Conversion

Are Your Emails Worth Reading?

June 11, 2012 7 comments
Are Your Emails Worth Reading?

There is a kid’s television show called Blues Clues. It’s about a guy and his pet dog “Blue” that have adventures where they use “clues” to figure out what the dog wants. It’s quite cute. Ever seen it? In each episode there is a point at which the main character receives mail from the mailbox. […]

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Marketing Is Not Marketing

January 27, 2012 18 comments
Marketing Is Not Marketing

I see it too often and it breaks my heart. Aspiring and passionate entrepreneurs and business owners who try to “get” marketing. Unfortunately, they have it all wrong. Well, most of them (99% in my opinion) out there think marketing is just marketing. Marketing is not marketing. Marketing is not branding. Neither is advertising. Marketing […]

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The Most Important Page On Your Website

December 1, 2011 20 comments
The Most Important Page On Your Website

There is no denying that having a solid website is critical for success in building your online business. Not only does it represent you and your message for so many to see – it allows you to attract new visitors and gives you a tremendous opportunity to convert those visitors into leads. Having a “client […]

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Make More Money With A Responsive Email List

July 18, 2011 4 comments
Make More Money With A Responsive Email List

My most recent product launch taught me a lot about my list. And, as one of subscribers or readers, I thought I’d share what I learned so you can perhaps learn something as well for your online business. I share some important ideas and strategies about how to condition your email list to ‘respond’ to […]

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Do You Know The Chain of Online Marketing?

June 29, 2011 18 comments
Do You Know The Chain of Online Marketing?

As marketers we are sometimes perplexed why a particular program or product is not selling. We created a great offer, wrote the sales page, sent the emails and people are just not buying. What went wrong? Was it the offer or the sales copy or the emails? We scratch our heads and wonder why. Well, […]

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Strike Them While The Iron Is Hot

May 25, 2011 3 comments
Strike Them While The Iron Is Hot

Strike is a little bit of a harsh word for the concept I describe here but I think the phrase, “strike them while the iron is hot” applies most definitely. The word is not overly “authentic” – but the topic is extremely authentic and important in developing an amazing “first-impression” with your newly added leads. […]

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Slice and Dice Your List for Better Results

May 18, 2011 7 comments
Slice and Dice Your List for Better Results

There is no disputing the power of email marketing. The ability to write an email, click the “Send” button and communicate to the “’masses” on your list is powerful. Is it almost TOO powerful? Well, if you’re not segmenting your list effectively – you’re marketing to the masses. Not enough marketers take advantage of email […]

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Pay Attention To Every Detail When You Market Online

May 5, 2011 0 comments
Pay Attention To Every Detail When You Market Online

In online marketing, every detail matters. I mean EVERY detail. It matters in order to get a response. If you don’t want a response with your online marketing – it’s like not wanting to build your list; or not wanting to build a relationship with your list; or not wanting to convert prospects into paying […]

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Generate More Profits (and serve your clients) with an Authentic Upsell

April 27, 2011 0 comments
Generate More Profits (and serve your clients) with an Authentic Upsell

According to the online site dictionary.com, the word “upsell” is defined as the following: “To try to persuade a customer to buy a more expensive item or to buy a related additional product at a discount.” But, I have a new term to consider: authentic upsell. Sounds ironic, doesn’t it? Is there even such a […]

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Setup a Rock-Solid Sequence to Build Your List

April 20, 2011 0 comments
Setup a Rock-Solid Sequence to Build Your List

Often times we overlook the basics when it comes to list building. We (and me included) get distracted by all the bright-shiny-objects out there that we overlook the tried-and-true methods of consistently and systematically building your list. Simple things like “setting up the steps” we take for granted – when those are the factors that […]

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