phone and see perhaps if I can help.

Please feel free to click here [insert TimeDriver link] to schedule a quick call and I look forward to connecting!

Thanks,
Derek

Notice a few things about the email: It’s short and very personal. Not a formal email but casual and direct while being authentically to the point. You’re simply asking if they are interested – not forcing it onto them or drawing it out in a long- winded pitch to try and get them on the phone.

The great thing about this strategy is the simplicity. Because it’s systematic as part of your auto-responder series, you don’t have to manually email new leads. And, since you use the automatic scheduling tool, you don’t have to coordinate times and schedule appointments.

Having these “discovery sessions” or “initial get acquainted sessions” is a great way to position you in a “closing of the sale” opportunity for new leads that are highly motivated and qualified. Since they’ve just opted in and most likely have consumed your IFO (motivated) and have taken that next step to connect with you (qualified).

If you put this into place when you’re bringing in a few leads a week – you have the time to talk to these prospects for 15 minutes at a time. You can develop a good working rhythm when you’re on the phone maybe using a script or series of best questions to ask.

Once you see the volume increasing to more than you can handle – you can put in an additional step where they take another action to further pre-qualify them BEFORE you get on the phone with them. For example, send them your “About Derek” or “Interview with Derek” beforehand so they can find out more about who you work with and what they can expect. Again, it’s all part of the qualification process.

At the end of the day you will have more opportunities to close prospects into new paying clients – all from sending this one email.

Until Next Time… Learn It, Love It, Live It!

The Sweet Spot Of The Opt-In

This topic is something I see too often and have never addressed before. So, here it goes. It’s about the opt-in process and how much information you should ask for. So many people overlook this process and as a result the impact is a massive lost opportunity to consistently build their list.

In this article I share some of the reasons why determining the exact “sweet spot” of information to ask for from new subscribers will ultimately impact the size and quality of your list.

It boils down to this: the more information you ask for, the less number of people will opt-in. Yes, that is the formula. Ask for the farm and you’ll get squat. Ask for basically the least amount of information (email only) and you’ll be treating more people on your list like a number – not a person. That’s not very authentic.

So, how do you balance authenticity with quantity when it comes to the opt-in process? Let’s look at different options of what to ask for and review each.

Email

No personalization at all means your ability to reference even a first name in your email marketing is non-existent. I personally don’t love this approach at all based on this fact alone. I do get a lot of emails from people in the Internet Marketing niche that don’t use first name or personalization and I do feel it’s somewhat inauthentic. But, you’re only asking for email so you don’t have to worry about asking for too much and thinking people won’t opt-in as a result.

Name and Email

This is the most popular combination to ask for since it allows you to personalize your email marketing AND you’re not asking for anything else during the opt-in process. It’s clean and simple. But, please be sure to use the name in the email marketing and reference it in the actual email body to make it even more personalized and conversation-like.

Name; Phone Number and Email

This is where asking for too much information starts to impact your ability to consistently build your list. For example – asking for a phone number raises a red flag that translates to you calling me and trying to sell me something. Why else would you be asking for my phone number? I’ve not even subscribed or received your IFO yet and you’re asking for my phone number? A lot of people use this as an approach to build phone numbers for prospects to call about selling a product or program – but I’m sure as a result it will significantly impact their ability to build their list first. You’ve got to build the list and build the trust before you try to sell something.

Name; Phone Number; Physical Address and Email

You need to think strategy if you’re asking for their address. If you’re not doing any sort of direct mail marketing (like postcard or letters in the mail) than I don’t see why you’d need to ask for all of their shipping information. If your IFO is a physical item like a free audio CD – than of course it makes sense. But filling out all those address fields takes a long time for people and as a result – less number of people will take the time to do it and as a result not opt into your list. If you’re asking for their address, do your prospect a favor and spend 30 minutes to build the web form for state and country logic so the user will choose from a pre-defined list – not some free form text field where they can incorrectly type the state or country information and make it impossible to ever send them something.

Name; Phone Number; Physical Address; Personal Information and Email

By personal information here I mean other subscriber info that may well be extremely helpful and knowledgeable to have – but will massively impact your ability to consistently build your list. I once had a 6-question survey presented to me during the opt-in process BEFORE I even opted into a list and I ended up not bothering at all. And, I was pretty motivated to subscribe – but based on all this other information they were asking for – it became too much. Questions like what industry I’m in or what business I’m in or how many years I’ve been in business, etc. I mean this is not ALL about you – it has to be about ME. Trick: send a follow up email or survey AFTER someone has subscribed and you can ask some of these questions. But, don’t bang them over the head before they even have opted in.

So, let the balance for you be what you think is best. There is no magic formula here. Personally, I like name and email to start and then follow up by asking for the other information (phone, address, survey questions) only when I have a DIRECT purpose for using that information. I would never ask for all of this beforehand. Think about what you are willing to provide when you opt-in and use that as a rule of thumb for your own list. Again, we are often times our best case study as a prospect for our own niche or market.

Until Next Time… Learn It, Love It, Live It!

Your Assignment:
Take some time to consider the different options for the amount of opt-in information you’re asking new prospects to enter before they join your list. What works best in your market and what would YOU be willing to enter when you opt-in to a list? Develop a strategy for the right balance of information so you can ensure you’re authentically and personally connecting with the people on your list and you’re not overwhelming them at the same time. Interested in finding out more about the opt-in process and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.
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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:
Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

The Online Debate: Blog vs. Website

I get this question all the time from clients. Whether they are just starting out and have no online presence or are considering upgrading their online presence – they ask me this question.

“Derek, should I use a website or my blog or both? What’s the difference?”

It may sound like a basic question – but it is actually one of the most important questions to consider regardless of whether you have a website or a blog already – or are considering changing what online presence you have.

There are some fundamental differences and reasons why you should choose one over the other – that essentially combines a “best of both worlds” approach with a blog and website.

In this article I will share why having a blog is actually the best solution and I’ll reveal the best resource for setting up your blog. The best part is that it’s free and easy.

And just to be clear: a blog IS a website. A blog (web-log = blog) is a dynamic website. It supports the idea of having fresh new content that is updated consistently. As opposed to a website which is more traditionally seen as static and not frequently updated with new and relevant information.

Here is why you should not have both a website and a blog. Imagine your prospect is searching online for your niche or subject matter. They type in some keywords and look at the results to see two different search results. One is your website, say www.mywebsiterocks.com and they then also glance at the other search result and see something similar – but a little different. It may have your name or company presence on there – so the prospect is a little confused what the difference is. That website is www.blogpost.mywebsiterocks.com. Well, guess what – you’ve essentially just confused your prospect before they even come to your site. They will ask themselves? What is the difference with these two sites? Are they the same person or company or something different? Which do I click on? These are questions you NEVER want your prospect to be asking when they are reviewing search engine results and deciding which site to visit.

Having both a blog and a website is essentially putting you in competition with yourself. This will confuse your prospect and ultimately decrease the number of visitors to your site and compounded from that will decrease leads to your list and clients or buyers of your programs and products.

Even worse in this example is the fact that you’re essentially giving blogspot.com search engine credibility for your keywords by having your blog hosted on that site as opposed to your actual website name – say www.mywebsiterocks.com.

Let’s take another unfortunate scenario. You’ve decided to host your blog on your own website or domain – so you now how have a menu item on your website that says “Blog”. So, when people come to your www.mywebsiterocks.com website and see the menu item “Blog” – they will click on it and go to your blog. Not good. Not only will you be competing again in the results of the search engines – but you’re adding an additional step for your visitor to take to get what they actually came for – CONTENT. Typically a blog will have new and fresh and updated content (articles, posts, tips, etc.) – why not showcase that on your homepage of the website as opposed to having it hidden in another area of your site?

The moral of the lesson is this: don’t create a dual presence online with your website and a blog.

So you might be asking yourself, “Great Derek, what’s the solution?” Well, the answer is to setup your website as a blog. Combine the website and the blog together to have the best of both. Here’s how:

If you don’t have a website or a blog yet – set one up using WordPress (www.wordpress.com). There are hundreds of reasons why you should use WordPress to setup your blog. But, the best one is this – you can setup your blog like a website. It’s totally customizable in everything from the layout to the design to the look and feel – so you can actually have it look like a website – but with all the benefits of having a blog.

What are the benefits of having the blog?

  • Search Engine Optimization. Google loves new content. So, Google loves blogs because those have the most new and updated content. And, Google loves WordPress blogs because they are the best at setting up the content and including all the SEO “stuff” so your site will rank higher in the search engine results
  • True plug-n-play. Wordpress provides all the social connectivity with Facebook and Twitter and other state-of-the-art “widgets” that allow you to literally have a site setup in minutes – and connected to the other online outlets to help showcase and broadcast your content
  • Easy. It’s so easy to customize and design a WordPress blog. WordPress has hundreds of “themes” out there where you can choose a pre-defined blog template that you like and then very easily customize. Adding images and videos is a snap.
  • Scalability. As your business grows or evolves – you can very easily change or re-design your blog without having to hire an expensive web designer. Using a customized “website” that is built on a non standard platform could make it very difficult, time consuming, and expensive to change in the future
  • Show off your content! Blogs are designed to showcase your content. So, it helps you showcase new and updated content. This will most definitely help you attract more visitors to your site.

An example of a WordPress blog that is setup as a regular website is www.clientattraction.com. Our site “looks” like a regular website but it’s designed using a custom WordPress theme. So, we get all the benefits of using a blog (and a WordPress blog at that) and the ability to customize and design it like it was a customized design website.

And don’t worry. Other website functionality is available for WordPress sites like membership site functionality using applications like WP Wishlist (member.wishlistproducts.com).

So, if you fall into the scenarios described above where you have a separate website and a blog – or no blog at all – consider moving it over to a WordPress blog format. It’s not difficult to do and will position your website in a way to attract more leads so you can build your list and get more clients.

Until Next Time… Learn It, Love It, Live It!

Joint Ventures = A Bigger List

I get this question all the time. “Derek, what is one of the quickest and most effective ways to build my list?” My reply? “Joint Ventures!” Joint ventures can often times be the biggest bang for your efforts to massively increase the size of your list. Having someone email their list for you to introduce you and allow you to immediately present your IFO or content in front of large group of potential prospects is a BIG way to build your list.

In this article I reveal 7 areas to find new strategic alliances and joint venture partners that can help you rapidly build your list.

Why? Well think about the exposure. Joint venture partners or strategic alliances can quickly reduce the amount of time it takes for you to position yourself in front of prospects using the power of association with the people who can potentially know, like and trust you. For example: It takes the same energy to create an alliance with a 40,000-member organization as it does with a 40-member organization.

What better time to strategically think about your JV partners and strategic alliances than at beginning of a new year. Focus on the long-term relationship you will form with them and remember – it has to be a good fit! You don’t want to spend time and effort building a strategic alliance with a potential joint venture partner if your services or message do not compliment each other well. You need to be comfortable with the 50/50 relationship of giving and receiving (remember, it’s not all about you).

Here are 7 areas you can focus on for developing your strategic alliances and joint venture partnerships:


Former and Current Clients
Clients are one of the best ways you can build strategic alliances. If a client has worked with you in the past, they obviously are a big proponent of what you did for them and how you improved their business. As a result, they are very willing and inclined to share your services and content with others they know that can benefit from what you have to offer.

Networking Groups
I’m a huge fan of networking groups to help you immediately connect and bond with new partners that can help you get your message out in a really big way. Although it may take time to build the relationship with possible joint venture partners – you can establish a big credibility factor when you spend time with someone in person and as a result your networking associates could be a great source of JV partners to help you get even bigger exposure and build your list.

Seminars/Events
Attending seminars and events is a great way to meet and connect with new people – especially if the event is focused around a market or niche you’re involved with. As a result, naturally it will attract like-minded people in the same field and as a result the potential joint venture possibilities are endless. Now, I’m not a fan at all of the types that walk around and pass out their business card to any random person that will take it. That’s not very “authentic” in my book. But, if you can make some great personal connections and friendships from these events – those people could eventually turn out to be some great JV partners.

Associations
Similar to seminars and events – associations are a great way to get your message out in front of a potential big group of interested prospects. No matter what industry you’re in, there are a number of associations out there where you can present yourself in front of their members. Try searching Google for your keywords for your market or niche and add “association” to see what associations exist for your market.

Google Alerts
I love using Google Alerts to research and find out who is talking about my market or niche online. There are potential JV partners out there that are completely unknown to you but with the power of the Internet you can do a little research and searching and find some great opportunities. I love setting up Google Alerts for the keywords and phrases for my market (i.e. “authentic Internet marketing”) and finding out immediately when someone is mentioning that phrase online. I could reach out and make a connection and see how we could possibly do something together.

Social Media Groups (Facebook; LinkedIn)
There are plenty of groups on Facebook and LinkedIn that relate to your market. You just need to do some searching and find the right group and start to contribute. I would start off by contributing with the content and information that you have to share that can position you as an expert before you start to present the idea of JV partnerships with people. Remember, with social media you need to focus on the relationship building aspect first.

Twitter Conversations
Using search.twitter.com allows you to search instantaneously for conversations happening on Twitter about your market or industry. This is extremely powerful to position yourself immediately in a conversation happening online where you can meet others and introduce yourself as a provided of good content and information on the relevant subject. The people you meet online via Twitter could be a HUGE source of potential JV partners and strategic alliances as a result.

While you’re meeting these potential partners, try to focus on those that compliment, but don’t compete with your message. It has to resonate on both sides to form a mutual relationship – not one sided. Think “big” as well as “realistic” with the more names, the better. It’s all about thinking ‘outside the box’ about those you could partner with.

Now, what do you offer in once you’ve established the idea of a joint venture with someone? Once you’ve made the introduction and formed a connection and are interested in pursuing the idea of a joint venture partnership – I would personally recommend offering to do something in their favor first. Basically, “how can I help you.” It just sets the right tone in my book and positions you as someone who genuinely cares and is interested in them (and you should be if you’ve chosen to partner with them in some way). If they ask what they can do for you, I always recommend offering your (IFO) before you try and present a paid product or program. It’s easier for them to promote or email on your behalf to their email list when what you’re offering is something that is of high-value and high-content as well as FREE!

Until Next Time… Learn It, Love It, Live It!

From the seven areas I refered to above, where can you start to place more effort to strategically find the right JV partners and strategic alliances to help build your list? Find 2-3 and develop a 5 step action list of where you can start to reach out and make connections in places you had not considered before or used in the past.

Interested in finding out more about my joint venture list building strategies and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Get Clients With A “Wow” IFO

Most people think the most important starting point for converting prospects into clients is their website. They think if I just have a really snazzy looking and content rich website – that will bring the clients. Or, they think it’s all about the fantastic product or service they’re offering. But, here’s the rub. You may have an amazing website and a super product, but if you haven’t ‘WOWED’ them yet with your irresistible free offer – it’s all an uphill battle to get them as a client.

Yes, the IFO is the ‘hook’ to get your prospects to join your list – but you gotta over deliver BIG TIME. Even though your IFO is “free” – it says so much about what you have to offer for your paid products or services. Think of it this way – the IFO is the first experience your prospect has with you. You want to really give them super content and high value. You may have heard the expression from renowned Internet Marketer Eben Pagan about “pushing the free line.” The idea is this – give some of your best stuff away for free to get people to join your list and then over time – they will say to themselves:

“If the free stuff is this good – imagine what the paid stuff will be like!”

If you’ve not delivered 100% of your best content – your prospect may not get the result you’ve intended them to receive by consuming your IFO – and to them there was not a ‘big value add’ to what you’ve provided. Now what? In a way you’ve lost a big chance to spark their interest even more and as a result it’s much harder to get back them to see what’s next. Leads are most ripe when they’ve just opted-in. I like the expression they are “hot to trot” to consume and digest your IFO right away – so why not give them the good stuff right away for them to want even more?

Now, you might be wondering – what format do I use to make my IFO the best high content offer I can provide? Well, below I break down some of the most commonly used IFO’s out there and some of the pros and cons of each. I also share what I believe is the best IFO out there – and you might be surprised.

No IFO (i.e. Join my Newsletter!)

I mean really, why bother?

Free report/e-Book

Easy to produce and provide. It’s digital so no physical cost for production or shipment. But, it doesn’t carry a lot of ‘WOW’ factor since it’s so commonly used online. You really want to ensure you can ‘snaz’ it up to include images and graphics so it will ‘pop’ and people will want to read it.

Audio download

In my personal opinion, more people would prefer to listen than read. The drawback though is people love to multitask and listen to something while doing 5 other things at once. Result? You don’t get the attention from someone listening to your free audio download as opposed to reading your free report. But, people do love the convenience of instant download and playing on iPhone, computer, etc. And, you have the opportunity to demonstrate your personality and some emotion when you’re providing an audio IFO.

Video

I love video IFO’s because they are short and sweet. And, if you can really pack a wallop piece of content in the video – I say go for it. But, you need to have an excellent-looking video. Using your son or daughters cell phone flip for shooting your IFO video doesn’t cut it. The quality has to be rocking. And, like the audio – you have an amazing opportunity to establish a connection with your viewer that you can’t just get by text or audio. But, video is intimidating still for a lot of people – especially when it comes to providing some of your best content. There is the option of the DVD – but in my opinion, the production and shipment costs associated with it outweigh the benefits.

Kit

This is a relatively new one and one of my favorites. A “kit” usually consists of a number of other IFO’s packaged together. Like – a video, e-book and worksheet. Or, an audio download along with a PDF handout and checklist. It just adds more bang and value and people respond more favorably to “kit” or even “manifesto” than just those items separated out and presented individually.

Audio CD

It’s my personal favorite. Why? Audio is still the best format out there in my opinion because it has the widest mass appeal for usage. You can play it on the computer, stereo at home, car, iPod, phone, etc. People can always find a way to listen to it. And, the physical CD carries so much “oomph” factor and stands out from the rest. Example – ClientAttraction.com started using the free CD few years back and we’ve practically tripled the list each and every year as a result. It just works! Even more so than a DVD – I believe audio CD has the highest perceived value. And, you can collect physical mailing addresses for the people on your list for direct mail purposes by requesting their shipping address to send them the CD!

Now – these ideas don’t apply to all markets. The IFO that works best in one market or niche may not work best in others. For example, free IFO videos work really well in the Internet Marketing space – where Audio CD IFO works great for small business building and Client Attraction. I suggest doing some research and see what’s out there before you choose. And, here’s a trick in choosing which one is best for your market. What would you respond to most? You are most likely your ideal client / prospect – so what works for you? You’re a good case test for your own clients’ opinion and preferences.

Until Next Time… Learn It, Love It, Live It!

Your Assignment:

Consider your IFO that you have in place now to build your list. Does it really WOW them? If it’s an eBook or simple audio download, consider combining them and making it more of a “kit” which will help with conversion. Take the time to do the research and see what other IFO’s are really converting well in your niche and consider either doing the same or taking it one step more to really impress your prospects. Also, does the IFO you currently have in place contain some of your best content? Consider adding some of your best tips or information to really help your newly added leads and they will quickly become clients.

Interested in finding out more about IFO’s and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Choose Your Call To Action Wisely

We all know the importance of using a call to action. It’s a critical online marketing strategy to drive traffic back to your site by inviting prospects to get your irresistible free offer (IFO) and join your list. But, do you know what type of call-to-action to use with all the different social networking and online sites out there?

Yes, it’s about adding value by contributing relevant and high-content information, but if you don’t have a clear strategy in place by using the right type of call-to-action to bring people back to your site to join your list, it really doesn’t matter.

I share some of the most common places where your prospects hang out – and how to drive them back to your site and join your email list by using the right type of call-to-action that is appropriate to each site.

Now, let’s look at some of the most common places where your prospects hang out online and which type of call-to-action type to use.

Blogs

Let’s first look at YOUR blog. Prospects are hanging out on your blog viewing your content and perhaps already subscribed to your feed but are not yet on your email list. With the posts you create on your blog, end them all with a strong call-to-action to opt-in in order to be notified of new posts or receive whatever your IFO is.

Your prospects also hang out on OTHER blogs relevant to your market or niche. Here you can comment and contribute content in the form of helpful and relevant information – with a light call-to-action back to your blog for more information. Notice the difference between the two call-to-action strategies depending on which blog you are referencing. On other blogs, keep the call-to-action light else it will feel like sales / pushy.

Facebook

There are millions of your prospects and potential leads hanging out on Facebook. I see so many people using Facebook without a clear strategy in place to build their list. In the same way as blogs, you want to add value and contribute to the conversation (social media outlets like Facebook are for engaging in relationships and conversations) by commenting and contributing relevant content and information. You can do this in two places. Facebook profiles and Facebook fanpages. Prospects are hanging out on your profile via your news feed and looking at the content you have to share on your fanpage. Be sure to mix up the content and information you have to share by giving them both a medium call-to-action (not too strong like on your blog and not too light like on other blogs) back to your site to receive more tips and information from your email list.

YouTube

As Facebook is increasingly popular for users as a search engine tool, as is YouTube. People these days are just as likely to search for video content on YouTube as they do search for regular content via Google. When posting your videos on YouTube, be sure to include your URL / website in the description of the video so your subscribers can go back to your site and see more videos or find out more information. I suggest doing this using a strong call-to-action to drive them back to your site.

LinkedIn

You want to give the connections you have on LinkedIn a lot of valuable content and relevant information to position yourself as a subject matter expert in your community. As a result, always provide a medium call-to-action back to your site.

Twitter

If there is one place I would suggest a very light call-to-action, it would be Twitter. Twitter is an online conversation with your marketplace about the value and information you have to offer. You would seem overly pushy if you were constantly giving a strong call-to-action with every “tweet” you provided. As a result, I would recommend only giving a very light call-to-action and only when it will clearly provide a link between the tweet/content you provide and the additional information you have to share back on your site.

Podcasts

I don’t have any personal experience of using my own podcast for list building but I do see how it can be used as an effective strategy to drive your listeners back to your list to join your list. At the end of an audio podcast, it’s important to have a strong call-to-action to invite listeners back to your site to sign up and receive more information by joining your list.

At the end of the day it’s just as important to have a clear and consistent call-to-action strategy in place for all the different places where your prospects hang out and how to strategically drive them back to your site to join your list.

Until next time… Learn It, Love It, Live It!

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

It Pays To Pay For Pay-Per-Click

I’m going to scare a few people with this title – but it needs to be said. Pay-per-click advertising (in short known as PPC), is one of the most effective, efficient, and fastest ways to authentically add more leads to your list.

I know people are terrified of the idea of using PPC as a list building strategy. “Pay for leads, are you CRAZY?” Come on. The idea of spending money to attract prospects to your website and convert them to highly qualified leads is foreign to many people. If you’re an entrepreneur or small business owner with an online component of your business on the Internet then paying for leads is a FACT OF DOING BUSINESS.

Let me break it down for you… Whether you’re paying for leads through PPC or not – you are in fact paying for leads (directly or indirectly). Here’s why:

You’re paying for your leads in either money or time. And understanding that you’re time is worth money – you’re ultimately spending money to get leads!

A ‘pay money for leads’ strategy is PPC. Hypothetically, you setup a pay per click campaign with Google Adwords and spend $500 during the week on an ad (and, little setup time is needed). Your ad generated 100 clicks on your ad and 20 of those opted-in. As a result – 20 leads acquired. $500 spend / 20 leads : Your Spend/Leads = $25 per lead.

A ‘pay time for leads strategy’ is Article Marketing. Hypothetically, your time is worth $200/hr and you spend 4 hours writing articles and 1 hour to submit your articles online to article marketing sites. Total time spent of 5 hours. As a result, 10 people opted-in – 10 leads acquired. $1,000 spend / 10 leads : Your Spend/Leads = $100 per lead.

Here’s the real kicker! Article Marketing is an organic traffic generation strategy. Which means? You can’t just post articles and expect to get immediate traffic and leads. It takes time for people to search and find your content and warm-up to what your content and what you offer. Whereas with PPC, your ad is immediately available online generating clicks and visits to your website within seconds of creation.

Now, before you think I’ve jumped off the organic traffic bandwagon and tell you to abandon organic traffic lead generation strategies and spend gobs of money buying a bunch of PPC ads – I’m not. You need to do both! An authentic list building strategy consists of both methods of generating leads. My example above just illustrates the point that whether you agree with paying for leads or not – you’re probably already indirectly paying for leads with the time you spend to organically generate those leads.

As an example, I’ve been doing nothing but article marketing and social media for two months and I’ve generated well over 250 highly qualified leads to my list. Now, within days – I’ve just setup my first PPC campaign for “authentic Internet marketing” and I have already added 7 people to my list!

Get it??? It pays to pay with PPC!

Don’t you fret… I’ll soon write another article about the “basics” and “how to” of setting up your first PPC campaign with the exact steps you need to get it done – easily!

Until next time… Learn It, Love It, Live It!

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Your Email Subject Gets You Clients

The subject line of your email is one of the most important ways you can get new clients. Not copy, not websites, not joint ventures, etc. In this article I will reveal the 8 levels of how writing compelling and thought provoking subject lines will directly and dramatically impact your ability to get new clients and ultimately affect the bottom line of your business. I will also share some of my favorite and most popular email subject line writing techniques you can immediately use in your email marketing.

Look at it this way. There are so many steps in the process from an online sale or securing a new client when using email marketing. You can’t just send an email and expect to get clients. Let me break it down for you in these 8 levels so you get the idea:

  • Money in your business comes from…
  • A new client or the online sale of a product or program, which comes from…
  • A prospect clicking on an online purchase link, which comes from…
  • A prospect visiting your website and reading sales copy, which comes from…
  • A prospect reading your email marketing, which comes from…
  • Specific email campaigns or promotions you send out, which come from…
  • The actual email copy, which comes from…
  • The individual emails you send out, which come from…
  • Your Email SUBJECT

Consider the email subject the initial hook – what triggers a prospect to take action into the sales process of purchasing something online from you. Without a compelling subject line, your email does not get opened and does not get read. You might have amazing copy or text in your email – or an amazing product or offer – or a fantastic sales page with excellent copy. But, if your subject line does not compel the reader to open and read your email – you’re missing out, BIG TIME.

Here are ways you can write compelling and amazing subject lines for your emails. You want them to have some (if not all) of these characteristics:

  • Catchy
  • Attention Grabbing
  • Shock or Awe Your Reader
  • Curiosity
  • Urgency
  • Compelling
  • Intriguing
  • ‘Wow’ Factor

You really want to think of writing subject lines as important as writing sales copy. It has to trigger their emotions and have a sense of curiosity that compels them to open and read the rest of the email.

Here are some of my favorite and best techniques:

Using and [photo] when referencing a video or photo in the email. People respond when they know there is a video or photo for them to see (it’s more compelling and interesting than just text). For example:

Really cool method for new sales
Vs.
Get more sales

You can mix up lowercase and uppercase to make your email seem more casual and less professional. It implies more of a conversation you’re having with your reader than a more formal or professional email.

check out this brand-new amazing resource
Vs.
Great Business Resource

Also, including (or excluding) personalization such as first name works well depending on the type of email you’re sending.

Firstname, how was your weekend?
Vs.
how was your weekend?

I love the idea of using “re:” as in the “reply” of email in the subject line – it implies more of a conversation and chat you’d have over email with your friends.

re: can’t wait to see you
Vs.
Firstname, I can’t wait to see you

Referencing “blog” also works well as the content on a blog implies more personal and current as opposed to just website content. For example, a subject line could be:

Just posted on my blog – cool tips on using video
Vs.
Article on video

Which of these would you open?

It also depends on your market and the types of people on your list and what they would respond to most. What might work in one niche may not work in another. Here’s a snapshot of some of my favorite email subject lines – really just to see as a reference and see what you can think of or apply to your own business and emails.

Be wary of spam – don’t include words such as MONEY, INCOME, etc. Those are big no-no’s when it comes to email SPAM. Put a ‘.’ or ‘-‘ in front of the word so it doesn’t get caught – such as “mo.ney” or “in-come”.

The email subject line is really all about having that conversation with the people on your list. Hear that? The PEOPLE on your list. They are real people that you want to talk to and have a conversation with. So, use your email subject lines as the conversation starter as you would chatting with a person as your friend. It will build that know-like-and-trust factor even more – and that will begin the process of getting you new clients.

Until next time… Learn It, Love It, Live It!

Your Assignment:

How can you change up your email subject lines so they are more intriguing and will compel more of your readers to open and read your emails? Try including some of the different strategies I outlined above (caps, personalization, etc.) and see what results you get. Remember, not all markets are the same so spend some time to strategically think about what would compel your readers more to open your emails. Approach writing email subject lines like you would copy and start to see the results.

Interested in finding out more about email subject lines and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.