Squeeze It Out Of Them… Authentically

September 22, 2010 · 20 comments

I love squeeze pages. They are essential for authentic list building and an invaluable strategy for authentic internet marketing. I’m going to reveal the 5 most critical elements of a squeeze page. I’m also going to give you my exact script to use for either a video or audio squeeze page so you can convert more traffic into highly qualified subscribers and dramatically build your list, authentically.

First – some basics. You might be wondering – what exactly is a squeeze page? Perhaps you’ve heard of squeeze pages but think they seem yucky and not very authentic. It’s not ‘yucky’. In fact, it makes total sense when you value what you are offering and value the time of your prospect. In essence, they are essential for list building.

Now, the definition of a squeeze page: You are literally ‘squeezing’ their contact information from them before they can access your content. In order for a visitor to enter your website and access the information you have to offer – they need to usually enter in their name and email information. Your content in this case is typically your IFO – or ‘Irresistible Free Offer’ such as your video, audio (CD or MP3), e-book/e-course, etc. There are no other options on a squeeze page. You either opt-in with your contact information or you click away. That is known as a ‘hard’ squeeze page. A ‘soft’ squeeze page will allow the visitor to bypass the squeeze process and enter your website without entering their contact information. Check out www.clientattraction.com as an example of a soft squeeze.

In my opinion, people are either not doing it at all or it’s not being done correctly. And, because of that it seems very inauthentic to many people and so they are not using it in their own website or list building strategy.

Let me break down the 5 essential ingredients of a squeeze page script. The script is used to welcome and explain to the visitor to the site what to do when they arrive at your squeeze page. This script works best when using either video or audio.

1. Who – Explain ‘who’ you are such as your name and/or tagline

2. What – Identify ‘what’ you offer or what you provide (this is your IFO)

3. Why – Answer the question ‘Why do they need it?’ This is KEY. You need to identify a pain point or struggle they have and pinpoint exactly what they are looking for and why they need it

4. How – Explain ‘how’ they get it. Spell out the process of how they actually get your IFO. It’s important to make it as simple and straight forward as possible. Don’t over complicate the process

5. When – Tell them ‘when’ they will get IFO. Is it immediate (next web page, in an email, etc.) or delayed (5 days because it’s physically shipped)

Here is my script, revealed:

WHO: Hi, my name is Derek Fredrickson – your Authentic Internet Marketing Specialist – and I’m here to show you how to use authentic and practical online marketing techniques to help you attract more leads, convert more sales and make more money.

WHAT: In fact, I’d like to reveal to you now the one thing you need to know when it comes to AUTHENTICALLY marketing your business online.

WHY: This one SECRET is the difference between marketing online authentically with RESULTS, or doing the same as you’ve done before with no change.

HOW: Just enter your name and email on the boxes on this page and

WHEN: I’ll share with you right away on the next page in another video the one SECRET you need to know – I’ll see you then – so enter your information right away

That’s it! Short, simple, sweet – and to the point. When you follow this model it allows you to easily present your IFO to your prospect in an authentic manner so they can efficiently decide whether they opt-in or not. And, using this model will in fact build your list as opposed to more traditional models where you merely put all your content online without presenting the visitor an opportunity to decide on whether they want your IFO or not before proceeding.

Feel free to model this and use it for your own business. If you follow these steps and keep these important ideas in mind – your list will surely to start to grow!

Until then… Learn it, Love it, Live it!

Derek Fredrickson

Your Assignment:
Develop your own script for your new squeeze page and follow the script I provided. Be sure to cover each of the 5 main ingredients (Who, What, Why, How, When) and keep it super simple and to the point. You can either use audio or video – just don’t over-complicate the process for them. If you like – I’ll even review your new squeeze page and give you my thoughts to ensure it’s exactly what you need.
Interested in finding out more about squeeze pages and other authentic internet marketing strategic to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Free Video Series:
The Secret of “Client Attraction List Building”

If you want to discover how to consistently, easily and immediately add hundreds (if not thousands) of highly targeted, ideal and super-qualified prospects to your email list, each and every month, using proven online marketing strategies that are easy to implement, genuinely authentic and that work – this free video training program is for you.

I respect your privacy. I will NEVER sell, rent or share your email address.

That's more than a policy, it's my personal guarantee!

{ 20 comments… read them below or add one }

John AkersonNo Gravatar September 22, 2010 at 4:49 pm

Great formula! Instead of two cents, I have two suggestions.

It might be more effective if you GIVE some valuable information away without the squeeze – because that gives authenticity to who you say you are, and speaks to the AMAZING value that people will get for just a little squeeze.

My second point is related to my first. Constant squeezing gets tiresome. From a consumer, visitor, (squeezee), squeezing is much easier to tolerate if you aren’t squeezed every time on every website, for everything.

Reply

DerekNo Gravatar September 23, 2010 at 9:18 am

Hi John,
Yes – you can give them some content first before asking for their opt-in. This is known as a reverse squeeze and works particularly well with video where you provide a high content video first, and then ask them to opt-in for additional content or your IFO.
And, squeeze pages make sense in the most appropriate areas of your site. Landing pages, home page, etc. You don’t want to abuse it else people will get overwhelmed!
Thanks!
Derek

Reply

Nika StewartNo Gravatar September 22, 2010 at 6:51 pm

This post is so helpful. And even if some people are turned off by getting squeezed, it is certainly a highly effective way to build your community of very interested prospects. Thank you, Derek!

Reply

DerekNo Gravatar September 23, 2010 at 9:18 am

Glad you liked the post, Nika. Squeeze pages definitely help for list building purposes – enjoy future posts!

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Heather SparrowNo Gravatar September 23, 2010 at 5:35 am

You so get it Derek.
Thank-you for your clean and direct info.
Marketing you are Awesome.
Heather

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DerekNo Gravatar September 23, 2010 at 9:17 am

You’re welcome, Heather! Glad you enjoyed it and hope you like future posts!

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Karen FaganNo Gravatar September 23, 2010 at 8:08 am

Hi Derek!

Your post is worth a million. Thank you for sharing your wisdom and expertise.

You are the list building mogul for sure!

Reply

DerekNo Gravatar September 23, 2010 at 9:17 am

Thanks, Karen! Glad you liked it!

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Fabienne FredricksonNo Gravatar September 23, 2010 at 10:17 am

Derek,

I love how simple and actionable the assignment is. So clear and so useful! This is a million-dollar post for those who take action. Very cool…

Fabienne

Reply

DerekNo Gravatar September 23, 2010 at 11:11 am

Thanks! Ooh – million dollar post! 🙂

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LorenNo Gravatar September 24, 2010 at 9:54 pm

Derek,
Great seeing your new site. Love the layout.
I have followed your model and it works. The camera is not forgiving, so be relaxed, authentic and watch your list grow.

Reply

Derek FredricksonNo Gravatar September 27, 2010 at 11:25 am

Thanks, Loren. Glad you can model from my site and hope it’ll help for you as well. See you next for our Mastermind meeting!

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DaisyNo Gravatar September 1, 2014 at 1:24 pm

Kudos to you! I hadn’t thhguot of that!

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individual health insuranceNo Gravatar September 24, 2014 at 1:13 pm

Is that really all there is to it because that’d be flabbergasting.

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Wendy MacKayNo Gravatar September 27, 2010 at 12:37 am

Thanks for the clear information. I have trouble understanding the difference between squeeze and capture pages.

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Derek FredricksonNo Gravatar September 27, 2010 at 11:27 am

You’re so welcome, Wendy. Hopefully my definition of a squeeze page above helped. Capture pages (otherwise known as landing pages) are more designed to capture the visitor’s information – but often times are not used with your main website. Think of an opt-in page for a teleseminar for example. Here’s an example: http://www.clientattraction.com/listcall.html

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Serena CarcasoleNo Gravatar September 27, 2010 at 9:26 am

Thank you for the valuable information!! I will be sure to implement the above on all my clients squeeze pages. 🙂

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Derek FredricksonNo Gravatar September 27, 2010 at 11:28 am

You’re very welcome, Serena! Glad it helped…

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graceNo Gravatar June 24, 2011 at 10:49 pm

great post derek! simple and to the point 🙂 i def want to create a squeeze page for both for a few things that i am working on for PO and RR… adding to my to-do list 😉

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Derek FredricksonNo Gravatar June 29, 2011 at 10:23 am

Awesome to hear and happy to help however I can!

Reply

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