Email Marketing

The wrong way to let subscribers opt-out from your email list

September 19, 2012 9 comments
The wrong way to let subscribers opt-out from your email list

This got me going… and I had to share. I follow a friend of mine on Twitter named Scott Stratten. You can follow him on Twitter at @unmarketing or on his website at UnMarketing.com. If you don’t know Scott, he tweets about social media and marketing with a very unorthodox mindset – which I appreciate and […]

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Are Your Emails Worth Reading?

June 11, 2012 7 comments
Are Your Emails Worth Reading?

There is a kid’s television show called Blues Clues. It’s about a guy and his pet dog “Blue” that have adventures where they use “clues” to figure out what the dog wants. It’s quite cute. Ever seen it? In each episode there is a point at which the main character receives mail from the mailbox. […]

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Why Unsubscribers Are Good For You

March 4, 2012 17 comments
Why Unsubscribers Are Good For You

You are probably thinking… “What?!” Wondering why I would say people who opt out of your list is a good thing? Read on… People lose interest. When someone joined your list they were excited and motivated to find out more about you and what you had to offer. It’s very difficult to sustain that level […]

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12 Best Online Marketing Strategies For 2012

December 29, 2011 21 comments
12 Best Online Marketing Strategies For 2012

At this time of each year we think about what we accomplished over the last year – and what we want to improve on for the upcoming new year. From a marketing perspective, it’s easy to get overwhelmed with all new ideas and bright shiny objects out there to pull our attention away from the […]

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How Often Should I Email My List?

October 28, 2011 6 comments
How Often Should I Email My List?

I get asked all the time – how often should I email my list? I often answer “as many times as you can get away with.” Listen – the more they digest and consume your stuff and you educate them with your content – the better. But, I usually 100% of the time answer with […]

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Get Higher Open Rates With Split Testing Email Subject Lines

August 24, 2011 6 comments
Get Higher Open Rates With Split Testing Email Subject Lines

We all know the power of a compelling, engaging and thought-provoking email subject line. It’s the key to cracking the code of having your subscribers open your emails, read your content and click links to get to your sales pages, blog posts and landing pages. I shared all this in a previous post about the […]

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Make More Money With A Responsive Email List

July 18, 2011 4 comments
Make More Money With A Responsive Email List

My most recent product launch taught me a lot about my list. And, as one of subscribers or readers, I thought I’d share what I learned so you can perhaps learn something as well for your online business. I share some important ideas and strategies about how to condition your email list to ‘respond’ to […]

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Do You Know The Chain of Online Marketing?

June 29, 2011 18 comments
Do You Know The Chain of Online Marketing?

As marketers we are sometimes perplexed why a particular program or product is not selling. We created a great offer, wrote the sales page, sent the emails and people are just not buying. What went wrong? Was it the offer or the sales copy or the emails? We scratch our heads and wonder why. Well, […]

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Strike Them While The Iron Is Hot

May 25, 2011 3 comments
Strike Them While The Iron Is Hot

Strike is a little bit of a harsh word for the concept I describe here but I think the phrase, “strike them while the iron is hot” applies most definitely. The word is not overly “authentic” – but the topic is extremely authentic and important in developing an amazing “first-impression” with your newly added leads. […]

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Slice and Dice Your List for Better Results

May 18, 2011 7 comments
Slice and Dice Your List for Better Results

There is no disputing the power of email marketing. The ability to write an email, click the “Send” button and communicate to the “’masses” on your list is powerful. Is it almost TOO powerful? Well, if you’re not segmenting your list effectively – you’re marketing to the masses. Not enough marketers take advantage of email […]

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