Do You Know The Chain of Online Marketing?

As marketers we are sometimes perplexed why a particular program or product is not selling. We created a great offer, wrote the sales page, sent the emails and people are just not buying. What went wrong? Was it the offer or the sales copy or the emails? We scratch our heads and wonder why.

Well, it has to do with all the individual steps as part of the online sales process. One breakdown in the chain can cause the whole campaign to fall apart and it won’t be successful. When you look at each of the links in the chain – they all have to perform and convert in order for the overall campaign to be successful.

Here’s what I mean:

A product doesn’t sell online unless it has a compelling offer. It can’t just be positioned on it’s own without some juicy incentives and a strong call to action to motivate prospects to buy. This will include flexible pricing plans, bonuses, scarcity and a guarantee.

But alone a strong offer won’t work. You need compelling sales copy…

A sales page won’t convert unless it has compelling sales copy. A strong headline and compelling sales copy that speaks to the emotions and thoughts of the prospects that convince them that what you’re offering will solve their problem or be the answer to the question they’ve been asking. This will include video, testimonials and motivating sales language to engage them to buy.

But alone a strong offer and compelling sales copy won’t work. You need a high click-through-rate in your email…

Prospects won’t click on the links in your email unless you have compelling and motivating clickable links in your emails. The click-through-rate is what indicates what % of people read your emails and feel interested enough to click the link in the email to see what you have to offer. This will include using bold and CAPS and highlighting keywords in the clickable links to get them to click.

But alone a strong offer and compelling sales copy and motivating clickable links in your email won’t work. You need compelling email copy…

Readers have to feel engaged and motivated when reading your emails. Writing compelling and engaging email copy will motivate them to take the next step. And you need to keep your email copy interesting – so the reader wants more. This includes mixing up the format and including both small and long paragraphs; perhaps also using images in the email (or even video images).

But alone a strong offer and compelling sales copy and motivating clickable links in your email and compelling email copy won’t work. You need a thought provoking email subject line…

This is where it all begins. Your email subject line is the first introduction to what you present before anything else. It has to be thought provoking and interesting and motivates people to open the email and wanting to read more.

So, see how it all ties together. Prospects will never see your offer or get to your sales page or click your links or read your emails unless you get them to open your emails. All the steps matter – and a few words in the email subject line is often times what matters most…

Until next time… Learn It, Love It, Live It!

Twitter Secrets Revealed

Twitter just announced a brand-new feature that I wanted to make sure you knew about. It allows people to have 1-click access to follow you on Twitter directly from your website – which is a huge benefit for building your following with your network and establishing a great social media presence using Twitter.

You can read more about it here:

I would definitely recommend setting it up on your website asap.

Speaking of Twitter, I want to share some of the behind-the-scenes strategies and techniques that I personally use with Twitter to build a huge network of loyal, engaging and responsive followers that allows me to consistently build my list and get new clients.

I’m going to make some assumptions that you are already aware of what Twitter is and how to do some of the basics like find friends, get followers, as well as send updates, replies, retweets, etc.

These are some of the more advanced “systems” I use for leveraging the most of what Twitter has to offer.

Friends (you follow) and Followers (follow you). I always suggest connecting with like-minded people and those you want to connect with as much as possible. It’s pace, not race. Most number of friends or followers does not matter. Often those you follow (as a friend) will follow you back. Having said that, people ask me about auto-following back those who follow you. My thought is you don’t have to. Auto-follow is not an obligation, it’s a choice. There are many followers I have which I don’t follow in return and vice-versa. If you’re wiling to take the time and effort to manually follow back those who follow you, I’d suggest it (I personally do it.)

Direct Messages. I’m a huge fan of using DM’s to connect with my followers and friends. Sending a direct message is quick and easy and almost ALWAYS gets a response. Now, I’m very active and engaging on Twitter so people I interact with DM’s tend to be the same. But, it’s in some cases more effective and efficient than sending emails for things like making introductions and connecting.

Favorites. I use Twitter favorites all the time for marking as favorites other tweets I want to read later but just don’t have the time. It’s kind of like email folders for Twitter. See a tweet you like with a link but don’t have time to read it now? Mark it as a favorite and carve out time later to refer back to it. You can see my Twitter Favorites here.

Lists. I have lists to help categorize and organize my Twitter friends. With 55,000 plus friends it’s hard for me to obviously read EVERY tweet that comes out – it’s insane. So, I use Twitter Lists to group relevant friends in buckets and then review those lists together. I have some for friends, brands, skiing and even locked (hidden) lists for things like competitors, prospects, etc. You can see my Twitter Lists here.

Search. Twitter search (http://search.twitter.com) is a great tool for finding content and possible connections (friends and followers). You can search by hashtag (#) and see relevant tweets to that topic or just do a general search for “Internet Marketing” and see all the tweets and conversation about that topic. From there, jump on in and get tweeting.

Applications. I use the following: Hootsuite and Twitter for iPhone. Hootsuite allows me to view everything in a browser which means I can do it from anywhere (any computer and from my phone). It’s great for viewing all the tweets in columns and then reply, DM, schedule and post tweets. The Twitter for iPhone application is just flat-out the easiest and simplest application for a mobile device for Twitter.

Now the most frequently asked question: “Derek, where do you get all your content and ideas?” Here are my secret sources (never revealed these before). Google Reader (I subscribe to a ton of blogs and content sites relevant to my niche). StumbleUpon and Digg for finding interesting and relevant content that my followers will respond to. ME! Yes, I do create most of my own content and tweets based on what YOU provide to me as feedback and content you’re looking for. So, trust your followers and give them what they want – they will love you for it!

I hope these Twitter Secrets help you in the Twitterverse and I can’t wait to see you out there…

Until next time… Learn It, Love It, Live It!

Strike Them While The Iron Is Hot

Strike is a little bit of a harsh word for the concept I describe here but I think the phrase, “strike them while the iron is hot” applies most definitely. The word is not overly “authentic” – but the topic is extremely authentic and important in developing an amazing “first-impression” with your newly added leads.

The concept is this: Too many marketers (and I mean WAY too many marketers) don’t bother with the immediate follow up when a new lead joins their list. In so many ways and on so many levels they just miss the boat completely. How do I know? I see it way too often.

I subscribe to hundreds (yes, hundreds) of email lists. Only about 10% I open and read regularly. Why? Most likely those are the ones where I was immediately identified and treated not as a number – but as a brand new person as part of their community. I was treated extraordinarily well vs. any other “list” I was part of. In essence, the marketer (list owner) responded to me immediately while I “just opted in” at a time when I was most interested, engaged, curious and motivated to respond to their emails and offers. Needless to say, I was HOT! 🙂

Basically – they spoke to me while I was hot. Hot meaning – just after opt in.

So, I’ll help you out. Here are some of the biggest no-nos when it comes to responding to new leads to your list. If you’re doing any (or worse, all) of these – you’re missing MASSIVE opportunities in build a long-term relationship with your prospect so they’re likely to buy from you or work with you.

  • Not emailing immediately when they opt-in. And I mean the SECOND they opt-in. Not next day or worse – NO acknowledgement at all. A cookie-cutter double opt-in request from your email marketing system doesn’t count
  • Not thanking them for joining. You can’t email them immediately about whatever it is about YOU. It has to be about them and genuinely thanking them first and foremost goes a long way
  • Not giving them the IFO. If you offer an ethical bribe like a free report or audio MP3 – give it to them immediately and make it easy for them. Don’t wait until the next day or have them click multiple links to get what they actually wanted in the first place
  • Not emailing them the day after. And, I don’t mean just emailing them your regular stuff (i.e. ezine) like anyone else on your list. They are different. Yes, they are special. They just joined – acknowledge that in a next day follow up and engage them that way

It’s like dating: the act of someone joining your list is like they give you a kiss on the cheek after a first date. They’re interested. They’re thinking, “We’re dating now. Show me what you’ve got and I’ll think about giving more.”

You want to treat them differently than anyone else and they’ll respond. Better yet, remind them why they were originally interested and SHOW them what you can do for them and they’ll respond. Better yet, make them feel special and talk to them! ‘Talk to them’ actually means email them! Too many marketers are afraid of emailing newly added leads in fear of they will opt-out. Wrong! If you email them using the ideas I mention above they will respond and respect you even more. Again, strike them while the iron is hot.

What happens if you DON’T do this?

The worse happens. Which brings me back to the 90% of email lists I belong to… Your emails are auto-achived, rules and folders are created – and your emails go into a folder that people will get around to reading… LATER. And, later means NEVER! This is otherwise known as the “black hole” of email where you DON’T want to end up. So, treat your new leads well while they’re hot and you’ll ensure more email opens, more engagement and higher conversion in sales in the future.

Until Next Time… Learn It, Love It, Live It!

Slice and Dice Your List for Better Results

There is no disputing the power of email marketing. The ability to write an email, click the “Send” button and communicate to the “’masses” on your list is powerful. Is it almost TOO powerful? Well, if you’re not segmenting your list effectively – you’re marketing to the masses. Not enough marketers take advantage of email segmentation. Email segmentation is the ability to slice and dice your subscriber list into smaller sub-lists based on different categories, actions or other characteristics.

When you segment your list, you can use the data that you have about the different subscribers in your list to create smaller, more targeted sub-groups. Using the power of list segmentation – you can send more targeted, relevant emails to those smaller groups triggering a higher response and increase your results.

The simplest example is segmenting your list between prospects and customers. Think about it. Even though some information in your emails is appropriate for both audiences, there is definitely content that will serve one group more than the other. Your subscribers will enjoy the emails that you send them more, if the content is relevant and timely to their specific needs.

Now before you start thinking this is going to be technically hard or tricky – it’s actually pretty straightforward when you look at it from the perspective of HOW you want to segment your list. Don’t worry about the technical “setup” – just focus on the most relevant and meaningful sub-lists that you require. Most email marketing systems and their support staff can easily help to set it all up for you. Email marketing systems like Aweber, 1ShoppingCart and Infusionsoft support this (some more so than others.)

Is it worth it? Totally…

Some email marketing studies have shown that upwards of 40% of people have higher open rates when they segment their email lists. 28% showed lower unsubscribe rates and 24% have experienced bigger revenues. It seems to me that it’s worth some effort to see if you can segment your list to improve your results.

Start off by doing simple list segmentation (like I described above) with prospects vs. clients and then move onto further segmentation (i.e. different sub-lists for different types of clients.) You can also segment by some of the basic information like demographics and geographic information if you have that available in your database.

Also, be sure you take the time to actually STUDY the results of your list segmenting efforts. If you aren’t testing or tracking the effectiveness of your emails in terms of open rates and click-through rates – then it’s not worth the effort.

Chances are your overall email marketing effectiveness (and revenues) will improve and your subscribers will thank you for it.

Until next time… Learn It, Love It, Live It!

Your Assignment:
How can you segment your subscriber list? Spend some time seeing what information you have in your email marketing system that you can use to segment your “main” list into smaller “sub lists” and then develop (actually map out) email campaigns focused on those specific sub groups to get a higher response. Interested in finding out more about list segmentation and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include: Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

What Is The Real Value Of Your List?

People talk about list size all the time. The myth out there is the bigger list – the bigger the revenue. As we know, that’s really not the case. A smaller and more authentic list can yield massive revenues than a much larger and less responsive list. It all comes down to the value you provide to your list and in return the monetary value (in terms of sales) yielded back to you.

So, the question is: how best can I measure the value of my list?

DVPSPM

Huh?

That stands for Dollar Value Per Subscriber Per Month. And take it from me – it’s a magical number. It’s actually one of the most important benchmarks I personally use to track the responsiveness and monetization of a list.

Here’s how it works:

Take your revenues. This is total revenue (not income; don’t subtract expenses) for a given period. I like to track this by month but you can retroactively go back and track for an annual period (say for all of 2010) for EACH month.

Take your list size. This is total size of your list you send for email marketing. Again, it’s best to track this by month and you can easily search in your email marketing system by a date created field to get a total number of subscribers for a GIVEN month (say for each month of 2010).

Take your revenues and DIVIDE it by your list size. Example:

April 2011 Revenues $10,000.

April 2011 list size 2,500

= $4 Dollar Value Per Subscriber for April 2011

Now, what’s real interesting is looking at that benchmark over time for different months. If your list is growing in size – are your revenues growing accordingly? The idea is that as you grow your list – you grow your sales (more people on the list to buy). But, your marketing efforts and the responsiveness of your list to your offers needs to stay in line. Your list gets too stale (not growing the list) and revenues increase – the dollar value per subscriber diminishes. Your list grows really quickly (through JV’s or other list building strategies) and your revenues decrease – same result. However, if you increase your list AND increase your revenues steadily each and every month – LIST MONETIZATION NIRVANA.

The goal is this: always focus on having an increasing number month to month. That means in a nutshell your list size is increasing AND your revenues are increasing.

What’s a benchmark to start with? I’ve heard in the true Internet Marketing space that $1 DVPSPM is a good benchmark. Anything around the $10 mark is golden – so let’s shoot for that. Remember, the more authentic and “value creation” list you have – will yield a bigger payday.

Until Next Time… Learn It, Love It, Live It!

Why Twitter as a Social Media Outlet is Better Than TV

20110507-063032.jpg I’m sitting here at the gate in the Phoenix airport and felt compelled to write a new blog post for two reasons:

1. Demonstrate the power and relevance of Twitter as an outlet for “media.”

2. The blog post allows for more than the 140 characters on Twitter that I need.

The TV here has been on for 45 minutes and nothing has been mentioned or shown other than Osama bin Laden. The death. The killing. The photos. It goes on and on and on.

I mean come on. It happened OVER a week ago and this is the only relevant, current and most interesting news now?! What about the good in the world that happened today here or anywhere else in the world? Are we that desperate as a society for fear and drama we have to relive this event from a week ago which for many of us relives the event from almost 10 years ago?

That’s where Twitter comes in. Last week, within minutes of this event – it spread like wildfire on Twitter. The concentrated amount of activity and insight and comments on the event was powerful. And then, we collectively moved on. By the time Monday morning rolled around, we were discussing and talking about the most current and relevant media topic at at that time. Twitter moves that fast because the conversation aspect of the platform demands it. We have no time to talk about “what was” – only “what is.”

They should create “Twitter TV” and have it be a live-stream of the most relevant tweets at that time and blast it in airports instead of CNN. I’d watch – and listen. Maybe even TIVO it!

Until next time… Learn It, Love It, Live It!

Pay Attention To Every Detail When You Market Online

In online marketing, every detail matters. I mean EVERY detail. It matters in order to get a response. If you don’t want a response with your online marketing – it’s like not wanting to build your list; or not wanting to build a relationship with your list; or not wanting to convert prospects into paying clients; or not wanting to earn money. Get the point? Bottom line – design and detail is needed to ensure your online marketing generates a response. It’s critical if you want to authentically and effectively market your business online and make money with your website.

And I’m not just talking about websites – but we’ll focus on that area for now. We could talk about online design for social media (Facebook, Twitter, YouTube, etc.) but, 90% of the time your website is the primary “landing spot” where traffic comes to see the following:

  • Who you are
  • What you to do or have to offer
  • Why you do it for them
  • ·How you would do that for them

Your online design needs to capitalize on all aspects of generating a response from your visitor to either compel them to opt-in or buy a program or product you’re offering. Here are the key areas to consider:

Page layout. It has to make sense. Think about “common sense” for a minute about what is the most important thing you want website visitors to see – and do – and cater to that. For example, at www.ClientAttraction.com we have NO wasted space – really anywhere. Every little area of the screen (particularly above the fold where 90% of people view at first glance) is strategically filled with some item or call-to-action that compels the visitor to get a response and take some action.

Colors are huge. What colors and branding fits with you and your image? If you have logos or color specific references elsewhere (business cards, letterhead, etc.) – than leverage your colors and incorporate it throughout your site. Don’t just choose other random colors just because you saw it elsewhere – it has to fit with you.

Images and buttons. What looks good on a website? What do you respond to in terms of images and graphic design? For example, there is a reason why a clearly labeled button that says “Add to Cart” is more engaging and compelling to a potential buyer than simple plain text “Buy my product here.”

Here’s a trick – don’t reinvent the wheel. See what else is out there and what’s working and just “model” that. If you see some design elements online and you’re responding to it – chances are it’s a good design strategy and they’ve thought about the detail – so see how you can incorporate that into your website design.

Now, here’s the good thing. You don’t have to have a good eye for design or detail – particularly in the area of websites – but be sure to find someone who is. You can easily focus on the big picture of what you want accomplished with your website and have someone with the skills and expertise to make it happen. But, you have to give them direction! You can’t expect someone to build exactly what it is you want – if you’ve not clearly defined for them exactly what you want!

Until next time… Learn It, Love It, Live It!

Your Assignment:
What can you improve in terms of the design and detail for your website? What is something that needs a bit of work to either uplevel what is there or streamline the design to get more of a response. Do a thorough review or have some of your team members and / or clients review and give you constructive feedback on what is still needed. Focus on the three areas I mention above (website layout, colors, images/buttons) first and see what can be improved to get a better response. Interested in finding out more about online design and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include: Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Generate More Profits (and serve your clients) with an Authentic Upsell

According to the online site dictionary.com, the word “upsell” is defined as the following:

“To try to persuade a customer to buy a more expensive item or to buy a related additional product at a discount.”

But, I have a new term to consider: authentic upsell.

Sounds ironic, doesn’t it? Is there even such a thing? Yes!

When done from integrity and a place of authenticity when you value your prospect and even more so – value the products or services you provide.

We’re exposed to upsells all the time – and the idea used to gross me out. I made a decision to buy – and I’ve not even RECEIVED what I purchased – and yet you’re asking me to buy even more?! But, then I realized two things.

1. We live in a world of upsells. You go through an upsell process all the time the second you step into a grocery store or department store or sit down at your favorite restaurant. And think about how online shopping works – it’s upsell all over the place. And we respond to it! You just never noticed it… which leads me to the second realization I had about upsells.

2. When an upsell is done from a place of integrity and authenticity (authentic upsell) – it doesn’t “feel” like an upsell at all. It’s natural. It makes sense. You welcome the idea and are generally receptive to it because the offer doesn’t seem to be “inauthentic” or “incongruent.”

The idea is this. You know better then your buyer or client what they need (and want) most. It might be perhaps offering additional services or products on top of what they have already purchased. And, consider this. Once they’ve made the decision to buy – they are in a completely different mindset from BEFORE they bought. They are more receptive to additional or complimentary offers – but only if they are done out of integrity and authentically.

The catch is this – the upsell has to make sense. You don’t want to bundle in a product or service that is completely NOT related to what they just purchased. Be sensitive to their feelings and make sure they are starting off on the right foot. But, be open and real with them about offering something in addition to what they just purchased that will add even MORE value to what they’re about to receive.

So, how can you apply this to your business? Don’t worry – you don’t need a high-technical system or process in place to make it happen. And, even if you don’t sell your products or services online – you can implement a semi-manual system for now to further enhance the buying process (and your revenue!)

It can be as simple as displaying the upsell offer on the thank you page online AFTER they buy; or including it in the email auto-responder after they have made their purchase. Even if it’s not online – it could be as simple as emailing them afterwards inviting them to supplement what they’re about to receive.

The key is this – it’s gotta be real and not salesly. We all can pick up on that (including your new client or buyer.) So, be respectful and transparent about what you’re offering –and if it’s from a perspective of authenticity – you’ll not only do great things for the revenues of your business – but also for your clients.

Until Next Time… Learn It, Love It, Live It!

Setup a Rock-Solid Sequence to Build Your List

Often times we overlook the basics when it comes to list building. We (and me included) get distracted by all the bright-shiny-objects out there that we overlook the tried-and-true methods of consistently and systematically building your list. Simple things like “setting up the steps” we take for granted – when those are the factors that often matter most in order to massively build your list with little effort.

In this article I share critical strategies about how a rock-solid sequence is required to consistently and systematically build your list. Why? You need a well-designed sequence to ensure everything works like a well-oiled machine. Without it, you’ll never have a superstar strategy in place that allows you to go out there and build your list in droves.

The first step in a sequence is selecting the system. By system I mean email marketing system. You need to have something. Sending emails via Gmail or Outlook to your list just doesn’t cut it. I’m talking about using anything like Aweber, ConstantContact, 1ShoppingCart, Infusion, etc. You need to pay the money and invest the time to set it up and get the email templates in place. Remember, you just need to set it up once and then its there working for you. Setup your system properly (get some technical help if you need to) with the right templates and auto-responders so they are pre-canned emails that work for you, automatically. You’re not going to be in there and randomly or manually sending emails to your list when you remember to follow up with them. Your job is to find the traffic – your system has the job to convert them on your list. It has to be a “system.”

The second step in a sequence is selecting the stuff. By stuff I mean what are you actually sending them when they opt-in and beyond? If they’ve chosen your IFO and you’ve delivered that – what else are you sending them? Is it just email copy (words) or something more? Can you send them audio or video or perhaps another great piece of content that you know will help them? How are you doing it? Plain text or HTML email? Strategically think and then map out what your readers are looking for most and then deliver it to them. But – not all at once. That’s what our last step in the sequence is for.

The last step in a sequence is the actual steps in the campaign. This is one most people overlook and it’s usually the most important. The steps are a must-have when it comes to list building. You need to map out first on paper what you want to happen when someone opts-in to your list. You need to determine what emails to send and when. Think about it from the perspective of the opt-in. What number of emails makes the most sense and when? Actually map them out and write them out before you build it into the system. For example, I have a six-email auto-responder campaign when someone joins my list. It’s spread out over a 15-day period. Yes, that’s 6 emails in a little over two weeks. Why? I want them to take an action in each email and I use high-content and high-value information to trigger that action. My emails are designed to generate a response each and every time. That way my subscribers are engaged and motivated to take action.

So, it pays to develop a sequence. Set it up once and then focus on the BIG stuff – getting traffic to your site and converting your prospects to leads and leads into clients.

Until next time… Learn It, Love It, Live It!

Your Assignment:
What sequence do you have in place when new people join your list? Have you strategically mapped out and is it effectively working for you?. Think about the response you’re looking to generate with each and every email you send as part of an auto-responder campaign and see what emails and when you send them could be improved. Interested in finding out more about email sequences and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include: Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

The Importance Of Where You Host Videos

Video rocks. There is no denying it. And furthermore, there is no disputing that video helps conversion across the board. From landing pages to squeeze pages to sales pages – chances are if you use video – you’ll attract more leads and convert more sales. Period.

But, have you ever given any thought to where you ‘host’ your videos? I mean does it matter if you use YouTube or Viddler? Or what about private hosting like ezs3.com or flowplayer.org? Does it even matter?

Yes, it does. Here’s why:

Videos are all about getting a response. Now, the response you want your viewers to take depends on the action you want them to take. And, where you host your videos will help dictate what action is intended for them to take. Meaning – different hosting options for videos will support and dictate what type of response your viewer can (or cannot) take.

For example, if you’re hosting a video on a squeeze page or a sales page – what is the desired response from the viewer? Opt-in (in case of a squeeze page) or buy (in case of a sales page.) Correct? So, in that scenario, it makes complete sense to host your videos on a professional service where there is no other option for the viewer to take. You don’t want them to click on the video and get pop up ads or invitations to watch other videos or anything like that. The model is this: watch and opt-in or watch and buy. Nothing else. I prefer to NOT have a player bar (that shows the timer at the bottom of the video) to restrict the ability for the user to fast-forward the video. The professional video hosting services can be enhanced to add your logo or branding to your videos as well as offer clickable-links directly in the videos to your shopping cart or buying process.

However, if you’re posting a video in a blog post or article – where the desired response from the viewer is to comment on your blog or share it with others through social media channels like Facebook and Twitter – I would definitely recommend using a social video hosting service like YouTube or Viddler. I actually welcome the idea that the viewer is inspired by the video so they click on it and see my video channel with ALL my other videos where they can watch them, comment about them, share them, etc. That’s the intent. Branding your ‘social’ videos on a social site like YouTube makes sense.

So… it DOES matter how and where you host the video. Think about it the next time you’re producing videos and automatically choose the same service over-and-over again for hosting. You need to mix it up to get the desired result from your viewers.

Until Next Time… Learn It, Love It, Live It!