Joint Ventures = A Bigger List

I get this question all the time. “Derek, what is one of the quickest and most effective ways to build my list?” My reply? “Joint Ventures!” Joint ventures can often times be the biggest bang for your efforts to massively increase the size of your list. Having someone email their list for you to introduce you and allow you to immediately present your IFO or content in front of large group of potential prospects is a BIG way to build your list.

In this article I reveal 7 areas to find new strategic alliances and joint venture partners that can help you rapidly build your list.

Why? Well think about the exposure. Joint venture partners or strategic alliances can quickly reduce the amount of time it takes for you to position yourself in front of prospects using the power of association with the people who can potentially know, like and trust you. For example: It takes the same energy to create an alliance with a 40,000-member organization as it does with a 40-member organization.

What better time to strategically think about your JV partners and strategic alliances than at beginning of a new year. Focus on the long-term relationship you will form with them and remember – it has to be a good fit! You don’t want to spend time and effort building a strategic alliance with a potential joint venture partner if your services or message do not compliment each other well. You need to be comfortable with the 50/50 relationship of giving and receiving (remember, it’s not all about you).

Here are 7 areas you can focus on for developing your strategic alliances and joint venture partnerships:

Former and Current Clients
Clients are one of the best ways you can build strategic alliances. If a client has worked with you in the past, they obviously are a big proponent of what you did for them and how you improved their business. As a result, they are very willing and inclined to share your services and content with others they know that can benefit from what you have to offer.

Networking Groups
I’m a huge fan of networking groups to help you immediately connect and bond with new partners that can help you get your message out in a really big way. Although it may take time to build the relationship with possible joint venture partners – you can establish a big credibility factor when you spend time with someone in person and as a result your networking associates could be a great source of JV partners to help you get even bigger exposure and build your list.

Attending seminars and events is a great way to meet and connect with new people – especially if the event is focused around a market or niche you’re involved with. As a result, naturally it will attract like-minded people in the same field and as a result the potential joint venture possibilities are endless. Now, I’m not a fan at all of the types that walk around and pass out their business card to any random person that will take it. That’s not very “authentic” in my book. But, if you can make some great personal connections and friendships from these events – those people could eventually turn out to be some great JV partners.

Similar to seminars and events – associations are a great way to get your message out in front of a potential big group of interested prospects. No matter what industry you’re in, there are a number of associations out there where you can present yourself in front of their members. Try searching Google for your keywords for your market or niche and add “association” to see what associations exist for your market.

Google Alerts
I love using Google Alerts to research and find out who is talking about my market or niche online. There are potential JV partners out there that are completely unknown to you but with the power of the Internet you can do a little research and searching and find some great opportunities. I love setting up Google Alerts for the keywords and phrases for my market (i.e. “authentic Internet marketing”) and finding out immediately when someone is mentioning that phrase online. I could reach out and make a connection and see how we could possibly do something together.

Social Media Groups (Facebook; LinkedIn)
There are plenty of groups on Facebook and LinkedIn that relate to your market. You just need to do some searching and find the right group and start to contribute. I would start off by contributing with the content and information that you have to share that can position you as an expert before you start to present the idea of JV partnerships with people. Remember, with social media you need to focus on the relationship building aspect first.

Twitter Conversations
Using allows you to search instantaneously for conversations happening on Twitter about your market or industry. This is extremely powerful to position yourself immediately in a conversation happening online where you can meet others and introduce yourself as a provided of good content and information on the relevant subject. The people you meet online via Twitter could be a HUGE source of potential JV partners and strategic alliances as a result.

While you’re meeting these potential partners, try to focus on those that compliment, but don’t compete with your message. It has to resonate on both sides to form a mutual relationship – not one sided. Think “big” as well as “realistic” with the more names, the better. It’s all about thinking ‘outside the box’ about those you could partner with.

Now, what do you offer in once you’ve established the idea of a joint venture with someone? Once you’ve made the introduction and formed a connection and are interested in pursuing the idea of a joint venture partnership – I would personally recommend offering to do something in their favor first. Basically, “how can I help you.” It just sets the right tone in my book and positions you as someone who genuinely cares and is interested in them (and you should be if you’ve chosen to partner with them in some way). If they ask what they can do for you, I always recommend offering your (IFO) before you try and present a paid product or program. It’s easier for them to promote or email on your behalf to their email list when what you’re offering is something that is of high-value and high-content as well as FREE!

Until Next Time… Learn It, Love It, Live It!

From the seven areas I refered to above, where can you start to place more effort to strategically find the right JV partners and strategic alliances to help build your list? Find 2-3 and develop a 5 step action list of where you can start to reach out and make connections in places you had not considered before or used in the past.

Interested in finding out more about my joint venture list building strategies and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.


Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit

25 thoughts on “Joint Ventures = A Bigger List”

  1. Thanks so much for these fantastic ideas, Derek! I am really working on creating some powerful partnerships this year and several of these ideas are right up my alley. I had never thought to use Google Alerts for finding potential partners–great idea!

    Thanks for sharing!

    Sandi Silva
    The Coaches Classroom

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