There is no denying the importance of video for marketing your online business. In this article I will reveal some of my best tips (and secrets) for ensuring you are properly using YouTube to post videos in order to authentically build your list and get more clients.
I’ve seen many people use YouTube as a way to connect with prospects by offering additional content – however, often times they’re doing it all wrong. They don’t know what they don’t know about using YouTube. Read below my 8 tips and secrets to properly use YouTube when uploading your videos.
- Video. You want to upload videos that are high content and high value. It’s like writing an article where you want to share some of your best tips or information about a concept you have to offer. The length is tricky. Even though YouTube recently allowed for videos of 15 minutes in length, I would rarely recommend doing a video of that length unless it is perhaps of footage from an event where it can really tell the story AND provide content and value to the viewer. My recommendation is no more than 5 minutes and 3-4 minutes is best. And, please be sure the video is good quality! Meaning, the lighting, sound and video itself is all top notch. I will share more in a future post about how to ensure all of this is in place. But for now, just take my word that a high quality video on YouTube is one of the most important elements of your video.
- Channel. Be sure to create your channel name before you start uploading many videos. Think of this as your own domain or URL on YouTube for your videos. For example, www.youtube.com/fabiennefredrickson or www.youtube.com/fredricksonderek. I prefer a personal channel name (for the individual) than a company name or brand. A personal channel name is more engaging when you consider the videos you’re uploading are most likely of you and not necessarily of other companies or products. You can also change the layout of your channel to allow visitors to easily scan and select the videos you’ve uploaded for them to watch.
- Branding. I’m a big fan of branding your YouTube channel. The channel name is enough, but if you have the opportunity to include your logo as well as some of your custom colors you have perhaps from your website or blog, why not include it. It up levels your channel by making it look more professional. Many services exist out there to not only professionally create a YouTube channel brand but will also provide you with branding for your Twitter account and Facebook fanpage. I personally like Twitter Backgrounds.
- Name. This is one of the biggest mistakes people make when uploading their videos. When you’re done shooting the video and upload it from your computer, your camera or computer will create a generic video name for the file itself, like MOV_0098765.mov or ABC_12345a.MOV. This name will then show on YouTube when you upload it – not what you want! You should always choose a specific video name that is relevant and informative about the video itself. If you’ve already uploaded videos, you can easily go back and edit the video by updating its name to something relevant and informative.
- Description. After applying a relevant and informative video name, you next want to include the description. The description can be longer and more extensive than the name allowing you to really expand what the video is about, what it offers and why people should watch it. Be descriptive, but don’t make it a novel. You want it short and concise as well as to the point. Tip: be sure to include your website URL at the beginning of each and every video you upload – it will show first when people are viewing video search results. YouTube will actually hyperlink the URL in the description you added allowing people to click the link and immediately go to your site or blog (and perhaps watch other videos or join your list.)
- Tags. Tags are one of the best secrets for allowing your videos to be easily searched for on YouTube. Tags are like keywords. They provide the context for what your video is about – allowing people who are searching for those videos to find yours easily. Same approach as people searching on Google for websites using keywords; people search for videos on YouTube using tags. Like keywords, the more specific and refined your tags, the better. Tags like marketing or success are going to be difficult to compete with. Videos with those tags with the most views are going to be displayed first. But, using more specific tags as well as the “ “ around the tag will help. For example, I use “authentic internet marketing” for tags and my videos consistently display at the top of video search results. The “ “ quote should always be used for your name as well opposed to just Mary Smith it will search for “Mary Smith.”
- Sharing. YouTube has great features in place for sharing your video with other social networks like Facebook and Twitter. When you upload your video, you can choose to auto-connect those social networks with your account so any videos you upload will automatically broadcast and post to those accounts notifying your followers of the video available to view. You can also “Like” and “Share” the video directly on the social networks for people to view.
- Embed. Once you’re video is uploaded – be sure to use it! The embed feature allows you to take your video and post it on your website or blog. It allows people to see the content elsewhere outside of YouTube and as a result – people will click on the video to bring them back to YouTube to watch more of your videos and see more of the content and information you have to share.
Enjoy using some of these tips and techniques when using YouTube and adding your videos – it will help you build your list even more, connect with people like no other method out there – and ultimately attract new clients!
Here’s my behind-the-scenes skiing clip from Telluride, Colorado.
Until next time… Learn It, Love It, Live It!