Successful Product Launch Secrets

It’s a new year and if you’re like most other business owners – you’re planning out the year to launch your programs and/or products. Perhaps you have a new program you can’t wait to get out there – or a product that you’ve recently completed that you want to sell online to your list.

But, most people make the mistake of just popping it up on their website and hoping for the day when someone will buy. Not a great strategy. Don’t get me wrong – someone could buy – but it might take months before you make your first sale.

You’ve got to launch your product big-time to make more money and get more clients!

I’m in a Mastermind with Jeff Walker (creator of the Product Launch Formula), and we were chatting about product launches and what works these days when selling something online. Fabienne and I have also had some very successful product launches here at Client Attraction. So, I figured what better time to reveal some secrets for you to put into action immediately for your next product launch.

In this article I reveal 6 successful product launch strategies you can immediately use to bring in new income and convert prospects into clients.

Now, a product launch (or program) can be really anything you’re looking to sell online. Examples can be any of the following:

  • Bootcamp
  • Tele-class series
  • Event
  • Coaching program
  • Home study course
  • Etc…

Why a product launch? It’s better and more effective to sell something. The concept of a “launch” builds up momentum and creates frenzy towards what you’re offering. It’s easier than just putting your product on your site and hoping people will eventually come around and take it.

Here are my six strategies:

Planning
You’ve got to plan ahead. You can’t just haphazardly decide to launch something and have it all magically fall into place. You need to plan ahead across all levels. Your audience – are they ripe for it? Would they want it? Have you been offering too much or too little and where does this launch fit into the rest of your planned offerings? Your communication – the dates you plan for sending emails, launching your product on your website, dates for communication to JV partners to support your launch, etc. You need to select a “launch” date and then work backward from there to plan out all the various communications you require.

Support
Without support – the launch won’t be a success. And, I mean support from ALL places. Joint ventures – ample support from JV partners or strategic alliances to help promote your launch will help build up momentum. Why? The more people who are aware of your launch will create even more anticipation. Affiliates – getting affiliates on board so they can plan ahead to notify their network of your launch and ensure it fits with their schedule. Team – can’t do it all alone. Between the promotion, planning, emails, website, product creation, etc., it takes more than just you. Get some help from your team (even if temporary help) to make it all happen. Family/friends – tell them about the launch so they can support you during what will be one of the busiest times of your business.

Anticipation
A successful launch is all about anticipation. Remember when the iPhone 4 came out from Apple and there was all this build up for months before they actually had it available for sale? That’s a killer launch tactic. You want to create the momentum of leading up to something – something really big. This creates buzz and anticipation from people who want to find out about your launch. Hint: for online product launches – it usually is a big build up to a tele-seminar or webinar where you announce your product – and finally make it available for sale. Reminding people constantly about the event date before it takes place is another strategy to create more build up and anticipation.

Creativity
You’ve got to be creative about what you’re launching. Let’s not forget the most important part of a launch is the content of what you’re actually selling. It’s got to be good stuff. But, what makes your product different? Why are people going to want it? Be creative with your marketing as part of the launch with everything from the angle/message for your tele-seminar to the videos you’re producing – it’s got to be different. Your sales page needs to be creative. How well can you present what you have?

Incentives
A launch is all about giving people a reason to buy. Additional bonuses, a strong call to action, reduced pricing, pricing payment plans, etc. These are all reasons that will help make the case for the product. You want to give people an offer they can’t refuse and using incentives is a key to trigger people from prospect to buyer. One incentive to consider is planning a preview call or webinar to showcase what you have to offer (what you’re launching.) I would never recommend launching a new product or program to your entire list. Not everyone would be interested. But, inviting people to a free call or webinar where you deliver good content and essentially “preview” what you have to offer – and giving them a really good offer at the end of the call – is a great way to launch your product and get immediate sales.

Scarcity
If you’re selling a product with limited copies or a program with limited spaces –being transparent about the limited availability will definitely increase your selling conversion. People aren’t compelled to buy if they know they can some around anytime to buy if you have unlimited copies or spots. But, if there is only a certain number available – they will take action. Now, you need to be honest here and not pretend to have 10 copies of something to sell when in reality you have 100. That’s not very authentic. If the offer is ending soon because the event starts on a certain date or a program begins on a certain date – you should leverage that and showcase it to prospects so they know they need to take action.

Follow some of thee strategies for your next product launch and you’ll be sure to increase sales and convert more prospects into buyers.

Until Next Time… Learn It, Love It, Live It!

Your Assignment:
What are your launch plans for 2011? Do you have a new product or program you’re ready to sell to your list? It’s not as easy as just putting it up on your website and hoping for sales. Map out 2-3 action steps to implement from each of my 6 launch strategies above to ensure you can effectively and efficiently launch your next product or program for the best results possible. Don’t be afraid to try something different and be creative. And, your content has got to be killer more than anything – so don’t overlook delivering an amazing value to your clients or customers!
Interested in finding out more about product launches and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.
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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:
Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Joint Ventures = A Bigger List

I get this question all the time. “Derek, what is one of the quickest and most effective ways to build my list?” My reply? “Joint Ventures!” Joint ventures can often times be the biggest bang for your efforts to massively increase the size of your list. Having someone email their list for you to introduce you and allow you to immediately present your IFO or content in front of large group of potential prospects is a BIG way to build your list.

In this article I reveal 7 areas to find new strategic alliances and joint venture partners that can help you rapidly build your list.

Why? Well think about the exposure. Joint venture partners or strategic alliances can quickly reduce the amount of time it takes for you to position yourself in front of prospects using the power of association with the people who can potentially know, like and trust you. For example: It takes the same energy to create an alliance with a 40,000-member organization as it does with a 40-member organization.

What better time to strategically think about your JV partners and strategic alliances than at beginning of a new year. Focus on the long-term relationship you will form with them and remember – it has to be a good fit! You don’t want to spend time and effort building a strategic alliance with a potential joint venture partner if your services or message do not compliment each other well. You need to be comfortable with the 50/50 relationship of giving and receiving (remember, it’s not all about you).

Here are 7 areas you can focus on for developing your strategic alliances and joint venture partnerships:


Former and Current Clients
Clients are one of the best ways you can build strategic alliances. If a client has worked with you in the past, they obviously are a big proponent of what you did for them and how you improved their business. As a result, they are very willing and inclined to share your services and content with others they know that can benefit from what you have to offer.

Networking Groups
I’m a huge fan of networking groups to help you immediately connect and bond with new partners that can help you get your message out in a really big way. Although it may take time to build the relationship with possible joint venture partners – you can establish a big credibility factor when you spend time with someone in person and as a result your networking associates could be a great source of JV partners to help you get even bigger exposure and build your list.

Seminars/Events
Attending seminars and events is a great way to meet and connect with new people – especially if the event is focused around a market or niche you’re involved with. As a result, naturally it will attract like-minded people in the same field and as a result the potential joint venture possibilities are endless. Now, I’m not a fan at all of the types that walk around and pass out their business card to any random person that will take it. That’s not very “authentic” in my book. But, if you can make some great personal connections and friendships from these events – those people could eventually turn out to be some great JV partners.

Associations
Similar to seminars and events – associations are a great way to get your message out in front of a potential big group of interested prospects. No matter what industry you’re in, there are a number of associations out there where you can present yourself in front of their members. Try searching Google for your keywords for your market or niche and add “association” to see what associations exist for your market.

Google Alerts
I love using Google Alerts to research and find out who is talking about my market or niche online. There are potential JV partners out there that are completely unknown to you but with the power of the Internet you can do a little research and searching and find some great opportunities. I love setting up Google Alerts for the keywords and phrases for my market (i.e. “authentic Internet marketing”) and finding out immediately when someone is mentioning that phrase online. I could reach out and make a connection and see how we could possibly do something together.

Social Media Groups (Facebook; LinkedIn)
There are plenty of groups on Facebook and LinkedIn that relate to your market. You just need to do some searching and find the right group and start to contribute. I would start off by contributing with the content and information that you have to share that can position you as an expert before you start to present the idea of JV partnerships with people. Remember, with social media you need to focus on the relationship building aspect first.

Twitter Conversations
Using search.twitter.com allows you to search instantaneously for conversations happening on Twitter about your market or industry. This is extremely powerful to position yourself immediately in a conversation happening online where you can meet others and introduce yourself as a provided of good content and information on the relevant subject. The people you meet online via Twitter could be a HUGE source of potential JV partners and strategic alliances as a result.

While you’re meeting these potential partners, try to focus on those that compliment, but don’t compete with your message. It has to resonate on both sides to form a mutual relationship – not one sided. Think “big” as well as “realistic” with the more names, the better. It’s all about thinking ‘outside the box’ about those you could partner with.

Now, what do you offer in once you’ve established the idea of a joint venture with someone? Once you’ve made the introduction and formed a connection and are interested in pursuing the idea of a joint venture partnership – I would personally recommend offering to do something in their favor first. Basically, “how can I help you.” It just sets the right tone in my book and positions you as someone who genuinely cares and is interested in them (and you should be if you’ve chosen to partner with them in some way). If they ask what they can do for you, I always recommend offering your (IFO) before you try and present a paid product or program. It’s easier for them to promote or email on your behalf to their email list when what you’re offering is something that is of high-value and high-content as well as FREE!

Until Next Time… Learn It, Love It, Live It!

From the seven areas I refered to above, where can you start to place more effort to strategically find the right JV partners and strategic alliances to help build your list? Find 2-3 and develop a 5 step action list of where you can start to reach out and make connections in places you had not considered before or used in the past.

Interested in finding out more about my joint venture list building strategies and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Mobile Internet Marketing Secrets Revealed

This is the second part of my two-part article I’m sharing about how to start the new year off with a bang – for your authentic Internet marketing. With all the bells and whistles out there, it sometimes is confusing and overwhelming to choose which tools, systems and applications to use to help market your business online.

In this article, I will share some of my best “mobile” tools and applications for helping you market your business online. Looking for other Internet Marketing secrets? Check out my previous blog post here.

 
Google Voice

I setup a free account on Google Voice over two years ago and have been using it ever since. Think of the power and ease of use of Gmail along with your mobile phone. Got a wireless signal? Use Google Voice to make ridiculously low priced international calls. And, I love the transcribe feature via email. I setup my home phone to forward to my Google Voice so all the messages are transcribed and sent to me via email as opposed to having to take the time to dial in, press commands, listen, etc.
 
GoDaddy

Really? GoDaddy as a favorite mobile app? With the hundreds (yes, hundreds) of URL’s we own across Client Attraction and Derek Fredrickson, I use this nifty mobile app all the time to search, buy, bid and manage all of our websites and URL’s. Got an idea for a new URL and don’t want to risk the chance of missing buying it? Why wait? GoDaddy allows me to buy and bid on the URL’s right from my mobile phone.
 
LogMeIn

Got a file on your computer at home and can’t send it to the person you’re standing next to? I use the mobile app from LogMeIn to access my remote computer and easily execute commands and perform tasks as if I was right there. It’s very efficient and helpful in cases when I’m doing tasks or activities from my main computer when I’m traveling and can still access them remotely. Hint: I also use Dropbox to help manage online file access so I can access any file from any computer without having to share or email files back and forth
 
iPhone

Ok, this is where I might hurt some people’s feelings. I’m a big Mac guy – with everything. I have the pods to the phones to the TV’s and of course the computers – all Apple. So, I could not list my best online mobile apps for 2011 and not give credit to the platform that makes it all possible which is the iPhone. It’s just all around fantastic for so much of running my business and allowing me to stay connected with my network.
 
Ping.fm

Ping is my favorite online mobile app. I use it in two ways. One, I setup my mobile phone number with Ping.fm so I can use the service from my phone like sending text messages. Short, sweet and simple. I don’t need to login to a site or anything like that. Just open my text messenger app on my iPhone and start typing away. Second, I have my Facebook and Twitter account linked to Ping.fm so I only use this service when I want an update sent to both Facebook AND Twitter. Else, I will just use the Twitter iPhone app (see below).
 
Twitter iPhone

I tried all the others out there (Tweetie, Twitteralator, EchoFon, HootSuite, etc.) and this is by far my favorite. If they ONLY supported timed tweets (setup a tweet for delayed posting) it would be the end-all-be-all. It’s very user friendly and intuitive and supports all Twitter functions you need in a simple interface. I use it all the time to repost my favorite tweets (blog posts) to get more people on my list. It’s very effective.
 
Facebook iPhone

How can you run an online business and not be using the Facebook iPhone app is beyond me. It’s by far the best out there – and really the only game in town. Not only do I use it to stay connected to my Facebook friends, but also I use it for posting photos and status updates on my Facebook fanpage. Hint: Did you know you could post a photo with a comment directly to your fanpage from the Facebook iPhone app? It’s really cool. Just click the small camera icon from the status update section on your fanpage and then click the “Upload a caption” before you upload the photo – presto!
 
Pixelpipe
My secret weapon, revealed! I use this photo-sharing app for sharing my photos on both Twitter and Facebook. And, I’ve set it up so when it posts to Facebook – it posts as an actual photo – not just a link to a photo from my status update. It goes right into my Mobile Photos folder. You have to setup your services first on their website (I setup Twitpic to feed Twitter and Facebook separately) so when I upload a photo from my iPhone to the Pixelpipe service – it streams it out to both (as a picture) simultaneously.
 
There you have it! My best mobile tips and secrets for 2011 – I hope you enjoyed it!

Until Next Time… Learn It, Love It, Live It!

Internet Marketing Secrets Revealed

This is the first part of a two-part article I’m sharing about how to start the new year off with a bang – for your authentic Internet marketing. With all the bells and whistles out there, it sometimes can be confusing and overwhelming to choose which tools, systems and applications to use to help market your business online.

In this article, I will share some of my best tools and applications for helping you market your business online. In the next section to be revealed next week, I will share some of my personal best practices and best tricks for productivity, marketing and running a successful online business.


Evernote

Evernote is an online and desktop based organizing tool for all your notes, ideas, to-do lists, etc. Consider it a place for a brain dump of all the ideas and ‘stuff’ in your head so you can clearly and effectively organize your thoughts. I use it for ideas for blog posts, notes, to do lists, etc. It automatically syncs to an online website so I can login from virtually anywhere (including my cell phone) and edit, add, update my notes and to do lists. I can organize them using folders and categories so it’s all-together. I’m a big fan of using this over notepads or post notes because I never risk losing all my notes or ideas and I can access it from anywhere.


Tweetdeck

This is the ideal Twitter application for your desktop. Tweetdeck is a column-based view of tweets, replies, messages, and lists. You can create custom notifications of visual or sound alerts can notify you when certain tweets or messages are posted. It supports full integration with Facebook for both your personal profile as well as your fanpage. You can setup timed tweets to be broadcast at certain dates and times in case you’re not available to tweet at that time. And lastly, it syncs with your Twitter account for your Twitter lists and saved searches so you can keep a close tab on all the activity for everything you want to stay connected to on Twitter.


Google Reader

This is my hidden gem for productivity, marketing and content. I’m a HUGE fan of blogs and subscribing to some of the best marketing blogs out there. I don’t read newspapers or magazines or watch the news because I read it all online using their RSS feeds in Google Reader. In Reader, you can organize your blogs using folders to categorize the subscriptions. I use Google Reader as a way to consolidate and view all of that content together – and use it for not only my own content and ideas – but also to instantaneously share it with my followers on both Twitter and Facebook. The trick here is to use an application with Google Reader called “Google2Tweet.” You can find it at http://reader2twitter.appspot.com. You can link in your Twitter account so while you’re reading your blog articles on Google Reader you can easily click the “Share” button and immediately share this article on your Twitter account. See below as an example:


Google Alerts

I use this tool from Google to monitor and track certain keyword phrases that pertain to my niche. I have alerts for not only my name “Derek Fredrickson” but also for “authentic internet marketing” and other derivations of that phrase. I then add the RSS feeds for these searches in my Google Reader account so I can view the alerts along with everything else I need to monitor.


Twitter Search

This is like Google Alerts but for Twitter. There is always a conversation happening on Twitter for your market and you want to be a part of it. Twitter Search allows you to save custom searches and then create RSS feeds for those and feed it into your Google Reader account to view and monitor along with Google Alerts and your blogs. Thus, Google Reader becomes like the hub for all your content and information online for the market you are a part of.


Gmail

Gmail is hands down the best email client out there – bar none. If you’re not using Gmail for your email – I’d recommend consider switching as soon as possible. The benefits are simple but obviously a big help. Online access anywhere; tons of storage; very intuitive and user friendly; simple search and filter options to help organize all the emails you receive, etc. Of course it’s free and you can easily setup your own custom email (i.e. firstname@mybusiness.com) right through Gmail in minutes. You can also purchase for $20 an application called Mailplane which is great as a desktop client of Gmail and seems to be a bit quicker and easier to navigate than having to use the Gmail website in a web browser.


Google Calendar

This calendar application is the best. Easy to use and setup – and allows you to efficiently and effectively share your calendar with members of your team and grant permission based access depending on what they need (read access, read/write access, etc.) Color coding helps manage tons of different calendars and all the essential elements are there in terms of recurring appointments, inviting members to appointments, various reminders as well as a simple daily agenda email that is really helpful.

That’s a good start for now! I will share more applications and tools in the next article as well as some of the best mobile applications out there to help you stay connected and delivering great content to your network!

Until Next Time… Learn It, Love It, Live It!

What tools and applications from the my list above can you start to apply to your online business? They will help you create more content and connect with your prospects more so you can build your list and get more clients. Consider implementing some (if not all of these) before 2011 to help you start the new year off right!

Interested in finding out more about my internet marketing secrets and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Tweet Your Way To New Clients

I did a call this week for a Social Media Telesummit that is launching soon and it was about Twitter Marketing. As you probably have seen by now, I’m a Twitter (and social media) fanatic and a huge proponent of Twitter to help build your business. In fact, my success in building my email list to well over 500 people in just a few months is comprised of nothing more than article marketing and social media. People who discount the value of Twitter as an authentic Internet marketing strategy are probably not doing it correctly.

In this article, I reveal 5 Twitter strategies to authentically build your list, connect with prospects, and ultimately get new clients.

  1. Have a plan. Most people jump into Twitter and think the quickest and most effective way to market is by following a bunch of random people and send out a series pre-canned tweets hoping their message will convince someone to opt-in or buy. I like to call it the “spray and pray” method using Twitter. After a few weeks when they hardly anyone clicks their tweets and nobody opted-in, they discount Twitter by saying this doesn’t work. You must have a strategy and a plan in place for Twitter. Think about who you want to follow and why. Ideas: Prospects? Potential leads? Clients? JV partners? Don’t follow people purely with the intent to get followed back. One of the best ways to find people in your niche is to simply use serarch.twitter.com and type in some keywords or phrases for your market and see who’s talking about it on Twitter. Follow with the intent to engage them. Once a plan is in place and you’re strategically following the right people for the right reasons, have an end goal in sight. One of the best goals is to ultimately drive your Twitter followers back to your site or blog where they can access more of what you have offer by joining your list!
  2. Twitter is a conversation. Twitter is the like the modern day networking group, but online. You need to engage with people on Twitter the same you would engage with people at a networking event. You show up, you contribute to the conversation by engaging your audience and provide good content and add value. Remember the lifetime of a tweet is often just seconds. The conversation is always happening whether you’re in it or not. So, show up and participate in the conversation! So, you need to do the work on Twitter. Expecting Twitter to be the magic bullet for building your list or getting clients is like showing up at networking event and leaving all your business cards around the room and then going back home – hoping for a prospect to ask you if they can work with you. Where is the engagement in that relationship? If you’re using a Twitter system to blast 10 tweets a day with nothing but your own promotional stuff, I say shame on you. Yes, systems are good (but in moderation.) Yes, you can promote your stuff (but in addition to other high value content you provide. It’s got to be more about them then you.
  3. Implement tools and systems. I’m a huge fan of combining automation and your own efforts so that marketing on Twitter works for you. This is where you might want to think about hiring a social media VA. Not for the purposes of doing your tweets for you, but to assist in the setup and some of the automation in using Twitter. It cannot be outsourced 100%. But, hiring someone to help setup Twitter so are following the right people, responding to DM messages in a timely manner, and most importantly, setting up the automation aspect of feeding select tweets to other social media outlets like Facebook. You can auto-post your blog articles to Twitter (and Facebook) as well as auto-post photos (say from your iPhone) to both Twitter and Facewbook. Yes, you could take time to try and figure all this out and set it up but there are people out there that are highly skilled and willing to do this setup work for you. It will take a fraction of the time. Be sure to use services like Tweetdeck and Ping.fm to assist you in multi-tasking your Twitter and social media efforts. Then you can focus on the most important aspects of Twitter marketing (i.e. see points #1 and #2 above).
  4. Measure your ROI. I’m a huge fan of making sure whatever it is you do to market your business you measure the results and ensure it’s actually providing value for your business. A lot of people spend hours a day on Twitter and get no leads and no sales. In my book, that’s a surefire way to go out of business pretty soon. I like to measure ROI by using “hard” analytics and “soft” analytics. Hard analytics are using tools like bit.ly as a URL shortener so you can track the number of clicks on the links included in your tweets. It’s like measuring the click-through-rate of your emails. Are you sending tweets but nobody is clicking on them? You need to change and improve what you’re sending. Again, a social media VA can help set this up and measure the ROI for your Twitter efforts. Soft analytics does not use numbers or stats, but the feedback and comments you get from people you connect with through Twitter. I love to hear when people say “I love following you on Twitter because you put out such good content!” You can’t put a number on that to measure the return on investment. My favorite? Hearing from clients who work with us that tell us they found us through Twitter. How cool is that? A 5-figure coaching client originated from Twitter and not from any other lead source. In my book, Twitter pays off BIG time.
  5. You can expect to get clients FROM Twitter, not ON Twitter. Twitter is a relationship-marketing tool. You can’t just provide content and value on Twitter and expect them to immediately want to work with you. It often will take time to build the know-like-trust factor in the same way it takes time with the articles and emails you’re providing. This is how relationship-marketing works! You need to first establish that connection with your prospects by providing value and then over time establish goodwill by serving them above and beyond what they’re expecting. People want to feel a sense of connection these days as we’re constantly trying to be high-touch in a high-tech world. Eventually, those prospects will perhaps read more of your articles or perhaps join your list by ordering your irresistible free offer. From there, you can give more content and value so they will want to work with you.

So, get out there and tweet your way to new clients! You can connect with me on Twitter at twitter.com/derekfred.

Until Next Time… Learn It, Love It, Live It!

Your Assignment:

Are you using a “spray and pray” approach to connecting with followers on Twitter? If so, we’ve got to change that. Spend some time to see who you’re following – and why. Who else could you connect with perhaps outside of your current list? JV’s? Prospects? Competitors? How are you sourcing your content for your tweets? I like people to use a 5 minute three times a day rule where they spend 5 minutes each time to provide content and connect with people on Twitter. Where are you not engaging with people and spend the time to be more pro-active and see results!

Interested in finding out more about Twitter and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Does Google Love You?

You know the importance of using keywords as part of your SEO strategy when building your website and writing your articles. What you may not know is Google places emphasis on having one or more keywords in your website name. From an organic traffic standpoint, it’ll increase your rankings (especially if the domain matches the exact search query).

So, if your domain name is a close match to the keywords your prospects are searching for – it’s like the hitting the jackpot to get on page one of Google for that search phrase.

I will teach you how to develop an SEO strategy for your website domain. Not thought of that before? Well, you should! It’s important and an amazingly powerful strategy that most online marketers don’t even think about. It will boost your search engine results for the keywords your prospects are searching for. Google gives preferential treatment and responds more favorably by boosting your rankings based on keyword-rich domain names.

When I work with my private clients, I always look at whether they should purchase a domain name with their company name (branded domain) or a domain name based on their service or offering (keyword-rich domain).

I will explain an example of a “company name URL” and a “keyword-rich URL” and the power both have so Google loves you.

Company Name URL

As you know, your company name or “brand” is one of the most important aspects of your business or personal identity. Your company name is the foundation for everything you do. Your company and identity will be on your website, print material, business cards, letterhead, etc… This is ultimately what people will recognize and associate you with, so when you have the opportunity to purchase the URL that matches your company, I almost always say do it.

Take the example of ClientAttraction.com. The company name of Client Attraction and the message of “attract clients” is congruent with the website of ClientAttraction.com.

The advantages of a company name URL are that it’s short and memorable which means it’s super easy to remember. As a result, it’s an easy way to put your company name in front of your prospects and allow you to maintain consistency in the brand across your online marketing efforts. It looks cleaner and stands out as being more professional.

End result? Google naturally loves you and you will attract more loyal visitors and readers. Cool, right?

In my personal opinion, if you’re looking to create a long-term brand using your company name – choose a branded domain. It’s proven that by having short and clean URL’s that match your company name or brand, people trust you more than someone with a domain that is more generic and less trustworthy.

Keyword-Rich URL

There are also situations when I would recommend using keyword-rich domains say if you’re trying to brand yourself as an industry expert. A good example would be something like Authentic Internet Marketing Specialist or Authentic Internet Marketing Expert where you’re positioning what you provide as a memorable name or tag line. In that case it’s beneficial because you’re branding your service or offering, while using the main keyword/phrase at the same time.

You can easily set up targeted domains for the niche or keyword/phrase you’re targeting and re-direct that domain to your site. My private clients love this strategy! I’ve used this method hundreds of times for domains related to “client attraction” or “authentic internet marketing”, where I purchase a keyword-rich domain, and then re-direct the user to the main domain (i.e. clientattraction.com or derekfredrickson.com) once they click on that domain.

Here’s why.

Google loves a scenario where the keyword phrase is the website domain. The reasoning why (your keyword phrase).com should rank number one is clear. It makes sense that Google thinks that a site named www.howtobeaskibum.com is probably about “how to be a ski bum”. Whether it’s the BEST site for how to be a ski bum is a different story. Note to self – I already own  www.howtobeaskibum.com. 🙂

Bottom line?

Choose a website name that fits your ideal client and this will help you get you so many more clients than before.

Until then… Learn it, Love it, Live it!

Your Assignment:

What does your website name say about you and what you offer? Do a complete overview of the domains you own and which are branded as your company name and which are relevant from a keyword perspective. Now, what opportunities exist for you to take advantage of in terms of adding to the list of domains you currently have related to your brand or keywords? Make a list of the keywords related to your company name or services and offerings based on relevant keywords and develop a plan to go out and get those website names! It will strategically over time allow you to improve your rankings in search engines like Google – and ultimately get the real Google “love.”

Interested in finding out more about search engine optimization and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Your Email Subject Gets You Clients

The subject line of your email is one of the most important ways you can get new clients. Not copy, not websites, not joint ventures, etc. In this article I will reveal the 8 levels of how writing compelling and thought provoking subject lines will directly and dramatically impact your ability to get new clients and ultimately affect the bottom line of your business. I will also share some of my favorite and most popular email subject line writing techniques you can immediately use in your email marketing.

Look at it this way. There are so many steps in the process from an online sale or securing a new client when using email marketing. You can’t just send an email and expect to get clients. Let me break it down for you in these 8 levels so you get the idea:

  • Money in your business comes from…
  • A new client or the online sale of a product or program, which comes from…
  • A prospect clicking on an online purchase link, which comes from…
  • A prospect visiting your website and reading sales copy, which comes from…
  • A prospect reading your email marketing, which comes from…
  • Specific email campaigns or promotions you send out, which come from…
  • The actual email copy, which comes from…
  • The individual emails you send out, which come from…
  • Your Email SUBJECT

Consider the email subject the initial hook – what triggers a prospect to take action into the sales process of purchasing something online from you. Without a compelling subject line, your email does not get opened and does not get read. You might have amazing copy or text in your email – or an amazing product or offer – or a fantastic sales page with excellent copy. But, if your subject line does not compel the reader to open and read your email – you’re missing out, BIG TIME.

Here are ways you can write compelling and amazing subject lines for your emails. You want them to have some (if not all) of these characteristics:

  • Catchy
  • Attention Grabbing
  • Shock or Awe Your Reader
  • Curiosity
  • Urgency
  • Compelling
  • Intriguing
  • ‘Wow’ Factor

You really want to think of writing subject lines as important as writing sales copy. It has to trigger their emotions and have a sense of curiosity that compels them to open and read the rest of the email.

Here are some of my favorite and best techniques:

Using and [photo] when referencing a video or photo in the email. People respond when they know there is a video or photo for them to see (it’s more compelling and interesting than just text). For example:

Really cool method for new sales
Vs.
Get more sales

You can mix up lowercase and uppercase to make your email seem more casual and less professional. It implies more of a conversation you’re having with your reader than a more formal or professional email.

check out this brand-new amazing resource
Vs.
Great Business Resource

Also, including (or excluding) personalization such as first name works well depending on the type of email you’re sending.

Firstname, how was your weekend?
Vs.
how was your weekend?

I love the idea of using “re:” as in the “reply” of email in the subject line – it implies more of a conversation and chat you’d have over email with your friends.

re: can’t wait to see you
Vs.
Firstname, I can’t wait to see you

Referencing “blog” also works well as the content on a blog implies more personal and current as opposed to just website content. For example, a subject line could be:

Just posted on my blog – cool tips on using video
Vs.
Article on video

Which of these would you open?

It also depends on your market and the types of people on your list and what they would respond to most. What might work in one niche may not work in another. Here’s a snapshot of some of my favorite email subject lines – really just to see as a reference and see what you can think of or apply to your own business and emails.

Be wary of spam – don’t include words such as MONEY, INCOME, etc. Those are big no-no’s when it comes to email SPAM. Put a ‘.’ or ‘-‘ in front of the word so it doesn’t get caught – such as “mo.ney” or “in-come”.

The email subject line is really all about having that conversation with the people on your list. Hear that? The PEOPLE on your list. They are real people that you want to talk to and have a conversation with. So, use your email subject lines as the conversation starter as you would chatting with a person as your friend. It will build that know-like-and-trust factor even more – and that will begin the process of getting you new clients.

Until next time… Learn It, Love It, Live It!

Your Assignment:

How can you change up your email subject lines so they are more intriguing and will compel more of your readers to open and read your emails? Try including some of the different strategies I outlined above (caps, personalization, etc.) and see what results you get. Remember, not all markets are the same so spend some time to strategically think about what would compel your readers more to open your emails. Approach writing email subject lines like you would copy and start to see the results.

Interested in finding out more about email subject lines and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

No Second Chance To Make A First Impression

You’ve heard the phrase before: “You never get a second chance to make a first impression.” Have you ever heard the phrase in the context of authentic internet marketing or building your list? Probably not – and let me explain why. Most people teach you about adding people to your list and then stop there. They don’t teach you that following up with new leads is one of the BEST ways to build your list. Why? Simply because it immediately establishes the relationship and begins the essential bond between you and your newly added prospect. ‘Follow Up’ is THATimportant when it comes to authentic list building.

reveal some of my best strategies in starting the relationship with your newly added prospect – so you make a great first impression.

After someone joins your list, the follow up process is their “first” real experience with you. You don’t want to bombard them with emails promoting your product or asking them to buy. It’s all about a balance of content and promotion and knowing the timing of when to provide both. Just remember this – put yourself in their shoes and how would you want to be treated if you just joined YOUR list?

What is the first impression they have? Most people overlook this and don’t consider it. Here are some questions to answer and address in your follow up process after someone joins your list:

  • What do they see first?
  • When do they see it?
  • What actionable step should they take next?
  • What are you expecting them to get as a result?
  • Did you build in a specific call to action from your IFO?

You want to build the retention process by giving them an action to take. If your IFO is of high value and high content – you want to do as much as you can so the prospect will actually consume it. That way, they will get a result and begin to see the value that you offer them. From there, they will come back for more AND you’ve made a fantastic first impression.

It’s critical right after they opt-in that you continue the “call to action” by giving them a specific step to take after the opt-in. Immediate consumption of your IFO is key such as:

Download the free audio now by clicking here”
Go to your email box now to read your free report”
“Look for email from me to confirm your subscription

After they opt-in for your IFO, this is where it matters most to make that first impression. Here are the best ways to ensure you make that great first impression.

  1. Give them the IFO as soon as possible (by providing it directly on the thank you page or sending it via email.)
  2. Congratulate or thank them for choosing your IFO (remember, it’s a transaction and a simple thank you goes a long way)
  3. Check in about the IFO (did they read/watch/listen to it?)
  4. Ask them about their result with the IFO (what result did they get? did they like it?)
  5. Answer the question for them – “What’s next?”

Follow these simple steps and model this as part of your follow up strategy for new people when they join your list. The follow up process is the best and most effective way to make a great first impression and build what will sure to be a fulfilling and long lasting relationship (hint:more clients and more income for you!)

Until then… Learn It, Love It, Live It!

Derek Fredrickson

Your Assignment:

Map out your follow up steps that are currently in place for new leads when they are added to your list? What auto-responders are sent and when? How is your IFO delivered and where? When is it delivered? Identify what is missing and what can you add to fill in the gaps and add value for your new leads? Focus on the consumption of the IFO – that is the most important action a new lead should take so they can realize a result and get value from what you provided to them.

Interested in finding out more about follow up process and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Squeeze It Out Of Them… Authentically

I love squeeze pages. They are essential for authentic list building and an invaluable strategy for authentic internet marketing. I’m going to reveal the 5 most critical elements of a squeeze page. I’m also going to give you my exact script to use for either a video or audio squeeze page so you can convert more traffic into highly qualified subscribers and dramatically build your list, authentically.

First – some basics. You might be wondering – what exactly is a squeeze page? Perhaps you’ve heard of squeeze pages but think they seem yucky and not very authentic. It’s not ‘yucky’. In fact, it makes total sense when you value what you are offering and value the time of your prospect. In essence, they are essential for list building.

Now, the definition of a squeeze page: You are literally ‘squeezing’ their contact information from them before they can access your content. In order for a visitor to enter your website and access the information you have to offer – they need to usually enter in their name and email information. Your content in this case is typically your IFO – or ‘Irresistible Free Offer’ such as your video, audio (CD or MP3), e-book/e-course, etc. There are no other options on a squeeze page. You either opt-in with your contact information or you click away. That is known as a ‘hard’ squeeze page. A ‘soft’ squeeze page will allow the visitor to bypass the squeeze process and enter your website without entering their contact information. Check out www.clientattraction.com as an example of a soft squeeze.

In my opinion, people are either not doing it at all or it’s not being done correctly. And, because of that it seems very inauthentic to many people and so they are not using it in their own website or list building strategy.

Let me break down the 5 essential ingredients of a squeeze page script. The script is used to welcome and explain to the visitor to the site what to do when they arrive at your squeeze page. This script works best when using either video or audio.

1. Who – Explain ‘who’ you are such as your name and/or tagline

2. What – Identify ‘what’ you offer or what you provide (this is your IFO)

3. Why – Answer the question ‘Why do they need it?’ This is KEY. You need to identify a pain point or struggle they have and pinpoint exactly what they are looking for and why they need it

4. How – Explain ‘how’ they get it. Spell out the process of how they actually get your IFO. It’s important to make it as simple and straight forward as possible. Don’t over complicate the process

5. When – Tell them ‘when’ they will get IFO. Is it immediate (next web page, in an email, etc.) or delayed (5 days because it’s physically shipped)

Here is my script, revealed:

WHO: Hi, my name is Derek Fredrickson – your Authentic Internet Marketing Specialist – and I’m here to show you how to use authentic and practical online marketing techniques to help you attract more leads, convert more sales and make more money.

WHAT: In fact, I’d like to reveal to you now the one thing you need to know when it comes to AUTHENTICALLY marketing your business online.

WHY: This one SECRET is the difference between marketing online authentically with RESULTS, or doing the same as you’ve done before with no change.

HOW: Just enter your name and email on the boxes on this page and

WHEN: I’ll share with you right away on the next page in another video the one SECRET you need to know – I’ll see you then – so enter your information right away

That’s it! Short, simple, sweet – and to the point. When you follow this model it allows you to easily present your IFO to your prospect in an authentic manner so they can efficiently decide whether they opt-in or not. And, using this model will in fact build your list as opposed to more traditional models where you merely put all your content online without presenting the visitor an opportunity to decide on whether they want your IFO or not before proceeding.

Feel free to model this and use it for your own business. If you follow these steps and keep these important ideas in mind – your list will surely to start to grow!

Until then… Learn it, Love it, Live it!

Derek Fredrickson

Your Assignment:
Develop your own script for your new squeeze page and follow the script I provided. Be sure to cover each of the 5 main ingredients (Who, What, Why, How, When) and keep it super simple and to the point. You can either use audio or video – just don’t over-complicate the process for them. If you like – I’ll even review your new squeeze page and give you my thoughts to ensure it’s exactly what you need.
Interested in finding out more about squeeze pages and other authentic internet marketing strategic to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Passion vs. Obsession

alpine-skiing-whistler_240What am I passionate about? Skiing – pretty much everything about it. I ski every weekend from November to April and do the same with my kids. I like other crazy and outrageous outdoor activities but pretty much anything to do with snow on the ground and two boards on my feet will make me a happy camper.

However, I’m beyond passionate for skiing. I have to say I am obsessed with skiing. Ask any member of my family. And when I say obsessed I mean beyond just having ski pictures and posters in my office or at home (which I have).

I read ski magazines on summer vacations at the beach. My iPhone wallpaper is skiing. When we play family games about favorites (what’s your favorite color, favorite food, etc.) – mine all have to do with skiing. I keep every issue of all four (yes, there are 4) ski magazines. I mostly wear t-shirts to work and they all have skiing references or photos on them (my favorite is the spin off from the “Got Milk” campaign and says ‘Got Powder?’) I follow the top ski racers on Twitter, YouTube, Facebook, etc. I even bid (and won) on a pair of autographed Lindsey Vonn skis for my daughter.

I think my obsession is good – it teaches my kids to focus on what you believe in passionately – no matter what. My 7 year old daughter Claire now wants to grow her hair really long so she can wear it in a pony tail like Lindsey Vonn. How crazy is that? She’s passionate about skiing and almost obsessed. I don’t think that’s overdoing it. 🙂

I see myself as I write this article – I could continue on and on and on – but maybe not everyone is as crazy obsessed with skiing as I am. And, wondering “what does this have to do with authentic internet marketing?” But, it does show people how it is good for the soul (and the business) to embed obsession into their values.

Now, I’m also obsessed with authentic Internet marketing. It started out as a hobby when I began working with Fabienne on Client Attraction under 2 years ago. I read some books, studied some courses online, and followed some of the best online mentors. I learned everything about online marketing and then some. I took this passion and then went even further – to see what I could do for our Client Attraction business.

The results? We went from just over $1m in 2008 to likely crossing $3m in 2010. We’ve quadrupled the size of our mailing list to over 20,000 subscribers. And these aren’t just any emails – these are qualified and interested subscribers – all authentically learning from the valuable content and transparent information we provide.

You could say I took my wealth of online marketing knowledge and turned it into something really authentic. Something people can learn from easily in a step-by-step manner to implement in their own business so they can see similar results. Now, I’m obsessed with teaching and sharing how you can authentically market your business on the Internet. I’m glad you joined…

I hope you like what I have here (if so, please comment and tell me what you think). I look forward to collaborating and sharing with you in the in the future.

Until then… Learn it, Love it, Live it!

Derek Fredrickson

p.s. be on the lookout for my next post about “Fear vs. Stepping Out” (your story will inspire…)

Your Assignment:

What are you passionate about? Make a list of the 5 things that first come to mind when you ask yourself that question. They must be the first 5 that come to mind. If it takes longer to think about it, they are not front of mind and something that you’re probably not always thinking about. They can be values, work, hobbies, etc. For me, it’s about helping people, learning, family, skiing and doing the right thing. Now, which of these could you do all day long for free? If you were given $1 million dollars tomorrow, which of those 5 would you still wake up each and every day saying – “I can’t wait to get started”. This is your obsession. Follow that and do everything you can to make it a reality and good things will come.

My obsession is one of learning more and more about authentic Internet marketing. I took my wealth of knowledge for Internet and information marketing and now teach small business owners how to authentically market their business online. The problem is, you don’t where to start when it comes to authentically building your list of qualified prospects that are ready, willing and able to buy your programs, products or services. The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

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