Recycle Your Tweets for Massive Exposure

I get this question all the time from my friends and followers on Twitter. “How are you so active on Twitter and how do you find the time to generate all this GREAT content with your tweets?” It’s quite simple, really.

I’m a huge fan (obviously) of blogging and Twitter. The power of the two together is immeasurable. But, what most people overlook is the ‘recycle’ factor of your blog posts and your tweets. Here’s what I mean:

Most people write an article and post it to their blog. They might tweet about it once or twice and then move on from there. After a few days their focus is onto the next article and the next series of tweets for that article and so on and so on. The cycle repeats.

Now, this is great from a content perspective because you’re creating more and more high content articles on your blog for generating traffic, building your list, etc.

But, remember that Twitter is a conversation. Upwards of 90% of your followers may not be “in the conversation” taking place on Twitter during those one or two days when you’re mentioning your most recent blog post or article. Thus, they don’t know about it!

So, why not recycle those tweets and refer back to them again in the future to further supplement the exposure the articles get?

I do this all the time and constantly drive new traffic back to my articles that I wasn’t generating when I originally created the article. Recycling your tweets about previous articles and blog posts you’ve created is a powerful way to consistently build the exposure for your content. It doesn’t mean if I re-engage my followers again later about the same article I’m over promoting my article – I’m just sharing again the high content blog post I wrote previously.

The simplest way to do this is to use Twitter favorites. I generate my blog post and then will tweet about it in 3-4 different ways using different words and copy in my tweet. I will mark each of those tweets as a “favorite” in my Twitter account. Then, over the next several weeks and months I will refer back to my list of Twitter favorites (which has been growing steadily now with all of the tweets I’m adding as favorites) and then “retweet” them in different ways. Now, I don’t just retweet the exact same tweet. I mix it up by changing the wording or copy in the tweet so it has a similar message – but perhaps a different angle than the original tweet.

The objective is the same – drive that traffic back to my article on my blog. If you’re writing really good and high content articles – and you’re referring people to them using Twitter, recycle those tweets in different ways to re-engage your Twitter followers and continually build exposure for your articles.

I will also setup Google Alerts for my name and anytime my articles are picked up on other websites or article marketing sites, I will use that web link in my tweets. That way I’m adding different high-traffic websites that I’m tweeting about to generate even more followers and friends to my content.

It’s an amazing powerful strategy to build exposure for your articles AND generate great content and interest from your Twitter followers. Try it…

Until next time… Learn It, Love It, Live It!

Your Assignment:
Start developing a strategy where you mark some of your best tweets about your articles and blog posts as Twitter “favorites.” Not on Twitter yet? Definitely visit www.twitter.com to get started. You can find all of my favorites at twitter.com/derekfred/favorites to see how many I have saved for all of my blog posts and articles. Interested in finding out more about blogs and Twitter and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include: Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

What Is The Temperature Of Your Traffic?

In order to effectively and consistently build your list, you need to understand where your leads are coming from. With all the different traffic sources out there as well strategies to authentically bring leads back to your site to join your list, the idea of treating the source of leads differently based on their source can often be overlooked.

The truth of the matter is there are basically two different types of traffic out there. Cold traffic and warm traffic. How you treat these leads when they come to your site or even more importantly once they are on your list is critically important in terms of selling products or programs as well as the relationship you build with them over time.

First some facts:

Cold traffic is sourced from paid sources (i.e. Google AdWords): People searching for answers online and clicking ads and coming to your site. Although these prospects searching for your information usually know very little about you or your services – they are highly motivated to find information that is the answer to their question or solution to their problem. The reason they are ‘cold’ is simply because they have not been ‘warmed up’ to you yet – and there is really no basis for a relationship. They don’t know ‘who’ you are or ‘what’ you have to offer compared to anything else out there.

Warm traffic is sourced from organic sources (articles, social media, etc.) People are casually looking for you or searching for your information and then clicking your call to action (IFO) and coming to your site. They probably have heard of you (perhaps from a referral) or have been following you online (via Twitter or Facebook) – so they are already ‘warmed up’ to the idea of ‘who’ you are and ‘what’ you have to offer.

Now, how you treat them CAN be different. I say ‘can be’ because for most people the effort involved in differentiating leads from these two sources may be a lot if you don’t have a huge amount of traffic coming from either source. But, if you’re driving a large amount of traffic say from cold traffic via Google AdWords, this strategy could pay off.

If you have a squeeze page available, you can direct your cold traffic leads directly to your squeeze page. Why? Cold traffic is actively searching for answers and solutions that your information can solve for them. As a result, they are extremely motivated to get that information. Motivated to the point they are more likely to opt-in to get it (via your IFO) if you present it to them via a squeeze page. Why a squeeze page? Well, your probability for conversion will dramatically increase if you use a squeeze page to a prospect that is very motivated to get the information you have to offer. For example, we send all of our cold traffic for Client Attraction (via Google AdWords) directly to a separate squeeze page (www.clientattraction.com/cd). That page is only visible to traffic from cold traffic sources. So, our objective is aggressively encourage these prospects to opt-in (and possibly even present a paid offer for a product or program very soon after they do opt-in to capitalize on that opportunity.)

Now, for all of our warm traffic (leads coming from Twitter, Facebook, YouTube, article marketing sites, etc.) we send them to our regular homepage (www.clientattraction.com). Why? Chances are if they are following us in these areas, they may already be on our list. And, we don’t want to rub them the wrong way by right off the bat pushing them into a squeeze page. If not, we still present plenty of opportunities to join our list with an opt-in form sprinkled throughout our site. And, as a warm traffic lead – they are just casually looking for information about Client Attraction – not necessarily super motivated to opt-in or buy right away. So, our objective is to build the long-term relationship with them with our stay-in-touch marketing vehicles like the weekly ezine.

Perhaps you can develop a similar strategy for yourself in terms of segmenting your traffic via cold and warm sources. You may discover you have better opportunities to build your list and ultimately convert more leads to clients and buyers!

Until Next Time… Learn It, Love It, Live It!

Don’t Let Your Prospects Abandon You

This is a very simple lesson in increasing your conversion for online sales. Who doesn’t want that? It’s a very simple process I learned a few years ago to dramatically help increase the likelihood that your prospect will actually finish what they have committed to buy – so you get more product sales and revenues as a result.

The issue at hand? Cart abandonment. What is that you may ask? Well, we’re probably all guilty of it in one way or the other. Ever gone to a website and proceeded to add items to your shopping cart only to arrive at the checkout area where you submit your credit card and billing information and you decide to change your mind? Doubts about the products you’re buying in any way shape or form may have changed your mind – but ultimately you decided AGAINST moving ahead with the purchase and backed out. That my friends, is cart abandonment.

Our role as online marketers is trying to minimize cart abandonment as much as possible for our prospects on our website and sales pages.

Instead of driving prospects to a long order form where you ask for ALL of the billing and order information at once, break it up into multiple steps.

Step 1: Ask for name and email. That’s it. It’s less intimidating and overwhelming for the prospect since they don’t have to enter all their information at once. For one, it takes less time for them to fill out and less information to enter, so almost all of them will do it. They don’t have the time to think twice about their buying decision and doubt their choice or reconsider if buying is ACTUALLY what they ultimately want.For two, the actual process of having a prospect grab their wallet to physically get their credit card and then enter it online is a lot to ask. They may not bother and decide to not proceed with buying.

Step 2: After they enter their name and email, on the next page you can ask them to fill out the additional information that is needed to complete the order such as billing and credit card information.

Now, you might be wondering why bother with this two step process and not just ask for it all at once? In some cases the more steps you ask a prospect to go through, the less likely they are to complete the sale. Yes, but do you have any idea how many prospects don’t even get to step 1 because they’ve already decided not to continue buying? I’ve heard percentages as high as 75% Ouch! That’s a lot of missed sale opportunities.

Just understanding how many prospects complete step 1 and don’t finish step 2 is huge for understanding how many missed sales opportunities are happening. Plus, with all the leads filling out step 1 and not completing step 2, you have an amazing opportunity to follow up with those prospects via email or phone to encourage them to finish the buying process. You can email them the next day re-confirming their decision to buy and encourage them to do so. Heck, if you’re offering a product with a high price point (say more than $97) it might be worth spending 15 minutes on the phone with the prospect to actually close the sale. And, with some of the feedback you get on the email and phone from the prospect about why they did NOT finish the buying process – you can understand what is missing in your sales processing to make it more compelling and engaging for them to finish the sale. That analysis is priceless!

The follow up process can be a simple 2-3 email campaign following up on those leads in an auto-responder process and perhaps inviting them to a phone conversation with you. You can even automate it using a standard auto-responder campaign in your email marketing system.

One last tip to help increase buying during the sales process: Use a very simple status bar on your order forms as they move from one step to the next. This will inform them how far along in the process they are so they know (percentage wise) how much of the process is left for them to complete. If they get to step 2 and realize the status indicates they are 75% complete, they are more likely to finish the sales process and complete the transaction so they can ultimately get what you are selling them – and more revenue for you!

Until next time… Learn It, Love It, Live It!

Your Assignment:
Review the current online process you have in place for allowing prospects to purchase your programs and services online. Consider including a 1 step process to capture name and email FIRST – before moving them onto the step 2 where you ask for all the other billing information. Track the results and see how many prospects never actually finished the buying process and you can follow up with them offline to close the sale. Interested in finding out more about shopping cart strategies and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include: Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

The Lights Are On, But Nobody’s Home

When it comes to Internet marketing, we tend to get overwhelmed and distracted with all the “bright shiny objects” to help market our business. And what happens is most people jump into all of them – but never actually COMMIT to the work and follow-through that is needed. When it comes to your website, blog, email, video, social media, etc. often times people will do THEM ALL, but unfortunately NOT DO THEM ALL WELL.

Here’s an example. I love to check out someone’s online presence when they express interest in coaching with me. It’s one of the first things I do. I will check out their website, social media, videos, etc. It gives me a great sense about them and their business (and their online marketing challenges) when I spend JUST 2-3 minutes reviewing their website and online presence. I recently went to a website (they indicated their website was still in the “beginning” stages) and saw it was “Under Construction.” It remained like that for months… I mean, come on!

Don’t flaunt it if you don’t have it!

If you “say” you’re active on a social media site but have nothing there, what does that say about your online presence and even more importantly, your business? How do you expect to get clients if you’re saying one thing about your marketing, yet not actually doing it? You’ve got to walk your talk, not just talk your walk. You hand out business cards with a website you’re ashamed of that doesn’t get you any traffic or leads? You’ve got to be serious about your marketing to be serious about making money with your online business. If not, you’re basically saying “lights are on, but nobody’s home!”

Here are other examples that you want to think about:

Website: Just get it done, really. There is no excuse you have to delay buying a $9.95 URL via GoDaddy.com and have a fully-functioning website setup on WordPress within minutes. Hire a web designer on elance.com or odesk.com and get a decent web banner/logo and just some simple welcome pages for your site. The words “Under Construction” on your website are worse than having no website at all.

Social Media: I see so many people that are jumping on the Facebook and Twitter bandwagon when they haven’t even stopped to think for a second if it actually ‘makes sense’ for their niche. They create a profile, setup an automated feed of tweets and then walk away thinking, “Great, I’ve now used social media to help build my online business.” I’ve visited countless websites to see the prominently displayed and ever-popular “Follow me on Twitter” or “Visit me on Facebook” links. So, I visit and see there is practically nothing there – it leaves a bad taste in my mouth. It’s like false advertising. Worse is when you visit a Twitter profile and they have no picture, no bio, no tweets – nothing but just the account. It’s like – who is this person?

YouTube: I’ve visited people’s channel on YouTube only to discover they only have ONE video posted to their account. Not good. The video had nothing to do with their business – but a family vacation trip two years ago where the kids were water-skiing. Yet, the website I was looking at had a button and a link saying, “Check me out on YouTube for my videos!” Why bother

Blog: Don’t say you have a “blog” when you don’t have anything to share like high-content articles or content-rich posts. Blogs are designed to share fresh, current and relevant information. It’s hard to say you have a “blog” when you haven’t posted anything in months.

Email: This is the worst of all. If you’ve added someone to your list and you don’t have a consistent strategy in place to email them and deliver content to them on a regular basis, then why did you build an email list to begin with? It’s like inviting someone over for dinner and the guest commits with an emphatic “Yes!” – But you never stay in touch with them and actually invite them over. You need to stay in touch with your list!

The moral of my rant here is to stick to what works for you and JUST DO IT. Don’t get distracted or influenced by what everyone else does; focus on what works for your niche. When you do commit to something for online marketing, then COMMIT. It’s all about ACTION, not PERFECTION. If you do it half-assed, honestly, and this is my personal opinion, it’s almost worse than not doing it at all.

So, it’s totally cool to hang out in different places online to market your business and help other people, but make sure you’re actually there.

I look forward to “seeing” you there…

Until Next Time… Learn It, Love It, Live It!

Mix Up Your Email Format To Get A Response

When sending emails to the people on your list, are you just a “sender” or a “marketer?” You may be wondering what the difference is – and let me explain.

Too many times people just send emails. And the emails always look the same as the last one with the same format, style, etc. It’s great for consistency, but your readers are looking for more and will likely not respond more over time. It’s like visiting a website that never changes. You want to see it in different formats and styles over time. Why? It keeps you interested and you’re more likely to respond because you’re never quite sure what to expect to see.

You need to do the same with the format of your emails if you want to get a response from your readers.

Now, you might be wondering, “how can I be different with my emails?” And, I’m not talking about email copy – that’s your job to write compelling copy. And, I’ve already shared some great tips and secrets for writing thought-provoking email subject lines in a previous blog post.

I’m talking about the “format” of your emails. You want to mix it up to keep your readers engaged, motivated, interested and responsive to what you’re sending (whether it’s free content or an offer for buying). Why? The more they are engaged and reading your emails – the more likely they will respond favorably to your content and your offers.

In this article I will reveal the three different type of emails and the pro’s/con’s of using all of them.

HTML

Here is an example of an HTML message. The characteristics are it’s very colorful and incorporates a lot of the branding. For this Client Attraction email, we had different format (bold, italics, etc.) for the some of the email copy as well as the video image embedded right in the email. Our Client Attraction “Special Announcement” banner across the top as well as the formal signature image of “Fabienne” at the bottom.

Here are some pro’s and con’s of HTML emails:

Pro’s

  • You can track open rate and/or click-through-rate
  • You can include images like company logos, photos
  • Formatting options like bold, underline
  • Highlighted text can be used to help words stand out
  • Centering and other alignment can be used

Con’s:

  • Too much graphics can distract and deter your audience (or mark your message as SPAM)
  • Not all email readers everyone can view HTML properly (especially on a mobile device)
  • Slower to load the messages
Plain Text

Here is an example of plain text email and well; it’s pretty plain looking. But, notice some techniques we used here to ensure we take advantage of the fact we’re sending plain text. One of the biggest advantages of plain text is the ability to read the email easily on mobile devices. And, most mobile devices have a very small screen with not much width. So, we shrink the width of our plain text emails deliberately so they can easily be viewed on mobile devices. And, most people like to read a shorter amount of words on a line than longer amount of words – its easier and more efficient for the reader. You can use a free service at www.formatit.com to easily decrease the width of your plain text emails automatically.

Here are some pro’s and con’s of Plain Text emails:

Pro’s

  • Simple to produce (don’t need a VA to write your email)
  • Everyone can read it properly
  • Readers on mobile email devices (a growing number) can read it easily

Con’s

  • All hyperlinks must appear in their entirety. For example: http://www.clientattraction.com
  • You can’t hyperlink words
  • No graphics
  • No font formatting such as underlining, bold, or color
  • You can’t track the open rate
Hybrid

This is my favorite as it combines a best of both worlds scenario for plain text and HTML. At the end of the day it is still an “HTML” email – but with some very clever formatting designed to make it look like and have the feel of a plain text email. And, we always hyperlink the video image so it looks like readers can click the play button right there in the email – but we hyperlink the image to direct them to the webpage where they can immediately watch the video.

The key here is to mix it up. A typical Client Attraction email campaign for a promotion we’re doing will never include the same type of emails in a row. We will do HTML to start as a big “special announcement” email and then move into the plain text while wrapping up with the hybrid. All of them are different and will surely keep our readers engaged and interested to what we offer next!

Until Next Time… Learn It, Love It, Live It!

Your Assignment:
Which email format do you tend to use over and over again? Make a plan that for your next email campaign you develop three different email formats using the HTML, plain text and hybrid formats. Track the results you get based on the response and include different strategies by mixing it up with the emails you send to your list. Interested in finding out more about email formats and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include: Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Send An Email And Get A New Client

I want to share an amazingly powerful and simple email strategy I’ve personally used and shared with my private students to quickly and authentically get new clients. Now, this strategy doesn’t always get you a new client – but it does present an automated opportunity for you to have a qualified prospect on the phone where you can potentially close them into your program, product or service you offer.

It works like this: After you’ve delivered your IFO and done some very simple email follow up to ensure your new lead has consumed your IFO – you’ve done a solid job of representing the value you provide. Now, most people stop there and just add the lead to their normal stay-in-touch marketing vehicle like an ezine and deliver standard and consistent content. Great idea – but what if the new lead is wanting more? And, I mean “more” in the sense they are motivated to work with you? Very few people will reach out and contact you directly on their own to find out how they can work with you right away. So, why not invite them to do so?

How? Well, send an email inviting them to schedule a get acquainted session with you. Even better, include this email as part of your auto-responder series and automate the scheduling with a system like TimeDriver (www.timedriver.com) so it doesn’t take a lot of effort. As a result, this strategy will consistently put you on the phone with your ideal clients. Don’t get me wrong – I love the idea of getting new clients online. But often times the fastest path to cash is private clients and the quickest and most effective way to get new clients is to move them online to offline (email to phone).

Here’s an example of an email you could send (of course worded with your own style):

Subject: [Firstname], you might be wondering what’s next

Hey [Firstname],

Thanks again for joining my newsletter. I’m so happy you are here.

I hope by now you’ve been able to [insert description of your IFO here] and you enjoyed the great content I had to share.

Now, you might be thinking how can I accelerate my results or move faster ahead in the path of getting what I want? Well, I’d welcome the opportunity to chat with you for a few minutes on the phone and see perhaps if I can help.

Please feel free to click here [insert TimeDriver link] to schedule a quick call and I look forward to connecting!

Thanks,
Derek

Notice a few things about the email: It’s short and very personal. Not a formal email but casual and direct while being authentically to the point. You’re simply asking if they are interested – not forcing it onto them or drawing it out in a long- winded pitch to try and get them on the phone.

The great thing about this strategy is the simplicity. Because it’s systematic as part of your auto-responder series, you don’t have to manually email new leads. And, since you use the automatic scheduling tool, you don’t have to coordinate times and schedule appointments.

Having these “discovery sessions” or “initial get acquainted sessions” is a great way to position you in a “closing of the sale” opportunity for new leads that are highly motivated and qualified. Since they’ve just opted in and most likely have consumed your IFO (motivated) and have taken that next step to connect with you (qualified).

If you put this into place when you’re bringing in a few leads a week – you have the time to talk to these prospects for 15 minutes at a time. You can develop a good working rhythm when you’re on the phone maybe using a script or series of best questions to ask.

Once you see the volume increasing to more than you can handle – you can put in an additional step where they take another action to further pre-qualify them BEFORE you get on the phone with them. For example, send them your “About Derek” or “Interview with Derek” beforehand so they can find out more about who you work with and what they can expect. Again, it’s all part of the qualification process.

At the end of the day you will have more opportunities to close prospects into new paying clients – all from sending this one email.

Until Next Time… Learn It, Love It, Live It!

The Sweet Spot Of The Opt-In

This topic is something I see too often and have never addressed before. So, here it goes. It’s about the opt-in process and how much information you should ask for. So many people overlook this process and as a result the impact is a massive lost opportunity to consistently build their list.

In this article I share some of the reasons why determining the exact “sweet spot” of information to ask for from new subscribers will ultimately impact the size and quality of your list.

It boils down to this: the more information you ask for, the less number of people will opt-in. Yes, that is the formula. Ask for the farm and you’ll get squat. Ask for basically the least amount of information (email only) and you’ll be treating more people on your list like a number – not a person. That’s not very authentic.

So, how do you balance authenticity with quantity when it comes to the opt-in process? Let’s look at different options of what to ask for and review each.

Email

No personalization at all means your ability to reference even a first name in your email marketing is non-existent. I personally don’t love this approach at all based on this fact alone. I do get a lot of emails from people in the Internet Marketing niche that don’t use first name or personalization and I do feel it’s somewhat inauthentic. But, you’re only asking for email so you don’t have to worry about asking for too much and thinking people won’t opt-in as a result.

Name and Email

This is the most popular combination to ask for since it allows you to personalize your email marketing AND you’re not asking for anything else during the opt-in process. It’s clean and simple. But, please be sure to use the name in the email marketing and reference it in the actual email body to make it even more personalized and conversation-like.

Name; Phone Number and Email

This is where asking for too much information starts to impact your ability to consistently build your list. For example – asking for a phone number raises a red flag that translates to you calling me and trying to sell me something. Why else would you be asking for my phone number? I’ve not even subscribed or received your IFO yet and you’re asking for my phone number? A lot of people use this as an approach to build phone numbers for prospects to call about selling a product or program – but I’m sure as a result it will significantly impact their ability to build their list first. You’ve got to build the list and build the trust before you try to sell something.

Name; Phone Number; Physical Address and Email

You need to think strategy if you’re asking for their address. If you’re not doing any sort of direct mail marketing (like postcard or letters in the mail) than I don’t see why you’d need to ask for all of their shipping information. If your IFO is a physical item like a free audio CD – than of course it makes sense. But filling out all those address fields takes a long time for people and as a result – less number of people will take the time to do it and as a result not opt into your list. If you’re asking for their address, do your prospect a favor and spend 30 minutes to build the web form for state and country logic so the user will choose from a pre-defined list – not some free form text field where they can incorrectly type the state or country information and make it impossible to ever send them something.

Name; Phone Number; Physical Address; Personal Information and Email

By personal information here I mean other subscriber info that may well be extremely helpful and knowledgeable to have – but will massively impact your ability to consistently build your list. I once had a 6-question survey presented to me during the opt-in process BEFORE I even opted into a list and I ended up not bothering at all. And, I was pretty motivated to subscribe – but based on all this other information they were asking for – it became too much. Questions like what industry I’m in or what business I’m in or how many years I’ve been in business, etc. I mean this is not ALL about you – it has to be about ME. Trick: send a follow up email or survey AFTER someone has subscribed and you can ask some of these questions. But, don’t bang them over the head before they even have opted in.

So, let the balance for you be what you think is best. There is no magic formula here. Personally, I like name and email to start and then follow up by asking for the other information (phone, address, survey questions) only when I have a DIRECT purpose for using that information. I would never ask for all of this beforehand. Think about what you are willing to provide when you opt-in and use that as a rule of thumb for your own list. Again, we are often times our best case study as a prospect for our own niche or market.

Until Next Time… Learn It, Love It, Live It!

Your Assignment:
Take some time to consider the different options for the amount of opt-in information you’re asking new prospects to enter before they join your list. What works best in your market and what would YOU be willing to enter when you opt-in to a list? Develop a strategy for the right balance of information so you can ensure you’re authentically and personally connecting with the people on your list and you’re not overwhelming them at the same time. Interested in finding out more about the opt-in process and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.
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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:
Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

The Online Debate: Blog vs. Website

I get this question all the time from clients. Whether they are just starting out and have no online presence or are considering upgrading their online presence – they ask me this question.

“Derek, should I use a website or my blog or both? What’s the difference?”

It may sound like a basic question – but it is actually one of the most important questions to consider regardless of whether you have a website or a blog already – or are considering changing what online presence you have.

There are some fundamental differences and reasons why you should choose one over the other – that essentially combines a “best of both worlds” approach with a blog and website.

In this article I will share why having a blog is actually the best solution and I’ll reveal the best resource for setting up your blog. The best part is that it’s free and easy.

And just to be clear: a blog IS a website. A blog (web-log = blog) is a dynamic website. It supports the idea of having fresh new content that is updated consistently. As opposed to a website which is more traditionally seen as static and not frequently updated with new and relevant information.

Here is why you should not have both a website and a blog. Imagine your prospect is searching online for your niche or subject matter. They type in some keywords and look at the results to see two different search results. One is your website, say www.mywebsiterocks.com and they then also glance at the other search result and see something similar – but a little different. It may have your name or company presence on there – so the prospect is a little confused what the difference is. That website is www.blogpost.mywebsiterocks.com. Well, guess what – you’ve essentially just confused your prospect before they even come to your site. They will ask themselves? What is the difference with these two sites? Are they the same person or company or something different? Which do I click on? These are questions you NEVER want your prospect to be asking when they are reviewing search engine results and deciding which site to visit.

Having both a blog and a website is essentially putting you in competition with yourself. This will confuse your prospect and ultimately decrease the number of visitors to your site and compounded from that will decrease leads to your list and clients or buyers of your programs and products.

Even worse in this example is the fact that you’re essentially giving blogspot.com search engine credibility for your keywords by having your blog hosted on that site as opposed to your actual website name – say www.mywebsiterocks.com.

Let’s take another unfortunate scenario. You’ve decided to host your blog on your own website or domain – so you now how have a menu item on your website that says “Blog”. So, when people come to your www.mywebsiterocks.com website and see the menu item “Blog” – they will click on it and go to your blog. Not good. Not only will you be competing again in the results of the search engines – but you’re adding an additional step for your visitor to take to get what they actually came for – CONTENT. Typically a blog will have new and fresh and updated content (articles, posts, tips, etc.) – why not showcase that on your homepage of the website as opposed to having it hidden in another area of your site?

The moral of the lesson is this: don’t create a dual presence online with your website and a blog.

So you might be asking yourself, “Great Derek, what’s the solution?” Well, the answer is to setup your website as a blog. Combine the website and the blog together to have the best of both. Here’s how:

If you don’t have a website or a blog yet – set one up using WordPress (www.wordpress.com). There are hundreds of reasons why you should use WordPress to setup your blog. But, the best one is this – you can setup your blog like a website. It’s totally customizable in everything from the layout to the design to the look and feel – so you can actually have it look like a website – but with all the benefits of having a blog.

What are the benefits of having the blog?

  • Search Engine Optimization. Google loves new content. So, Google loves blogs because those have the most new and updated content. And, Google loves WordPress blogs because they are the best at setting up the content and including all the SEO “stuff” so your site will rank higher in the search engine results
  • True plug-n-play. Wordpress provides all the social connectivity with Facebook and Twitter and other state-of-the-art “widgets” that allow you to literally have a site setup in minutes – and connected to the other online outlets to help showcase and broadcast your content
  • Easy. It’s so easy to customize and design a WordPress blog. WordPress has hundreds of “themes” out there where you can choose a pre-defined blog template that you like and then very easily customize. Adding images and videos is a snap.
  • Scalability. As your business grows or evolves – you can very easily change or re-design your blog without having to hire an expensive web designer. Using a customized “website” that is built on a non standard platform could make it very difficult, time consuming, and expensive to change in the future
  • Show off your content! Blogs are designed to showcase your content. So, it helps you showcase new and updated content. This will most definitely help you attract more visitors to your site.

An example of a WordPress blog that is setup as a regular website is www.clientattraction.com. Our site “looks” like a regular website but it’s designed using a custom WordPress theme. So, we get all the benefits of using a blog (and a WordPress blog at that) and the ability to customize and design it like it was a customized design website.

And don’t worry. Other website functionality is available for WordPress sites like membership site functionality using applications like WP Wishlist (member.wishlistproducts.com).

So, if you fall into the scenarios described above where you have a separate website and a blog – or no blog at all – consider moving it over to a WordPress blog format. It’s not difficult to do and will position your website in a way to attract more leads so you can build your list and get more clients.

Until Next Time… Learn It, Love It, Live It!

Lights, Camera… Be You!

I see it too many times. And, perhaps you have too. You know someone too well for him or her to be doing video this way. They have a certain personality in person – but when they’re in front of the camera for online video – it’s totally different. It’s like a bait and switch leaving you scratching your head and saying, “Huh?”

You know the power of online video. I don’t have to sell you on that. It helps conversion everywhere online from sales pages to landing pages to delivering content and information to your prospects and clients. So, why do so many people not get it? Authentic online video is all about being you – not someone else.

You have to inject your personality and be who you are in “real life” when you step in front of the camera – else the message and connection with your viewers will be incongruent and they’ll see right through you. Viewers want to connect with you – the real you – not someone you’re trying to be.

In this article I share some of the tips and strategies to inject personality into your videos so you will come across as “you” – allowing you to be more authentic and connect with your viewers to massively help conversion with your online videos.

Audience

It depends on your viewers. What type of videos would they expect from you? If you’re prospects and clients are the serious types (a.k.a. button shirt / tie / suit executives) than injecting your personality of you hanging in your pajamas at the home office just won’t cut it. Perhaps focus more on a business casual look and focus more on the “business” personality to make that connection. On the contrary, if you’re audience is the stay-at-home-mom market – you can totally do that and make a massive connection with your viewers. It all depends on your audience.

Brand

What do people think of when they think of you and your company? What words come to mind when they think of your brand? You want to ensure your videos are consistent with that theme and your personality will match. Part of my brand (if you haven’t guessed it already) is skiing. Can you tell that I love it? It’s part of who I am and a huge part of my personality. So, I showcase that in not only my message and my marketing – but directly as part of my videos. See below as a quick example:

Silly or Serious?

Which are you? Both? I’m a little bit of both so some of my videos are serious – about a topic I love like Internet Marketing – or silly – like the videos I shoot with my kids about skiing and having a great time. I often times see videos that look too “polished” or “scripted.” Don’t get me wrong – I love the idea of a well looking and well done video – but you can still inject your personality and be yourself so people can see that part of you and not feel like they’re watching something that really doesn’t represent you.

Expression

Videos are all about expressing yourself. Yes, you can express yourself in social media and emails and articles – but video will by far “expose” you to your audience like no other format. So, as a result you need to feel the capacity and confidence to fully express yourself and be who you are in your videos. If you make a mistake, it’s ok. It’s part of life and part of who we are.

At the end of the day that’s what your viewers want – you. So, don’t be stingy and not be who you are AND express who you are in your videos. Once you truly be yourself in front of the camera as you are in real life with your friends and the people who know you – you’ll find a stronger bond and connection with your network. This is what will help catapult you to bigger sales and bigger conversion with your online marketing.

Until Next Time… Learn It, Love It, Live It!

Your Assignment:
If you’re doing video in your online marketing (and if you’re not – you should be) how can you be more YOU in the videos? Where is your personality hiding when you step in front of the camera? Don’t be afraid to step out there and really be who you are – your viewers will connect with you even more. As an experiment you can try shooting some “personality” style videos – but perhaps share them with close friends and family first to get feedback – before you share it with your network online. Interested in finding out more about authentic video and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.
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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:
Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Set It And Forget It Using Continuity Programs

I recently had a call with a client who was very excited about the idea of having a membership site. When I asked why, the client indicated that it seemed like a great way to bring in recurring monthly revenue and move away from a one-on-model. I agreed. But, the model she was describing and what she wanted to offer was not a “membership site.” It really was a new program – a continuity program. And there is a BIG difference.

A membership site is just the format or medium you choose to deliver your content to your “members.” It can be a website to an offline newsletter to a password protected login site. But really it’s just the framework to support a new program in your offerings – a continuity program.

The distinction here is critical when deciding whether or not a continuity program actually fits into your product and offerings funnel. Only then can you choose if a membership site is the best way to deliver that program to your clients. It’s like deciding you want to launch a Mastermind (again the format) before you even know what content, information, pricing, marketing or sales approach would best support that format. You need to first decide if the program and offering makes sense before you launch the format.

To be clear – a continuity program is another way to provide your services or content in a consistent and automatic fashion. My best “real world” example is like a book-of-the-month-club where you pay a flat monthly fee and continue to receive the benefits and content of membership each and every month until basically you say stop.

Why continuity programs? They are essential in my mind for building an online business that is no longer just focused on a one-time sale model. It requires you to change your business model to include recurring and passive revenue – meaning it’s happening consistently and automatically and with very little effort on your part to make the sale. The revenue can be consistent meaning weekly, monthly or even an annual basis. Bottom-line is this – continuity programs allow you to be more profitable by allowing you to sell more to an existing client repeatedly than find and sell new customers for one-time sales.

In this article I will reveal 5 types of continuity programs and why they are all equally important so you can best determine what would work best for you BEFORE you launch your continuity program.

Here are my five continuity program types:

Perpetual

This continuity program is the program that has no end in sight. You join now and forever will you be a member – more or less – until you say stop. This model has gotten a bad reputation lately and here’s why: It’s very difficult to see how someone would remain a member of anything (let alone a continuity program) forever. Real world examples would be like Proactive skin care or Netflix DVD’s or a gym membership. Basically, you will pay every month to use that gym until you quit or they are no longer around. Chances are you’ll quit before the gym closes. It’s hard program to sell because the prospect doesn’t really love the idea that they’ll be paying for something FOREVER – no matter how good it is.

Retainer

This model is very much like the services you receive from an attorney or accountant. Members pay a monthly fee to essentially have guaranteed access to that person (you) or resources when needed. It’s designed for people to provide services over an extended period of time. But, it’s a model still focused on trading time for dollars. You are essentially receiving money from your members for the hours you provide to them. It’s designed where you are paid in advance before those services are provided and it’s ongoing (every month) until the retainer agreement is canceled.

Micro

This is a relatively new concept to continuity programs that has had some amazing success recently. Ever participated in a 10-week telephone Bootcamp or a 6-part webinar training program? That is basically micro continuity. The idea is this. Instead of trying to get someone to join a perpetual continuity program that lasts forever, why not “chunk” up your content and deliver it to your members in a piecemeal fashion where you control the timing of delivery to ensure your members get the best results. If they do, they will recognize the value in your program and continue on as a member. Now the “micro” aspect can be as short as 3-day program to a 12-month program – but the concept remains the same. Set it and forget it. Focus on marketing to get new leads and new members.

Association

This is an amazing powerful continuity program that can really expand your bottom line. You get to leverage the power of others and at the same time it positions you as the leader and subject matter expert as the creator or founder of an association. People join an association so they can feel a part of something – something bigger than themselves. It provides a sense of belonging. Providing an association is a powerful way to provide that opportunity for connection amongst the members. And, using tools like online forums is a great method to easily and efficiently provide that connection to the members. This allows them to network with each other and get value without YOU having to provide it directly. Then, you can focus on a strategy of getting more members into your association and perhaps charge a lower price point to get a higher volume.

Exclusive Club

This is all about access. The access is usually to a lead mentor (you) or key resources that are not available to non-members. A country club is your best example here. People pay a high premium to join and essentially have access to the members, facilities and events that nobody else can. Not just anyone can join which makes this model really focused on the exclusivity and access they get. As a result, you can typically charge a high premium fee for this model. You need to be sure you really stack the cool about the value they get when you have members as part of an exclusive club. It’s not just about notoriety. You can’t just charge exorbitant dues and leave them on their own as members. You need to engage with them and be there for them. They want to see that value to remain in the club and tell others about it so they can join too.

I hope this first part article helped provide an understanding of continuity programs and some of the models out there for you to choose from. In my next article I will share more about the setup, pricing and delivery of continuity programs.

Until Next Time… Learn It, Love It, Live It!