Setup a Rock-Solid Sequence to Build Your List

April 20, 2011 · 23 comments

Often times we overlook the basics when it comes to list building. We (and me included) get distracted by all the bright-shiny-objects out there that we overlook the tried-and-true methods of consistently and systematically building your list. Simple things like “setting up the steps” we take for granted – when those are the factors that often matter most in order to massively build your list with little effort.

In this article I share critical strategies about how a rock-solid sequence is required to consistently and systematically build your list. Why? You need a well-designed sequence to ensure everything works like a well-oiled machine. Without it, you’ll never have a superstar strategy in place that allows you to go out there and build your list in droves.

The first step in a sequence is selecting the system. By system I mean email marketing system. You need to have something. Sending emails via Gmail or Outlook to your list just doesn’t cut it. I’m talking about using anything like Aweber, ConstantContact, 1ShoppingCart, Infusion, etc. You need to pay the money and invest the time to set it up and get the email templates in place. Remember, you just need to set it up once and then its there working for you. Setup your system properly (get some technical help if you need to) with the right templates and auto-responders so they are pre-canned emails that work for you, automatically. You’re not going to be in there and randomly or manually sending emails to your list when you remember to follow up with them. Your job is to find the traffic – your system has the job to convert them on your list. It has to be a “system.”

The second step in a sequence is selecting the stuff. By stuff I mean what are you actually sending them when they opt-in and beyond? If they’ve chosen your IFO and you’ve delivered that – what else are you sending them? Is it just email copy (words) or something more? Can you send them audio or video or perhaps another great piece of content that you know will help them? How are you doing it? Plain text or HTML email? Strategically think and then map out what your readers are looking for most and then deliver it to them. But – not all at once. That’s what our last step in the sequence is for.

The last step in a sequence is the actual steps in the campaign. This is one most people overlook and it’s usually the most important. The steps are a must-have when it comes to list building. You need to map out first on paper what you want to happen when someone opts-in to your list. You need to determine what emails to send and when. Think about it from the perspective of the opt-in. What number of emails makes the most sense and when? Actually map them out and write them out before you build it into the system. For example, I have a six-email auto-responder campaign when someone joins my list. It’s spread out over a 15-day period. Yes, that’s 6 emails in a little over two weeks. Why? I want them to take an action in each email and I use high-content and high-value information to trigger that action. My emails are designed to generate a response each and every time. That way my subscribers are engaged and motivated to take action.

So, it pays to develop a sequence. Set it up once and then focus on the BIG stuff – getting traffic to your site and converting your prospects to leads and leads into clients.

Until next time… Learn It, Love It, Live It!

Your Assignment:
What sequence do you have in place when new people join your list? Have you strategically mapped out and is it effectively working for you?. Think about the response you’re looking to generate with each and every email you send as part of an auto-responder campaign and see what emails and when you send them could be improved. Interested in finding out more about email sequences and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.


Want to use this article on your website or your own ezine? No problem! But here is what you MUST include: Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit

Free Video Series:
The Secret of “Client Attraction List Building”

If you want to discover how to consistently, easily and immediately add hundreds (if not thousands) of highly targeted, ideal and super-qualified prospects to your email list, each and every month, using proven online marketing strategies that are easy to implement, genuinely authentic and that work – this free video training program is for you.

I respect your privacy. I will NEVER sell, rent or share your email address.

That's more than a policy, it's my personal guarantee!

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