The Power of Breaking Through Your Limits

For those of you who don’t know this, I had a severe skiing accident about a year ago while ski race training in Colorado.

I had a nasty fall and was out for the ski season.

Needless to say, I was devastated. Skiing is everything to me.

I had torn my ACL and my Meniscus ligaments in BOTH of my knees. Yes. That’s right – both of my knees.

Not having had any sort of injury like this before – I had no idea what I was in for. After the first few visits to physical therapy for ‘pre-surgery” preparation – I got a sense that my road to recovery would be no “walk in the park.”

Over the first few days with tons of icing and medication and not being able to walk around – it began to sink in.

In essence, what had been established was a new “limit” of what I could do and accomplish – physically.

Having always been a very active and physical kid growing up and even today as an adult – my idea of being limited by my physical condition was very disappointing.

How would I actually breakthrough this limit? I knew I wanted to be 100% healed and ready for the following ski season. Could I do it?

The prospect of a full recovery in 6-9 months seemed very bleak for just one knee. I had TWO surgeries and recoveries to handle.

Thus, started my journey. Shortly after surgery I was on my path to recovery.

After about 3 months post my first knee surgery and just starting my recovery, I had surgery number two.

The recovery period included a grueling and often painful 90-minute session at physical therapy, three times a week at a minimum. Walking in on crutches at 6am and being “worked on” until I could bend a knee, stand again without crutches, walk, run, sit – you name it. I had my work cut out for me.

I quickly learned that physical therapy, or “PT” as it’s commonly referred to, has a different meaning when you’re actually the one doing it: “Pain & Torture.”

There would be countless visits to therapy where I would literally be lying on the workout table holding back painful tears as I was being stretched, pulled, pushed, extended, flexed – trying to get back to a normal condition where I was not limited by my physical condition.

If this is what it took, so be it.

And yet, I still had doubts.

As the tears rolled down my cheeks one session, I contemplated to myself – is this really worth it? I mean, it’s only skiing, right???

I needed to find a source of inspiration and motivation to keep me going – to break through the edge of that personal and physical limit that was now in front of me.

I kept going. I didn’t let up. I was steadfast on breaking through that limit no matter how much time and effort it required.

I was often very quiet with my thoughts, thinking of the feeling of skiing again and the joy it brings to me. I had amassed a tremendous sense of perseverance and determination to get through this. Nothing was going to stop me.

Then one day in July, just after the 4th of July holiday, I had finished yet another session and heard the words I had been dreaming of for over 8 months.

“You’re all set. I don’t need to see you anymore.”

At first I paused and thought – “huh, what does that mean? “Am I really done?! I’m recovered?!”

He said… “Yep, this is one of the fastest and best knee recoveries I have ever seen. You’re in the best shape and condition you can be in. You did it!”

I had realized I had done it.

I began to cry in the car driving back home – feeling an overwhelming sense of joy, accomplishment and happiness.

I did it… I broke through my limit.

I share this not to boast or impress you (if you know me well you know I’m nothing like that.)

But, I wanted to share this story because we ALL have limits. Some we’ve set intentionally – or others have manifested over time by our beliefs and thoughts. They are all self-imposed in some way.

Physical or mental – we can always breakthrough whatever limit exists in front of us. We’ve done it over and over again during our lives – and we can continue to do it.

The point is we should be working towards breaking through these limits each and every day. It’s what inspires us to do better in the world. Achieving more by being a better person and doing well for others.

What’s my limit now? Well, I’m not sure yet.

I am back on skis in early November and I will soon find out.

I’ve challenged myself with the fact that my first day back on skis will be the exact same day a year ago when I got injured.

And, my first run will be down the same run where I had my accident.

It’s kind of eery – the scene and timing can’t be more alike from a year ago.

I’ll be testing my next limit about how well good karma works in this world.  😉

Until next time… Learn It, Love It, Live It!

p.s. What does this have to do with marketing? Well, as I was writing this post I went out and bought the URL breakthroughyourlimits.com. Don’t click it yet – nothing is there. It’s part of my next challenge of what I’m capable of – my next limit

I’m sure I’ll rise to the occasion and have a good use for it in the future…

Everything Happens for a Reason

If you’ve been following me on Twitter and Facebook recently, you know that I had a nasty ski accident out here in Vail, Colorado. I was here for ski training with my race team from Stratton Vermont for 4 full days of skiing and training with some of the best skiers in the world. Skiers were here from all the Olympic teams spanning from the USA to Austria and Canada. I had a day where I got to see some of my heroes on the slopes – Ted Ligety, Bode Miller and even Lindsey Vonn.

Unfortunately, I had a freak ski accident and ended up damaging my knees (both of them) pretty bad. I thought it wasn’t too bad – but as the pain got worse, I got it checked out with X-rays and an MRI along with multiple trips to the Vail Medical Center and their doctors and specialists. It turns out that I completely tore both of my ACL (anterior cruciate ligament) and meniscus (knee ligament) as well as chipped my bone on my outer left knee. I will end up needing reconstructive surgery on both knees and have several months of recovery with physical therapy and many weeks on crutches. No skiing or physical activity for 6-8 months and possibly back for tennis next summer and competitive skiing next winter.

You have to understand – skiing to me is like nothing else. Beyond my wife and kids – it’s one of the few things that inspire me and motivate me more than anything else. Needless to say, I was quite saddened and devastated with what happened.

During these last few days (in particular from the time of my accident to my final diagnosis from one of the best sports medicine doctors on knee injuries) I learned a lot about the people around me – and myself. Below is what I discovered – and I share it with you so can learn from my perspective – as I’m sure we all have trying times like this where the outlook does not look good.

Think positive. During the two days when I didn’t know exactly what the diagnosis was, I stayed positive. And, I mean ultra positive. Talking to my wife Fabienne and others – I consistently thought about the good that will happen – focusing on the result that I most wanted (full recovery and no long term impact.) Even though I now need surgery and will not ski for the better part of the year – being in a place of positive expectation and having an optimistic attitude helped me with going through this experience and not feeling down or negative about it – and ending up not having a worse situation than I am in now.

Bigger purpose. This experience led me to believe there is a reason behind this accident – and a bigger reason I am choosing to have this experience and what it means for me in my long term purpose here on Earth. Yes, it may sound kooky – but I believe it. It’s all about rising to the challenge and stepping up to what this experience is going to lead me to next.

Focus. Now that I have this time to reflect – I can focus clearly on what really matters. Yes, I will still watch the ski videos and obsess over skiing – but this experience leads me to believe that there is a time for being present NOW – and focusing on what really matters most. My family (my wife and kids) and the close friends I have with me. This is by no means a life altering accident – but it’s in these times of challenge that we should all find it important to reflect and contemplate on what matters most.

Gratitude. I am certain that being in a place of gratitude during this time – if not all the time – is critical for feeling positive and upbeat about what is going on around you. I had a long conversation with my wife Fabienne where I listed everything I was grateful for – in this moment. My wife, my kids, my friends, my work, my surroundings, my support at home, etc. I didn’t stop with just the obvious – I drilled down to being grateful for the glass of wine I had that night. Gratitude works wonders – if you trust and state what you’re grateful for.

Humor. I definitely needed to laugh along the way. From the funny picture about the beef jerky I posted to laughing with my ski buddies here about my accident and their own experiences with ski injuries – laughing and making light of a situation can help you feel even more positive and optimistic.

Long term perspective. Although I was really down and upset about what happened – I had to put things into a longer term perspective. Will I ever ski again? Yes. Will my knees recover 100%? Yes. Can I walk (with crutches) and be present with my wife and kids? Yes. For a time I was pissed about not being able to ski this season. But, it’s only one year. I’ll be back next year – and every other year – for many years to come. Think of the joy that will bring me and those I am with.

Community. This is where it gets really inspiring. The comments and support and reaching out from so many – was so supportive and uplifting. The comments on Facebook alone were partly responsible for keeping me motivated and inspired. It felt so good to be recognized and loved in that way – something that social media and technology can do for us – unlike anywhere else. People from under the woodwork on Facebook reached out and offered words of support, recommendations, a place to stay and even a ride to the airport. For this – I thank you…

So, I do believe that everything happens for a reason – if you think about it in that way and allow yourself to believe it. If you go about your daily routine and never think about the subtle coincidences or big shifts that leave you wondering about WHY – remember this: It all happens for a reason.

Perhaps it’s time for YOU to step in and step up. Or, perhaps it’s simply time to slap on some skis and hit the mountain. 🙂

Until next time… Learn It, Love It, Live It!

p.s. As I wrote this I was listening to some reggae music and this track from Ziggy Marley came on. His words resonated with me and I wanted to share them with you. Again, everything happens for a reason…

Life has come a long way since yesterday I say
And its not the same old thing over again I say
Just do what you feel and don’t you fool yourself I say
Cause I can’t make you happy unless I am I say I say I
Got to be true to myself got to be true to myself

Passion vs. Obsession

alpine-skiing-whistler_240What am I passionate about? Skiing – pretty much everything about it. I ski every weekend from November to April and do the same with my kids. I like other crazy and outrageous outdoor activities but pretty much anything to do with snow on the ground and two boards on my feet will make me a happy camper.

However, I’m beyond passionate for skiing. I have to say I am obsessed with skiing. Ask any member of my family. And when I say obsessed I mean beyond just having ski pictures and posters in my office or at home (which I have).

I read ski magazines on summer vacations at the beach. My iPhone wallpaper is skiing. When we play family games about favorites (what’s your favorite color, favorite food, etc.) – mine all have to do with skiing. I keep every issue of all four (yes, there are 4) ski magazines. I mostly wear t-shirts to work and they all have skiing references or photos on them (my favorite is the spin off from the “Got Milk” campaign and says ‘Got Powder?’) I follow the top ski racers on Twitter, YouTube, Facebook, etc. I even bid (and won) on a pair of autographed Lindsey Vonn skis for my daughter.

I think my obsession is good – it teaches my kids to focus on what you believe in passionately – no matter what. My 7 year old daughter Claire now wants to grow her hair really long so she can wear it in a pony tail like Lindsey Vonn. How crazy is that? She’s passionate about skiing and almost obsessed. I don’t think that’s overdoing it. 🙂

I see myself as I write this article – I could continue on and on and on – but maybe not everyone is as crazy obsessed with skiing as I am. And, wondering “what does this have to do with authentic internet marketing?” But, it does show people how it is good for the soul (and the business) to embed obsession into their values.

Now, I’m also obsessed with authentic Internet marketing. It started out as a hobby when I began working with Fabienne on Client Attraction under 2 years ago. I read some books, studied some courses online, and followed some of the best online mentors. I learned everything about online marketing and then some. I took this passion and then went even further – to see what I could do for our Client Attraction business.

The results? We went from just over $1m in 2008 to likely crossing $3m in 2010. We’ve quadrupled the size of our mailing list to over 20,000 subscribers. And these aren’t just any emails – these are qualified and interested subscribers – all authentically learning from the valuable content and transparent information we provide.

You could say I took my wealth of online marketing knowledge and turned it into something really authentic. Something people can learn from easily in a step-by-step manner to implement in their own business so they can see similar results. Now, I’m obsessed with teaching and sharing how you can authentically market your business on the Internet. I’m glad you joined…

I hope you like what I have here (if so, please comment and tell me what you think). I look forward to collaborating and sharing with you in the in the future.

Until then… Learn it, Love it, Live it!

Derek Fredrickson

p.s. be on the lookout for my next post about “Fear vs. Stepping Out” (your story will inspire…)

Your Assignment:

What are you passionate about? Make a list of the 5 things that first come to mind when you ask yourself that question. They must be the first 5 that come to mind. If it takes longer to think about it, they are not front of mind and something that you’re probably not always thinking about. They can be values, work, hobbies, etc. For me, it’s about helping people, learning, family, skiing and doing the right thing. Now, which of these could you do all day long for free? If you were given $1 million dollars tomorrow, which of those 5 would you still wake up each and every day saying – “I can’t wait to get started”. This is your obsession. Follow that and do everything you can to make it a reality and good things will come.

My obsession is one of learning more and more about authentic Internet marketing. I took my wealth of knowledge for Internet and information marketing and now teach small business owners how to authentically market their business online. The problem is, you don’t where to start when it comes to authentically building your list of qualified prospects that are ready, willing and able to buy your programs, products or services. The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

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