Does Google Love You?

November 17, 2010 · 17 comments

You know the importance of using keywords as part of your SEO strategy when building your website and writing your articles. What you may not know is Google places emphasis on having one or more keywords in your website name. From an organic traffic standpoint, it’ll increase your rankings (especially if the domain matches the exact search query).

So, if your domain name is a close match to the keywords your prospects are searching for – it’s like the hitting the jackpot to get on page one of Google for that search phrase.

I will teach you how to develop an SEO strategy for your website domain. Not thought of that before? Well, you should! It’s important and an amazingly powerful strategy that most online marketers don’t even think about. It will boost your search engine results for the keywords your prospects are searching for. Google gives preferential treatment and responds more favorably by boosting your rankings based on keyword-rich domain names.

When I work with my private clients, I always look at whether they should purchase a domain name with their company name (branded domain) or a domain name based on their service or offering (keyword-rich domain).

I will explain an example of a “company name URL” and a “keyword-rich URL” and the power both have so Google loves you.

Company Name URL

As you know, your company name or “brand” is one of the most important aspects of your business or personal identity. Your company name is the foundation for everything you do. Your company and identity will be on your website, print material, business cards, letterhead, etc… This is ultimately what people will recognize and associate you with, so when you have the opportunity to purchase the URL that matches your company, I almost always say do it.

Take the example of ClientAttraction.com. The company name of Client Attraction and the message of “attract clients” is congruent with the website of ClientAttraction.com.

The advantages of a company name URL are that it’s short and memorable which means it’s super easy to remember. As a result, it’s an easy way to put your company name in front of your prospects and allow you to maintain consistency in the brand across your online marketing efforts. It looks cleaner and stands out as being more professional.

End result? Google naturally loves you and you will attract more loyal visitors and readers. Cool, right?

In my personal opinion, if you’re looking to create a long-term brand using your company name – choose a branded domain. It’s proven that by having short and clean URL’s that match your company name or brand, people trust you more than someone with a domain that is more generic and less trustworthy.

Keyword-Rich URL

There are also situations when I would recommend using keyword-rich domains say if you’re trying to brand yourself as an industry expert. A good example would be something like Authentic Internet Marketing Specialist or Authentic Internet Marketing Expert where you’re positioning what you provide as a memorable name or tag line. In that case it’s beneficial because you’re branding your service or offering, while using the main keyword/phrase at the same time.

You can easily set up targeted domains for the niche or keyword/phrase you’re targeting and re-direct that domain to your site. My private clients love this strategy! I’ve used this method hundreds of times for domains related to “client attraction” or “authentic internet marketing”, where I purchase a keyword-rich domain, and then re-direct the user to the main domain (i.e. clientattraction.com or derekfredrickson.com) once they click on that domain.

Here’s why.

Google loves a scenario where the keyword phrase is the website domain. The reasoning why (your keyword phrase).com should rank number one is clear. It makes sense that Google thinks that a site named www.howtobeaskibum.com is probably about “how to be a ski bum”. Whether it’s the BEST site for how to be a ski bum is a different story. Note to self – I already own  www.howtobeaskibum.com. 🙂

Bottom line?

Choose a website name that fits your ideal client and this will help you get you so many more clients than before.

Until then… Learn it, Love it, Live it!

Your Assignment:

What does your website name say about you and what you offer? Do a complete overview of the domains you own and which are branded as your company name and which are relevant from a keyword perspective. Now, what opportunities exist for you to take advantage of in terms of adding to the list of domains you currently have related to your brand or keywords? Make a list of the keywords related to your company name or services and offerings based on relevant keywords and develop a plan to go out and get those website names! It will strategically over time allow you to improve your rankings in search engines like Google – and ultimately get the real Google “love.”

Interested in finding out more about search engine optimization and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

**********************

Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Free Video Series:
The Secret of “Client Attraction List Building”

If you want to discover how to consistently, easily and immediately add hundreds (if not thousands) of highly targeted, ideal and super-qualified prospects to your email list, each and every month, using proven online marketing strategies that are easy to implement, genuinely authentic and that work – this free video training program is for you.

I respect your privacy. I will NEVER sell, rent or share your email address.

That's more than a policy, it's my personal guarantee!

{ 17 comments… read them below or add one }

GeorgeNo Gravatar June 19, 2014 at 2:33 am

The only dilemma with them is that the price is obviously much greater.
This article was prepared by Wolfgang Hofbauer on behalf of Cosmetic
& Laser Dentistry Centre (). This treatment is comparatively heavy
on pocket as compared to rest.

Reply

online forex charts with indicatorsNo Gravatar July 18, 2014 at 7:24 am

Hello my family member! I wish to say thatt this
post is amazing, nice written and come with approximately all
important infos. I wuld like to peer extra posts likee this .

Reply

magnapressNo Gravatar July 31, 2014 at 10:23 pm

Thanks for one’s marvelous posting! I quite enjoyed reading it,
you may be a great author.I will be sure to bookmark your blog and will
come back later in life. I want to encourage you continue your great writing,
have a nice evening!

Reply

wedding jewelryNo Gravatar August 18, 2014 at 8:20 am

What a data of un-ambiguity and preserveness of valuable knowledge regarding unexpected emotions.

Reply

how to gain weight for womenNo Gravatar August 18, 2014 at 4:16 pm

Everything is very open with a very clear clarification of the issues.
It was really informative. Your site is very helpful. Thanks for sharing!

Reply

Http://Ulinks.netNo Gravatar August 20, 2014 at 7:04 pm

It is not my first time to visit this web page, i am browsing this web page dailly and obtain pleasant data from here
everyday.

Reply

Installing CarpetNo Gravatar August 22, 2014 at 2:53 pm

I couldn’t resist commenting. Perfectly written!

Reply

https://easygamehacks.wordpress.comNo Gravatar September 11, 2014 at 12:56 am

In fact when someone doesn’t be aware of after that its up to other visitors that they will help, so here it takes place.

Reply

les anges gardiensNo Gravatar September 11, 2014 at 8:51 am

I was suggested this website through my cousin. I’m now not positive whether this publish is written by means of him
as nobody else realize such detailed approximately my difficulty.
You are amazing! Thanks!

Reply

Car DealersNo Gravatar September 15, 2014 at 5:46 pm

Greetings! I know this is kind of off topic but
I was wondering which blog platform are you using for this site?
I’m getting tired of Wordpress because I’ve had problems with hackers and I’m looking at alternatives for another platform.
I would be awesome if you could point me in the direction of a good platform.

Reply

firearms reloading forumsNo Gravatar September 21, 2014 at 9:28 am

Quality articles is the crucial to attract the visitors to go to
see the site, that’s what this website is providing.

Reply

hair growth pillsNo Gravatar September 23, 2014 at 3:34 pm

This site defiknitely haas all of the information and facts I wwanted about
this subject and didn’t know who too ask.

Reply

pest control service houstonNo Gravatar September 23, 2014 at 10:56 pm

Magnificent goods from you, man. I’ve understand your stuff
previous to and you’re just too magnificent.
I really like what you’ve acquired here, certainly like what you’re saying and the way
in which you say it. You make it entertaining and you still take care of to
keep it sensible. I cant wait to read far more from you.
This is really a wonderful site.

Reply

anxiety remedies over the counterNo Gravatar September 28, 2014 at 6:22 pm

Heya i’m for the fjrst time here. I fouind this board and I in finding It really useful
& it helped me out much. Iam hopng to give one thung again and help others such
as you aided me.

Reply

sniper eliteNo Gravatar September 30, 2014 at 9:17 pm

If some one desires expert view concerning blogging afterward i advise him/her to
pay a visit this weblog, Keep up the pleasant work.

Reply

LeonieNo Gravatar October 6, 2014 at 10:33 am

Say we want to shoot two or three occasions a month then we have nearly exhausted our provide of
ammo.

Reply

Best VPN CHINANo Gravatar November 19, 2015 at 2:01 pm

Thanks for sharing your thoughts on internet marketing.
Regards

Reply

Leave a Comment

Previous post:

Next post: