What Is The Temperature Of Your Traffic?

In order to effectively and consistently build your list, you need to understand where your leads are coming from. With all the different traffic sources out there as well strategies to authentically bring leads back to your site to join your list, the idea of treating the source of leads differently based on their source can often be overlooked.

The truth of the matter is there are basically two different types of traffic out there. Cold traffic and warm traffic. How you treat these leads when they come to your site or even more importantly once they are on your list is critically important in terms of selling products or programs as well as the relationship you build with them over time.

First some facts:

Cold traffic is sourced from paid sources (i.e. Google AdWords): People searching for answers online and clicking ads and coming to your site. Although these prospects searching for your information usually know very little about you or your services – they are highly motivated to find information that is the answer to their question or solution to their problem. The reason they are ‘cold’ is simply because they have not been ‘warmed up’ to you yet – and there is really no basis for a relationship. They don’t know ‘who’ you are or ‘what’ you have to offer compared to anything else out there.

Warm traffic is sourced from organic sources (articles, social media, etc.) People are casually looking for you or searching for your information and then clicking your call to action (IFO) and coming to your site. They probably have heard of you (perhaps from a referral) or have been following you online (via Twitter or Facebook) – so they are already ‘warmed up’ to the idea of ‘who’ you are and ‘what’ you have to offer.

Now, how you treat them CAN be different. I say ‘can be’ because for most people the effort involved in differentiating leads from these two sources may be a lot if you don’t have a huge amount of traffic coming from either source. But, if you’re driving a large amount of traffic say from cold traffic via Google AdWords, this strategy could pay off.

If you have a squeeze page available, you can direct your cold traffic leads directly to your squeeze page. Why? Cold traffic is actively searching for answers and solutions that your information can solve for them. As a result, they are extremely motivated to get that information. Motivated to the point they are more likely to opt-in to get it (via your IFO) if you present it to them via a squeeze page. Why a squeeze page? Well, your probability for conversion will dramatically increase if you use a squeeze page to a prospect that is very motivated to get the information you have to offer. For example, we send all of our cold traffic for Client Attraction (via Google AdWords) directly to a separate squeeze page (www.clientattraction.com/cd). That page is only visible to traffic from cold traffic sources. So, our objective is aggressively encourage these prospects to opt-in (and possibly even present a paid offer for a product or program very soon after they do opt-in to capitalize on that opportunity.)

Now, for all of our warm traffic (leads coming from Twitter, Facebook, YouTube, article marketing sites, etc.) we send them to our regular homepage (www.clientattraction.com). Why? Chances are if they are following us in these areas, they may already be on our list. And, we don’t want to rub them the wrong way by right off the bat pushing them into a squeeze page. If not, we still present plenty of opportunities to join our list with an opt-in form sprinkled throughout our site. And, as a warm traffic lead – they are just casually looking for information about Client Attraction – not necessarily super motivated to opt-in or buy right away. So, our objective is to build the long-term relationship with them with our stay-in-touch marketing vehicles like the weekly ezine.

Perhaps you can develop a similar strategy for yourself in terms of segmenting your traffic via cold and warm sources. You may discover you have better opportunities to build your list and ultimately convert more leads to clients and buyers!

Until Next Time… Learn It, Love It, Live It!

Think! So Your Prospects Don’t Have To

Often times people spend way too much effort designing or building their website. Don’t get me wrong – it’s super important – but many times when I look at a website I say to myself, “What were they thinking?” So much going on and just not logical at all in terms of what the visitor is supposed to do.

In this article I reveal the 5 most important elements to consider with your website to ensure you are authentically connecting with your prospects to build your list and get more clients.

Make a Personal Connection
Many times people build their website with fancy logos and design elements as part of their brand. That’s fine – but I want to connect with YOU when I visit your website. People want connection with people – not companies or logos. You need to bond with your prospect and establish that connection to immediately build the know-like-trust factor. The best way to do this is through video. Having a welcome video on your homepage introducing you and who you are is a great way to immediately connect with prospects. Other ways can be a web page “About You” or an “Interview with You” where you get to tell more of your story and build in who you are and why they should care. Photos work really well if they make a personal connection. I would place less emphasis on branding and taglines and headlines. You can have them, but don’t have that be the only thing they first see on your site.

Give Them Content
They came to your site for a reason – to look for content or information and something that will help then. Give them what want. If it was content or articles about your niche – show it to them. If it was information about your industry and how you provide value – show it to them. Too many times people miss this connection and provide information on the site that is not relevant to why the visitor was coming in the first place. Or, the content they have to share is not easily displayed or available. If it’s a blog (like my site) give them the blog posts and articles right on the main page so they can’t miss it – that will be what they’re looking for most.

K.I.S.S. (Keep It Simple, Sweetheart)
It wouldn’t be “authentic” if I said “stupid” there so I softened it down and used “sweetheart” instead. This is one of my biggest issues with websites out there. They are too busy! Too many choices is not a good thing. Over the top colors, fancy and animated images – irrelevant banners or sections of the site. Remember, less is more. Think about the design of the site from the view of the visitor and what initial reaction will they have. Make good use of the top 1/3 of the site (above the fold) to place your most relevant content and important message. Is it easy to find things? If you’re pulling leads in with your IFO – is it obvious and easy to find on your site? Where do you have wasted space on your website and where you can be more strategic about your design and just keep it plain and simple for the visitor?

Be a Leader
People arrive at your website are looking to be led. They don’t know what to do on their own so please do them the favor and lead them where you want them to go. Think of it this way – people come to your site and either feel they have arrived or will feel overwhelmed and click away. Present logical options of what you want them to do and lead them down that path of doing so.

Call to Action
Last but definitely not least – you need to answer the question “What’s next?” Where do they go from here? I’m a big believer in giving them a strong call to action about an offer – but not trying to sell them something on the spot. This is a more authentic and trustworthy approach than immediately trying to make a sale. You want to have given them enough to whet their appetite and leave them wanting more – but you need to tell them how to do it. Most people overlook this step and wonder why people don’t reach out to them. You need to tell them what you want them to do! The “call to action” has to be common sense for them and your job is to make it simple, easy, and straightforward. Don’t over complicate the process and make it cumbersome (see K.I.S.S. above) so it can be quick, ordinary and obvious. Hint: think of the process from their point of view (actually go through it) and ensure that it’s common sense for you with the call to action – it will be for them as well.

Think about these elements with your own website to ensure you’re properly engaging your prospects and what you have to offer online. It’s often times overlooked and ignored – but so important!

Until Next Time… Learn It, Love It, Live It!

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:
Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

How Do You YouTube?

There is no denying the importance of video for marketing your online business. In this article I will reveal some of my best tips (and secrets) for ensuring you are properly using YouTube to post videos in order to authentically build your list and get more clients.

I’ve seen many people use YouTube as a way to connect with prospects by offering additional content – however, often times they’re doing it all wrong. They don’t know what they don’t know about using YouTube. Read below my 8 tips and secrets to properly use YouTube when uploading your videos.

  1. Video. You want to upload videos that are high content and high value. It’s like writing an article where you want to share some of your best tips or information about a concept you have to offer. The length is tricky. Even though YouTube recently allowed for videos of 15 minutes in length, I would rarely recommend doing a video of that length unless it is perhaps of footage from an event where it can really tell the story AND provide content and value to the viewer. My recommendation is no more than 5 minutes and 3-4 minutes is best. And, please be sure the video is good quality! Meaning, the lighting, sound and video itself is all top notch. I will share more in a future post about how to ensure all of this is in place. But for now, just take my word that a high quality video on YouTube is one of the most important elements of your video.
  2. Channel. Be sure to create your channel name before you start uploading many videos. Think of this as your own domain or URL on YouTube for your videos. For example, www.youtube.com/fabiennefredrickson or www.youtube.com/fredricksonderek. I prefer a personal channel name (for the individual) than a company name or brand. A personal channel name is more engaging when you consider the videos you’re uploading are most likely of you and not necessarily of other companies or products. You can also change the layout of your channel to allow visitors to easily scan and select the videos you’ve uploaded for them to watch.
  3. Branding. I’m a big fan of branding your YouTube channel. The channel name is enough, but if you have the opportunity to include your logo as well as some of your custom colors you have perhaps from your website or blog, why not include it. It up levels your channel by making it look more professional. Many services exist out there to not only professionally create a YouTube channel brand but will also provide you with branding for your Twitter account and Facebook fanpage. I personally like Twitter Backgrounds.
  4. Name. This is one of the biggest mistakes people make when uploading their videos. When you’re done shooting the video and upload it from your computer, your camera or computer will create a generic video name for the file itself, like MOV_0098765.mov or ABC_12345a.MOV. This name will then show on YouTube when you upload it – not what you want! You should always choose a specific video name that is relevant and informative about the video itself. If you’ve already uploaded videos, you can easily go back and edit the video by updating its name to something relevant and informative.
  5. Description. After applying a relevant and informative video name, you next want to include the description. The description can be longer and more extensive than the name allowing you to really expand what the video is about, what it offers and why people should watch it. Be descriptive, but don’t make it a novel. You want it short and concise as well as to the point. Tip: be sure to include your website URL at the beginning of each and every video you upload – it will show first when people are viewing video search results. YouTube will actually hyperlink the URL in the description you added allowing people to click the link and immediately go to your site or blog (and perhaps watch other videos or join your list.)
  6. Tags. Tags are one of the best secrets for allowing your videos to be easily searched for on YouTube. Tags are like keywords. They provide the context for what your video is about – allowing people who are searching for those videos to find yours easily. Same approach as people searching on Google for websites using keywords; people search for videos on YouTube using tags. Like keywords, the more specific and refined your tags, the better. Tags like marketing or success are going to be difficult to compete with. Videos with those tags with the most views are going to be displayed first. But, using more specific tags as well as the “ “ around the tag will help. For example, I use “authentic internet marketing” for tags and my videos consistently display at the top of video search results. The “ “ quote should always be used for your name as well opposed to just Mary Smith it will search for “Mary Smith.”
  7. Sharing. YouTube has great features in place for sharing your video with other social networks like Facebook and Twitter. When you upload your video, you can choose to auto-connect those social networks with your account so any videos you upload will automatically broadcast and post to those accounts notifying your followers of the video available to view. You can also “Like” and “Share” the video directly on the social networks for people to view.
  8. Embed. Once you’re video is uploaded – be sure to use it! The embed feature allows you to take your video and post it on your website or blog. It allows people to see the content elsewhere outside of YouTube and as a result – people will click on the video to bring them back to YouTube to watch more of your videos and see more of the content and information you have to share.

Enjoy using some of these tips and techniques when using YouTube and adding your videos – it will help you build your list even more, connect with people like no other method out there – and ultimately attract new clients!

Here’s my behind-the-scenes skiing clip from Telluride, Colorado.

Until next time… Learn It, Love It, Live It!

Authenticity Will Build Your Facebook Fanpage

There is no dispute that Facebook is a big deal. I mean a really BIG deal. Just recently CNN reported that for the first time ever, Internet users spent more time on Facebook than Google. Meaning, the trend is moving more towards people using Facebook for not only just social networking and sharing status updates with posting photos – but for searching and finding information relevant to what people are looking for. See the CNN post as the source: http://tech.fortune.cnn.com/2010/03/17/how-facebook-overtook-google-to-be-the-top-spot-on-the-internet/

What does this mean to you? Well, with almost 500 million users and Facebook posing a big threat to Google for search engine traffic – you better pay attention. How? In this post I will reveal some of the best ways to build your Facebook fanpage for your business – so you can convert more fans to your list and ultimately convert those prospects into paying clients. Cool, huh?

Disclaimer – these strategies may seem straight-forward at first, and not as “super cool” or “ninja like” as other Facebook fanpage tactics. Why? This is “authentic” Internet marketing where I place more value on the person and the relationship than the number of fans you can get. Sure, you can Google “facebook get more fans software” or something like that and pay $100 to get 100 fans overnight – but what good does that do? Chances are if you’re following me and reading what I have to share – it’s all about authenticity and not about the “churn and burn” approach to list building and getting clients.

Now, I like to view building your presence on Facebook with your fanpage in a similar way to building your email list. Meaning – you need to focus on some of the same ideas and concepts to build your Facebook fanpage as you would to build your email list. Facebook is in many ways another source of traffic and your fanpage is like the email list. Ideas like your IFO and sharing relevant high-value and high-content information is still priority number one. You can have an amazing fanpage setup and a killer message – but if you’re putting out crap content on your fanpage, why bother?

There are some specific differences though when it pertains to building your Facebook fanpage that are relevant more to Facebook than your email list.

Exclusivity
Offer something on your fanpage that isn’t available anywhere else. This can be as simple as a tip of the week or a quote that you don’t share on your email list or blog. It’s a specific piece of content that people will feel compelled to pay attention to if they know they can’t get it anywhere else because it’s exclusively on your fanpage. You can take it a step further and mix it up with video or other content (like articles) that are only available on your fanpage. People will want to follow you and get that information more so than anywhere else and as a result become a fan of your fanpage to get that exclusive access.

Relationship
Facebook, like other social media outlets, is more about the relationship than anything else. Yes, you might have heard this before, but do you really do it? I mean – let’s be real. You don’t get clients from Facebook. You get clients from the relationships you build with people on Facebook. So, as a result – you need to make building those relationships on Facebook a top priority. The more you really show up and be present with your network on Facebook and build that relationship, the more likely they are to join your fanpage and become a fan.

Engage
Engaging with your network is HUGE. You could say it’s part of the relationship but it’s really more about contributing to the conversation that’s happening on Facebook. Comment and answering questions is all about engaging with your audience. If someone comments on your post or photo, do you reply/engage with them by replying back? If not – that’s kind of a big deal. It’s like having a conversation in person and someone saying – “I really love this photo or quote you posted” and you just standing there not saying anything. Duh!

Contests
A new approach to engage people on Facebook is by offering contests. Kind of like a hybrid of the exclusivity and high-value / high-content information you have to share where you offer “something” to people on your fanpage where your fans essentially compete to win something of value. It could be a 15 minute coaching call, a product, a great resources you have, etc. The more participation and “friendly competition” you have – the more likely it will spread and get others to participate and as a result increase your fans.

Now here are some of my top ways to easily get new fans to your fanpage (most don’t require a lot of explanation and should be self-explanatory)

  • Ask your Facebook friends. You can invite current friends on Facebook (friends meaning they are a friend of your Facebook profile) to “Like” your fanpage
  • Invite your email list. Why not make mention of your Facebook fanpage in your ezine or emails to new subscribers they can also connect with you on Facebook?
  • Promote your fanpage using Facebook fanpage box. You can easily put a fanpage “Like” box right on your website where with 1-click people can become a fan of your fanpage. Check out my www.derekfredrickson.com as an example
  • Facebook Like button for blog posts. Whenever you post a blog article, be sure to allow ways for people to 1-click they like your blog posts. WordPress has great plug-ins for this and again – check out my www.derekfredrickson.com blog posts as examples
  • Tagging friends in status / notes / photos / videos. If you upload photos and videos to your fanpage and “tag” friends – those updates will appear in their news feed and highlight your fanpage to their network of friends. Hint – to tag someone in your status just type ‘@’ and type part of their name and you will see a drop-down list where you can select your friend
  • Follow Me button. Use this on your website to allow people to directly click and visit your fanpage
  • Invite your Twitter followers. Specifically refer to your fanpage in your social media “tweets” where you offer a great resource for people to learn more about you and what you have to offer
  • Advertising. Facebook ads is actually my best way to secretly add tons of new fans to your fanpage. Will be discussed in a future post though. ☺

Follow some of these Facebook fanpage secrets and you’ll be soon getting more fans (authentically) and ultimately more clients.

Until next time… Learn It, Love It, Live It!

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Get Clients With A “Wow” IFO

Most people think the most important starting point for converting prospects into clients is their website. They think if I just have a really snazzy looking and content rich website – that will bring the clients. Or, they think it’s all about the fantastic product or service they’re offering. But, here’s the rub. You may have an amazing website and a super product, but if you haven’t ‘WOWED’ them yet with your irresistible free offer – it’s all an uphill battle to get them as a client.

Yes, the IFO is the ‘hook’ to get your prospects to join your list – but you gotta over deliver BIG TIME. Even though your IFO is “free” – it says so much about what you have to offer for your paid products or services. Think of it this way – the IFO is the first experience your prospect has with you. You want to really give them super content and high value. You may have heard the expression from renowned Internet Marketer Eben Pagan about “pushing the free line.” The idea is this – give some of your best stuff away for free to get people to join your list and then over time – they will say to themselves:

“If the free stuff is this good – imagine what the paid stuff will be like!”

If you’ve not delivered 100% of your best content – your prospect may not get the result you’ve intended them to receive by consuming your IFO – and to them there was not a ‘big value add’ to what you’ve provided. Now what? In a way you’ve lost a big chance to spark their interest even more and as a result it’s much harder to get back them to see what’s next. Leads are most ripe when they’ve just opted-in. I like the expression they are “hot to trot” to consume and digest your IFO right away – so why not give them the good stuff right away for them to want even more?

Now, you might be wondering – what format do I use to make my IFO the best high content offer I can provide? Well, below I break down some of the most commonly used IFO’s out there and some of the pros and cons of each. I also share what I believe is the best IFO out there – and you might be surprised.

No IFO (i.e. Join my Newsletter!)

I mean really, why bother?

Free report/e-Book

Easy to produce and provide. It’s digital so no physical cost for production or shipment. But, it doesn’t carry a lot of ‘WOW’ factor since it’s so commonly used online. You really want to ensure you can ‘snaz’ it up to include images and graphics so it will ‘pop’ and people will want to read it.

Audio download

In my personal opinion, more people would prefer to listen than read. The drawback though is people love to multitask and listen to something while doing 5 other things at once. Result? You don’t get the attention from someone listening to your free audio download as opposed to reading your free report. But, people do love the convenience of instant download and playing on iPhone, computer, etc. And, you have the opportunity to demonstrate your personality and some emotion when you’re providing an audio IFO.

Video

I love video IFO’s because they are short and sweet. And, if you can really pack a wallop piece of content in the video – I say go for it. But, you need to have an excellent-looking video. Using your son or daughters cell phone flip for shooting your IFO video doesn’t cut it. The quality has to be rocking. And, like the audio – you have an amazing opportunity to establish a connection with your viewer that you can’t just get by text or audio. But, video is intimidating still for a lot of people – especially when it comes to providing some of your best content. There is the option of the DVD – but in my opinion, the production and shipment costs associated with it outweigh the benefits.

Kit

This is a relatively new one and one of my favorites. A “kit” usually consists of a number of other IFO’s packaged together. Like – a video, e-book and worksheet. Or, an audio download along with a PDF handout and checklist. It just adds more bang and value and people respond more favorably to “kit” or even “manifesto” than just those items separated out and presented individually.

Audio CD

It’s my personal favorite. Why? Audio is still the best format out there in my opinion because it has the widest mass appeal for usage. You can play it on the computer, stereo at home, car, iPod, phone, etc. People can always find a way to listen to it. And, the physical CD carries so much “oomph” factor and stands out from the rest. Example – ClientAttraction.com started using the free CD few years back and we’ve practically tripled the list each and every year as a result. It just works! Even more so than a DVD – I believe audio CD has the highest perceived value. And, you can collect physical mailing addresses for the people on your list for direct mail purposes by requesting their shipping address to send them the CD!

Now – these ideas don’t apply to all markets. The IFO that works best in one market or niche may not work best in others. For example, free IFO videos work really well in the Internet Marketing space – where Audio CD IFO works great for small business building and Client Attraction. I suggest doing some research and see what’s out there before you choose. And, here’s a trick in choosing which one is best for your market. What would you respond to most? You are most likely your ideal client / prospect – so what works for you? You’re a good case test for your own clients’ opinion and preferences.

Until Next Time… Learn It, Love It, Live It!

Your Assignment:

Consider your IFO that you have in place now to build your list. Does it really WOW them? If it’s an eBook or simple audio download, consider combining them and making it more of a “kit” which will help with conversion. Take the time to do the research and see what other IFO’s are really converting well in your niche and consider either doing the same or taking it one step more to really impress your prospects. Also, does the IFO you currently have in place contain some of your best content? Consider adding some of your best tips or information to really help your newly added leads and they will quickly become clients.

Interested in finding out more about IFO’s and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Choose Your Call To Action Wisely

We all know the importance of using a call to action. It’s a critical online marketing strategy to drive traffic back to your site by inviting prospects to get your irresistible free offer (IFO) and join your list. But, do you know what type of call-to-action to use with all the different social networking and online sites out there?

Yes, it’s about adding value by contributing relevant and high-content information, but if you don’t have a clear strategy in place by using the right type of call-to-action to bring people back to your site to join your list, it really doesn’t matter.

I share some of the most common places where your prospects hang out – and how to drive them back to your site and join your email list by using the right type of call-to-action that is appropriate to each site.

Now, let’s look at some of the most common places where your prospects hang out online and which type of call-to-action type to use.

Blogs

Let’s first look at YOUR blog. Prospects are hanging out on your blog viewing your content and perhaps already subscribed to your feed but are not yet on your email list. With the posts you create on your blog, end them all with a strong call-to-action to opt-in in order to be notified of new posts or receive whatever your IFO is.

Your prospects also hang out on OTHER blogs relevant to your market or niche. Here you can comment and contribute content in the form of helpful and relevant information – with a light call-to-action back to your blog for more information. Notice the difference between the two call-to-action strategies depending on which blog you are referencing. On other blogs, keep the call-to-action light else it will feel like sales / pushy.

Facebook

There are millions of your prospects and potential leads hanging out on Facebook. I see so many people using Facebook without a clear strategy in place to build their list. In the same way as blogs, you want to add value and contribute to the conversation (social media outlets like Facebook are for engaging in relationships and conversations) by commenting and contributing relevant content and information. You can do this in two places. Facebook profiles and Facebook fanpages. Prospects are hanging out on your profile via your news feed and looking at the content you have to share on your fanpage. Be sure to mix up the content and information you have to share by giving them both a medium call-to-action (not too strong like on your blog and not too light like on other blogs) back to your site to receive more tips and information from your email list.

YouTube

As Facebook is increasingly popular for users as a search engine tool, as is YouTube. People these days are just as likely to search for video content on YouTube as they do search for regular content via Google. When posting your videos on YouTube, be sure to include your URL / website in the description of the video so your subscribers can go back to your site and see more videos or find out more information. I suggest doing this using a strong call-to-action to drive them back to your site.

LinkedIn

You want to give the connections you have on LinkedIn a lot of valuable content and relevant information to position yourself as a subject matter expert in your community. As a result, always provide a medium call-to-action back to your site.

Twitter

If there is one place I would suggest a very light call-to-action, it would be Twitter. Twitter is an online conversation with your marketplace about the value and information you have to offer. You would seem overly pushy if you were constantly giving a strong call-to-action with every “tweet” you provided. As a result, I would recommend only giving a very light call-to-action and only when it will clearly provide a link between the tweet/content you provide and the additional information you have to share back on your site.

Podcasts

I don’t have any personal experience of using my own podcast for list building but I do see how it can be used as an effective strategy to drive your listeners back to your list to join your list. At the end of an audio podcast, it’s important to have a strong call-to-action to invite listeners back to your site to sign up and receive more information by joining your list.

At the end of the day it’s just as important to have a clear and consistent call-to-action strategy in place for all the different places where your prospects hang out and how to strategically drive them back to your site to join your list.

Until next time… Learn It, Love It, Live It!

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

It Pays To Pay For Pay-Per-Click

I’m going to scare a few people with this title – but it needs to be said. Pay-per-click advertising (in short known as PPC), is one of the most effective, efficient, and fastest ways to authentically add more leads to your list.

I know people are terrified of the idea of using PPC as a list building strategy. “Pay for leads, are you CRAZY?” Come on. The idea of spending money to attract prospects to your website and convert them to highly qualified leads is foreign to many people. If you’re an entrepreneur or small business owner with an online component of your business on the Internet then paying for leads is a FACT OF DOING BUSINESS.

Let me break it down for you… Whether you’re paying for leads through PPC or not – you are in fact paying for leads (directly or indirectly). Here’s why:

You’re paying for your leads in either money or time. And understanding that you’re time is worth money – you’re ultimately spending money to get leads!

A ‘pay money for leads’ strategy is PPC. Hypothetically, you setup a pay per click campaign with Google Adwords and spend $500 during the week on an ad (and, little setup time is needed). Your ad generated 100 clicks on your ad and 20 of those opted-in. As a result – 20 leads acquired. $500 spend / 20 leads : Your Spend/Leads = $25 per lead.

A ‘pay time for leads strategy’ is Article Marketing. Hypothetically, your time is worth $200/hr and you spend 4 hours writing articles and 1 hour to submit your articles online to article marketing sites. Total time spent of 5 hours. As a result, 10 people opted-in – 10 leads acquired. $1,000 spend / 10 leads : Your Spend/Leads = $100 per lead.

Here’s the real kicker! Article Marketing is an organic traffic generation strategy. Which means? You can’t just post articles and expect to get immediate traffic and leads. It takes time for people to search and find your content and warm-up to what your content and what you offer. Whereas with PPC, your ad is immediately available online generating clicks and visits to your website within seconds of creation.

Now, before you think I’ve jumped off the organic traffic bandwagon and tell you to abandon organic traffic lead generation strategies and spend gobs of money buying a bunch of PPC ads – I’m not. You need to do both! An authentic list building strategy consists of both methods of generating leads. My example above just illustrates the point that whether you agree with paying for leads or not – you’re probably already indirectly paying for leads with the time you spend to organically generate those leads.

As an example, I’ve been doing nothing but article marketing and social media for two months and I’ve generated well over 250 highly qualified leads to my list. Now, within days – I’ve just setup my first PPC campaign for “authentic Internet marketing” and I have already added 7 people to my list!

Get it??? It pays to pay with PPC!

Don’t you fret… I’ll soon write another article about the “basics” and “how to” of setting up your first PPC campaign with the exact steps you need to get it done – easily!

Until next time… Learn It, Love It, Live It!

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Lets Talk ABC of SEO

I get this question all the time from clients and people I work with. “Derek, what exactly is SEO, why do I need it and how does it work. More importantly, what specifically do I need to do about SEO?

Well, let me explain it in very simple and easy to understand language so you can incorporate the right SEO strategy online for your business that will help you authentically build your list and get more clients.

What is Search Engine Optimization (SEO)?

Simply put, SEO is the process of optimizing your website by improving the internal (behind-the-scenes web techy stuff) and the external (web content, pages, images, etc.) setup in order to increase traffic to your site from search engines like Google.

Why does my website need SEO?

The big commercial search engines – Google, Bing, AOL and Yahoo, drive a lot of web traffic. If your site cannot be easily found by search engines or your content cannot be put into their database, you miss out on an incredible opportunity available to websites who appear in the search engine results for the keywords you want to be associated with. As a result, less people who want to have what you have will be visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all people online.

How does SEO work?

Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry huge value. These “keywords” dictate what sites the search engines deem worthy of appearing in the results. To do that, search engines really have four main functions – crawling, building an index, determining relevancy & rankings and providing results. Crawling and indexing the zillions of documents, pages, files, news, videos and media on the Internet – and – providing answers to user search queries, through lists of relevant sites / pages via search results and rankings.

What do I do about SEO?

It comes down to doing what I call the ABC’s of SEO.

A is for Architecture

The architecture of your site is critical for SEO success. And, I don’t mean having tons of funky widgets and menu options on your site with flashy design or cool features. Your site needs to have the right framework – like a solid design and well-implemented architecture (i.e. like a house) to support the content and links within the site.

Think of the site like a house where the rooms, stairs and other internal parts of the house require a solid foundation – floors, walls, wiring, mechanics, etc. Without a solid internal architecture, the house (i.e. your site) won’t support it. Equally as important is the external architecture of the house to support the roof, siding, doors, windows, etc. The architecture matters on both the inside and outside.

B is for Back links

The more your site and individual pages are referenced by other sites – the more “back links” you have and the more the search engines will favor your site. It’s basically like other sites giving your site the “thumbs up” indicating they recommend or endorse your site.

One of the best ways to get back links is by submitting your articles to article directory sites like ezinearticles.com and submityourarticle.com. These are well respected and well known article directories. As a result, the search engines will “listen” to their recommendations based on the articles submitted on their site and linking back to your site and content. (Tip – always have a call to action at the end of your article to refer people back to your site so they can opt-in to your list!)

C is for Content

Any site won’t really amount for much in terms of SEO unless it provides good content. The content has to be keyword “rich” for the search terms you want to appear for and be extremely relevant and valuable for your visitors. Be sure to include the keyword terms and phrases in your content that would be relevant and valuable for your visitors.

For example, if you portray your site to be all about “skiing” in terms of the URL, site name and page names, etc. and you only talk about “underwater basket weaving” and nothing about skiing, people will click on your site and then click away. This tells the search engines your site is not providing useful content or relevant information for what it portrays to be providing. You have to provide high-content and high-value information using very useful and authentic content.

Follow these ABC’s of SEO and you’ll be on your way to improving the rankings of your site in the search engines and as a result – improving your authentic online marketing to build your list and get more clients!

Until next time… Learn It, Love It, Live It!

Your Assignment:

Follow my model of the ABC’s of SEO to review what’s in place for your site. [A – Architecture] Do you have a solid architecture in place for your website with the right menu items, images and content? If you’re using a stand-alone website, can you easily change it and update the content with new and fresh information? [B – Back links] I’m a huge believer in a solid article marketing strategy to ensure your high-quality and high-content articles are being distributed and picked up by high-profile article directories which the search engines love. Follow my recommendations for some of the article marketing sites above and ensure you have a call-to-action in each of your articles. [C – Content] You’ve got to put out really excellent content – nothing else. Make sure you’re giving as much as possible in the content you’re putting out – don’t hold back or think you’re giving away too much. I’m a firm believer the better the free content you provide, the better potential clients you will receive.

Interested in finding out more about search engine optimization and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

The Harsh Reality Of Online Traffic (hint, it’s not all created equal)

This article builds on my recent post about tracking the source of your traffic and how that can help you understand more about the leads you’re attracting and the types of visitors to your site. Now, some cold hard facts. The harsh reality about traffic is this: “Not all traffic is created equal.” The source of your traffic will largely dictate the quality of the lead on your list.

The better the source, the better quality of the lead. For example: A direct referral from someone you know (say a past client) vs. dropping your business card in a fishbowl at a trade show. Which do you think will have more chance of building a know-like-trust factor and respond favorably to your content and offers? Obviously, the trusted referral source will yield a higher quality lead. Thus, the  “quality” depends on the source.

What are the best sources for high quality traffic? Here is my own personal view on the best types of traffic by source from high to low. There are obviously dozens out there but I chose the ones I work with my clients on directly the most:

  • Personal Trusted Referral (current and former clients, your ‘unpaid’ sales force)
  • Joint Ventures and Strategic Partners (raving fans and your ‘paid’ sales force)
  • Paid Advertising (prospects who are actively looking and willing to buy)
  • Social Media/Blog/Article Marketing (prospects who are casually looking and possibly interested to buy)

Why is the quality of the lead dependent on the source of traffic? The more hoops a prospect has to jump through in order to join your list, the more qualified they will be. The less hoops, the less qualified.

Take paid advertising (pay-per-click) for example. That prospect has multiple steps to go through before they opt-in to your list.

1.     Go to Google
2.     Search for information / answer / solution
3.     Sees and responds to your ad or offer
4.     Clicks ad
5.     Visits your site to review offer / content
6.     Sees offer and decides to opt-in

Now let’s use the example of social media. That prospect has far less steps to go through before they opt-in to your list.

1.     Sees a tweet / blog post / article
2.     Clicks on call-to-action
3.     Visits your site to review offer / content
4.     Sees offer and decides to opt-in

You might be wondering – why is this important? Answer – focus on the high quality source of traffic! The high quality source of traffic will largely dictate the quality and responsiveness of your list. I like to call this the 80/20 rule. 80% of the people on your list are not your ideal prospects nor will end up as your ideal client/buyer. They are ‘tire-kickers’ (looking only for free information) and often irritated by anything but content. The other 20% of your list are your ideal prospects and will end up as your ideal client/buyer (repeatedly). In the end, it’s all about quality not quantity.

And for authentic internet marketing, building your list is about quality, not quantity. It’s NOT a numbers game. Focus on the high quality of traffic in order to attract the highest quality leads (not the most number of leads). Authentic list building is all about quality – that is a strategy that will pay in the long run.

Until next time… Learn It, Love It, Live It!

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Beep! Beep! Where Does Your Traffic Come From?

It’s been a crazy and amazing week in Miami for the Client Attraction Mindset Retreat and then in Toronto for a Strategic Coach session with our mentor, Dan Sullivan. I wanted to get this out on Thursday but all night travel from Toronto and crazy storms in NYC prevented me from helping you with your authentic internet marketing! So, here’s a tip I wanted to share about a fundamental principle for authentic list building that will help you generate more traffic to your website and improve your lead generation.

Traffic is the ‘big kahuna’ for list building. Without traffic, you don’t have leads. And without leads, you won’t have prospects which turn into clients or customers which means – well – you get the point. No business. Traffic is the heart and soul of your business. Knowing that traffic is the cornerstone of list building and without a list you can’t function your business online is essential. Now, listen to my words:

“What you track, grows…”

Meaning, if you track, and I mean consistently and systematically track your lead generation and traffic numbers, they will grow.

You need to track everything. The source of the traffic (online vs. offline; social media vs. blog posts, etc.). Knowing “where” your traffic is coming from is one of the biggest advantages for successful entrepreneurs doing business online. Without knowing the source of your traffic, there is no starting point or reference as to where your leads come from. You don’t know what sources you should concentrate on and prioritize more so than others.

If you’re just starting out online (like I am with my site), find out where every lead came from. Who are they? What site or link did they click on to come to you? Knowing this information is key. Study their names and see if you know them personally or are they new. If they’re new – where did they come from? That source is a good indicator to you where to focus some of your lead generation strategies.

You can use numerous sites and tracking tools like Google Analytics, Bit.ly or Getclicky.com to help you track and study your sources and numbers for traffic generation.

Here’s a quick little assignment to help you along the way and get you thinking more about the “where” of your traffic.

– What are your existing traffic sources?
– Where did your current leads originate?
– Where are new leads coming from?
– Map out your existing traffic sources. What are you missing or not currently doing?
– Setup some online tools to help you systematize your tracking of traffic like Google Analytics. For a brief tutorial to help, click here.

Until next time… Learn It, Love It, Live It!

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.