There is no disputing the power of email marketing. The ability to write an email, click the “Send” button and communicate to the “’masses” on your list is powerful. Is it almost TOO powerful? Well, if you’re not segmenting your list effectively – you’re marketing to the masses. Not enough marketers take advantage of email segmentation. Email segmentation is the ability to slice and dice your subscriber list into smaller sub-lists based on different categories, actions or other characteristics.
When you segment your list, you can use the data that you have about the different subscribers in your list to create smaller, more targeted sub-groups. Using the power of list segmentation – you can send more targeted, relevant emails to those smaller groups triggering a higher response and increase your results.
The simplest example is segmenting your list between prospects and customers. Think about it. Even though some information in your emails is appropriate for both audiences, there is definitely content that will serve one group more than the other. Your subscribers will enjoy the emails that you send them more, if the content is relevant and timely to their specific needs.
Now before you start thinking this is going to be technically hard or tricky – it’s actually pretty straightforward when you look at it from the perspective of HOW you want to segment your list. Don’t worry about the technical “setup” – just focus on the most relevant and meaningful sub-lists that you require. Most email marketing systems and their support staff can easily help to set it all up for you. Email marketing systems like Aweber, 1ShoppingCart and Infusionsoft support this (some more so than others.)
Is it worth it? Totally…
Some email marketing studies have shown that upwards of 40% of people have higher open rates when they segment their email lists. 28% showed lower unsubscribe rates and 24% have experienced bigger revenues. It seems to me that it’s worth some effort to see if you can segment your list to improve your results.
Start off by doing simple list segmentation (like I described above) with prospects vs. clients and then move onto further segmentation (i.e. different sub-lists for different types of clients.) You can also segment by some of the basic information like demographics and geographic information if you have that available in your database.
Also, be sure you take the time to actually STUDY the results of your list segmenting efforts. If you aren’t testing or tracking the effectiveness of your emails in terms of open rates and click-through rates – then it’s not worth the effort.
Chances are your overall email marketing effectiveness (and revenues) will improve and your subscribers will thank you for it.
Until next time… Learn It, Love It, Live It!
How can you segment your subscriber list? Spend some time seeing what information you have in your email marketing system that you can use to segment your “main” list into smaller “sub lists” and then develop (actually map out) email campaigns focused on those specific sub groups to get a higher response. Interested in finding out more about list segmentation and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.
Want to use this article on your website or your own ezine? No problem! But here is what you MUST include: Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.