Email List Building – Media, Publicity and Public Relations

In this video, you will discover:

  • How to use offline tools such as radio, tv, newspapers and magazines to get your message out there
  • How using media can increase your visibility and credibility instantaneously
  • Why writing for anyone who will have you is worth the time and effort – so you can build your email list and make more money
  • How to share your knowledge for free and always lure the reader or viewer back to your website to your IFO
  • How to use press releases and other print outlets to boost awareness about your website and build your email list
  • Why it’s your duty to get your message out there and reach the people who need you
  • How to become omnipresent and build your platform to reach more people and build your email list

Email List Building – Speaking

In this video, you will discover:

  • Why speaking is not about broadcasting your message and getting people to buy your stuff – it’s about building the relationship
  • How to use networking and speaking to build your email list
  • How to partner with organizations that have your ideal people already assembled and gathered for you
  • What to offer when you’re in a speaking situation to build awareness and have people visit your website and join your email list
  • How to provide value and fast-track the relationship building when speaking and attract more clients
  • Why having a speaking gig with 10 people for an hour is more valuable than tweeting your website to 100,000
  • The #1 “seminar email” that gets you booked for speaking gigs with associations and organizations that have your ideal clients

Email List Building – Joint Ventures and Strategic Alliances

In this video, you will discover:

  • Why joint ventures and strategic alliances is the #1 and best strategy for easily and quickly building your email subscriber list
  • How to leverage your existing relationships (and create new ones) to establish effective partnerships to multiply your list building efforts
  • How to “complement” and not “compete” with your promotional partners to build your list
  • Examples of how to set up joint ventures using very simple-to-implement interviews
  • How podcasts can recycle and repurpose your content to get your message out there and build your email list

Email List Building – Teleseminars and Webinars

In this video, you will discover:

  • How to leverage the technology of online communication tools with teleseminars and webinars to reach more people and build your email list
  • How to create an evergreen teleseminar or webinar campaign to consistently and automatically provide content and value to your community
  • How to authentically provide your offer (free or paid) on a teleseminar or webinar to build your list or increase sales
  • How to create a tele summit to multiply your list building efforts with partners and promote your online gatherings to hundreds and thousands of people
  • The #1 secret to create a compelling landing page for your next teleseminar or webinar so you easily build your list
  • Dozens of examples of teleseminars and webinars that you can model immediately in your own business

Email List Building – Pay-Per-Click Advertising

In this video, you will discover:

  • Why pay-per-click advertising is the most overlooked yet powerful email list building strategy available today
  • The dollar amount that you are willing to pay for a new client and how to turn that into a profit
  • The simple formula that proves why paid advertising to build your email list virtually guarantees a return on your investment
  • The opportunity to leverage Google Adwords and Facebook Advertising to showcase your website to build your email list
  • The distinction between organic and paid search results on Google and how to get seen
  • The fastest path to get found online and how to generate more clicks to your website to build your list
  • Why Facebook admits that you have to pay for your fans to see your posts (and how to do it)
  • 3 examples of Facebook advertising campaigns to build your fan page or your email list
  • How to tap into the advanced targeting options available on Facebook to show your ad to the exact client you want to attract
  • 6 examples of Facebook advertising you can start implementing today

Email List Building – Social Media

In this video, you will discover:

  • How to attract clients and make money through (not from) social media, by giving value and establishing connections
  • How to tap into the massive opportunity with Facebook for marketing your business and building your email list
  • A simple 2-step formula to ensure you’re establishing value and a relationship with your audience so they buy from you
  • How to boost your engagement with your fans on your Facebook fan page
  • Dozens of examples on how to establish community and engagement with your network
  • One simple trick to allow fans to optin to your email list directly from your fan page
  • A free plugin from Facebook that goes on all of your web pages to immediately build engagement and go viral
  • 4 simple strategies to establish a compelling presence on Twitter
  • The most powerful page on Twitter to join the immediate conversation happening in your industry
  • Leverage the same techniques and strategies for LinkedIn and Pinterest and Google+

Email List Building – Content Marketing

In this video, you will discover:

  • Why content marketing is more relevant today than it was less than 12 months ago
  • How to get your high-value content to cut through the clutter and get noticed
  • How to post the content on your blog and post it on social media for recycling and repurposing
  • 6 steps for posting content online to get traffic and get leads
  • How to generate compelling content using video, audio and text
  • How to leverage social proof and credibility of your content to build your email list
  • The most important part of your content that compels visitors to optin to your email list
  • The magic bullet that gets your content ranked on page one of Google
  • 5 ways to share your content on social media to get even more visibility and awareness

Email List Building – Email Marketing

In this video, you will discover the following:

  • Is email really dead?
  • How to make email marketing work for you so you can make more money
  • Why it’s a big mistake to avoid email marketing and rely just on social media
  • How to leverage social media to build your email list
  • How to create a consistent and frequent email newsletter to build trust and drive more sales
  • The model of a proven email newsletter that attracts clients and generates revenue
  • Step-by-step the Client Attraction ezine so you can do the same
  • How to develop a stay-in-touch marketing campaign with your email newsletter
  • How to segment your email subscribers using email marketing sequences
  • The secret formula of the Client Attraction free audio CD email sequence that generates sales
  • A simple 2-step formula to increase conversion by 25% and allows you to gather physical mailing address for direct mail campaigns
  • How to be authentic in your email marketing follow-up to attract more ideal, high-paying clients

This video is a sneak-peek into thirteen cutting-edge email list building strategies I will share as part of my 3-day live event happening this August – the Internet Marketing Intensive.

Registration is close to 70% full – register here ->

Email List Building – Irresistible Free Offer

In this video, you will discover the following:

  • The most important element of your website homepage to build your email list
  • How to create an offer that has your prospects “Yes, that’s exactly what I need, how can I get it?!”
  • The “secret sauce” to to crazy optin conversion – “content, relationship, value.”
  • What NOT to provide your prospects that drives them away
  • How to create an ethical bribe to get more leads
  • How to get visitors to stay on your website for more than 2.9 seconds
  • Dozens of examples of free offers that convert more leads
  • The most compelling free offer that converts more than anything else
  • How to get your leads to actually consume your content without giving it away for free
  • The #1 secret to increase conversion by 15% that literally takes seconds to implement
  • 14 places to position your IFO so you increase your email list 24/7
  • A secret to increase conversion by another 20% (and you can do it on your phone)
  • My exact video script for your homepage optin video

This video is a sneak-peek into thirteen cutting-edge email list building strategies I will share as part of my 3-day live event happening this August – the Internet Marketing Intensive.

Registration is close to 70% full – register here ->

Send An Email And Get A New Client

I want to share an amazingly powerful and simple email strategy I’ve personally used and shared with my private students to quickly and authentically get new clients. Now, this strategy doesn’t always get you a new client – but it does present an automated opportunity for you to have a qualified prospect on the phone where you can potentially close them into your program, product or service you offer.

It works like this: After you’ve delivered your IFO and done some very simple email follow up to ensure your new lead has consumed your IFO – you’ve done a solid job of representing the value you provide. Now, most people stop there and just add the lead to their normal stay-in-touch marketing vehicle like an ezine and deliver standard and consistent content. Great idea – but what if the new lead is wanting more? And, I mean “more” in the sense they are motivated to work with you? Very few people will reach out and contact you directly on their own to find out how they can work with you right away. So, why not invite them to do so?

How? Well, send an email inviting them to schedule a get acquainted session with you. Even better, include this email as part of your auto-responder series and automate the scheduling with a system like TimeDriver ( so it doesn’t take a lot of effort. As a result, this strategy will consistently put you on the phone with your ideal clients. Don’t get me wrong – I love the idea of getting new clients online. But often times the fastest path to cash is private clients and the quickest and most effective way to get new clients is to move them online to offline (email to phone).

Here’s an example of an email you could send (of course worded with your own style):

Subject: [Firstname], you might be wondering what’s next

Hey [Firstname],

Thanks again for joining my newsletter. I’m so happy you are here.

I hope by now you’ve been able to [insert description of your IFO here] and you enjoyed the great content I had to share.

Now, you might be thinking how can I accelerate my results or move faster ahead in the path of getting what I want? Well, I’d welcome the opportunity to chat with you for a few minutes on the phone and see perhaps if I can help.

Please feel free to click here [insert TimeDriver link] to schedule a quick call and I look forward to connecting!


Notice a few things about the email: It’s short and very personal. Not a formal email but casual and direct while being authentically to the point. You’re simply asking if they are interested – not forcing it onto them or drawing it out in a long- winded pitch to try and get them on the phone.

The great thing about this strategy is the simplicity. Because it’s systematic as part of your auto-responder series, you don’t have to manually email new leads. And, since you use the automatic scheduling tool, you don’t have to coordinate times and schedule appointments.

Having these “discovery sessions” or “initial get acquainted sessions” is a great way to position you in a “closing of the sale” opportunity for new leads that are highly motivated and qualified. Since they’ve just opted in and most likely have consumed your IFO (motivated) and have taken that next step to connect with you (qualified).

If you put this into place when you’re bringing in a few leads a week – you have the time to talk to these prospects for 15 minutes at a time. You can develop a good working rhythm when you’re on the phone maybe using a script or series of best questions to ask.

Once you see the volume increasing to more than you can handle – you can put in an additional step where they take another action to further pre-qualify them BEFORE you get on the phone with them. For example, send them your “About Derek” or “Interview with Derek” beforehand so they can find out more about who you work with and what they can expect. Again, it’s all part of the qualification process.

At the end of the day you will have more opportunities to close prospects into new paying clients – all from sending this one email.

Until Next Time… Learn It, Love It, Live It!