How To Get On Page One of Google

October 13, 2011 · 20 comments

I get asked all the time – how do I get my site to the top ranking on Google? If there was an easy and quick solution – we’d all be doing it – and we’d all be at the top page of Google.

But, it doesn’t work that way. It takes knowing what works – and the commitment (plus time and effort) to get the results.

We all want top rankings from Google. Why? As people online are increasingly using the Internet (and most of the time Google) to search for information or resources – top ranked websites in the Google search results are getting the most clicks. How much more traffic and visibility do the top ranking websites get in the results?

A ton… The top ranking gets more than 50% of the clicks from a search. #2 gets close to 14%. After that you’re in the single digits (and not even to mention if you’re not on page one of Google.) More clicks = more traffic = more leads.

So, it’s important to know how Google determines page rank. Page rank represents how important a site is on the Internet. Google figures that when one site links to another site, it is like a vote for the other site. The more votes – the more important the site must be.

But, the importance of the site that is casting the vote also determines how important the vote itself is. Google calculates a site’s importance from the votes cast for it. So, the importance of each vote is also taken into account when determining page rank.

It’s basically Google’s way of deciding a site’s importance. The more important the site, the higher it will appear in the page rankings.

I will break down the 3 most important concepts to increase your page ranking and get on page one of Google.

1. Content. Content is king – more important than anything else. No matter how slick or compelling your website looks – or how many other sites link to it – the content has to got to rock. It must be relevant and keyword rich for the search terms that people are looking for on Google. If you can create killer content and match that to exactly what people are searching for – you’ve reached Google page rank nirvana.

2. Consistency. Now that you’re churning out fresh and relevant content – you must do it consistently. Once a week just doesn’t work anymore. Writing an article for your newsletter once a week is not going to bring you a ton of traffic. Why? Because that content once a week won’t get you on page one of Google (top page rank.) What does? Blogging. You need to be blogging 2-3 times a week (if not more) to consistently put out new content that gets noticed and gets traffic. That will get you on page one of Google. And the blog posts don’t need to be long, drawn out articles (see content point above to ensure you’re putting out the best content.)

3. Compelling. If it’s not interesting to read or worth the time and effort for someone to consume it – don’t bother. Your content (blog posts and articles) literally has to rock the reader’s world. Keep it interesting and the reader will want to share it with others and comment on the relevance. This helps build visibility and back links (which helps your Google page rank.)

Want proof? At ClientAttraction.com we have generated twice weekly blog posts and video content around compelling marketing and mindset information – for very relevant and highly searched keywords (i.e. “how to implement more”, “avoid price resistance”, “how to delegate”) and we’re all #1 top ranking.

If you search for “how to implement more” on google.com – see what shows as top rank on page one. Of 279 million web pages – we’re #1. We didn’t even exist for that search phrase 4 weeks ago before we generated that content.

How did we do it? See #1, #2 and #3 above.

There you have it. An SEO lesson on Google page rank and 3 important strategies to ensure your site is up at the top. I look forward to seeing you there with me. 8-)

Until next time… Learn It, Love It, Live It!

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{ 20 comments… read them below or add one }

Matt StookeyNo Gravatar October 13, 2011 at 4:53 pm

Derek,
Great post my friend! Great content is definitely key along with great high traffic/low competition keywords in your posts/pages. Also, if you can get the exact keyword in a domain like “HowToImplementMore.com” and optmize that site for that specific keyword phrase, you will rank very high in google as well. Thanks for the article!

Matt Stookey

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Derek FredricksonNo Gravatar October 13, 2011 at 5:25 pm

Very true, Matt. We’ve done that with our attractclients.com URL and it’s worked wonders when searching for keyword phrase “attract clients”.

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Bev YoungNo Gravatar October 13, 2011 at 5:02 pm

Even better might be how-to-implement-more.com…:-) Also don’t forget to optimize videos.
Thanks for the post!
Bev

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Derek FredricksonNo Gravatar October 13, 2011 at 5:26 pm

Yes, Bev – optimizing the videos is key as well! We’ve done that with all of our YouTube videos and it’s been great.

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SharronNo Gravatar October 13, 2011 at 6:01 pm

I love that you focus on consistency. So often my clients write one or two killer blogs and then give up… until 2 months later when they have a slow afternoon and they write a couple more. Then they complain that Google doesn’t love them in search rankings. It’s like watering your garden once a month and wondering why nothing will grow.

Google’s goal is simple – give people what they want on the first click. Make that YOUR goal for visitors, and you can’t go wrong.

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Derek FredricksonNo Gravatar October 14, 2011 at 12:43 pm

So true, Sharron – thanks for the comment and it’s all about consistency with content!

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Cathy PreslandNo Gravatar October 14, 2011 at 9:29 am

Consistency wins it for me. Of course the other two are important but where most of us fall down is the consistency – we just don’t put out enough regular content that meets your other two criteria. Or at least we start and then stop *just* before it’s about to pay off!

Thanks Derek!

Cathy

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Derek FredricksonNo Gravatar October 14, 2011 at 12:44 pm

Yep – we have to be dilligent about creating content and putting it out as often as we can.

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Sarah HathornNo Gravatar October 14, 2011 at 10:28 am

Derek,

Great article! We have implemented all of your tips and are #1 in many searches. Thanks for all your Internet insights. You rock!

Reply

Derek FredricksonNo Gravatar October 14, 2011 at 12:45 pm

That’s awesome, Sarah! You’re a rock star client – right back at ya!

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Justin StranereNo Gravatar October 16, 2011 at 2:51 pm

Great post Derek. Great job getting the #1 ranking. The hidden success tip here is that most likely 40-50% of your post readers will also ck your ranking by searching google. So great lesson all around… and maybe a future post/lesson will be:

How to create action provoking articles and/or blog posts that create visitors to visit elsewhere to benefit them and you.

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Derek FredricksonNo Gravatar October 28, 2011 at 1:08 pm

Thanks, Justin. I love the idea of creating action provoking posts/articles with killer content. Perhaps a future post for sure!

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Helena AlkhasNo Gravatar December 1, 2011 at 7:11 pm

Love this simple, but so wise and informative post Derek! Am working on the site, but will work even more on my blog! :-) Thank you! PS:Hope you are recovering well from surgery!

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Derek FredricksonNo Gravatar July 13, 2012 at 7:29 am

Thanks, Helena – hope it’s working well for you! Enjoy, Derek…

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SEO StaffNo Gravatar April 24, 2012 at 1:59 am

my passion is getting on Google page one with good quality white hat search engine optimization services i am a freelance seo expert at getting your website on page one of Google results organic listings my site http://www.getongooglepageone.net for information on search engine marketing for Google results.

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AsharNo Gravatar July 12, 2012 at 2:51 pm

Absolutely rocking it out Derek, Thank you!
Lots of work to do, but you and Fabienne show that it can be done.

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Derek FredricksonNo Gravatar July 13, 2012 at 7:29 am

Thanks, Ashar! Here’s to doing the work and making it happen! Enjoy, Derek…

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