Successful Product Launch Secrets

It’s a new year and if you’re like most other business owners – you’re planning out the year to launch your programs and/or products. Perhaps you have a new program you can’t wait to get out there – or a product that you’ve recently completed that you want to sell online to your list.

But, most people make the mistake of just popping it up on their website and hoping for the day when someone will buy. Not a great strategy. Don’t get me wrong – someone could buy – but it might take months before you make your first sale.

You’ve got to launch your product big-time to make more money and get more clients!

I’m in a Mastermind with Jeff Walker (creator of the Product Launch Formula), and we were chatting about product launches and what works these days when selling something online. Fabienne and I have also had some very successful product launches here at Client Attraction. So, I figured what better time to reveal some secrets for you to put into action immediately for your next product launch.

In this article I reveal 6 successful product launch strategies you can immediately use to bring in new income and convert prospects into clients.

Now, a product launch (or program) can be really anything you’re looking to sell online. Examples can be any of the following:

  • Bootcamp
  • Tele-class series
  • Event
  • Coaching program
  • Home study course
  • Etc…

Why a product launch? It’s better and more effective to sell something. The concept of a “launch” builds up momentum and creates frenzy towards what you’re offering. It’s easier than just putting your product on your site and hoping people will eventually come around and take it.

Here are my six strategies:

Planning
You’ve got to plan ahead. You can’t just haphazardly decide to launch something and have it all magically fall into place. You need to plan ahead across all levels. Your audience – are they ripe for it? Would they want it? Have you been offering too much or too little and where does this launch fit into the rest of your planned offerings? Your communication – the dates you plan for sending emails, launching your product on your website, dates for communication to JV partners to support your launch, etc. You need to select a “launch” date and then work backward from there to plan out all the various communications you require.

Support
Without support – the launch won’t be a success. And, I mean support from ALL places. Joint ventures – ample support from JV partners or strategic alliances to help promote your launch will help build up momentum. Why? The more people who are aware of your launch will create even more anticipation. Affiliates – getting affiliates on board so they can plan ahead to notify their network of your launch and ensure it fits with their schedule. Team – can’t do it all alone. Between the promotion, planning, emails, website, product creation, etc., it takes more than just you. Get some help from your team (even if temporary help) to make it all happen. Family/friends – tell them about the launch so they can support you during what will be one of the busiest times of your business.

Anticipation
A successful launch is all about anticipation. Remember when the iPhone 4 came out from Apple and there was all this build up for months before they actually had it available for sale? That’s a killer launch tactic. You want to create the momentum of leading up to something – something really big. This creates buzz and anticipation from people who want to find out about your launch. Hint: for online product launches – it usually is a big build up to a tele-seminar or webinar where you announce your product – and finally make it available for sale. Reminding people constantly about the event date before it takes place is another strategy to create more build up and anticipation.

Creativity
You’ve got to be creative about what you’re launching. Let’s not forget the most important part of a launch is the content of what you’re actually selling. It’s got to be good stuff. But, what makes your product different? Why are people going to want it? Be creative with your marketing as part of the launch with everything from the angle/message for your tele-seminar to the videos you’re producing – it’s got to be different. Your sales page needs to be creative. How well can you present what you have?

Incentives
A launch is all about giving people a reason to buy. Additional bonuses, a strong call to action, reduced pricing, pricing payment plans, etc. These are all reasons that will help make the case for the product. You want to give people an offer they can’t refuse and using incentives is a key to trigger people from prospect to buyer. One incentive to consider is planning a preview call or webinar to showcase what you have to offer (what you’re launching.) I would never recommend launching a new product or program to your entire list. Not everyone would be interested. But, inviting people to a free call or webinar where you deliver good content and essentially “preview” what you have to offer – and giving them a really good offer at the end of the call – is a great way to launch your product and get immediate sales.

Scarcity
If you’re selling a product with limited copies or a program with limited spaces –being transparent about the limited availability will definitely increase your selling conversion. People aren’t compelled to buy if they know they can some around anytime to buy if you have unlimited copies or spots. But, if there is only a certain number available – they will take action. Now, you need to be honest here and not pretend to have 10 copies of something to sell when in reality you have 100. That’s not very authentic. If the offer is ending soon because the event starts on a certain date or a program begins on a certain date – you should leverage that and showcase it to prospects so they know they need to take action.

Follow some of thee strategies for your next product launch and you’ll be sure to increase sales and convert more prospects into buyers.

Until Next Time… Learn It, Love It, Live It!

Your Assignment:
What are your launch plans for 2011? Do you have a new product or program you’re ready to sell to your list? It’s not as easy as just putting it up on your website and hoping for sales. Map out 2-3 action steps to implement from each of my 6 launch strategies above to ensure you can effectively and efficiently launch your next product or program for the best results possible. Don’t be afraid to try something different and be creative. And, your content has got to be killer more than anything – so don’t overlook delivering an amazing value to your clients or customers!
Interested in finding out more about product launches and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.
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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:
Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Take A Risk

I felt compelled to write a quick blog post today. And, even though it’s not directly related to authentic Internet marketing, I thought it would be worthwhile to share.

Today was my first ski race. And, for those of you who have been following me on Twitter, you know how excited I was leading up to today and seeing what I could do. Now, I haven’t actually skied in a competivie ski race in over 20 years, but I knew I had to get out there and try it to see how I would do.

I didn’t win. I was close – close enough where I was in the lead for my age class leading up to the second run. However, I was going too fast and pushing a little too hard (no surprise there) and my aggressiveness got the better of me. I took a nasty tumble towards the end (I could see the finish line) and ended up not finishing the run. Although I was not hurt, I was bummed!

But, I realized that in the exercise of pushing myself and taking a big risk trying to go faster than I had thought, I was really seeing what was possible with my limits. It was exhilarating and scary at the same time. It was a risk I felt I wanted to take and glad that I did. Yes, I would have liked to have finished, and maybe even won, but my lesson is learned and it’s prepared me that much more for my next race. And yes, there will be many more races this season and for years to come.

So, the lesson is this – you gotta take a risk. Putting yourself out there whether in life or in business is absolutely essentiual to see what is possible for you to continue to grow. Without risk, we’ll never grow and expand and truly reach whatever that next level is. And for, that is definitely to win my next race. I’m more determined now than ever.

Stay tuned for my ski posts but I look forward to sharing more about authentic Internet marketing and helping you grow your online business to that next BIG level!

Until next time… Learn It, Love It, Live It!

(The view from the bottom of the race course today – was an amazing experience.)

Think! So Your Prospects Don’t Have To

Often times people spend way too much effort designing or building their website. Don’t get me wrong – it’s super important – but many times when I look at a website I say to myself, “What were they thinking?” So much going on and just not logical at all in terms of what the visitor is supposed to do.

In this article I reveal the 5 most important elements to consider with your website to ensure you are authentically connecting with your prospects to build your list and get more clients.

Make a Personal Connection
Many times people build their website with fancy logos and design elements as part of their brand. That’s fine – but I want to connect with YOU when I visit your website. People want connection with people – not companies or logos. You need to bond with your prospect and establish that connection to immediately build the know-like-trust factor. The best way to do this is through video. Having a welcome video on your homepage introducing you and who you are is a great way to immediately connect with prospects. Other ways can be a web page “About You” or an “Interview with You” where you get to tell more of your story and build in who you are and why they should care. Photos work really well if they make a personal connection. I would place less emphasis on branding and taglines and headlines. You can have them, but don’t have that be the only thing they first see on your site.

Give Them Content
They came to your site for a reason – to look for content or information and something that will help then. Give them what want. If it was content or articles about your niche – show it to them. If it was information about your industry and how you provide value – show it to them. Too many times people miss this connection and provide information on the site that is not relevant to why the visitor was coming in the first place. Or, the content they have to share is not easily displayed or available. If it’s a blog (like my site) give them the blog posts and articles right on the main page so they can’t miss it – that will be what they’re looking for most.

K.I.S.S. (Keep It Simple, Sweetheart)
It wouldn’t be “authentic” if I said “stupid” there so I softened it down and used “sweetheart” instead. This is one of my biggest issues with websites out there. They are too busy! Too many choices is not a good thing. Over the top colors, fancy and animated images – irrelevant banners or sections of the site. Remember, less is more. Think about the design of the site from the view of the visitor and what initial reaction will they have. Make good use of the top 1/3 of the site (above the fold) to place your most relevant content and important message. Is it easy to find things? If you’re pulling leads in with your IFO – is it obvious and easy to find on your site? Where do you have wasted space on your website and where you can be more strategic about your design and just keep it plain and simple for the visitor?

Be a Leader
People arrive at your website are looking to be led. They don’t know what to do on their own so please do them the favor and lead them where you want them to go. Think of it this way – people come to your site and either feel they have arrived or will feel overwhelmed and click away. Present logical options of what you want them to do and lead them down that path of doing so.

Call to Action
Last but definitely not least – you need to answer the question “What’s next?” Where do they go from here? I’m a big believer in giving them a strong call to action about an offer – but not trying to sell them something on the spot. This is a more authentic and trustworthy approach than immediately trying to make a sale. You want to have given them enough to whet their appetite and leave them wanting more – but you need to tell them how to do it. Most people overlook this step and wonder why people don’t reach out to them. You need to tell them what you want them to do! The “call to action” has to be common sense for them and your job is to make it simple, easy, and straightforward. Don’t over complicate the process and make it cumbersome (see K.I.S.S. above) so it can be quick, ordinary and obvious. Hint: think of the process from their point of view (actually go through it) and ensure that it’s common sense for you with the call to action – it will be for them as well.

Think about these elements with your own website to ensure you’re properly engaging your prospects and what you have to offer online. It’s often times overlooked and ignored – but so important!

Until Next Time… Learn It, Love It, Live It!

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:
Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Joint Ventures = A Bigger List

I get this question all the time. “Derek, what is one of the quickest and most effective ways to build my list?” My reply? “Joint Ventures!” Joint ventures can often times be the biggest bang for your efforts to massively increase the size of your list. Having someone email their list for you to introduce you and allow you to immediately present your IFO or content in front of large group of potential prospects is a BIG way to build your list.

In this article I reveal 7 areas to find new strategic alliances and joint venture partners that can help you rapidly build your list.

Why? Well think about the exposure. Joint venture partners or strategic alliances can quickly reduce the amount of time it takes for you to position yourself in front of prospects using the power of association with the people who can potentially know, like and trust you. For example: It takes the same energy to create an alliance with a 40,000-member organization as it does with a 40-member organization.

What better time to strategically think about your JV partners and strategic alliances than at beginning of a new year. Focus on the long-term relationship you will form with them and remember – it has to be a good fit! You don’t want to spend time and effort building a strategic alliance with a potential joint venture partner if your services or message do not compliment each other well. You need to be comfortable with the 50/50 relationship of giving and receiving (remember, it’s not all about you).

Here are 7 areas you can focus on for developing your strategic alliances and joint venture partnerships:


Former and Current Clients
Clients are one of the best ways you can build strategic alliances. If a client has worked with you in the past, they obviously are a big proponent of what you did for them and how you improved their business. As a result, they are very willing and inclined to share your services and content with others they know that can benefit from what you have to offer.

Networking Groups
I’m a huge fan of networking groups to help you immediately connect and bond with new partners that can help you get your message out in a really big way. Although it may take time to build the relationship with possible joint venture partners – you can establish a big credibility factor when you spend time with someone in person and as a result your networking associates could be a great source of JV partners to help you get even bigger exposure and build your list.

Seminars/Events
Attending seminars and events is a great way to meet and connect with new people – especially if the event is focused around a market or niche you’re involved with. As a result, naturally it will attract like-minded people in the same field and as a result the potential joint venture possibilities are endless. Now, I’m not a fan at all of the types that walk around and pass out their business card to any random person that will take it. That’s not very “authentic” in my book. But, if you can make some great personal connections and friendships from these events – those people could eventually turn out to be some great JV partners.

Associations
Similar to seminars and events – associations are a great way to get your message out in front of a potential big group of interested prospects. No matter what industry you’re in, there are a number of associations out there where you can present yourself in front of their members. Try searching Google for your keywords for your market or niche and add “association” to see what associations exist for your market.

Google Alerts
I love using Google Alerts to research and find out who is talking about my market or niche online. There are potential JV partners out there that are completely unknown to you but with the power of the Internet you can do a little research and searching and find some great opportunities. I love setting up Google Alerts for the keywords and phrases for my market (i.e. “authentic Internet marketing”) and finding out immediately when someone is mentioning that phrase online. I could reach out and make a connection and see how we could possibly do something together.

Social Media Groups (Facebook; LinkedIn)
There are plenty of groups on Facebook and LinkedIn that relate to your market. You just need to do some searching and find the right group and start to contribute. I would start off by contributing with the content and information that you have to share that can position you as an expert before you start to present the idea of JV partnerships with people. Remember, with social media you need to focus on the relationship building aspect first.

Twitter Conversations
Using search.twitter.com allows you to search instantaneously for conversations happening on Twitter about your market or industry. This is extremely powerful to position yourself immediately in a conversation happening online where you can meet others and introduce yourself as a provided of good content and information on the relevant subject. The people you meet online via Twitter could be a HUGE source of potential JV partners and strategic alliances as a result.

While you’re meeting these potential partners, try to focus on those that compliment, but don’t compete with your message. It has to resonate on both sides to form a mutual relationship – not one sided. Think “big” as well as “realistic” with the more names, the better. It’s all about thinking ‘outside the box’ about those you could partner with.

Now, what do you offer in once you’ve established the idea of a joint venture with someone? Once you’ve made the introduction and formed a connection and are interested in pursuing the idea of a joint venture partnership – I would personally recommend offering to do something in their favor first. Basically, “how can I help you.” It just sets the right tone in my book and positions you as someone who genuinely cares and is interested in them (and you should be if you’ve chosen to partner with them in some way). If they ask what they can do for you, I always recommend offering your (IFO) before you try and present a paid product or program. It’s easier for them to promote or email on your behalf to their email list when what you’re offering is something that is of high-value and high-content as well as FREE!

Until Next Time… Learn It, Love It, Live It!

From the seven areas I refered to above, where can you start to place more effort to strategically find the right JV partners and strategic alliances to help build your list? Find 2-3 and develop a 5 step action list of where you can start to reach out and make connections in places you had not considered before or used in the past.

Interested in finding out more about my joint venture list building strategies and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Mobile Internet Marketing Secrets Revealed

This is the second part of my two-part article I’m sharing about how to start the new year off with a bang – for your authentic Internet marketing. With all the bells and whistles out there, it sometimes is confusing and overwhelming to choose which tools, systems and applications to use to help market your business online.

In this article, I will share some of my best “mobile” tools and applications for helping you market your business online. Looking for other Internet Marketing secrets? Check out my previous blog post here.

 
Google Voice

I setup a free account on Google Voice over two years ago and have been using it ever since. Think of the power and ease of use of Gmail along with your mobile phone. Got a wireless signal? Use Google Voice to make ridiculously low priced international calls. And, I love the transcribe feature via email. I setup my home phone to forward to my Google Voice so all the messages are transcribed and sent to me via email as opposed to having to take the time to dial in, press commands, listen, etc.
 
GoDaddy

Really? GoDaddy as a favorite mobile app? With the hundreds (yes, hundreds) of URL’s we own across Client Attraction and Derek Fredrickson, I use this nifty mobile app all the time to search, buy, bid and manage all of our websites and URL’s. Got an idea for a new URL and don’t want to risk the chance of missing buying it? Why wait? GoDaddy allows me to buy and bid on the URL’s right from my mobile phone.
 
LogMeIn

Got a file on your computer at home and can’t send it to the person you’re standing next to? I use the mobile app from LogMeIn to access my remote computer and easily execute commands and perform tasks as if I was right there. It’s very efficient and helpful in cases when I’m doing tasks or activities from my main computer when I’m traveling and can still access them remotely. Hint: I also use Dropbox to help manage online file access so I can access any file from any computer without having to share or email files back and forth
 
iPhone

Ok, this is where I might hurt some people’s feelings. I’m a big Mac guy – with everything. I have the pods to the phones to the TV’s and of course the computers – all Apple. So, I could not list my best online mobile apps for 2011 and not give credit to the platform that makes it all possible which is the iPhone. It’s just all around fantastic for so much of running my business and allowing me to stay connected with my network.
 
Ping.fm

Ping is my favorite online mobile app. I use it in two ways. One, I setup my mobile phone number with Ping.fm so I can use the service from my phone like sending text messages. Short, sweet and simple. I don’t need to login to a site or anything like that. Just open my text messenger app on my iPhone and start typing away. Second, I have my Facebook and Twitter account linked to Ping.fm so I only use this service when I want an update sent to both Facebook AND Twitter. Else, I will just use the Twitter iPhone app (see below).
 
Twitter iPhone

I tried all the others out there (Tweetie, Twitteralator, EchoFon, HootSuite, etc.) and this is by far my favorite. If they ONLY supported timed tweets (setup a tweet for delayed posting) it would be the end-all-be-all. It’s very user friendly and intuitive and supports all Twitter functions you need in a simple interface. I use it all the time to repost my favorite tweets (blog posts) to get more people on my list. It’s very effective.
 
Facebook iPhone

How can you run an online business and not be using the Facebook iPhone app is beyond me. It’s by far the best out there – and really the only game in town. Not only do I use it to stay connected to my Facebook friends, but also I use it for posting photos and status updates on my Facebook fanpage. Hint: Did you know you could post a photo with a comment directly to your fanpage from the Facebook iPhone app? It’s really cool. Just click the small camera icon from the status update section on your fanpage and then click the “Upload a caption” before you upload the photo – presto!
 
Pixelpipe
My secret weapon, revealed! I use this photo-sharing app for sharing my photos on both Twitter and Facebook. And, I’ve set it up so when it posts to Facebook – it posts as an actual photo – not just a link to a photo from my status update. It goes right into my Mobile Photos folder. You have to setup your services first on their website (I setup Twitpic to feed Twitter and Facebook separately) so when I upload a photo from my iPhone to the Pixelpipe service – it streams it out to both (as a picture) simultaneously.
 
There you have it! My best mobile tips and secrets for 2011 – I hope you enjoyed it!

Until Next Time… Learn It, Love It, Live It!

Internet Marketing Secrets Revealed

This is the first part of a two-part article I’m sharing about how to start the new year off with a bang – for your authentic Internet marketing. With all the bells and whistles out there, it sometimes can be confusing and overwhelming to choose which tools, systems and applications to use to help market your business online.

In this article, I will share some of my best tools and applications for helping you market your business online. In the next section to be revealed next week, I will share some of my personal best practices and best tricks for productivity, marketing and running a successful online business.


Evernote

Evernote is an online and desktop based organizing tool for all your notes, ideas, to-do lists, etc. Consider it a place for a brain dump of all the ideas and ‘stuff’ in your head so you can clearly and effectively organize your thoughts. I use it for ideas for blog posts, notes, to do lists, etc. It automatically syncs to an online website so I can login from virtually anywhere (including my cell phone) and edit, add, update my notes and to do lists. I can organize them using folders and categories so it’s all-together. I’m a big fan of using this over notepads or post notes because I never risk losing all my notes or ideas and I can access it from anywhere.


Tweetdeck

This is the ideal Twitter application for your desktop. Tweetdeck is a column-based view of tweets, replies, messages, and lists. You can create custom notifications of visual or sound alerts can notify you when certain tweets or messages are posted. It supports full integration with Facebook for both your personal profile as well as your fanpage. You can setup timed tweets to be broadcast at certain dates and times in case you’re not available to tweet at that time. And lastly, it syncs with your Twitter account for your Twitter lists and saved searches so you can keep a close tab on all the activity for everything you want to stay connected to on Twitter.


Google Reader

This is my hidden gem for productivity, marketing and content. I’m a HUGE fan of blogs and subscribing to some of the best marketing blogs out there. I don’t read newspapers or magazines or watch the news because I read it all online using their RSS feeds in Google Reader. In Reader, you can organize your blogs using folders to categorize the subscriptions. I use Google Reader as a way to consolidate and view all of that content together – and use it for not only my own content and ideas – but also to instantaneously share it with my followers on both Twitter and Facebook. The trick here is to use an application with Google Reader called “Google2Tweet.” You can find it at http://reader2twitter.appspot.com. You can link in your Twitter account so while you’re reading your blog articles on Google Reader you can easily click the “Share” button and immediately share this article on your Twitter account. See below as an example:


Google Alerts

I use this tool from Google to monitor and track certain keyword phrases that pertain to my niche. I have alerts for not only my name “Derek Fredrickson” but also for “authentic internet marketing” and other derivations of that phrase. I then add the RSS feeds for these searches in my Google Reader account so I can view the alerts along with everything else I need to monitor.


Twitter Search

This is like Google Alerts but for Twitter. There is always a conversation happening on Twitter for your market and you want to be a part of it. Twitter Search allows you to save custom searches and then create RSS feeds for those and feed it into your Google Reader account to view and monitor along with Google Alerts and your blogs. Thus, Google Reader becomes like the hub for all your content and information online for the market you are a part of.


Gmail

Gmail is hands down the best email client out there – bar none. If you’re not using Gmail for your email – I’d recommend consider switching as soon as possible. The benefits are simple but obviously a big help. Online access anywhere; tons of storage; very intuitive and user friendly; simple search and filter options to help organize all the emails you receive, etc. Of course it’s free and you can easily setup your own custom email (i.e. firstname@mybusiness.com) right through Gmail in minutes. You can also purchase for $20 an application called Mailplane which is great as a desktop client of Gmail and seems to be a bit quicker and easier to navigate than having to use the Gmail website in a web browser.


Google Calendar

This calendar application is the best. Easy to use and setup – and allows you to efficiently and effectively share your calendar with members of your team and grant permission based access depending on what they need (read access, read/write access, etc.) Color coding helps manage tons of different calendars and all the essential elements are there in terms of recurring appointments, inviting members to appointments, various reminders as well as a simple daily agenda email that is really helpful.

That’s a good start for now! I will share more applications and tools in the next article as well as some of the best mobile applications out there to help you stay connected and delivering great content to your network!

Until Next Time… Learn It, Love It, Live It!

What tools and applications from the my list above can you start to apply to your online business? They will help you create more content and connect with your prospects more so you can build your list and get more clients. Consider implementing some (if not all of these) before 2011 to help you start the new year off right!

Interested in finding out more about my internet marketing secrets and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

How Do You YouTube?

There is no denying the importance of video for marketing your online business. In this article I will reveal some of my best tips (and secrets) for ensuring you are properly using YouTube to post videos in order to authentically build your list and get more clients.

I’ve seen many people use YouTube as a way to connect with prospects by offering additional content – however, often times they’re doing it all wrong. They don’t know what they don’t know about using YouTube. Read below my 8 tips and secrets to properly use YouTube when uploading your videos.

  1. Video. You want to upload videos that are high content and high value. It’s like writing an article where you want to share some of your best tips or information about a concept you have to offer. The length is tricky. Even though YouTube recently allowed for videos of 15 minutes in length, I would rarely recommend doing a video of that length unless it is perhaps of footage from an event where it can really tell the story AND provide content and value to the viewer. My recommendation is no more than 5 minutes and 3-4 minutes is best. And, please be sure the video is good quality! Meaning, the lighting, sound and video itself is all top notch. I will share more in a future post about how to ensure all of this is in place. But for now, just take my word that a high quality video on YouTube is one of the most important elements of your video.
  2. Channel. Be sure to create your channel name before you start uploading many videos. Think of this as your own domain or URL on YouTube for your videos. For example, www.youtube.com/fabiennefredrickson or www.youtube.com/fredricksonderek. I prefer a personal channel name (for the individual) than a company name or brand. A personal channel name is more engaging when you consider the videos you’re uploading are most likely of you and not necessarily of other companies or products. You can also change the layout of your channel to allow visitors to easily scan and select the videos you’ve uploaded for them to watch.
  3. Branding. I’m a big fan of branding your YouTube channel. The channel name is enough, but if you have the opportunity to include your logo as well as some of your custom colors you have perhaps from your website or blog, why not include it. It up levels your channel by making it look more professional. Many services exist out there to not only professionally create a YouTube channel brand but will also provide you with branding for your Twitter account and Facebook fanpage. I personally like Twitter Backgrounds.
  4. Name. This is one of the biggest mistakes people make when uploading their videos. When you’re done shooting the video and upload it from your computer, your camera or computer will create a generic video name for the file itself, like MOV_0098765.mov or ABC_12345a.MOV. This name will then show on YouTube when you upload it – not what you want! You should always choose a specific video name that is relevant and informative about the video itself. If you’ve already uploaded videos, you can easily go back and edit the video by updating its name to something relevant and informative.
  5. Description. After applying a relevant and informative video name, you next want to include the description. The description can be longer and more extensive than the name allowing you to really expand what the video is about, what it offers and why people should watch it. Be descriptive, but don’t make it a novel. You want it short and concise as well as to the point. Tip: be sure to include your website URL at the beginning of each and every video you upload – it will show first when people are viewing video search results. YouTube will actually hyperlink the URL in the description you added allowing people to click the link and immediately go to your site or blog (and perhaps watch other videos or join your list.)
  6. Tags. Tags are one of the best secrets for allowing your videos to be easily searched for on YouTube. Tags are like keywords. They provide the context for what your video is about – allowing people who are searching for those videos to find yours easily. Same approach as people searching on Google for websites using keywords; people search for videos on YouTube using tags. Like keywords, the more specific and refined your tags, the better. Tags like marketing or success are going to be difficult to compete with. Videos with those tags with the most views are going to be displayed first. But, using more specific tags as well as the “ “ around the tag will help. For example, I use “authentic internet marketing” for tags and my videos consistently display at the top of video search results. The “ “ quote should always be used for your name as well opposed to just Mary Smith it will search for “Mary Smith.”
  7. Sharing. YouTube has great features in place for sharing your video with other social networks like Facebook and Twitter. When you upload your video, you can choose to auto-connect those social networks with your account so any videos you upload will automatically broadcast and post to those accounts notifying your followers of the video available to view. You can also “Like” and “Share” the video directly on the social networks for people to view.
  8. Embed. Once you’re video is uploaded – be sure to use it! The embed feature allows you to take your video and post it on your website or blog. It allows people to see the content elsewhere outside of YouTube and as a result – people will click on the video to bring them back to YouTube to watch more of your videos and see more of the content and information you have to share.

Enjoy using some of these tips and techniques when using YouTube and adding your videos – it will help you build your list even more, connect with people like no other method out there – and ultimately attract new clients!

Here’s my behind-the-scenes skiing clip from Telluride, Colorado.

Until next time… Learn It, Love It, Live It!

Tweet Your Way To New Clients

I did a call this week for a Social Media Telesummit that is launching soon and it was about Twitter Marketing. As you probably have seen by now, I’m a Twitter (and social media) fanatic and a huge proponent of Twitter to help build your business. In fact, my success in building my email list to well over 500 people in just a few months is comprised of nothing more than article marketing and social media. People who discount the value of Twitter as an authentic Internet marketing strategy are probably not doing it correctly.

In this article, I reveal 5 Twitter strategies to authentically build your list, connect with prospects, and ultimately get new clients.

  1. Have a plan. Most people jump into Twitter and think the quickest and most effective way to market is by following a bunch of random people and send out a series pre-canned tweets hoping their message will convince someone to opt-in or buy. I like to call it the “spray and pray” method using Twitter. After a few weeks when they hardly anyone clicks their tweets and nobody opted-in, they discount Twitter by saying this doesn’t work. You must have a strategy and a plan in place for Twitter. Think about who you want to follow and why. Ideas: Prospects? Potential leads? Clients? JV partners? Don’t follow people purely with the intent to get followed back. One of the best ways to find people in your niche is to simply use serarch.twitter.com and type in some keywords or phrases for your market and see who’s talking about it on Twitter. Follow with the intent to engage them. Once a plan is in place and you’re strategically following the right people for the right reasons, have an end goal in sight. One of the best goals is to ultimately drive your Twitter followers back to your site or blog where they can access more of what you have offer by joining your list!
  2. Twitter is a conversation. Twitter is the like the modern day networking group, but online. You need to engage with people on Twitter the same you would engage with people at a networking event. You show up, you contribute to the conversation by engaging your audience and provide good content and add value. Remember the lifetime of a tweet is often just seconds. The conversation is always happening whether you’re in it or not. So, show up and participate in the conversation! So, you need to do the work on Twitter. Expecting Twitter to be the magic bullet for building your list or getting clients is like showing up at networking event and leaving all your business cards around the room and then going back home – hoping for a prospect to ask you if they can work with you. Where is the engagement in that relationship? If you’re using a Twitter system to blast 10 tweets a day with nothing but your own promotional stuff, I say shame on you. Yes, systems are good (but in moderation.) Yes, you can promote your stuff (but in addition to other high value content you provide. It’s got to be more about them then you.
  3. Implement tools and systems. I’m a huge fan of combining automation and your own efforts so that marketing on Twitter works for you. This is where you might want to think about hiring a social media VA. Not for the purposes of doing your tweets for you, but to assist in the setup and some of the automation in using Twitter. It cannot be outsourced 100%. But, hiring someone to help setup Twitter so are following the right people, responding to DM messages in a timely manner, and most importantly, setting up the automation aspect of feeding select tweets to other social media outlets like Facebook. You can auto-post your blog articles to Twitter (and Facebook) as well as auto-post photos (say from your iPhone) to both Twitter and Facewbook. Yes, you could take time to try and figure all this out and set it up but there are people out there that are highly skilled and willing to do this setup work for you. It will take a fraction of the time. Be sure to use services like Tweetdeck and Ping.fm to assist you in multi-tasking your Twitter and social media efforts. Then you can focus on the most important aspects of Twitter marketing (i.e. see points #1 and #2 above).
  4. Measure your ROI. I’m a huge fan of making sure whatever it is you do to market your business you measure the results and ensure it’s actually providing value for your business. A lot of people spend hours a day on Twitter and get no leads and no sales. In my book, that’s a surefire way to go out of business pretty soon. I like to measure ROI by using “hard” analytics and “soft” analytics. Hard analytics are using tools like bit.ly as a URL shortener so you can track the number of clicks on the links included in your tweets. It’s like measuring the click-through-rate of your emails. Are you sending tweets but nobody is clicking on them? You need to change and improve what you’re sending. Again, a social media VA can help set this up and measure the ROI for your Twitter efforts. Soft analytics does not use numbers or stats, but the feedback and comments you get from people you connect with through Twitter. I love to hear when people say “I love following you on Twitter because you put out such good content!” You can’t put a number on that to measure the return on investment. My favorite? Hearing from clients who work with us that tell us they found us through Twitter. How cool is that? A 5-figure coaching client originated from Twitter and not from any other lead source. In my book, Twitter pays off BIG time.
  5. You can expect to get clients FROM Twitter, not ON Twitter. Twitter is a relationship-marketing tool. You can’t just provide content and value on Twitter and expect them to immediately want to work with you. It often will take time to build the know-like-trust factor in the same way it takes time with the articles and emails you’re providing. This is how relationship-marketing works! You need to first establish that connection with your prospects by providing value and then over time establish goodwill by serving them above and beyond what they’re expecting. People want to feel a sense of connection these days as we’re constantly trying to be high-touch in a high-tech world. Eventually, those prospects will perhaps read more of your articles or perhaps join your list by ordering your irresistible free offer. From there, you can give more content and value so they will want to work with you.

So, get out there and tweet your way to new clients! You can connect with me on Twitter at twitter.com/derekfred.

Until Next Time… Learn It, Love It, Live It!

Your Assignment:

Are you using a “spray and pray” approach to connecting with followers on Twitter? If so, we’ve got to change that. Spend some time to see who you’re following – and why. Who else could you connect with perhaps outside of your current list? JV’s? Prospects? Competitors? How are you sourcing your content for your tweets? I like people to use a 5 minute three times a day rule where they spend 5 minutes each time to provide content and connect with people on Twitter. Where are you not engaging with people and spend the time to be more pro-active and see results!

Interested in finding out more about Twitter and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Authenticity Will Build Your Facebook Fanpage

There is no dispute that Facebook is a big deal. I mean a really BIG deal. Just recently CNN reported that for the first time ever, Internet users spent more time on Facebook than Google. Meaning, the trend is moving more towards people using Facebook for not only just social networking and sharing status updates with posting photos – but for searching and finding information relevant to what people are looking for. See the CNN post as the source: http://tech.fortune.cnn.com/2010/03/17/how-facebook-overtook-google-to-be-the-top-spot-on-the-internet/

What does this mean to you? Well, with almost 500 million users and Facebook posing a big threat to Google for search engine traffic – you better pay attention. How? In this post I will reveal some of the best ways to build your Facebook fanpage for your business – so you can convert more fans to your list and ultimately convert those prospects into paying clients. Cool, huh?

Disclaimer – these strategies may seem straight-forward at first, and not as “super cool” or “ninja like” as other Facebook fanpage tactics. Why? This is “authentic” Internet marketing where I place more value on the person and the relationship than the number of fans you can get. Sure, you can Google “facebook get more fans software” or something like that and pay $100 to get 100 fans overnight – but what good does that do? Chances are if you’re following me and reading what I have to share – it’s all about authenticity and not about the “churn and burn” approach to list building and getting clients.

Now, I like to view building your presence on Facebook with your fanpage in a similar way to building your email list. Meaning – you need to focus on some of the same ideas and concepts to build your Facebook fanpage as you would to build your email list. Facebook is in many ways another source of traffic and your fanpage is like the email list. Ideas like your IFO and sharing relevant high-value and high-content information is still priority number one. You can have an amazing fanpage setup and a killer message – but if you’re putting out crap content on your fanpage, why bother?

There are some specific differences though when it pertains to building your Facebook fanpage that are relevant more to Facebook than your email list.

Exclusivity
Offer something on your fanpage that isn’t available anywhere else. This can be as simple as a tip of the week or a quote that you don’t share on your email list or blog. It’s a specific piece of content that people will feel compelled to pay attention to if they know they can’t get it anywhere else because it’s exclusively on your fanpage. You can take it a step further and mix it up with video or other content (like articles) that are only available on your fanpage. People will want to follow you and get that information more so than anywhere else and as a result become a fan of your fanpage to get that exclusive access.

Relationship
Facebook, like other social media outlets, is more about the relationship than anything else. Yes, you might have heard this before, but do you really do it? I mean – let’s be real. You don’t get clients from Facebook. You get clients from the relationships you build with people on Facebook. So, as a result – you need to make building those relationships on Facebook a top priority. The more you really show up and be present with your network on Facebook and build that relationship, the more likely they are to join your fanpage and become a fan.

Engage
Engaging with your network is HUGE. You could say it’s part of the relationship but it’s really more about contributing to the conversation that’s happening on Facebook. Comment and answering questions is all about engaging with your audience. If someone comments on your post or photo, do you reply/engage with them by replying back? If not – that’s kind of a big deal. It’s like having a conversation in person and someone saying – “I really love this photo or quote you posted” and you just standing there not saying anything. Duh!

Contests
A new approach to engage people on Facebook is by offering contests. Kind of like a hybrid of the exclusivity and high-value / high-content information you have to share where you offer “something” to people on your fanpage where your fans essentially compete to win something of value. It could be a 15 minute coaching call, a product, a great resources you have, etc. The more participation and “friendly competition” you have – the more likely it will spread and get others to participate and as a result increase your fans.

Now here are some of my top ways to easily get new fans to your fanpage (most don’t require a lot of explanation and should be self-explanatory)

  • Ask your Facebook friends. You can invite current friends on Facebook (friends meaning they are a friend of your Facebook profile) to “Like” your fanpage
  • Invite your email list. Why not make mention of your Facebook fanpage in your ezine or emails to new subscribers they can also connect with you on Facebook?
  • Promote your fanpage using Facebook fanpage box. You can easily put a fanpage “Like” box right on your website where with 1-click people can become a fan of your fanpage. Check out my www.derekfredrickson.com as an example
  • Facebook Like button for blog posts. Whenever you post a blog article, be sure to allow ways for people to 1-click they like your blog posts. WordPress has great plug-ins for this and again – check out my www.derekfredrickson.com blog posts as examples
  • Tagging friends in status / notes / photos / videos. If you upload photos and videos to your fanpage and “tag” friends – those updates will appear in their news feed and highlight your fanpage to their network of friends. Hint – to tag someone in your status just type ‘@’ and type part of their name and you will see a drop-down list where you can select your friend
  • Follow Me button. Use this on your website to allow people to directly click and visit your fanpage
  • Invite your Twitter followers. Specifically refer to your fanpage in your social media “tweets” where you offer a great resource for people to learn more about you and what you have to offer
  • Advertising. Facebook ads is actually my best way to secretly add tons of new fans to your fanpage. Will be discussed in a future post though. ☺

Follow some of these Facebook fanpage secrets and you’ll be soon getting more fans (authentically) and ultimately more clients.

Until next time… Learn It, Love It, Live It!

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Get Clients With A “Wow” IFO

Most people think the most important starting point for converting prospects into clients is their website. They think if I just have a really snazzy looking and content rich website – that will bring the clients. Or, they think it’s all about the fantastic product or service they’re offering. But, here’s the rub. You may have an amazing website and a super product, but if you haven’t ‘WOWED’ them yet with your irresistible free offer – it’s all an uphill battle to get them as a client.

Yes, the IFO is the ‘hook’ to get your prospects to join your list – but you gotta over deliver BIG TIME. Even though your IFO is “free” – it says so much about what you have to offer for your paid products or services. Think of it this way – the IFO is the first experience your prospect has with you. You want to really give them super content and high value. You may have heard the expression from renowned Internet Marketer Eben Pagan about “pushing the free line.” The idea is this – give some of your best stuff away for free to get people to join your list and then over time – they will say to themselves:

“If the free stuff is this good – imagine what the paid stuff will be like!”

If you’ve not delivered 100% of your best content – your prospect may not get the result you’ve intended them to receive by consuming your IFO – and to them there was not a ‘big value add’ to what you’ve provided. Now what? In a way you’ve lost a big chance to spark their interest even more and as a result it’s much harder to get back them to see what’s next. Leads are most ripe when they’ve just opted-in. I like the expression they are “hot to trot” to consume and digest your IFO right away – so why not give them the good stuff right away for them to want even more?

Now, you might be wondering – what format do I use to make my IFO the best high content offer I can provide? Well, below I break down some of the most commonly used IFO’s out there and some of the pros and cons of each. I also share what I believe is the best IFO out there – and you might be surprised.

No IFO (i.e. Join my Newsletter!)

I mean really, why bother?

Free report/e-Book

Easy to produce and provide. It’s digital so no physical cost for production or shipment. But, it doesn’t carry a lot of ‘WOW’ factor since it’s so commonly used online. You really want to ensure you can ‘snaz’ it up to include images and graphics so it will ‘pop’ and people will want to read it.

Audio download

In my personal opinion, more people would prefer to listen than read. The drawback though is people love to multitask and listen to something while doing 5 other things at once. Result? You don’t get the attention from someone listening to your free audio download as opposed to reading your free report. But, people do love the convenience of instant download and playing on iPhone, computer, etc. And, you have the opportunity to demonstrate your personality and some emotion when you’re providing an audio IFO.

Video

I love video IFO’s because they are short and sweet. And, if you can really pack a wallop piece of content in the video – I say go for it. But, you need to have an excellent-looking video. Using your son or daughters cell phone flip for shooting your IFO video doesn’t cut it. The quality has to be rocking. And, like the audio – you have an amazing opportunity to establish a connection with your viewer that you can’t just get by text or audio. But, video is intimidating still for a lot of people – especially when it comes to providing some of your best content. There is the option of the DVD – but in my opinion, the production and shipment costs associated with it outweigh the benefits.

Kit

This is a relatively new one and one of my favorites. A “kit” usually consists of a number of other IFO’s packaged together. Like – a video, e-book and worksheet. Or, an audio download along with a PDF handout and checklist. It just adds more bang and value and people respond more favorably to “kit” or even “manifesto” than just those items separated out and presented individually.

Audio CD

It’s my personal favorite. Why? Audio is still the best format out there in my opinion because it has the widest mass appeal for usage. You can play it on the computer, stereo at home, car, iPod, phone, etc. People can always find a way to listen to it. And, the physical CD carries so much “oomph” factor and stands out from the rest. Example – ClientAttraction.com started using the free CD few years back and we’ve practically tripled the list each and every year as a result. It just works! Even more so than a DVD – I believe audio CD has the highest perceived value. And, you can collect physical mailing addresses for the people on your list for direct mail purposes by requesting their shipping address to send them the CD!

Now – these ideas don’t apply to all markets. The IFO that works best in one market or niche may not work best in others. For example, free IFO videos work really well in the Internet Marketing space – where Audio CD IFO works great for small business building and Client Attraction. I suggest doing some research and see what’s out there before you choose. And, here’s a trick in choosing which one is best for your market. What would you respond to most? You are most likely your ideal client / prospect – so what works for you? You’re a good case test for your own clients’ opinion and preferences.

Until Next Time… Learn It, Love It, Live It!

Your Assignment:

Consider your IFO that you have in place now to build your list. Does it really WOW them? If it’s an eBook or simple audio download, consider combining them and making it more of a “kit” which will help with conversion. Take the time to do the research and see what other IFO’s are really converting well in your niche and consider either doing the same or taking it one step more to really impress your prospects. Also, does the IFO you currently have in place contain some of your best content? Consider adding some of your best tips or information to really help your newly added leads and they will quickly become clients.

Interested in finding out more about IFO’s and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.