Free Video Series:
The Secret of “Client Attraction List Building”

If you want to discover how to consistently, easily and immediately add hundreds (if not thousands) of highly targeted, ideal and super-qualified prospects to your email list, each and every month, using proven online marketing strategies that are easy to implement, genuinely authentic and that work – this free video training program is for you.

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Choose Your Call To Action Wisely

November 24, 2010 13 comments
Choose Your Call To Action Wisely

We all know the importance of using a call to action. It’s a critical online marketing strategy to drive traffic back to your site by inviting prospects to get your irresistible free offer (IFO) and join your list. But, do you know what type of call-to-action to use with all the different social networking and […]

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Does Google Love You?

November 17, 2010 17 comments
Does Google Love You?

You know the importance of using keywords as part of your SEO strategy when building your website and writing your articles. What you may not know is Google places emphasis on having one or more keywords in your website name. From an organic traffic standpoint, it’ll increase your rankings (especially if the domain matches the […]

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It Pays To Pay For Pay-Per-Click

November 9, 2010 28 comments
It Pays To Pay For Pay-Per-Click

I’m going to scare a few people with this title – but it needs to be said. Pay-per-click advertising (in short known as PPC), is one of the most effective, efficient, and fastest ways to authentically add more leads to your list. I know people are terrified of the idea of using PPC as a […]

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Lets Talk ABC of SEO

November 2, 2010 59 comments
Lets Talk ABC of SEO

I get this question all the time from clients and people I work with. “Derek, what exactly is SEO, why do I need it and how does it work. More importantly, what specifically do I need to do about SEO?” Well, let me explain it in very simple and easy to understand language so you […]

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You Must Convert In All The Right Places

October 27, 2010 23 comments
You Must Convert In All The Right Places

In my last article I talked about the importance of writing compelling email subject lines that will help get you clients by having your subscribers open more of your emails. It’s really the very first step as part of an overall and ongoing conversion process with your list. After a prospect decides to take your […]

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Your Email Subject Gets You Clients

October 20, 2010 15 comments
Your Email Subject Gets You Clients

The subject line of your email is one of the most important ways you can get new clients. Not copy, not websites, not joint ventures, etc. In this article I will reveal the 8 levels of how writing compelling and thought provoking subject lines will directly and dramatically impact your ability to get new clients […]

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Ending The Debate On Single vs. Double Opt-In

October 11, 2010 57 comments
Ending The Debate On Single vs. Double Opt-In

I know there is so much debate out there on opt-in. Single opt-in vs. Double opt-in. Which is better? What should I use? Does it matter? I get this question all the time when I coach clients – especially if they are just starting out or migrating from one email marketing platform to another. So, […]

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No Second Chance To Make A First Impression

October 6, 2010 6 comments
No Second Chance To Make A First Impression

You’ve heard the phrase before: “You never get a second chance to make a first impression.” Have you ever heard the phrase in the context of authentic internet marketing or building your list? Probably not – and let me explain why. Most people teach you about adding people to your list and then stop there. They don’t teach you […]

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The Harsh Reality Of Online Traffic (hint, it’s not all created equal)

September 28, 2010 17 comments
The Harsh Reality Of Online Traffic (hint, it's not all created equal)

This article builds on my recent post about tracking the source of your traffic and how that can help you understand more about the leads you’re attracting and the types of visitors to your site. Now, some cold hard facts. The harsh reality about traffic is this: “Not all traffic is created equal.” The source […]

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Squeeze It Out Of Them… Authentically

September 22, 2010 20 comments
Squeeze It Out Of Them… Authentically

I love squeeze pages. They are essential for authentic list building and an invaluable strategy for authentic internet marketing. I’m going to reveal the 5 most critical elements of a squeeze page. I’m also going to give you my exact script to use for either a video or audio squeeze page so you can convert […]

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