Email List Building – Video

In this video, you will discover:

  • Why video increases conversion dramatically when building your email list
  • How to get found on YouTube using video
  • How to build your site-rank so you can be found online and build your email list
  • The secret to “end” all of your videos so your viewers will visit your website and get your IFO to build your email list
  • The 3 things you need to create and produce easy, yet powerful and compelling videos
  • What type of camera, light and sound to use for professional and compelling video
  • What not to do on video that will actually repel your viewers, but instead attract them to you


Email List Building – Irresistible Free Offer

In this video, you will discover the following:

  • The most important element of your website homepage to build your email list
  • How to create an offer that has your prospects “Yes, that’s exactly what I need, how can I get it?!”
  • The “secret sauce” to to crazy optin conversion – “content, relationship, value.”
  • What NOT to provide your prospects that drives them away
  • How to create an ethical bribe to get more leads
  • How to get visitors to stay on your website for more than 2.9 seconds
  • Dozens of examples of free offers that convert more leads
  • The most compelling free offer that converts more than anything else
  • How to get your leads to actually consume your content without giving it away for free
  • The #1 secret to increase conversion by 15% that literally takes seconds to implement
  • 14 places to position your IFO so you increase your email list 24/7
  • A secret to increase conversion by another 20% (and you can do it on your phone)
  • My exact video script for your homepage optin video

This video is a sneak-peek into thirteen cutting-edge email list building strategies I will share as part of my 3-day live event happening this August – the Internet Marketing Intensive.

Registration is close to 70% full – register here ->http://internetmarketingintensiveevent.com/.

How To Get More Facebook Fans

I’ve seen so many people make this mistake I decided to do a video about it. I hope you find it useful. If so, please post a comment below or let me know of any questions you have about it.

Enjoy!

How To Get More Facebook Fans

This video shows how to get more Facebook fans on your fan page by properly linking your Facebook personal profile to your company or business fan page.

Until next time… Learn It, Love It, Live It!

The Importance Of Where You Host Videos

Video rocks. There is no denying it. And furthermore, there is no disputing that video helps conversion across the board. From landing pages to squeeze pages to sales pages – chances are if you use video – you’ll attract more leads and convert more sales. Period.

But, have you ever given any thought to where you ‘host’ your videos? I mean does it matter if you use YouTube or Viddler? Or what about private hosting like ezs3.com or flowplayer.org? Does it even matter?

Yes, it does. Here’s why:

Videos are all about getting a response. Now, the response you want your viewers to take depends on the action you want them to take. And, where you host your videos will help dictate what action is intended for them to take. Meaning – different hosting options for videos will support and dictate what type of response your viewer can (or cannot) take.

For example, if you’re hosting a video on a squeeze page or a sales page – what is the desired response from the viewer? Opt-in (in case of a squeeze page) or buy (in case of a sales page.) Correct? So, in that scenario, it makes complete sense to host your videos on a professional service where there is no other option for the viewer to take. You don’t want them to click on the video and get pop up ads or invitations to watch other videos or anything like that. The model is this: watch and opt-in or watch and buy. Nothing else. I prefer to NOT have a player bar (that shows the timer at the bottom of the video) to restrict the ability for the user to fast-forward the video. The professional video hosting services can be enhanced to add your logo or branding to your videos as well as offer clickable-links directly in the videos to your shopping cart or buying process.

However, if you’re posting a video in a blog post or article – where the desired response from the viewer is to comment on your blog or share it with others through social media channels like Facebook and Twitter – I would definitely recommend using a social video hosting service like YouTube or Viddler. I actually welcome the idea that the viewer is inspired by the video so they click on it and see my video channel with ALL my other videos where they can watch them, comment about them, share them, etc. That’s the intent. Branding your ‘social’ videos on a social site like YouTube makes sense.

So… it DOES matter how and where you host the video. Think about it the next time you’re producing videos and automatically choose the same service over-and-over again for hosting. You need to mix it up to get the desired result from your viewers.

Until Next Time… Learn It, Love It, Live It!

The Lights Are On, But Nobody’s Home

When it comes to Internet marketing, we tend to get overwhelmed and distracted with all the “bright shiny objects” to help market our business. And what happens is most people jump into all of them – but never actually COMMIT to the work and follow-through that is needed. When it comes to your website, blog, email, video, social media, etc. often times people will do THEM ALL, but unfortunately NOT DO THEM ALL WELL.

Here’s an example. I love to check out someone’s online presence when they express interest in coaching with me. It’s one of the first things I do. I will check out their website, social media, videos, etc. It gives me a great sense about them and their business (and their online marketing challenges) when I spend JUST 2-3 minutes reviewing their website and online presence. I recently went to a website (they indicated their website was still in the “beginning” stages) and saw it was “Under Construction.” It remained like that for months… I mean, come on!

Don’t flaunt it if you don’t have it!

If you “say” you’re active on a social media site but have nothing there, what does that say about your online presence and even more importantly, your business? How do you expect to get clients if you’re saying one thing about your marketing, yet not actually doing it? You’ve got to walk your talk, not just talk your walk. You hand out business cards with a website you’re ashamed of that doesn’t get you any traffic or leads? You’ve got to be serious about your marketing to be serious about making money with your online business. If not, you’re basically saying “lights are on, but nobody’s home!”

Here are other examples that you want to think about:

Website: Just get it done, really. There is no excuse you have to delay buying a $9.95 URL via GoDaddy.com and have a fully-functioning website setup on WordPress within minutes. Hire a web designer on elance.com or odesk.com and get a decent web banner/logo and just some simple welcome pages for your site. The words “Under Construction” on your website are worse than having no website at all.

Social Media: I see so many people that are jumping on the Facebook and Twitter bandwagon when they haven’t even stopped to think for a second if it actually ‘makes sense’ for their niche. They create a profile, setup an automated feed of tweets and then walk away thinking, “Great, I’ve now used social media to help build my online business.” I’ve visited countless websites to see the prominently displayed and ever-popular “Follow me on Twitter” or “Visit me on Facebook” links. So, I visit and see there is practically nothing there – it leaves a bad taste in my mouth. It’s like false advertising. Worse is when you visit a Twitter profile and they have no picture, no bio, no tweets – nothing but just the account. It’s like – who is this person?

YouTube: I’ve visited people’s channel on YouTube only to discover they only have ONE video posted to their account. Not good. The video had nothing to do with their business – but a family vacation trip two years ago where the kids were water-skiing. Yet, the website I was looking at had a button and a link saying, “Check me out on YouTube for my videos!” Why bother

Blog: Don’t say you have a “blog” when you don’t have anything to share like high-content articles or content-rich posts. Blogs are designed to share fresh, current and relevant information. It’s hard to say you have a “blog” when you haven’t posted anything in months.

Email: This is the worst of all. If you’ve added someone to your list and you don’t have a consistent strategy in place to email them and deliver content to them on a regular basis, then why did you build an email list to begin with? It’s like inviting someone over for dinner and the guest commits with an emphatic “Yes!” – But you never stay in touch with them and actually invite them over. You need to stay in touch with your list!

The moral of my rant here is to stick to what works for you and JUST DO IT. Don’t get distracted or influenced by what everyone else does; focus on what works for your niche. When you do commit to something for online marketing, then COMMIT. It’s all about ACTION, not PERFECTION. If you do it half-assed, honestly, and this is my personal opinion, it’s almost worse than not doing it at all.

So, it’s totally cool to hang out in different places online to market your business and help other people, but make sure you’re actually there.

I look forward to “seeing” you there…

Until Next Time… Learn It, Love It, Live It!

Lights, Camera… Be You!

I see it too many times. And, perhaps you have too. You know someone too well for him or her to be doing video this way. They have a certain personality in person – but when they’re in front of the camera for online video – it’s totally different. It’s like a bait and switch leaving you scratching your head and saying, “Huh?”

You know the power of online video. I don’t have to sell you on that. It helps conversion everywhere online from sales pages to landing pages to delivering content and information to your prospects and clients. So, why do so many people not get it? Authentic online video is all about being you – not someone else.

You have to inject your personality and be who you are in “real life” when you step in front of the camera – else the message and connection with your viewers will be incongruent and they’ll see right through you. Viewers want to connect with you – the real you – not someone you’re trying to be.

In this article I share some of the tips and strategies to inject personality into your videos so you will come across as “you” – allowing you to be more authentic and connect with your viewers to massively help conversion with your online videos.

Audience

It depends on your viewers. What type of videos would they expect from you? If you’re prospects and clients are the serious types (a.k.a. button shirt / tie / suit executives) than injecting your personality of you hanging in your pajamas at the home office just won’t cut it. Perhaps focus more on a business casual look and focus more on the “business” personality to make that connection. On the contrary, if you’re audience is the stay-at-home-mom market – you can totally do that and make a massive connection with your viewers. It all depends on your audience.

Brand

What do people think of when they think of you and your company? What words come to mind when they think of your brand? You want to ensure your videos are consistent with that theme and your personality will match. Part of my brand (if you haven’t guessed it already) is skiing. Can you tell that I love it? It’s part of who I am and a huge part of my personality. So, I showcase that in not only my message and my marketing – but directly as part of my videos. See below as a quick example:

Silly or Serious?

Which are you? Both? I’m a little bit of both so some of my videos are serious – about a topic I love like Internet Marketing – or silly – like the videos I shoot with my kids about skiing and having a great time. I often times see videos that look too “polished” or “scripted.” Don’t get me wrong – I love the idea of a well looking and well done video – but you can still inject your personality and be yourself so people can see that part of you and not feel like they’re watching something that really doesn’t represent you.

Expression

Videos are all about expressing yourself. Yes, you can express yourself in social media and emails and articles – but video will by far “expose” you to your audience like no other format. So, as a result you need to feel the capacity and confidence to fully express yourself and be who you are in your videos. If you make a mistake, it’s ok. It’s part of life and part of who we are.

At the end of the day that’s what your viewers want – you. So, don’t be stingy and not be who you are AND express who you are in your videos. Once you truly be yourself in front of the camera as you are in real life with your friends and the people who know you – you’ll find a stronger bond and connection with your network. This is what will help catapult you to bigger sales and bigger conversion with your online marketing.

Until Next Time… Learn It, Love It, Live It!

Your Assignment:
If you’re doing video in your online marketing (and if you’re not – you should be) how can you be more YOU in the videos? Where is your personality hiding when you step in front of the camera? Don’t be afraid to step out there and really be who you are – your viewers will connect with you even more. As an experiment you can try shooting some “personality” style videos – but perhaps share them with close friends and family first to get feedback – before you share it with your network online. Interested in finding out more about authentic video and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.
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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:
Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

How Do You YouTube?

There is no denying the importance of video for marketing your online business. In this article I will reveal some of my best tips (and secrets) for ensuring you are properly using YouTube to post videos in order to authentically build your list and get more clients.

I’ve seen many people use YouTube as a way to connect with prospects by offering additional content – however, often times they’re doing it all wrong. They don’t know what they don’t know about using YouTube. Read below my 8 tips and secrets to properly use YouTube when uploading your videos.

  1. Video. You want to upload videos that are high content and high value. It’s like writing an article where you want to share some of your best tips or information about a concept you have to offer. The length is tricky. Even though YouTube recently allowed for videos of 15 minutes in length, I would rarely recommend doing a video of that length unless it is perhaps of footage from an event where it can really tell the story AND provide content and value to the viewer. My recommendation is no more than 5 minutes and 3-4 minutes is best. And, please be sure the video is good quality! Meaning, the lighting, sound and video itself is all top notch. I will share more in a future post about how to ensure all of this is in place. But for now, just take my word that a high quality video on YouTube is one of the most important elements of your video.
  2. Channel. Be sure to create your channel name before you start uploading many videos. Think of this as your own domain or URL on YouTube for your videos. For example, www.youtube.com/fabiennefredrickson or www.youtube.com/fredricksonderek. I prefer a personal channel name (for the individual) than a company name or brand. A personal channel name is more engaging when you consider the videos you’re uploading are most likely of you and not necessarily of other companies or products. You can also change the layout of your channel to allow visitors to easily scan and select the videos you’ve uploaded for them to watch.
  3. Branding. I’m a big fan of branding your YouTube channel. The channel name is enough, but if you have the opportunity to include your logo as well as some of your custom colors you have perhaps from your website or blog, why not include it. It up levels your channel by making it look more professional. Many services exist out there to not only professionally create a YouTube channel brand but will also provide you with branding for your Twitter account and Facebook fanpage. I personally like Twitter Backgrounds.
  4. Name. This is one of the biggest mistakes people make when uploading their videos. When you’re done shooting the video and upload it from your computer, your camera or computer will create a generic video name for the file itself, like MOV_0098765.mov or ABC_12345a.MOV. This name will then show on YouTube when you upload it – not what you want! You should always choose a specific video name that is relevant and informative about the video itself. If you’ve already uploaded videos, you can easily go back and edit the video by updating its name to something relevant and informative.
  5. Description. After applying a relevant and informative video name, you next want to include the description. The description can be longer and more extensive than the name allowing you to really expand what the video is about, what it offers and why people should watch it. Be descriptive, but don’t make it a novel. You want it short and concise as well as to the point. Tip: be sure to include your website URL at the beginning of each and every video you upload – it will show first when people are viewing video search results. YouTube will actually hyperlink the URL in the description you added allowing people to click the link and immediately go to your site or blog (and perhaps watch other videos or join your list.)
  6. Tags. Tags are one of the best secrets for allowing your videos to be easily searched for on YouTube. Tags are like keywords. They provide the context for what your video is about – allowing people who are searching for those videos to find yours easily. Same approach as people searching on Google for websites using keywords; people search for videos on YouTube using tags. Like keywords, the more specific and refined your tags, the better. Tags like marketing or success are going to be difficult to compete with. Videos with those tags with the most views are going to be displayed first. But, using more specific tags as well as the “ “ around the tag will help. For example, I use “authentic internet marketing” for tags and my videos consistently display at the top of video search results. The “ “ quote should always be used for your name as well opposed to just Mary Smith it will search for “Mary Smith.”
  7. Sharing. YouTube has great features in place for sharing your video with other social networks like Facebook and Twitter. When you upload your video, you can choose to auto-connect those social networks with your account so any videos you upload will automatically broadcast and post to those accounts notifying your followers of the video available to view. You can also “Like” and “Share” the video directly on the social networks for people to view.
  8. Embed. Once you’re video is uploaded – be sure to use it! The embed feature allows you to take your video and post it on your website or blog. It allows people to see the content elsewhere outside of YouTube and as a result – people will click on the video to bring them back to YouTube to watch more of your videos and see more of the content and information you have to share.

Enjoy using some of these tips and techniques when using YouTube and adding your videos – it will help you build your list even more, connect with people like no other method out there – and ultimately attract new clients!

Here’s my behind-the-scenes skiing clip from Telluride, Colorado.

Until next time… Learn It, Love It, Live It!