Email List Building – Irresistible Free Offer

In this video, you will discover the following:

  • The most important element of your website homepage to build your email list
  • How to create an offer that has your prospects “Yes, that’s exactly what I need, how can I get it?!”
  • The “secret sauce” to to crazy optin conversion – “content, relationship, value.”
  • What NOT to provide your prospects that drives them away
  • How to create an ethical bribe to get more leads
  • How to get visitors to stay on your website for more than 2.9 seconds
  • Dozens of examples of free offers that convert more leads
  • The most compelling free offer that converts more than anything else
  • How to get your leads to actually consume your content without giving it away for free
  • The #1 secret to increase conversion by 15% that literally takes seconds to implement
  • 14 places to position your IFO so you increase your email list 24/7
  • A secret to increase conversion by another 20% (and you can do it on your phone)
  • My exact video script for your homepage optin video

This video is a sneak-peek into thirteen cutting-edge email list building strategies I will share as part of my 3-day live event happening this August – the Internet Marketing Intensive.

Registration is close to 70% full – register here ->http://internetmarketingintensiveevent.com/.

Email List Building – Website & Blog

In this video, you will discover the following:

  • The new ClientAttraction.com website and the most critical elements in your web design
  • The best blog based web platform for generating a ton of content your visitors will love
  • The 4 most important elements of your website design and how you can do it too
  • The secret of what Google loves and how can jump on the “Google love” bandwagon
  • How many people convert on your website right now? Here’s how to dramatically increase your conversion
  • Did you know your website visitor spends less than 3 seconds on your site before deciding to “stay” or “click away?”
  • The distinction between lead generation (driving people to your website) and lead capture (getting them on your list)
  • How to get a “big asked list” to get a “big ass list”
  • The framework for generating 10,000 optins to 80,000 optins
  • The formula for massive lead conversion to attract more optins from your website visitors

This video is a sneak-peek into thirteen cutting-edge email list building strategies I will share as part of my 3-day live event happening this August – the Internet Marketing Intensive.

Registration is close to 65% full – register here ->http://internetmarketingintensiveevent.com/.

Introduction to Multiplying Your Message and Building an Email Subscriber List…

In this video, you will discover the following:

  • That to reach more ideal clients with your message, you have to multiply your reach.
  • You need a big platform – the vehicle – to share your message.
  • The most valuable and lucrative component of your platform is your email subscriber list.
  • It’s about the quality of the list, not just the quantity.
  • The tipping point in email list building for massive results and sales…
  • It’s not all about the sale… it’s about building a valuable and enjoyable relationship with each and every email subscriber.

This video is a sneak-peek into thirteen cutting-edge email list building strategies I will share as part of my 3-day live event happening this August – the Internet Marketing Intensive.

Registration is close to 65% full – register here ->http://internetmarketingintensiveevent.com/.

Are Your Emails Worth Reading?

There is a kid’s television show called Blues Clues. It’s about a guy and his pet dog “Blue” that have adventures where they use “clues” to figure out what the dog wants. It’s quite cute.

Ever seen it?

In each episode there is a point at which the main character receives mail from the mailbox. I love it. When it’s “mailtime” – there is an upbeat song and the guy excitedly exclaims “Mailtime!” Then he sings:

“Here’s the mail, it never fails it makes me wanna wag my tail, when it comes I wanna wail MAIL!!!!”

You can check out the actual video here. But, read on for the real juice…

Now, I don’t know about you – but I’ve not been that excited about mail in a LONG time. Not since the day of pen pal letters as a kid.

What about you?

And what about being excited in something so commonplace in today’s world – like email?!

Do your emails generate that type of behavior? Are they exciting? Engaging? Interesting? Do they make people sing and jump up and down?

Probably not.

But, you should be writing emails with that goal in mind.

If not, you’re emails will be like everything else that is out there. BORING!

How do you it?

Here are 6 secrets to writing exciting and interesting emails:

Keep it casual. Write emails like you’re writing to your friends. Not a list of random subscribers who you have no relationship with. Pretend you’re writing an email to your best friend.

Keep it real. No fluff and don’t lie. Tell it like it is and in your own voice. Don’t try to be like anyone else.

Keep it conversational. I don’t know about you, but I respond well on email when the person writing keeps it simple and to the point without a lot of formalities. Try writing the email like you were texting someone – it keeps it open and encourages a response or reply.

Keep it interesting. Write about them – not you. Whether you inject your personality or humor or a certain edge – when you make it interesting for the reader – they’ll obviously read more and be more engaged in what you’re telling them.

Give them a call-to-action. Have a point with your emails – not just ramble on. Have an end goal in mind and write so that the user takes that action. 95% of the people who do email marketing miss and forget the fact that it’s almost ALWAYS about getting the readers to click through to something (a website, video, sales page, etc.)

Give them value. Make it worth their time and effort when reading your emails. You would only expect the same when reading their emails. Make sure they actually want to read your emails and they’ll feel they’re getting value.

Keep these 6 simple tips in mind when writing your emails and your readers will soon react to your emails just like they do on Blues Clues: Mailtime!

Until next time… Learn It, Love It, Live It!

How to Crush It with Facebook Ads

It seems there are a lot of people out there that have a negative view of using pay-per-click advertising to build their list. As I shared in one of my earliest posts – paid advertising is in fact one of the BEST ways to authentically and rapidly build your list with highly qualified and motivated leads. But, you have to be willing to pay.

So, as an Internet marketer, I strongly feel that online ads are an integral part of any marketing campaign.

It’s our duty (and sometimes a challenge) to design ads that catch the user’s attention and get them to click on it. It’s as simple as that.

One of the more popular places where online ads have been growing in popularity is on Facebook. The social networking site has over 750 million users – which demonstrates a massive reach when it comes to offering your services into new markets. Thus, it makes sense that Internet marketers have been using Facebook as another platform (along with Google AdWords) to extend their marketing campaign.

But, there is a catch. What is the success formula for creating an effective Facebook ad? While there is no “magic bullet” that addresses how to design the best converting ad, I provide here a list of guidelines that you can follow when designing your own Facebook ad.

Targeting
This can actually be broken down into two sub-categories: demographics and keyword targeting. It’s always important to consider your market in terms of age and location, so you can focus on delivering your campaign to the right people. Facebook offers so many more targeting options beyond those such as language, education, relationship status, likes and interests.

You can also choose to filter your ads through keywords or interests that can be linked to your ad. With any ad campaign, you can do a little research to find out what keywords best fit you. But, being able to target to specific interests and likes (i.e. other fanpages on Facebook) to target users is very powerful.

Facebook even gives you suggestions on the different type of topics or interest and how large an audience it has based on an interest keyword that you type in. This could be a new way to choose your audience if you want to target them based on their specific interests.

Design
The problem with Google AdWords (although I love them) is they are just plain text. You can’t get really creative with your ads and use compelling and interesting images along with your copy to make your ads really pop. This is where Facebook Ads are killer. You can choose an image for your ad that are going to grab the attention of your target users and use interesting images that are going to make people want to click it! It’s been proven that people will be more inclined to click on ads with a cool picture rather than a plain block of text.

Simplicity
Keep your ads simple. Since you only have so much space to play around with it’s important to come up with a short, yet compelling copy that will catch people’s attention. If you can combine your copy along with your call to action in the ad – then go for it.

Numbers
The statistics for your ads are critical to see how effective the ad you’re running is doing. Information such as impressions (how often your ad is viewed) or conversion (how many times your ad has been clicked) are super important. Not too mention how much money you’ve spent on the ad so you can tweak different elements to make it more effective.

Now that you know – it’s time to start cranking out some Facebook ads! Just make sure you use this list of guidelines.

Until next time… Learn It, Love It, Live It!

Marketing Is Not Marketing

I see it too often and it breaks my heart. Aspiring and passionate entrepreneurs and business owners who try to “get” marketing. Unfortunately, they have it all wrong. Well, most of them (99% in my opinion) out there think marketing is just marketing.

Marketing is not marketing.

Marketing is not branding.

Neither is advertising.

Marketing is about response.

I’ll say it again… Marketing is all about response.

Without expecting (and feeling confident you’ll get) a response from your marketing efforts… you’re wasting your time and effort.

Don’t get me wrong – there is a place for branding and in some cases advertising (if the goal of advertising like PPC ads is to get a response) – but it comes nowhere near the importance of direct response marketing. Direct response marketing is the only type of marketing that will actually yield sales and results in your business.

In other words… Direct response marketing is what drives the success (or failure) of your business.

Let me explain why this is so important.

Your marketing efforts MUST (I repeat, MUST) focus on getting a response – an action from the prospect – because it’s the pre-cursor to getting a sale or getting an optin or anything else that drives the results of your business upward.

That’s when everything else (sales, customer service, etc.) is easy because your marketing has done most of the hard work – finding, educating, and nurturing your people so they take the desired action you want them to take.

It’s about action… And every marketing effort you deliver (an email, video, sales letter, direct mail piece, social media update, etc.) should be 100% focused on having the prospect take action. And I don’t mean an action like they get this warm fuzzy feeling of “oh, that was pretty cool” and do nothing about it. I’m talking action here in the form of an optin to your list; they call you; they click the Add to Cart button and buy from you; they share your message or product with friends, etc.

Too many get it wrong. They focus on their product or their service and pay so little attention to the marketing effort needed to get that product or service to the people who need it most. Don’t get me wrong – you have to have a kick-ass product or service. It’s a given in my book because if that’s not the case and your stuff can’t 100% genuinely help someone and add a ton of value – you shouldn’t be out there in the first place.

Target a specific niche or market when your marketing message can get a response. To the point where you feel confident enough where you can almost feel like you’re guaranteed to get a response.

Think of it like this: Don’t fish in the entire ocean using generic bait. Fish for mackerel in the area of the ocean where mackerel hang out and use mackerel bait they want. You should think about your marketing in the same way. Identify and define the peeps in your niche, find where they are and where they hang out, and then develop the marketing that will get you the response from them that you want.

One last word of advice: Never delegate marketing. It’s like the rule of never delegate the checkbook in your business. You can delegate certain aspects of your marketing (like the technology, implementation, etc.) but never, ever delegate your marketing efforts. It’s the lifeline of your business.

Until next time… Learn It, Love It, Live It!

How Often Should I Email My List?

I get asked all the time – how often should I email my list? I often answer “as many times as you can get away with.” Listen – the more they digest and consume your stuff and you educate them with your content – the better.

But, I usually 100% of the time answer with “it depends.” I know – it’s not the answer you want to hear. However, it really depends on a number of factors. Here’s what you need to consider before you decide how often you should email your list.

You have to know what your subscriber appetite is for your content. Are they hungry enough where if you gave them more high value / high content stuff (articles, videos, blog posts, etc.) each day – would they want it? Can you actually generate (and sustain generating) that much content? If the answer is yes – than I see keep sending until they say stop.

How will you know when they say stop? When the open rates start to go down and the opt-out starts to go up. That’s the easiest and quickest way to track your efforts.

Here are other factors to consider when deciding on email frequency to your list:

1. Determine what is your existing schedule for emailing your list? Is it random – meaning you email them whenever you feel like it? Or, do you have a pre-existing schedule like once a month or once a week? Once you set a schedule – it’s important to stick to it. They are conditioned to expect that schedule from you and you don’t want to decrease from it. Focus on trying to increase the frequency. Don’t go from more to less – always try to go from less to more. The end goal is to email your list more often but have it not significantly impact unsubscribes or open rates.

2. What is your market and subscriber conditioned to expect? What is their expected appetite when they subscribe? Are they the type who often spend their entire day in email (can email them more) or rarely check more than a few times a week (email them less.) Knowing that is a good indicator about how many times you can email them without doing too much and not giving them enough.

3. Content matters most. The more frequently you can send really good content (and it has to rock) – the better. There are some lists I subscribe to (like the Internet Marketing updates from HubSpot) that send maybe 1-2 emails every day. I don’t mind and pretty much open each email since the content is that good. If your stuff rocks – you should have no hesitation to send more of it.

4. Where are you in your email plans? Meaning – are you just sending out content or are you in a launch or campaign mode? During a launch or campaign often times subscribers are receiving more emails (and generally OK with it). As long as the increase in the volume of emails is complimented with good content and not banging them over the head every day for weeks on end.

5. Track it. In any change with regard to your emailing your list – always check your metrics to ensure it’s having the right impact and effect (and expected result) for your efforts.

I recommend at least once a week. I know for some people that sounds like a lot. And it is for someone just starting out. If that intimidates you – than perhaps try once every other week. But, think of this: Anything less than every other week is almost counterproductive. Waiting 14 days between sending a valuable piece of content to your list doesn’t do enough in terms of building a long lasting relationship with positive goodwill and nurturing the subscribers on your list.

The balance is finding the right schedule where your subscribers never think “I want more and I’m not getting enough” or “this is too much.”

Remember: “consistency breeds trust.” You have to commit and stick to the schedule that works best for you and your subscribers. Your peeps depend on it (more than you’ll ever know.)

Until next time… Learn It, Love It, Live It!

How To Get On Page One of Google

I get asked all the time – how do I get my site to the top ranking on Google? If there was an easy and quick solution – we’d all be doing it – and we’d all be at the top page of Google.

But, it doesn’t work that way. It takes knowing what works – and the commitment (plus time and effort) to get the results.

We all want top rankings from Google. Why? As people online are increasingly using the Internet (and most of the time Google) to search for information or resources – top ranked websites in the Google search results are getting the most clicks. How much more traffic and visibility do the top ranking websites get in the results?

A ton… The top ranking gets more than 50% of the clicks from a search. #2 gets close to 14%. After that you’re in the single digits (and not even to mention if you’re not on page one of Google.) More clicks = more traffic = more leads.

So, it’s important to know how Google determines page rank. Page rank represents how important a site is on the Internet. Google figures that when one site links to another site, it is like a vote for the other site. The more votes – the more important the site must be.

But, the importance of the site that is casting the vote also determines how important the vote itself is. Google calculates a site’s importance from the votes cast for it. So, the importance of each vote is also taken into account when determining page rank.

It’s basically Google’s way of deciding a site’s importance. The more important the site, the higher it will appear in the page rankings.

I will break down the 3 most important concepts to increase your page ranking and get on page one of Google.

1. Content. Content is king – more important than anything else. No matter how slick or compelling your website looks – or how many other sites link to it – the content has to got to rock. It must be relevant and keyword rich for the search terms that people are looking for on Google. If you can create killer content and match that to exactly what people are searching for – you’ve reached Google page rank nirvana.

2. Consistency. Now that you’re churning out fresh and relevant content – you must do it consistently. Once a week just doesn’t work anymore. Writing an article for your newsletter once a week is not going to bring you a ton of traffic. Why? Because that content once a week won’t get you on page one of Google (top page rank.) What does? Blogging. You need to be blogging 2-3 times a week (if not more) to consistently put out new content that gets noticed and gets traffic. That will get you on page one of Google. And the blog posts don’t need to be long, drawn out articles (see content point above to ensure you’re putting out the best content.)

3. Compelling. If it’s not interesting to read or worth the time and effort for someone to consume it – don’t bother. Your content (blog posts and articles) literally has to rock the reader’s world. Keep it interesting and the reader will want to share it with others and comment on the relevance. This helps build visibility and back links (which helps your Google page rank.)

Want proof? At ClientAttraction.com we have generated twice weekly blog posts and video content around compelling marketing and mindset information – for very relevant and highly searched keywords (i.e. “how to implement more”, “avoid price resistance”, “how to delegate”) and we’re all #1 top ranking.

If you search for “how to implement more” on google.com – see what shows as top rank on page one. Of 279 million web pages – we’re #1. We didn’t even exist for that search phrase 4 weeks ago before we generated that content.

How did we do it? See #1, #2 and #3 above.

There you have it. An SEO lesson on Google page rank and 3 important strategies to ensure your site is up at the top. I look forward to seeing you there with me. 😎

Until next time… Learn It, Love It, Live It!

Setup a Rock-Solid Sequence to Build Your List

Often times we overlook the basics when it comes to list building. We (and me included) get distracted by all the bright-shiny-objects out there that we overlook the tried-and-true methods of consistently and systematically building your list. Simple things like “setting up the steps” we take for granted – when those are the factors that often matter most in order to massively build your list with little effort.

In this article I share critical strategies about how a rock-solid sequence is required to consistently and systematically build your list. Why? You need a well-designed sequence to ensure everything works like a well-oiled machine. Without it, you’ll never have a superstar strategy in place that allows you to go out there and build your list in droves.

The first step in a sequence is selecting the system. By system I mean email marketing system. You need to have something. Sending emails via Gmail or Outlook to your list just doesn’t cut it. I’m talking about using anything like Aweber, ConstantContact, 1ShoppingCart, Infusion, etc. You need to pay the money and invest the time to set it up and get the email templates in place. Remember, you just need to set it up once and then its there working for you. Setup your system properly (get some technical help if you need to) with the right templates and auto-responders so they are pre-canned emails that work for you, automatically. You’re not going to be in there and randomly or manually sending emails to your list when you remember to follow up with them. Your job is to find the traffic – your system has the job to convert them on your list. It has to be a “system.”

The second step in a sequence is selecting the stuff. By stuff I mean what are you actually sending them when they opt-in and beyond? If they’ve chosen your IFO and you’ve delivered that – what else are you sending them? Is it just email copy (words) or something more? Can you send them audio or video or perhaps another great piece of content that you know will help them? How are you doing it? Plain text or HTML email? Strategically think and then map out what your readers are looking for most and then deliver it to them. But – not all at once. That’s what our last step in the sequence is for.

The last step in a sequence is the actual steps in the campaign. This is one most people overlook and it’s usually the most important. The steps are a must-have when it comes to list building. You need to map out first on paper what you want to happen when someone opts-in to your list. You need to determine what emails to send and when. Think about it from the perspective of the opt-in. What number of emails makes the most sense and when? Actually map them out and write them out before you build it into the system. For example, I have a six-email auto-responder campaign when someone joins my list. It’s spread out over a 15-day period. Yes, that’s 6 emails in a little over two weeks. Why? I want them to take an action in each email and I use high-content and high-value information to trigger that action. My emails are designed to generate a response each and every time. That way my subscribers are engaged and motivated to take action.

So, it pays to develop a sequence. Set it up once and then focus on the BIG stuff – getting traffic to your site and converting your prospects to leads and leads into clients.

Until next time… Learn It, Love It, Live It!

Your Assignment:
What sequence do you have in place when new people join your list? Have you strategically mapped out and is it effectively working for you?. Think about the response you’re looking to generate with each and every email you send as part of an auto-responder campaign and see what emails and when you send them could be improved. Interested in finding out more about email sequences and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include: Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Recycle Your Tweets for Massive Exposure

I get this question all the time from my friends and followers on Twitter. “How are you so active on Twitter and how do you find the time to generate all this GREAT content with your tweets?” It’s quite simple, really.

I’m a huge fan (obviously) of blogging and Twitter. The power of the two together is immeasurable. But, what most people overlook is the ‘recycle’ factor of your blog posts and your tweets. Here’s what I mean:

Most people write an article and post it to their blog. They might tweet about it once or twice and then move on from there. After a few days their focus is onto the next article and the next series of tweets for that article and so on and so on. The cycle repeats.

Now, this is great from a content perspective because you’re creating more and more high content articles on your blog for generating traffic, building your list, etc.

But, remember that Twitter is a conversation. Upwards of 90% of your followers may not be “in the conversation” taking place on Twitter during those one or two days when you’re mentioning your most recent blog post or article. Thus, they don’t know about it!

So, why not recycle those tweets and refer back to them again in the future to further supplement the exposure the articles get?

I do this all the time and constantly drive new traffic back to my articles that I wasn’t generating when I originally created the article. Recycling your tweets about previous articles and blog posts you’ve created is a powerful way to consistently build the exposure for your content. It doesn’t mean if I re-engage my followers again later about the same article I’m over promoting my article – I’m just sharing again the high content blog post I wrote previously.

The simplest way to do this is to use Twitter favorites. I generate my blog post and then will tweet about it in 3-4 different ways using different words and copy in my tweet. I will mark each of those tweets as a “favorite” in my Twitter account. Then, over the next several weeks and months I will refer back to my list of Twitter favorites (which has been growing steadily now with all of the tweets I’m adding as favorites) and then “retweet” them in different ways. Now, I don’t just retweet the exact same tweet. I mix it up by changing the wording or copy in the tweet so it has a similar message – but perhaps a different angle than the original tweet.

The objective is the same – drive that traffic back to my article on my blog. If you’re writing really good and high content articles – and you’re referring people to them using Twitter, recycle those tweets in different ways to re-engage your Twitter followers and continually build exposure for your articles.

I will also setup Google Alerts for my name and anytime my articles are picked up on other websites or article marketing sites, I will use that web link in my tweets. That way I’m adding different high-traffic websites that I’m tweeting about to generate even more followers and friends to my content.

It’s an amazing powerful strategy to build exposure for your articles AND generate great content and interest from your Twitter followers. Try it…

Until next time… Learn It, Love It, Live It!

Your Assignment:
Start developing a strategy where you mark some of your best tweets about your articles and blog posts as Twitter “favorites.” Not on Twitter yet? Definitely visit www.twitter.com to get started. You can find all of my favorites at twitter.com/derekfred/favorites to see how many I have saved for all of my blog posts and articles. Interested in finding out more about blogs and Twitter and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include: Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.