Email List Building – Pay-Per-Click Advertising

In this video, you will discover:

  • Why pay-per-click advertising is the most overlooked yet powerful email list building strategy available today
  • The dollar amount that you are willing to pay for a new client and how to turn that into a profit
  • The simple formula that proves why paid advertising to build your email list virtually guarantees a return on your investment
  • The opportunity to leverage Google Adwords and Facebook Advertising to showcase your website to build your email list
  • The distinction between organic and paid search results on Google and how to get seen
  • The fastest path to get found online and how to generate more clicks to your website to build your list
  • Why Facebook admits that you have to pay for your fans to see your posts (and how to do it)
  • 3 examples of Facebook advertising campaigns to build your fan page or your email list
  • How to tap into the advanced targeting options available on Facebook to show your ad to the exact client you want to attract
  • 6 examples of Facebook advertising you can start implementing today


Email List Building – Social Media

In this video, you will discover:

  • How to attract clients and make money through (not from) social media, by giving value and establishing connections
  • How to tap into the massive opportunity with Facebook for marketing your business and building your email list
  • A simple 2-step formula to ensure you’re establishing value and a relationship with your audience so they buy from you
  • How to boost your engagement with your fans on your Facebook fan page
  • Dozens of examples on how to establish community and engagement with your network
  • One simple trick to allow fans to optin to your email list directly from your fan page
  • A free plugin from Facebook that goes on all of your web pages to immediately build engagement and go viral
  • 4 simple strategies to establish a compelling presence on Twitter
  • The most powerful page on Twitter to join the immediate conversation happening in your industry
  • Leverage the same techniques and strategies for LinkedIn and Pinterest and Google+


Email List Building – Content Marketing

In this video, you will discover:

  • Why content marketing is more relevant today than it was less than 12 months ago
  • How to get your high-value content to cut through the clutter and get noticed
  • How to post the content on your blog and post it on social media for recycling and repurposing
  • 6 steps for posting content online to get traffic and get leads
  • How to generate compelling content using video, audio and text
  • How to leverage social proof and credibility of your content to build your email list
  • The most important part of your content that compels visitors to optin to your email list
  • The magic bullet that gets your content ranked on page one of Google
  • 5 ways to share your content on social media to get even more visibility and awareness


Email List Building – Email Marketing

In this video, you will discover the following:

  • Is email really dead?
  • How to make email marketing work for you so you can make more money
  • Why it’s a big mistake to avoid email marketing and rely just on social media
  • How to leverage social media to build your email list
  • How to create a consistent and frequent email newsletter to build trust and drive more sales
  • The model of a proven email newsletter that attracts clients and generates revenue
  • Step-by-step the Client Attraction ezine so you can do the same
  • How to develop a stay-in-touch marketing campaign with your email newsletter
  • How to segment your email subscribers using email marketing sequences
  • The secret formula of the Client Attraction free audio CD email sequence that generates sales
  • A simple 2-step formula to increase conversion by 25% and allows you to gather physical mailing address for direct mail campaigns
  • How to be authentic in your email marketing follow-up to attract more ideal, high-paying clients

This video is a sneak-peek into thirteen cutting-edge email list building strategies I will share as part of my 3-day live event happening this August – the Internet Marketing Intensive.

Registration is close to 70% full – register here ->http://internetmarketingintensiveevent.com/.

Introduction to Multiplying Your Message and Building an Email Subscriber List…

In this video, you will discover the following:

  • That to reach more ideal clients with your message, you have to multiply your reach.
  • You need a big platform – the vehicle – to share your message.
  • The most valuable and lucrative component of your platform is your email subscriber list.
  • It’s about the quality of the list, not just the quantity.
  • The tipping point in email list building for massive results and sales…
  • It’s not all about the sale… it’s about building a valuable and enjoyable relationship with each and every email subscriber.

This video is a sneak-peek into thirteen cutting-edge email list building strategies I will share as part of my 3-day live event happening this August – the Internet Marketing Intensive.

Registration is close to 65% full – register here ->http://internetmarketingintensiveevent.com/.

How To Get More Facebook Fans

I’ve seen so many people make this mistake I decided to do a video about it. I hope you find it useful. If so, please post a comment below or let me know of any questions you have about it.

Enjoy!

How To Get More Facebook Fans

This video shows how to get more Facebook fans on your fan page by properly linking your Facebook personal profile to your company or business fan page.

Until next time… Learn It, Love It, Live It!

Everything Happens for a Reason

If you’ve been following me on Twitter and Facebook recently, you know that I had a nasty ski accident out here in Vail, Colorado. I was here for ski training with my race team from Stratton Vermont for 4 full days of skiing and training with some of the best skiers in the world. Skiers were here from all the Olympic teams spanning from the USA to Austria and Canada. I had a day where I got to see some of my heroes on the slopes – Ted Ligety, Bode Miller and even Lindsey Vonn.

Unfortunately, I had a freak ski accident and ended up damaging my knees (both of them) pretty bad. I thought it wasn’t too bad – but as the pain got worse, I got it checked out with X-rays and an MRI along with multiple trips to the Vail Medical Center and their doctors and specialists. It turns out that I completely tore both of my ACL (anterior cruciate ligament) and meniscus (knee ligament) as well as chipped my bone on my outer left knee. I will end up needing reconstructive surgery on both knees and have several months of recovery with physical therapy and many weeks on crutches. No skiing or physical activity for 6-8 months and possibly back for tennis next summer and competitive skiing next winter.

You have to understand – skiing to me is like nothing else. Beyond my wife and kids – it’s one of the few things that inspire me and motivate me more than anything else. Needless to say, I was quite saddened and devastated with what happened.

During these last few days (in particular from the time of my accident to my final diagnosis from one of the best sports medicine doctors on knee injuries) I learned a lot about the people around me – and myself. Below is what I discovered – and I share it with you so can learn from my perspective – as I’m sure we all have trying times like this where the outlook does not look good.

Think positive. During the two days when I didn’t know exactly what the diagnosis was, I stayed positive. And, I mean ultra positive. Talking to my wife Fabienne and others – I consistently thought about the good that will happen – focusing on the result that I most wanted (full recovery and no long term impact.) Even though I now need surgery and will not ski for the better part of the year – being in a place of positive expectation and having an optimistic attitude helped me with going through this experience and not feeling down or negative about it – and ending up not having a worse situation than I am in now.

Bigger purpose. This experience led me to believe there is a reason behind this accident – and a bigger reason I am choosing to have this experience and what it means for me in my long term purpose here on Earth. Yes, it may sound kooky – but I believe it. It’s all about rising to the challenge and stepping up to what this experience is going to lead me to next.

Focus. Now that I have this time to reflect – I can focus clearly on what really matters. Yes, I will still watch the ski videos and obsess over skiing – but this experience leads me to believe that there is a time for being present NOW – and focusing on what really matters most. My family (my wife and kids) and the close friends I have with me. This is by no means a life altering accident – but it’s in these times of challenge that we should all find it important to reflect and contemplate on what matters most.

Gratitude. I am certain that being in a place of gratitude during this time – if not all the time – is critical for feeling positive and upbeat about what is going on around you. I had a long conversation with my wife Fabienne where I listed everything I was grateful for – in this moment. My wife, my kids, my friends, my work, my surroundings, my support at home, etc. I didn’t stop with just the obvious – I drilled down to being grateful for the glass of wine I had that night. Gratitude works wonders – if you trust and state what you’re grateful for.

Humor. I definitely needed to laugh along the way. From the funny picture about the beef jerky I posted to laughing with my ski buddies here about my accident and their own experiences with ski injuries – laughing and making light of a situation can help you feel even more positive and optimistic.

Long term perspective. Although I was really down and upset about what happened – I had to put things into a longer term perspective. Will I ever ski again? Yes. Will my knees recover 100%? Yes. Can I walk (with crutches) and be present with my wife and kids? Yes. For a time I was pissed about not being able to ski this season. But, it’s only one year. I’ll be back next year – and every other year – for many years to come. Think of the joy that will bring me and those I am with.

Community. This is where it gets really inspiring. The comments and support and reaching out from so many – was so supportive and uplifting. The comments on Facebook alone were partly responsible for keeping me motivated and inspired. It felt so good to be recognized and loved in that way – something that social media and technology can do for us – unlike anywhere else. People from under the woodwork on Facebook reached out and offered words of support, recommendations, a place to stay and even a ride to the airport. For this – I thank you…

So, I do believe that everything happens for a reason – if you think about it in that way and allow yourself to believe it. If you go about your daily routine and never think about the subtle coincidences or big shifts that leave you wondering about WHY – remember this: It all happens for a reason.

Perhaps it’s time for YOU to step in and step up. Or, perhaps it’s simply time to slap on some skis and hit the mountain. 🙂

Until next time… Learn It, Love It, Live It!

p.s. As I wrote this I was listening to some reggae music and this track from Ziggy Marley came on. His words resonated with me and I wanted to share them with you. Again, everything happens for a reason…

Life has come a long way since yesterday I say
And its not the same old thing over again I say
Just do what you feel and don’t you fool yourself I say
Cause I can’t make you happy unless I am I say I say I
Got to be true to myself got to be true to myself

The Skinny on Google+

The Skinny on Google+In case you haven’t noticed, there’s a new kid on the social media block. And our friendly online giant, Google, brings it to us.

I’ve had a lot of questions about Google+ ranging from how to use it and is it worth paying attention to. Many people out there are calling it the “Facebook Killer” but I don’t see it like that. The social media landscape is vast and varied enough that there is (currently) enough room for another player in the game. I say – bring it on! Google is obviously a HUGE player in the online world so anything they do – you pretty much HAVE TO pay attention to it.

Google+ is offered on practically all Google products (Gmail, Google.com, Google Docs, etc.), and its adoption is spreading quickly. I heard recently it attracted more than 10 million user registrations in the first two weeks (more than Facebook or Twitter during their initial launch phase.)

But, as a marketer – what do you need to know? What’s the lowdown on Google+ to help you with marketing and your online presence?

Well, here’s what you need to know as this new player starts to emerge.

In a nutshell, Google+ enables real-time updates (like Twitter) and lets you stay in touch with “circles” of friends (similar to Facebook, but with easier options for creating and viewing groups). You can also check into places with it (like FourSquare).

So, what’s in it for us marketers? Although Google+ is still relatively new, we can already see what it has as potential from a marketing perspective.

+1 Feature. Similar to Facebook Like – it allows you to promote and share webpages and content online by ‘+1’ the page. So, many marketers have already started to add Google’s “+1” feature to content pages and websites. That means more user engagement for you from your website visitors and another method for people to spread the content and get the word out.

SEO. Just like with any other method of social promotion, the more +1’s your content gets, the more likely Google will consider the topic relevant to those search terms. It’s a recent SEO trend, which relies more on recommendations and people suggesting relevant content as opposed to “black and white” marketing strategies to get your content on the top pages of Google. So, over time Google will factor +1 scores into its search algorithm. When you write about a subject on Google+ and your circle (friends) Google that subject, your comments and links are displayed on page on of Google.

User Intelligence. The more you use Google+, the smarter the platform gets as recognizing your usage and recommending items in your News Feed. You’ll start seeing increasingly relevant updates and content coming from within your network – meaning users most interested in what you have to say will find your content more easily, and will be more likely to refer to it and share it.

Influence. Google+ is another way for users to share what they’re reading and watching. Right now, the people on Google+ are people – it’s not available to companies or brands yet. So, the early adopters and users of this platform are able to establish the trend and how interactive the platform is with their network. So, the biggest influencers on Google+ will become the most active and influential sharers of content.

Even though Google+ is just starting out, its reach and ease of use make its implications for online marketers worth consideration. Join today and stay tuned to see where it goes!

Here’s an amazing secret to use Google as a marketer:

+1 notices are posted in everyone’s Gmail inbox – meaning if you +1 something it has the potential to show up right in someone’s Gmail inbox – which is where they are spending most of their time anyway – in EMAIL. This point alone makes Google+ a must for any marketer.

Until next time… Learn It, Love It, Live it!

p.s. Check me out on Google+ here. http://gplus.to/derekf and check out http://gplus.to to get your own customized Google+ URL.

Twitter Secrets Revealed

Twitter just announced a brand-new feature that I wanted to make sure you knew about. It allows people to have 1-click access to follow you on Twitter directly from your website – which is a huge benefit for building your following with your network and establishing a great social media presence using Twitter.

You can read more about it here:

I would definitely recommend setting it up on your website asap.

Speaking of Twitter, I want to share some of the behind-the-scenes strategies and techniques that I personally use with Twitter to build a huge network of loyal, engaging and responsive followers that allows me to consistently build my list and get new clients.

I’m going to make some assumptions that you are already aware of what Twitter is and how to do some of the basics like find friends, get followers, as well as send updates, replies, retweets, etc.

These are some of the more advanced “systems” I use for leveraging the most of what Twitter has to offer.

Friends (you follow) and Followers (follow you). I always suggest connecting with like-minded people and those you want to connect with as much as possible. It’s pace, not race. Most number of friends or followers does not matter. Often those you follow (as a friend) will follow you back. Having said that, people ask me about auto-following back those who follow you. My thought is you don’t have to. Auto-follow is not an obligation, it’s a choice. There are many followers I have which I don’t follow in return and vice-versa. If you’re wiling to take the time and effort to manually follow back those who follow you, I’d suggest it (I personally do it.)

Direct Messages. I’m a huge fan of using DM’s to connect with my followers and friends. Sending a direct message is quick and easy and almost ALWAYS gets a response. Now, I’m very active and engaging on Twitter so people I interact with DM’s tend to be the same. But, it’s in some cases more effective and efficient than sending emails for things like making introductions and connecting.

Favorites. I use Twitter favorites all the time for marking as favorites other tweets I want to read later but just don’t have the time. It’s kind of like email folders for Twitter. See a tweet you like with a link but don’t have time to read it now? Mark it as a favorite and carve out time later to refer back to it. You can see my Twitter Favorites here.

Lists. I have lists to help categorize and organize my Twitter friends. With 55,000 plus friends it’s hard for me to obviously read EVERY tweet that comes out – it’s insane. So, I use Twitter Lists to group relevant friends in buckets and then review those lists together. I have some for friends, brands, skiing and even locked (hidden) lists for things like competitors, prospects, etc. You can see my Twitter Lists here.

Search. Twitter search (http://search.twitter.com) is a great tool for finding content and possible connections (friends and followers). You can search by hashtag (#) and see relevant tweets to that topic or just do a general search for “Internet Marketing” and see all the tweets and conversation about that topic. From there, jump on in and get tweeting.

Applications. I use the following: Hootsuite and Twitter for iPhone. Hootsuite allows me to view everything in a browser which means I can do it from anywhere (any computer and from my phone). It’s great for viewing all the tweets in columns and then reply, DM, schedule and post tweets. The Twitter for iPhone application is just flat-out the easiest and simplest application for a mobile device for Twitter.

Now the most frequently asked question: “Derek, where do you get all your content and ideas?” Here are my secret sources (never revealed these before). Google Reader (I subscribe to a ton of blogs and content sites relevant to my niche). StumbleUpon and Digg for finding interesting and relevant content that my followers will respond to. ME! Yes, I do create most of my own content and tweets based on what YOU provide to me as feedback and content you’re looking for. So, trust your followers and give them what they want – they will love you for it!

I hope these Twitter Secrets help you in the Twitterverse and I can’t wait to see you out there…

Until next time… Learn It, Love It, Live It!

Why Twitter as a Social Media Outlet is Better Than TV

20110507-063032.jpg I’m sitting here at the gate in the Phoenix airport and felt compelled to write a new blog post for two reasons:

1. Demonstrate the power and relevance of Twitter as an outlet for “media.”

2. The blog post allows for more than the 140 characters on Twitter that I need.

The TV here has been on for 45 minutes and nothing has been mentioned or shown other than Osama bin Laden. The death. The killing. The photos. It goes on and on and on.

I mean come on. It happened OVER a week ago and this is the only relevant, current and most interesting news now?! What about the good in the world that happened today here or anywhere else in the world? Are we that desperate as a society for fear and drama we have to relive this event from a week ago which for many of us relives the event from almost 10 years ago?

That’s where Twitter comes in. Last week, within minutes of this event – it spread like wildfire on Twitter. The concentrated amount of activity and insight and comments on the event was powerful. And then, we collectively moved on. By the time Monday morning rolled around, we were discussing and talking about the most current and relevant media topic at at that time. Twitter moves that fast because the conversation aspect of the platform demands it. We have no time to talk about “what was” – only “what is.”

They should create “Twitter TV” and have it be a live-stream of the most relevant tweets at that time and blast it in airports instead of CNN. I’d watch – and listen. Maybe even TIVO it!

Until next time… Learn It, Love It, Live It!