Lets Talk ABC of SEO

November 2, 2010 · 59 comments

I get this question all the time from clients and people I work with. “Derek, what exactly is SEO, why do I need it and how does it work. More importantly, what specifically do I need to do about SEO?

Well, let me explain it in very simple and easy to understand language so you can incorporate the right SEO strategy online for your business that will help you authentically build your list and get more clients.

What is Search Engine Optimization (SEO)?

Simply put, SEO is the process of optimizing your website by improving the internal (behind-the-scenes web techy stuff) and the external (web content, pages, images, etc.) setup in order to increase traffic to your site from search engines like Google.

Why does my website need SEO?

The big commercial search engines – Google, Bing, AOL and Yahoo, drive a lot of web traffic. If your site cannot be easily found by search engines or your content cannot be put into their database, you miss out on an incredible opportunity available to websites who appear in the search engine results for the keywords you want to be associated with. As a result, less people who want to have what you have will be visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all people online.

How does SEO work?

Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry huge value. These “keywords” dictate what sites the search engines deem worthy of appearing in the results. To do that, search engines really have four main functions – crawling, building an index, determining relevancy & rankings and providing results. Crawling and indexing the zillions of documents, pages, files, news, videos and media on the Internet – and – providing answers to user search queries, through lists of relevant sites / pages via search results and rankings.

What do I do about SEO?

It comes down to doing what I call the ABC’s of SEO.

A is for Architecture

The architecture of your site is critical for SEO success. And, I don’t mean having tons of funky widgets and menu options on your site with flashy design or cool features. Your site needs to have the right framework – like a solid design and well-implemented architecture (i.e. like a house) to support the content and links within the site.

Think of the site like a house where the rooms, stairs and other internal parts of the house require a solid foundation – floors, walls, wiring, mechanics, etc. Without a solid internal architecture, the house (i.e. your site) won’t support it. Equally as important is the external architecture of the house to support the roof, siding, doors, windows, etc. The architecture matters on both the inside and outside.

B is for Back links

The more your site and individual pages are referenced by other sites – the more “back links” you have and the more the search engines will favor your site. It’s basically like other sites giving your site the “thumbs up” indicating they recommend or endorse your site.

One of the best ways to get back links is by submitting your articles to article directory sites like ezinearticles.com and submityourarticle.com. These are well respected and well known article directories. As a result, the search engines will “listen” to their recommendations based on the articles submitted on their site and linking back to your site and content. (Tip – always have a call to action at the end of your article to refer people back to your site so they can opt-in to your list!)

C is for Content

Any site won’t really amount for much in terms of SEO unless it provides good content. The content has to be keyword “rich” for the search terms you want to appear for and be extremely relevant and valuable for your visitors. Be sure to include the keyword terms and phrases in your content that would be relevant and valuable for your visitors.

For example, if you portray your site to be all about “skiing” in terms of the URL, site name and page names, etc. and you only talk about “underwater basket weaving” and nothing about skiing, people will click on your site and then click away. This tells the search engines your site is not providing useful content or relevant information for what it portrays to be providing. You have to provide high-content and high-value information using very useful and authentic content.

Follow these ABC’s of SEO and you’ll be on your way to improving the rankings of your site in the search engines and as a result – improving your authentic online marketing to build your list and get more clients!

Until next time… Learn It, Love It, Live It!

Your Assignment:

Follow my model of the ABC’s of SEO to review what’s in place for your site. [A – Architecture] Do you have a solid architecture in place for your website with the right menu items, images and content? If you’re using a stand-alone website, can you easily change it and update the content with new and fresh information? [B – Back links] I’m a huge believer in a solid article marketing strategy to ensure your high-quality and high-content articles are being distributed and picked up by high-profile article directories which the search engines love. Follow my recommendations for some of the article marketing sites above and ensure you have a call-to-action in each of your articles. [C – Content] You’ve got to put out really excellent content – nothing else. Make sure you’re giving as much as possible in the content you’re putting out – don’t hold back or think you’re giving away too much. I’m a firm believer the better the free content you provide, the better potential clients you will receive.

Interested in finding out more about search engine optimization and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.


Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

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{ 59 comments… read them below or add one }

Cathy WagnerNo Gravatar November 3, 2010 at 1:06 am

Derek, Superb article. You did a great job of educating and covering a few basics – while still giving us advanced tips! It’s like we got great brownies – topped with delicious frosting. Thanks for sharing! ;). What else can be done to increase back links? Thanks! Cathy


Derek FredricksonNo Gravatar November 3, 2010 at 8:57 am

Thanks, Cathy!

I’m a firm believer of using a solid article marketing strategy like I talked about above to ensure your high quality articles are being referenced by highly traffic sites like the article directories. Also, if they are good posts, you can also refer people in your market to them directly and they conversely might post them back on their site…


Fabienne FredricksonNo Gravatar November 4, 2010 at 9:27 pm

“My boy heer, he’s wick’d smaaatt!”

This is ridiculously good, Derek! I’m so unbelievably impressed by your ability to take really complex subjects most people wouldn’t grasp easily, and making them really simple. Our clients are soooo lucky that they get you too.

Love you.


Derek FredricksonNo Gravatar November 4, 2010 at 9:32 pm

You betcha! And they’re so lucky to have you! Miss you and love you!!!


LachlanNo Gravatar November 4, 2010 at 9:39 pm

Hi Derek,

Does this also mean that it is beneficial to have an external blog (like wordpress) linking back to your website? We are trying to work out if we should incorporate the blog into the website or keep it on wordpress.

Great article – Thanks,



Derek FredricksonNo Gravatar November 4, 2010 at 10:03 pm

Hey Lachlan,
You can do both actually. Have the blog on your site and have it build on Wordpress – it’s the best of both worlds. Just set it up like parkerinvest.com.au/blog and have Wordpress host the blog right on the site.


Jodi GraberNo Gravatar November 4, 2010 at 9:57 pm

Great article! Lots of good info here. And I was so surprised to see a skiing reference in your post. Thanks, Jodi


Derek FredricksonNo Gravatar November 4, 2010 at 10:03 pm

Hi Jodi,
You know I can’t post something on my blog or write about something without some skiing reference!


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