In online marketing, every detail matters. I mean EVERY detail. It matters in order to get a response. If you don’t want a response with your online marketing – it’s like not wanting to build your list; or not wanting to build a relationship with your list; or not wanting to convert prospects into paying clients; or not wanting to earn money. Get the point? Bottom line – design and detail is needed to ensure your online marketing generates a response. It’s critical if you want to authentically and effectively market your business online and make money with your website.
And I’m not just talking about websites – but we’ll focus on that area for now. We could talk about online design for social media (Facebook, Twitter, YouTube, etc.) but, 90% of the time your website is the primary “landing spot” where traffic comes to see the following:
- Who you are
- What you to do or have to offer
- Why you do it for them
- ·How you would do that for them
Your online design needs to capitalize on all aspects of generating a response from your visitor to either compel them to opt-in or buy a program or product you’re offering. Here are the key areas to consider:
Page layout. It has to make sense. Think about “common sense” for a minute about what is the most important thing you want website visitors to see – and do – and cater to that. For example, at www.ClientAttraction.com we have NO wasted space – really anywhere. Every little area of the screen (particularly above the fold where 90% of people view at first glance) is strategically filled with some item or call-to-action that compels the visitor to get a response and take some action.
Colors are huge. What colors and branding fits with you and your image? If you have logos or color specific references elsewhere (business cards, letterhead, etc.) – than leverage your colors and incorporate it throughout your site. Don’t just choose other random colors just because you saw it elsewhere – it has to fit with you.
Images and buttons. What looks good on a website? What do you respond to in terms of images and graphic design? For example, there is a reason why a clearly labeled button that says “Add to Cart” is more engaging and compelling to a potential buyer than simple plain text “Buy my product here.”
Here’s a trick – don’t reinvent the wheel. See what else is out there and what’s working and just “model” that. If you see some design elements online and you’re responding to it – chances are it’s a good design strategy and they’ve thought about the detail – so see how you can incorporate that into your website design.
Now, here’s the good thing. You don’t have to have a good eye for design or detail – particularly in the area of websites – but be sure to find someone who is. You can easily focus on the big picture of what you want accomplished with your website and have someone with the skills and expertise to make it happen. But, you have to give them direction! You can’t expect someone to build exactly what it is you want – if you’ve not clearly defined for them exactly what you want!
Until next time… Learn It, Love It, Live It!
What can you improve in terms of the design and detail for your website? What is something that needs a bit of work to either uplevel what is there or streamline the design to get more of a response. Do a thorough review or have some of your team members and / or clients review and give you constructive feedback on what is still needed. Focus on the three areas I mention above (website layout, colors, images/buttons) first and see what can be improved to get a better response. Interested in finding out more about online design and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.
Want to use this article on your website or your own ezine? No problem! But here is what you MUST include: Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.