Marketing

The wrong way to let subscribers opt-out from your email list

September 19, 2012 9 comments
The wrong way to let subscribers opt-out from your email list

This got me going… and I had to share. I follow a friend of mine on Twitter named Scott Stratten. You can follow him on Twitter at @unmarketing or on his website at UnMarketing.com. If you don’t know Scott, he tweets about social media and marketing with a very unorthodox mindset – which I appreciate and […]

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How To Get More Facebook Fans

May 22, 2012 46 comments
How To Get More Facebook Fans

I’ve seen so many people make this mistake I decided to do a video about it. I hope you find it useful. If so, please post a comment below or let me know of any questions you have about it. Enjoy! How To Get More Facebook Fans This video shows how to get more Facebook […]

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How to Crush It with Facebook Ads

May 2, 2012 3 comments
How to Crush It with Facebook Ads

It seems there are a lot of people out there that have a negative view of using pay-per-click advertising to build their list. As I shared in one of my earliest posts – paid advertising is in fact one of the BEST ways to authentically and rapidly build your list with highly qualified and motivated […]

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Why Unsubscribers Are Good For You

March 4, 2012 17 comments
Why Unsubscribers Are Good For You

You are probably thinking… “What?!” Wondering why I would say people who opt out of your list is a good thing? Read on… People lose interest. When someone joined your list they were excited and motivated to find out more about you and what you had to offer. It’s very difficult to sustain that level […]

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Marketing Is Not Marketing

January 27, 2012 18 comments
Marketing Is Not Marketing

I see it too often and it breaks my heart. Aspiring and passionate entrepreneurs and business owners who try to “get” marketing. Unfortunately, they have it all wrong. Well, most of them (99% in my opinion) out there think marketing is just marketing. Marketing is not marketing. Marketing is not branding. Neither is advertising. Marketing […]

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12 Best Online Marketing Strategies For 2012

December 29, 2011 21 comments
12 Best Online Marketing Strategies For 2012

At this time of each year we think about what we accomplished over the last year – and what we want to improve on for the upcoming new year. From a marketing perspective, it’s easy to get overwhelmed with all new ideas and bright shiny objects out there to pull our attention away from the […]

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The Most Important Page On Your Website

December 1, 2011 20 comments
The Most Important Page On Your Website

There is no denying that having a solid website is critical for success in building your online business. Not only does it represent you and your message for so many to see – it allows you to attract new visitors and gives you a tremendous opportunity to convert those visitors into leads. Having a “client […]

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How Often Should I Email My List?

October 28, 2011 6 comments
How Often Should I Email My List?

I get asked all the time – how often should I email my list? I often answer “as many times as you can get away with.” Listen – the more they digest and consume your stuff and you educate them with your content – the better. But, I usually 100% of the time answer with […]

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Get Higher Open Rates With Split Testing Email Subject Lines

August 24, 2011 6 comments
Get Higher Open Rates With Split Testing Email Subject Lines

We all know the power of a compelling, engaging and thought-provoking email subject line. It’s the key to cracking the code of having your subscribers open your emails, read your content and click links to get to your sales pages, blog posts and landing pages. I shared all this in a previous post about the […]

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The Skinny on Google+

August 2, 2011 2 comments
The Skinny on Google+

In case you haven’t noticed, there’s a new kid on the social media block. And our friendly online giant, Google, brings it to us. I’ve had a lot of questions about Google+ ranging from how to use it and is it worth paying attention to. Many people out there are calling it the “Facebook Killer” […]

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