Passion vs. Obsession

alpine-skiing-whistler_240What am I passionate about? Skiing – pretty much everything about it. I ski every weekend from November to April and do the same with my kids. I like other crazy and outrageous outdoor activities but pretty much anything to do with snow on the ground and two boards on my feet will make me a happy camper.

However, I’m beyond passionate for skiing. I have to say I am obsessed with skiing. Ask any member of my family. And when I say obsessed I mean beyond just having ski pictures and posters in my office or at home (which I have).

I read ski magazines on summer vacations at the beach. My iPhone wallpaper is skiing. When we play family games about favorites (what’s your favorite color, favorite food, etc.) – mine all have to do with skiing. I keep every issue of all four (yes, there are 4) ski magazines. I mostly wear t-shirts to work and they all have skiing references or photos on them (my favorite is the spin off from the “Got Milk” campaign and says ‘Got Powder?’) I follow the top ski racers on Twitter, YouTube, Facebook, etc. I even bid (and won) on a pair of autographed Lindsey Vonn skis for my daughter.

I think my obsession is good – it teaches my kids to focus on what you believe in passionately – no matter what. My 7 year old daughter Claire now wants to grow her hair really long so she can wear it in a pony tail like Lindsey Vonn. How crazy is that? She’s passionate about skiing and almost obsessed. I don’t think that’s overdoing it. 🙂

I see myself as I write this article – I could continue on and on and on – but maybe not everyone is as crazy obsessed with skiing as I am. And, wondering “what does this have to do with authentic internet marketing?” But, it does show people how it is good for the soul (and the business) to embed obsession into their values.

Now, I’m also obsessed with authentic Internet marketing. It started out as a hobby when I began working with Fabienne on Client Attraction under 2 years ago. I read some books, studied some courses online, and followed some of the best online mentors. I learned everything about online marketing and then some. I took this passion and then went even further – to see what I could do for our Client Attraction business.

The results? We went from just over $1m in 2008 to likely crossing $3m in 2010. We’ve quadrupled the size of our mailing list to over 20,000 subscribers. And these aren’t just any emails – these are qualified and interested subscribers – all authentically learning from the valuable content and transparent information we provide.

You could say I took my wealth of online marketing knowledge and turned it into something really authentic. Something people can learn from easily in a step-by-step manner to implement in their own business so they can see similar results. Now, I’m obsessed with teaching and sharing how you can authentically market your business on the Internet. I’m glad you joined…

I hope you like what I have here (if so, please comment and tell me what you think). I look forward to collaborating and sharing with you in the in the future.

Until then… Learn it, Love it, Live it!

Derek Fredrickson

p.s. be on the lookout for my next post about “Fear vs. Stepping Out” (your story will inspire…)

Your Assignment:

What are you passionate about? Make a list of the 5 things that first come to mind when you ask yourself that question. They must be the first 5 that come to mind. If it takes longer to think about it, they are not front of mind and something that you’re probably not always thinking about. They can be values, work, hobbies, etc. For me, it’s about helping people, learning, family, skiing and doing the right thing. Now, which of these could you do all day long for free? If you were given $1 million dollars tomorrow, which of those 5 would you still wake up each and every day saying – “I can’t wait to get started”. This is your obsession. Follow that and do everything you can to make it a reality and good things will come.

My obsession is one of learning more and more about authentic Internet marketing. I took my wealth of knowledge for Internet and information marketing and now teach small business owners how to authentically market their business online. The problem is, you don’t where to start when it comes to authentically building your list of qualified prospects that are ready, willing and able to buy your programs, products or services. The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.


Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit


27 thoughts on “Passion vs. Obsession”

  1. Derek,

    I think your passionate obsession is pretty cool! And I love that you being an example of passionate and authentic success for your children!


    1. Thanks, MaryPat. My kids sometimes think I’m a little weird but, they are seeing first-hand the value of how much I love and believe in that whhich I am so passionate and obsessed about!

  2. Great post Derek. Thanks for being honest and offering some great insight. You and Fabienne have always been authentic and I think that is what sets you apart from the average coach/teacher. Its one thing to talk about something you have knowledge in like a lot of the marketing coaches….but they are just selling their product. When you are skilled and successful at what you teach like you are…it is your passion and you get obsessed with wanting to share all of your knowledge. Its easy to tell that you both love to mentor and share your success with others….and that is when the real fun begins because passions are contageous, Right ??

    Justin Stranere
    proud follower Client

    1. WOW! Thanks for the kind words, Justin. We’re just doing our thing and being real about it. Glad you can see the value from the transparency with what we provide and it always come back to help you in your own business as well!

  3. I’m so ridiculously proud and happy. This is one of the best blog posts I’ve ever read, and I am ecstatic that you’re opening up your expertise to the world. Also love seeing the results your own clients are getting so far. AUTHENTIC internet marketing is where it’s at.

    Love you,

      1. That’s hugely funny – and authentic as well!!

        Love this blog. Both of you are incredibly inspiring. I’ve been lurking on the sidelines and see both of you as amazing role models!

        Kudos, maximus, fabulous

  4. Derek

    It’s so great to hear you eulogizing about skiing. I love it madly but started late and will probably always ski like a bit of a beginner, though I feel as graceful and free as a bird, ha ha.

    I love the authenticity I see in everything that Fabienne and you do in Client Attraction and it’s a great model for successful business.

    All the best


  5. In Fabienne’s words, “Woooohoooo, Derek!” Love that you are sharing your wisdom and authenticity with the world.

    As a member of Fabienne’s Mastermind group for the past 2 years, many of us have valued your input for our businesses. We’ve been very fortunate to receive your guidance, and you’ve modelled authenticity every step of the way. We’ve been blessed to receive ‘Two for the Price of One’ with both you and Fabienne.

    Thanks for being such a great role model, Derek!


    1. Wow, thanks so much for the kind words Tracey. It’s been an honor to help you in your business and I hope to continue our partnership together in the future. You’re up to big things!

  6. Great first post Derek! And I found the “Your Assignment” section Especially helpful…Thank You!!

    Wishing you all the BEST


    1. Great to hear Marilynn! Loved that the assignment “got you thinking” and opened some new doors. Here’s to looking towards what’s next!

  7. “Dadpreneur” – I love it! We are always hearing about mompreneurs – it’s nice to see a proud dad entrepreneur stepping into his own spotlight. I feel so proud of you too, and I love a guy who’s not afraid to wear pink on his info products! A big woohooo to you Derek.
    Hugs – Cindy

    1. Thanks, Cindy! You know I love the pink (haha). I hope this will allow other ‘dadpreneurs’ to step out more and share what they have to offer.

  8. Derek you are seriously amazing! I feel so lucky to know you & learn from you. Congratulations on really stepping bigger into who you are!

    Now …. the next time you win anything Lindsey Vonn I want in 🙂 – love her!

    Thank you for sharing your knowledge and expertise is such an authentic way!

    1. Thanks so much, Karen. Glad I can help you and your business in so many ways. And, next time I get anything Lindsey Vonn related – you’ll be the first to know (right after Claire, of course). 🙂

  9. This is fascinating stuff Derek, I’m very proud of you! So clever of you to take your ski passion and apply it to your business! I vividly recollect the first time I witnessed the birth of this passion . . . remember those middle school lessons at Bradford Ski Hill? There’s no doubt that Claire, Luc and Oliver will surely inherit your passion for skiing with you as their loving mentor.
    Love you,

  10. Wow – thanks, Mom! It was because of you and getting me started back in the day and now have the passion for the sport of skiing!

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