Choose Your Call To Action Wisely

We all know the importance of using a call to action. It’s a critical online marketing strategy to drive traffic back to your site by inviting prospects to get your irresistible free offer (IFO) and join your list. But, do you know what type of call-to-action to use with all the different social networking and online sites out there?

Yes, it’s about adding value by contributing relevant and high-content information, but if you don’t have a clear strategy in place by using the right type of call-to-action to bring people back to your site to join your list, it really doesn’t matter.

I share some of the most common places where your prospects hang out – and how to drive them back to your site and join your email list by using the right type of call-to-action that is appropriate to each site.

Now, let’s look at some of the most common places where your prospects hang out online and which type of call-to-action type to use.

Blogs

Let’s first look at YOUR blog. Prospects are hanging out on your blog viewing your content and perhaps already subscribed to your feed but are not yet on your email list. With the posts you create on your blog, end them all with a strong call-to-action to opt-in in order to be notified of new posts or receive whatever your IFO is.

Your prospects also hang out on OTHER blogs relevant to your market or niche. Here you can comment and contribute content in the form of helpful and relevant information – with a light call-to-action back to your blog for more information. Notice the difference between the two call-to-action strategies depending on which blog you are referencing. On other blogs, keep the call-to-action light else it will feel like sales / pushy.

Facebook

There are millions of your prospects and potential leads hanging out on Facebook. I see so many people using Facebook without a clear strategy in place to build their list. In the same way as blogs, you want to add value and contribute to the conversation (social media outlets like Facebook are for engaging in relationships and conversations) by commenting and contributing relevant content and information. You can do this in two places. Facebook profiles and Facebook fanpages. Prospects are hanging out on your profile via your news feed and looking at the content you have to share on your fanpage. Be sure to mix up the content and information you have to share by giving them both a medium call-to-action (not too strong like on your blog and not too light like on other blogs) back to your site to receive more tips and information from your email list.

YouTube

As Facebook is increasingly popular for users as a search engine tool, as is YouTube. People these days are just as likely to search for video content on YouTube as they do search for regular content via Google. When posting your videos on YouTube, be sure to include your URL / website in the description of the video so your subscribers can go back to your site and see more videos or find out more information. I suggest doing this using a strong call-to-action to drive them back to your site.

LinkedIn

You want to give the connections you have on LinkedIn a lot of valuable content and relevant information to position yourself as a subject matter expert in your community. As a result, always provide a medium call-to-action back to your site.

Twitter

If there is one place I would suggest a very light call-to-action, it would be Twitter. Twitter is an online conversation with your marketplace about the value and information you have to offer. You would seem overly pushy if you were constantly giving a strong call-to-action with every “tweet” you provided. As a result, I would recommend only giving a very light call-to-action and only when it will clearly provide a link between the tweet/content you provide and the additional information you have to share back on your site.

Podcasts

I don’t have any personal experience of using my own podcast for list building but I do see how it can be used as an effective strategy to drive your listeners back to your list to join your list. At the end of an audio podcast, it’s important to have a strong call-to-action to invite listeners back to your site to sign up and receive more information by joining your list.

At the end of the day it’s just as important to have a clear and consistent call-to-action strategy in place for all the different places where your prospects hang out and how to strategically drive them back to your site to join your list.

Until next time… Learn It, Love It, Live It!

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Does Google Love You?

You know the importance of using keywords as part of your SEO strategy when building your website and writing your articles. What you may not know is Google places emphasis on having one or more keywords in your website name. From an organic traffic standpoint, it’ll increase your rankings (especially if the domain matches the exact search query).

So, if your domain name is a close match to the keywords your prospects are searching for – it’s like the hitting the jackpot to get on page one of Google for that search phrase.

I will teach you how to develop an SEO strategy for your website domain. Not thought of that before? Well, you should! It’s important and an amazingly powerful strategy that most online marketers don’t even think about. It will boost your search engine results for the keywords your prospects are searching for. Google gives preferential treatment and responds more favorably by boosting your rankings based on keyword-rich domain names.

When I work with my private clients, I always look at whether they should purchase a domain name with their company name (branded domain) or a domain name based on their service or offering (keyword-rich domain).

I will explain an example of a “company name URL” and a “keyword-rich URL” and the power both have so Google loves you.

Company Name URL

As you know, your company name or “brand” is one of the most important aspects of your business or personal identity. Your company name is the foundation for everything you do. Your company and identity will be on your website, print material, business cards, letterhead, etc… This is ultimately what people will recognize and associate you with, so when you have the opportunity to purchase the URL that matches your company, I almost always say do it.

Take the example of ClientAttraction.com. The company name of Client Attraction and the message of “attract clients” is congruent with the website of ClientAttraction.com.

The advantages of a company name URL are that it’s short and memorable which means it’s super easy to remember. As a result, it’s an easy way to put your company name in front of your prospects and allow you to maintain consistency in the brand across your online marketing efforts. It looks cleaner and stands out as being more professional.

End result? Google naturally loves you and you will attract more loyal visitors and readers. Cool, right?

In my personal opinion, if you’re looking to create a long-term brand using your company name – choose a branded domain. It’s proven that by having short and clean URL’s that match your company name or brand, people trust you more than someone with a domain that is more generic and less trustworthy.

Keyword-Rich URL

There are also situations when I would recommend using keyword-rich domains say if you’re trying to brand yourself as an industry expert. A good example would be something like Authentic Internet Marketing Specialist or Authentic Internet Marketing Expert where you’re positioning what you provide as a memorable name or tag line. In that case it’s beneficial because you’re branding your service or offering, while using the main keyword/phrase at the same time.

You can easily set up targeted domains for the niche or keyword/phrase you’re targeting and re-direct that domain to your site. My private clients love this strategy! I’ve used this method hundreds of times for domains related to “client attraction” or “authentic internet marketing”, where I purchase a keyword-rich domain, and then re-direct the user to the main domain (i.e. clientattraction.com or derekfredrickson.com) once they click on that domain.

Here’s why.

Google loves a scenario where the keyword phrase is the website domain. The reasoning why (your keyword phrase).com should rank number one is clear. It makes sense that Google thinks that a site named www.howtobeaskibum.com is probably about “how to be a ski bum”. Whether it’s the BEST site for how to be a ski bum is a different story. Note to self – I already own  www.howtobeaskibum.com. 🙂

Bottom line?

Choose a website name that fits your ideal client and this will help you get you so many more clients than before.

Until then… Learn it, Love it, Live it!

Your Assignment:

What does your website name say about you and what you offer? Do a complete overview of the domains you own and which are branded as your company name and which are relevant from a keyword perspective. Now, what opportunities exist for you to take advantage of in terms of adding to the list of domains you currently have related to your brand or keywords? Make a list of the keywords related to your company name or services and offerings based on relevant keywords and develop a plan to go out and get those website names! It will strategically over time allow you to improve your rankings in search engines like Google – and ultimately get the real Google “love.”

Interested in finding out more about search engine optimization and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

It Pays To Pay For Pay-Per-Click

I’m going to scare a few people with this title – but it needs to be said. Pay-per-click advertising (in short known as PPC), is one of the most effective, efficient, and fastest ways to authentically add more leads to your list.

I know people are terrified of the idea of using PPC as a list building strategy. “Pay for leads, are you CRAZY?” Come on. The idea of spending money to attract prospects to your website and convert them to highly qualified leads is foreign to many people. If you’re an entrepreneur or small business owner with an online component of your business on the Internet then paying for leads is a FACT OF DOING BUSINESS.

Let me break it down for you… Whether you’re paying for leads through PPC or not – you are in fact paying for leads (directly or indirectly). Here’s why:

You’re paying for your leads in either money or time. And understanding that you’re time is worth money – you’re ultimately spending money to get leads!

A ‘pay money for leads’ strategy is PPC. Hypothetically, you setup a pay per click campaign with Google Adwords and spend $500 during the week on an ad (and, little setup time is needed). Your ad generated 100 clicks on your ad and 20 of those opted-in. As a result – 20 leads acquired. $500 spend / 20 leads : Your Spend/Leads = $25 per lead.

A ‘pay time for leads strategy’ is Article Marketing. Hypothetically, your time is worth $200/hr and you spend 4 hours writing articles and 1 hour to submit your articles online to article marketing sites. Total time spent of 5 hours. As a result, 10 people opted-in – 10 leads acquired. $1,000 spend / 10 leads : Your Spend/Leads = $100 per lead.

Here’s the real kicker! Article Marketing is an organic traffic generation strategy. Which means? You can’t just post articles and expect to get immediate traffic and leads. It takes time for people to search and find your content and warm-up to what your content and what you offer. Whereas with PPC, your ad is immediately available online generating clicks and visits to your website within seconds of creation.

Now, before you think I’ve jumped off the organic traffic bandwagon and tell you to abandon organic traffic lead generation strategies and spend gobs of money buying a bunch of PPC ads – I’m not. You need to do both! An authentic list building strategy consists of both methods of generating leads. My example above just illustrates the point that whether you agree with paying for leads or not – you’re probably already indirectly paying for leads with the time you spend to organically generate those leads.

As an example, I’ve been doing nothing but article marketing and social media for two months and I’ve generated well over 250 highly qualified leads to my list. Now, within days – I’ve just setup my first PPC campaign for “authentic Internet marketing” and I have already added 7 people to my list!

Get it??? It pays to pay with PPC!

Don’t you fret… I’ll soon write another article about the “basics” and “how to” of setting up your first PPC campaign with the exact steps you need to get it done – easily!

Until next time… Learn It, Love It, Live It!

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Lets Talk ABC of SEO

I get this question all the time from clients and people I work with. “Derek, what exactly is SEO, why do I need it and how does it work. More importantly, what specifically do I need to do about SEO?

Well, let me explain it in very simple and easy to understand language so you can incorporate the right SEO strategy online for your business that will help you authentically build your list and get more clients.

What is Search Engine Optimization (SEO)?

Simply put, SEO is the process of optimizing your website by improving the internal (behind-the-scenes web techy stuff) and the external (web content, pages, images, etc.) setup in order to increase traffic to your site from search engines like Google.

Why does my website need SEO?

The big commercial search engines – Google, Bing, AOL and Yahoo, drive a lot of web traffic. If your site cannot be easily found by search engines or your content cannot be put into their database, you miss out on an incredible opportunity available to websites who appear in the search engine results for the keywords you want to be associated with. As a result, less people who want to have what you have will be visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all people online.

How does SEO work?

Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry huge value. These “keywords” dictate what sites the search engines deem worthy of appearing in the results. To do that, search engines really have four main functions – crawling, building an index, determining relevancy & rankings and providing results. Crawling and indexing the zillions of documents, pages, files, news, videos and media on the Internet – and – providing answers to user search queries, through lists of relevant sites / pages via search results and rankings.

What do I do about SEO?

It comes down to doing what I call the ABC’s of SEO.

A is for Architecture

The architecture of your site is critical for SEO success. And, I don’t mean having tons of funky widgets and menu options on your site with flashy design or cool features. Your site needs to have the right framework – like a solid design and well-implemented architecture (i.e. like a house) to support the content and links within the site.

Think of the site like a house where the rooms, stairs and other internal parts of the house require a solid foundation – floors, walls, wiring, mechanics, etc. Without a solid internal architecture, the house (i.e. your site) won’t support it. Equally as important is the external architecture of the house to support the roof, siding, doors, windows, etc. The architecture matters on both the inside and outside.

B is for Back links

The more your site and individual pages are referenced by other sites – the more “back links” you have and the more the search engines will favor your site. It’s basically like other sites giving your site the “thumbs up” indicating they recommend or endorse your site.

One of the best ways to get back links is by submitting your articles to article directory sites like ezinearticles.com and submityourarticle.com. These are well respected and well known article directories. As a result, the search engines will “listen” to their recommendations based on the articles submitted on their site and linking back to your site and content. (Tip – always have a call to action at the end of your article to refer people back to your site so they can opt-in to your list!)

C is for Content

Any site won’t really amount for much in terms of SEO unless it provides good content. The content has to be keyword “rich” for the search terms you want to appear for and be extremely relevant and valuable for your visitors. Be sure to include the keyword terms and phrases in your content that would be relevant and valuable for your visitors.

For example, if you portray your site to be all about “skiing” in terms of the URL, site name and page names, etc. and you only talk about “underwater basket weaving” and nothing about skiing, people will click on your site and then click away. This tells the search engines your site is not providing useful content or relevant information for what it portrays to be providing. You have to provide high-content and high-value information using very useful and authentic content.

Follow these ABC’s of SEO and you’ll be on your way to improving the rankings of your site in the search engines and as a result – improving your authentic online marketing to build your list and get more clients!

Until next time… Learn It, Love It, Live It!

Your Assignment:

Follow my model of the ABC’s of SEO to review what’s in place for your site. [A – Architecture] Do you have a solid architecture in place for your website with the right menu items, images and content? If you’re using a stand-alone website, can you easily change it and update the content with new and fresh information? [B – Back links] I’m a huge believer in a solid article marketing strategy to ensure your high-quality and high-content articles are being distributed and picked up by high-profile article directories which the search engines love. Follow my recommendations for some of the article marketing sites above and ensure you have a call-to-action in each of your articles. [C – Content] You’ve got to put out really excellent content – nothing else. Make sure you’re giving as much as possible in the content you’re putting out – don’t hold back or think you’re giving away too much. I’m a firm believer the better the free content you provide, the better potential clients you will receive.

Interested in finding out more about search engine optimization and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

You Must Convert In All The Right Places

In my last article I talked about the importance of writing compelling email subject lines that will help get you clients by having your subscribers open more of your emails. It’s really the very first step as part of an overall and ongoing conversion process with your list. After a prospect decides to take your IFO (irresistible free offer) and join your list, the conversion process is nowhere near complete. It’s actually just beginning.

Throughout the life cycle of the people on your list, there are countless opportunities for bettering your conversion. By bettering your conversion, you have a higher likelihood of converting more prospects to clients, clients to buyers and buyers into raving fans.

Let’s take a look at some categories where conversion is KEY and how you can improve your online conversion:

Email

As previously mentioned, the email subject is the first indicator of how well your emails will convert by the showing the % of people that are opening and reading your emails. This conversion is known as the “open-rate”. The actual email body – the images, text, URL’S and overall message in your email, convert your email readers into website visitors – by clicking through to your website, sales page or landing page. This conversion is known as the email “click-through-rate”.

Website

Throughout your website, there are numerous factors that influence your overall conversion. And by website conversion it could be how many people sign up for your free teleseminar (i.e. on a landing page) or how many people order your IFO (i.e. on a squeeze page). Both of these conversions are known as “opt-in-rate” and indicate the % of people who visit that page and opt-in to your list.

For more general websites (such as a sales page) there is first and foremost the headline. The headline has to speak to the visitor and grab their attention. It’s usually at the top of the sales page in big and bold letters. Think of it this way – the headline is to a sales page what the email subject is to email. If it’s not interesting or compelling – it won’t necessarily convert and visitors won’t continue in the process.

Next is the sub headline – not as visible as the main headline but in many ways just important.

The actual sales copy gets the most attention and is the overall driving factor that will help conversion. There are so many elements of writing compelling sales copy (I will cover them all in a future post).

Then, you have testimonials – critical for demonstrating the social proof of your product or service and will help converting the skeptics and those wondering if this really works and could it really work for them.

Lastly, there are other minor factors but those can influence overall conversion. These are mostly semantic like format (video vs. text), graphics and images, color, font type, etc.

All of these factors impact the “conversion” rate of your website – what % of visitors who visit ultimately buy.

Now come the actual elements of your product or service that will impact your conversion. The most obvious is price. Priced too high – and people will click away and look elsewhere. Priced too low – you might get a low conversion based on people not feeling the value for your product or service since the price is too low.

The options for payment have a big impact on the conversion. Do you offer an incentive for clients to pay in full? What payment plans do you offer in terms of monthly plans and for how many months?

What about a guarantee? Do you have one in place to help address the objections of those who want to buy but feel more comfortable there is a guarantee? Does it include a refund policy and if so, for how long and what conditions apply? These will also ultimately affect the overall conversion of your product or service.

At the end of the day, you want to address as many of these factors in the most authentic way possible in order to best increase your conversion in all of your online marketing efforts. By authentic I mean the following:

  • Doing things in integrity
  • Building a mutual long term goodwill with your list
  • Becoming their problem solver
  • Giving them good value
  • It’s about the ”feel good”

Focus on these and it will most likely not only help your conversion but your overall authentic internet marketing!

Until next time… Learn It, Love It, Live It!

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Your Email Subject Gets You Clients

The subject line of your email is one of the most important ways you can get new clients. Not copy, not websites, not joint ventures, etc. In this article I will reveal the 8 levels of how writing compelling and thought provoking subject lines will directly and dramatically impact your ability to get new clients and ultimately affect the bottom line of your business. I will also share some of my favorite and most popular email subject line writing techniques you can immediately use in your email marketing.

Look at it this way. There are so many steps in the process from an online sale or securing a new client when using email marketing. You can’t just send an email and expect to get clients. Let me break it down for you in these 8 levels so you get the idea:

  • Money in your business comes from…
  • A new client or the online sale of a product or program, which comes from…
  • A prospect clicking on an online purchase link, which comes from…
  • A prospect visiting your website and reading sales copy, which comes from…
  • A prospect reading your email marketing, which comes from…
  • Specific email campaigns or promotions you send out, which come from…
  • The actual email copy, which comes from…
  • The individual emails you send out, which come from…
  • Your Email SUBJECT

Consider the email subject the initial hook – what triggers a prospect to take action into the sales process of purchasing something online from you. Without a compelling subject line, your email does not get opened and does not get read. You might have amazing copy or text in your email – or an amazing product or offer – or a fantastic sales page with excellent copy. But, if your subject line does not compel the reader to open and read your email – you’re missing out, BIG TIME.

Here are ways you can write compelling and amazing subject lines for your emails. You want them to have some (if not all) of these characteristics:

  • Catchy
  • Attention Grabbing
  • Shock or Awe Your Reader
  • Curiosity
  • Urgency
  • Compelling
  • Intriguing
  • ‘Wow’ Factor

You really want to think of writing subject lines as important as writing sales copy. It has to trigger their emotions and have a sense of curiosity that compels them to open and read the rest of the email.

Here are some of my favorite and best techniques:

Using and [photo] when referencing a video or photo in the email. People respond when they know there is a video or photo for them to see (it’s more compelling and interesting than just text). For example:

Really cool method for new sales
Vs.
Get more sales

You can mix up lowercase and uppercase to make your email seem more casual and less professional. It implies more of a conversation you’re having with your reader than a more formal or professional email.

check out this brand-new amazing resource
Vs.
Great Business Resource

Also, including (or excluding) personalization such as first name works well depending on the type of email you’re sending.

Firstname, how was your weekend?
Vs.
how was your weekend?

I love the idea of using “re:” as in the “reply” of email in the subject line – it implies more of a conversation and chat you’d have over email with your friends.

re: can’t wait to see you
Vs.
Firstname, I can’t wait to see you

Referencing “blog” also works well as the content on a blog implies more personal and current as opposed to just website content. For example, a subject line could be:

Just posted on my blog – cool tips on using video
Vs.
Article on video

Which of these would you open?

It also depends on your market and the types of people on your list and what they would respond to most. What might work in one niche may not work in another. Here’s a snapshot of some of my favorite email subject lines – really just to see as a reference and see what you can think of or apply to your own business and emails.

Be wary of spam – don’t include words such as MONEY, INCOME, etc. Those are big no-no’s when it comes to email SPAM. Put a ‘.’ or ‘-‘ in front of the word so it doesn’t get caught – such as “mo.ney” or “in-come”.

The email subject line is really all about having that conversation with the people on your list. Hear that? The PEOPLE on your list. They are real people that you want to talk to and have a conversation with. So, use your email subject lines as the conversation starter as you would chatting with a person as your friend. It will build that know-like-and-trust factor even more – and that will begin the process of getting you new clients.

Until next time… Learn It, Love It, Live It!

Your Assignment:

How can you change up your email subject lines so they are more intriguing and will compel more of your readers to open and read your emails? Try including some of the different strategies I outlined above (caps, personalization, etc.) and see what results you get. Remember, not all markets are the same so spend some time to strategically think about what would compel your readers more to open your emails. Approach writing email subject lines like you would copy and start to see the results.

Interested in finding out more about email subject lines and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Ending The Debate On Single vs. Double Opt-In

I know there is so much debate out there on opt-in. Single opt-in vs. Double opt-in. Which is better? What should I use? Does it matter? I get this question all the time when I coach clients – especially if they are just starting out or migrating from one email marketing platform to another.

So, I wanted to end the debate – here and now.

Now, perhaps you are thinking opt-in is such a trivial of an issue as it pertains to authentic list building. It is basic – but it matters!

In my option, there is a right answer that will end the debate– and I will share my personal view on the matter.

Now, let’s review some facts of single and double opt-in.

Single opt-in
This process requires someone to send a subscription request before the prospect is added to the email list. Supporters strongly believe that it’s the quickest way to build a large list.

Double opt-in
This process requires two requests before the prospect is added to the email list — the initial subscription request, plus a confirmation of the request. Supporters strongly believe that this is the best way to a ‘quality’ list and avoid potential problems.

Now, the pro’s and con’s of both.

Pros of single opt-in

  • No distraction or extra step needed can lead to bigger list. The prospect enters their email address, clicks submit, and immediately they are added to the list.

Cons of single opt-in

  • No verification may impact list integrity. Without verification, you never know each and every prospect that opted-in. There could be spammers or invalid addresses that are not going to be valid when opening or reading your emails.
  • Subscribers may not realize they are on a ‘list’. Prospects may opt-in for a teleseminar thinking it’s a one-time opt-in for an event, and not realized they’ve been added to the main marketing email list. Result? They will most likely opt-out.
  • Difficult to value metrics. With invalid addresses or faulty emails, it’s hard to analyze email metrics such as open rates and readability.

Pros of double opt-in

  • Reduces possibility of SPAM complaints with Internet Service Providers. It’s unlikely someone who has confirmed their subscription to your list will report you as SPAM to their ISP. They will either contact you or simply just opt-out.
  • Cleaner list (removes bad emails and mistypes). The process ensures people are entering their information correctly. Prospect opted-in with a bad email address? They won’t receive confirmation they’ve been added and will most likely opt-in again to ensure they are correctly added to your list.
  • Potentially more responsive. As the list is of higher quality based on the double opt-in process, the readers are more likely to want to click and open your emails – improving your readability and open rates.

Cons of double opt-in

  • May lose subscribers due to user confusion and requiring extra steps in the process. Prospects may not know they need to confirm their subscription. They might not see the notice on the thank you page or see the email asking them to confirm their subscription. As a result, you’re potentially losing out on new leads to your list.

The verdict? Do both!

You can ask (but not require) your new subscribers to confirm their subscription. It’s the best of both worlds. You’re not being limited by the chance of losing unconfirmed subscribers by having double opt-in AND you are allowing subscribers to confirm their subscription immediately after joining (which they wouldn’t be able to do with just single opt-in.)

Here’s an example of how we do it at Client Attraction.

As you can see in the red box, we ask our new subscribers to confirm their subscription after they opt-in. This is the email confirmation someone receives when they opt-in to our Client Attraction ezine list. It’s a very authentic and simple process for new subscribers to follow.

We don’t require it – it’s suggested. And, it has worked well for us by blending a good balance of the pros of both single and double opt-in. Try it, and it will help with authentically building your list!

Until next time… Learn It, Love It, Live It!

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

No Second Chance To Make A First Impression

You’ve heard the phrase before: “You never get a second chance to make a first impression.” Have you ever heard the phrase in the context of authentic internet marketing or building your list? Probably not – and let me explain why. Most people teach you about adding people to your list and then stop there. They don’t teach you that following up with new leads is one of the BEST ways to build your list. Why? Simply because it immediately establishes the relationship and begins the essential bond between you and your newly added prospect. ‘Follow Up’ is THATimportant when it comes to authentic list building.

reveal some of my best strategies in starting the relationship with your newly added prospect – so you make a great first impression.

After someone joins your list, the follow up process is their “first” real experience with you. You don’t want to bombard them with emails promoting your product or asking them to buy. It’s all about a balance of content and promotion and knowing the timing of when to provide both. Just remember this – put yourself in their shoes and how would you want to be treated if you just joined YOUR list?

What is the first impression they have? Most people overlook this and don’t consider it. Here are some questions to answer and address in your follow up process after someone joins your list:

  • What do they see first?
  • When do they see it?
  • What actionable step should they take next?
  • What are you expecting them to get as a result?
  • Did you build in a specific call to action from your IFO?

You want to build the retention process by giving them an action to take. If your IFO is of high value and high content – you want to do as much as you can so the prospect will actually consume it. That way, they will get a result and begin to see the value that you offer them. From there, they will come back for more AND you’ve made a fantastic first impression.

It’s critical right after they opt-in that you continue the “call to action” by giving them a specific step to take after the opt-in. Immediate consumption of your IFO is key such as:

Download the free audio now by clicking here”
Go to your email box now to read your free report”
“Look for email from me to confirm your subscription

After they opt-in for your IFO, this is where it matters most to make that first impression. Here are the best ways to ensure you make that great first impression.

  1. Give them the IFO as soon as possible (by providing it directly on the thank you page or sending it via email.)
  2. Congratulate or thank them for choosing your IFO (remember, it’s a transaction and a simple thank you goes a long way)
  3. Check in about the IFO (did they read/watch/listen to it?)
  4. Ask them about their result with the IFO (what result did they get? did they like it?)
  5. Answer the question for them – “What’s next?”

Follow these simple steps and model this as part of your follow up strategy for new people when they join your list. The follow up process is the best and most effective way to make a great first impression and build what will sure to be a fulfilling and long lasting relationship (hint:more clients and more income for you!)

Until then… Learn It, Love It, Live It!

Derek Fredrickson

Your Assignment:

Map out your follow up steps that are currently in place for new leads when they are added to your list? What auto-responders are sent and when? How is your IFO delivered and where? When is it delivered? Identify what is missing and what can you add to fill in the gaps and add value for your new leads? Focus on the consumption of the IFO – that is the most important action a new lead should take so they can realize a result and get value from what you provided to them.

Interested in finding out more about follow up process and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

The Harsh Reality Of Online Traffic (hint, it’s not all created equal)

This article builds on my recent post about tracking the source of your traffic and how that can help you understand more about the leads you’re attracting and the types of visitors to your site. Now, some cold hard facts. The harsh reality about traffic is this: “Not all traffic is created equal.” The source of your traffic will largely dictate the quality of the lead on your list.

The better the source, the better quality of the lead. For example: A direct referral from someone you know (say a past client) vs. dropping your business card in a fishbowl at a trade show. Which do you think will have more chance of building a know-like-trust factor and respond favorably to your content and offers? Obviously, the trusted referral source will yield a higher quality lead. Thus, the  “quality” depends on the source.

What are the best sources for high quality traffic? Here is my own personal view on the best types of traffic by source from high to low. There are obviously dozens out there but I chose the ones I work with my clients on directly the most:

  • Personal Trusted Referral (current and former clients, your ‘unpaid’ sales force)
  • Joint Ventures and Strategic Partners (raving fans and your ‘paid’ sales force)
  • Paid Advertising (prospects who are actively looking and willing to buy)
  • Social Media/Blog/Article Marketing (prospects who are casually looking and possibly interested to buy)

Why is the quality of the lead dependent on the source of traffic? The more hoops a prospect has to jump through in order to join your list, the more qualified they will be. The less hoops, the less qualified.

Take paid advertising (pay-per-click) for example. That prospect has multiple steps to go through before they opt-in to your list.

1.     Go to Google
2.     Search for information / answer / solution
3.     Sees and responds to your ad or offer
4.     Clicks ad
5.     Visits your site to review offer / content
6.     Sees offer and decides to opt-in

Now let’s use the example of social media. That prospect has far less steps to go through before they opt-in to your list.

1.     Sees a tweet / blog post / article
2.     Clicks on call-to-action
3.     Visits your site to review offer / content
4.     Sees offer and decides to opt-in

You might be wondering – why is this important? Answer – focus on the high quality source of traffic! The high quality source of traffic will largely dictate the quality and responsiveness of your list. I like to call this the 80/20 rule. 80% of the people on your list are not your ideal prospects nor will end up as your ideal client/buyer. They are ‘tire-kickers’ (looking only for free information) and often irritated by anything but content. The other 20% of your list are your ideal prospects and will end up as your ideal client/buyer (repeatedly). In the end, it’s all about quality not quantity.

And for authentic internet marketing, building your list is about quality, not quantity. It’s NOT a numbers game. Focus on the high quality of traffic in order to attract the highest quality leads (not the most number of leads). Authentic list building is all about quality – that is a strategy that will pay in the long run.

Until next time… Learn It, Love It, Live It!

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Squeeze It Out Of Them… Authentically

I love squeeze pages. They are essential for authentic list building and an invaluable strategy for authentic internet marketing. I’m going to reveal the 5 most critical elements of a squeeze page. I’m also going to give you my exact script to use for either a video or audio squeeze page so you can convert more traffic into highly qualified subscribers and dramatically build your list, authentically.

First – some basics. You might be wondering – what exactly is a squeeze page? Perhaps you’ve heard of squeeze pages but think they seem yucky and not very authentic. It’s not ‘yucky’. In fact, it makes total sense when you value what you are offering and value the time of your prospect. In essence, they are essential for list building.

Now, the definition of a squeeze page: You are literally ‘squeezing’ their contact information from them before they can access your content. In order for a visitor to enter your website and access the information you have to offer – they need to usually enter in their name and email information. Your content in this case is typically your IFO – or ‘Irresistible Free Offer’ such as your video, audio (CD or MP3), e-book/e-course, etc. There are no other options on a squeeze page. You either opt-in with your contact information or you click away. That is known as a ‘hard’ squeeze page. A ‘soft’ squeeze page will allow the visitor to bypass the squeeze process and enter your website without entering their contact information. Check out www.clientattraction.com as an example of a soft squeeze.

In my opinion, people are either not doing it at all or it’s not being done correctly. And, because of that it seems very inauthentic to many people and so they are not using it in their own website or list building strategy.

Let me break down the 5 essential ingredients of a squeeze page script. The script is used to welcome and explain to the visitor to the site what to do when they arrive at your squeeze page. This script works best when using either video or audio.

1. Who – Explain ‘who’ you are such as your name and/or tagline

2. What – Identify ‘what’ you offer or what you provide (this is your IFO)

3. Why – Answer the question ‘Why do they need it?’ This is KEY. You need to identify a pain point or struggle they have and pinpoint exactly what they are looking for and why they need it

4. How – Explain ‘how’ they get it. Spell out the process of how they actually get your IFO. It’s important to make it as simple and straight forward as possible. Don’t over complicate the process

5. When – Tell them ‘when’ they will get IFO. Is it immediate (next web page, in an email, etc.) or delayed (5 days because it’s physically shipped)

Here is my script, revealed:

WHO: Hi, my name is Derek Fredrickson – your Authentic Internet Marketing Specialist – and I’m here to show you how to use authentic and practical online marketing techniques to help you attract more leads, convert more sales and make more money.

WHAT: In fact, I’d like to reveal to you now the one thing you need to know when it comes to AUTHENTICALLY marketing your business online.

WHY: This one SECRET is the difference between marketing online authentically with RESULTS, or doing the same as you’ve done before with no change.

HOW: Just enter your name and email on the boxes on this page and

WHEN: I’ll share with you right away on the next page in another video the one SECRET you need to know – I’ll see you then – so enter your information right away

That’s it! Short, simple, sweet – and to the point. When you follow this model it allows you to easily present your IFO to your prospect in an authentic manner so they can efficiently decide whether they opt-in or not. And, using this model will in fact build your list as opposed to more traditional models where you merely put all your content online without presenting the visitor an opportunity to decide on whether they want your IFO or not before proceeding.

Feel free to model this and use it for your own business. If you follow these steps and keep these important ideas in mind – your list will surely to start to grow!

Until then… Learn it, Love it, Live it!

Derek Fredrickson

Your Assignment:
Develop your own script for your new squeeze page and follow the script I provided. Be sure to cover each of the 5 main ingredients (Who, What, Why, How, When) and keep it super simple and to the point. You can either use audio or video – just don’t over-complicate the process for them. If you like – I’ll even review your new squeeze page and give you my thoughts to ensure it’s exactly what you need.
Interested in finding out more about squeeze pages and other authentic internet marketing strategic to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.