It Pays To Pay For Pay-Per-Click

November 9, 2010 · 28 comments

I’m going to scare a few people with this title – but it needs to be said. Pay-per-click advertising (in short known as PPC), is one of the most effective, efficient, and fastest ways to authentically add more leads to your list.

I know people are terrified of the idea of using PPC as a list building strategy. “Pay for leads, are you CRAZY?” Come on. The idea of spending money to attract prospects to your website and convert them to highly qualified leads is foreign to many people. If you’re an entrepreneur or small business owner with an online component of your business on the Internet then paying for leads is a FACT OF DOING BUSINESS.

Let me break it down for you… Whether you’re paying for leads through PPC or not – you are in fact paying for leads (directly or indirectly). Here’s why:

You’re paying for your leads in either money or time. And understanding that you’re time is worth money – you’re ultimately spending money to get leads!

A ‘pay money for leads’ strategy is PPC. Hypothetically, you setup a pay per click campaign with Google Adwords and spend $500 during the week on an ad (and, little setup time is needed). Your ad generated 100 clicks on your ad and 20 of those opted-in. As a result – 20 leads acquired. $500 spend / 20 leads : Your Spend/Leads = $25 per lead.

A ‘pay time for leads strategy’ is Article Marketing. Hypothetically, your time is worth $200/hr and you spend 4 hours writing articles and 1 hour to submit your articles online to article marketing sites. Total time spent of 5 hours. As a result, 10 people opted-in – 10 leads acquired. $1,000 spend / 10 leads : Your Spend/Leads = $100 per lead.

Here’s the real kicker! Article Marketing is an organic traffic generation strategy. Which means? You can’t just post articles and expect to get immediate traffic and leads. It takes time for people to search and find your content and warm-up to what your content and what you offer. Whereas with PPC, your ad is immediately available online generating clicks and visits to your website within seconds of creation.

Now, before you think I’ve jumped off the organic traffic bandwagon and tell you to abandon organic traffic lead generation strategies and spend gobs of money buying a bunch of PPC ads – I’m not. You need to do both! An authentic list building strategy consists of both methods of generating leads. My example above just illustrates the point that whether you agree with paying for leads or not – you’re probably already indirectly paying for leads with the time you spend to organically generate those leads.

As an example, I’ve been doing nothing but article marketing and social media for two months and I’ve generated well over 250 highly qualified leads to my list. Now, within days – I’ve just setup my first PPC campaign for “authentic Internet marketing” and I have already added 7 people to my list!

Get it??? It pays to pay with PPC!

Don’t you fret… I’ll soon write another article about the “basics” and “how to” of setting up your first PPC campaign with the exact steps you need to get it done – easily!

Until next time… Learn It, Love It, Live It!

Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit

Free Video Series:
The Secret of “Client Attraction List Building”

If you want to discover how to consistently, easily and immediately add hundreds (if not thousands) of highly targeted, ideal and super-qualified prospects to your email list, each and every month, using proven online marketing strategies that are easy to implement, genuinely authentic and that work – this free video training program is for you.

I respect your privacy. I will NEVER sell, rent or share your email address.

That's more than a policy, it's my personal guarantee!

{ 26 comments… read them below or add one }

KathyNo Gravatar November 10, 2010 at 5:52 pm

Yep…reading Perry’s book for the 3rd time! PPC is “all part of the plan” as the Joker would say. Great reminder Derek!


Derek FredricksonNo Gravatar November 11, 2010 at 9:53 am

That’s right, Kathy. Perry Marshall is great with PPC as well and be sure to incorporate it as part of your overall online lead generation strategy.


RubyNo Gravatar November 10, 2010 at 8:55 pm

Very informative, Derek,

Understandable, too. You made your point with me.
PPC it is.

thanks so much


Derek FredricksonNo Gravatar November 11, 2010 at 9:53 am

Thanks, Ruby. I hope you see how PPC is such an important part of generating leads online – we gotta pay for them anyway!


Pat MussieuxNo Gravatar November 17, 2010 at 9:49 am

Derek – once again, great content! Thanks so much. I really appreciate how you break everything down (and put it in plain English) – to see, in black and white, what I’m ‘paying’ anyway for article marketing – well, it just makes sense to go with PPC. Very much looking forward to your next post on the ‘basics’, etc.

Thanks, Derek!



Derek FredricksonNo Gravatar November 18, 2010 at 12:19 pm

Great to hear, Pat! Glad you liked it…


Donna ThomasNo Gravatar November 24, 2010 at 5:22 pm

Derek – You have a gift for making things clear! Mahalo! Donna


Derek FredricksonNo Gravatar November 24, 2010 at 6:46 pm

Thanks, Donna! Glad you like what I have to offer!


MickeyNo Gravatar September 1, 2014 at 7:10 pm

Frankly I think that’s abslluteoy good stuff.


Dave HendricksNo Gravatar March 14, 2012 at 5:04 pm

PPC captures leads from another channel (search) for another channel (email).

Studies have shown that this can be the effective for some, but expensive for others.

If you want list signups, use other email newsletters.


Danielle SevilleNo Gravatar May 3, 2012 at 12:55 pm

Thank you Derek! I love the number break down. Great post on FB ads too. Thanks for the great content!


Derek FredricksonNo Gravatar May 4, 2012 at 8:23 am

Danielle – thanks for the feedback and glad you got some value from the post…

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