June 11, 2012

There is a kid’s television show called Blues Clues. It’s about a guy and his pet dog “Blue” that have adventures where they use “clues” to figure out what the dog wants. It’s quite cute. Ever seen it? In each episode there is a point at which the main character receives mail from the mailbox. [...]
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January 27, 2012

I see it too often and it breaks my heart. Aspiring and passionate entrepreneurs and business owners who try to “get” marketing. Unfortunately, they have it all wrong. Well, most of them (99% in my opinion) out there think marketing is just marketing. Marketing is not marketing. Marketing is not branding. Neither is advertising. Marketing [...]
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