Email List Building – Video

In this video, you will discover:

  • Why video increases conversion dramatically when building your email list
  • How to get found on YouTube using video
  • How to build your site-rank so you can be found online and build your email list
  • The secret to “end” all of your videos so your viewers will visit your website and get your IFO to build your email list
  • The 3 things you need to create and produce easy, yet powerful and compelling videos
  • What type of camera, light and sound to use for professional and compelling video
  • What not to do on video that will actually repel your viewers, but instead attract them to you


Email List Building – Pay-Per-Click Advertising

In this video, you will discover:

  • Why pay-per-click advertising is the most overlooked yet powerful email list building strategy available today
  • The dollar amount that you are willing to pay for a new client and how to turn that into a profit
  • The simple formula that proves why paid advertising to build your email list virtually guarantees a return on your investment
  • The opportunity to leverage Google Adwords and Facebook Advertising to showcase your website to build your email list
  • The distinction between organic and paid search results on Google and how to get seen
  • The fastest path to get found online and how to generate more clicks to your website to build your list
  • Why Facebook admits that you have to pay for your fans to see your posts (and how to do it)
  • 3 examples of Facebook advertising campaigns to build your fan page or your email list
  • How to tap into the advanced targeting options available on Facebook to show your ad to the exact client you want to attract
  • 6 examples of Facebook advertising you can start implementing today


Email List Building – Social Media

In this video, you will discover:

  • How to attract clients and make money through (not from) social media, by giving value and establishing connections
  • How to tap into the massive opportunity with Facebook for marketing your business and building your email list
  • A simple 2-step formula to ensure you’re establishing value and a relationship with your audience so they buy from you
  • How to boost your engagement with your fans on your Facebook fan page
  • Dozens of examples on how to establish community and engagement with your network
  • One simple trick to allow fans to optin to your email list directly from your fan page
  • A free plugin from Facebook that goes on all of your web pages to immediately build engagement and go viral
  • 4 simple strategies to establish a compelling presence on Twitter
  • The most powerful page on Twitter to join the immediate conversation happening in your industry
  • Leverage the same techniques and strategies for LinkedIn and Pinterest and Google+


Email List Building – Content Marketing

In this video, you will discover:

  • Why content marketing is more relevant today than it was less than 12 months ago
  • How to get your high-value content to cut through the clutter and get noticed
  • How to post the content on your blog and post it on social media for recycling and repurposing
  • 6 steps for posting content online to get traffic and get leads
  • How to generate compelling content using video, audio and text
  • How to leverage social proof and credibility of your content to build your email list
  • The most important part of your content that compels visitors to optin to your email list
  • The magic bullet that gets your content ranked on page one of Google
  • 5 ways to share your content on social media to get even more visibility and awareness


Email List Building – Website & Blog

In this video, you will discover the following:

  • The new ClientAttraction.com website and the most critical elements in your web design
  • The best blog based web platform for generating a ton of content your visitors will love
  • The 4 most important elements of your website design and how you can do it too
  • The secret of what Google loves and how can jump on the “Google love” bandwagon
  • How many people convert on your website right now? Here’s how to dramatically increase your conversion
  • Did you know your website visitor spends less than 3 seconds on your site before deciding to “stay” or “click away?”
  • The distinction between lead generation (driving people to your website) and lead capture (getting them on your list)
  • How to get a “big asked list” to get a “big ass list”
  • The framework for generating 10,000 optins to 80,000 optins
  • The formula for massive lead conversion to attract more optins from your website visitors

This video is a sneak-peek into thirteen cutting-edge email list building strategies I will share as part of my 3-day live event happening this August – the Internet Marketing Intensive.

Registration is close to 65% full – register here ->http://internetmarketingintensiveevent.com/.

How To Get On Page One of Google

I get asked all the time – how do I get my site to the top ranking on Google? If there was an easy and quick solution – we’d all be doing it – and we’d all be at the top page of Google.

But, it doesn’t work that way. It takes knowing what works – and the commitment (plus time and effort) to get the results.

We all want top rankings from Google. Why? As people online are increasingly using the Internet (and most of the time Google) to search for information or resources – top ranked websites in the Google search results are getting the most clicks. How much more traffic and visibility do the top ranking websites get in the results?

A ton… The top ranking gets more than 50% of the clicks from a search. #2 gets close to 14%. After that you’re in the single digits (and not even to mention if you’re not on page one of Google.) More clicks = more traffic = more leads.

So, it’s important to know how Google determines page rank. Page rank represents how important a site is on the Internet. Google figures that when one site links to another site, it is like a vote for the other site. The more votes – the more important the site must be.

But, the importance of the site that is casting the vote also determines how important the vote itself is. Google calculates a site’s importance from the votes cast for it. So, the importance of each vote is also taken into account when determining page rank.

It’s basically Google’s way of deciding a site’s importance. The more important the site, the higher it will appear in the page rankings.

I will break down the 3 most important concepts to increase your page ranking and get on page one of Google.

1. Content. Content is king – more important than anything else. No matter how slick or compelling your website looks – or how many other sites link to it – the content has to got to rock. It must be relevant and keyword rich for the search terms that people are looking for on Google. If you can create killer content and match that to exactly what people are searching for – you’ve reached Google page rank nirvana.

2. Consistency. Now that you’re churning out fresh and relevant content – you must do it consistently. Once a week just doesn’t work anymore. Writing an article for your newsletter once a week is not going to bring you a ton of traffic. Why? Because that content once a week won’t get you on page one of Google (top page rank.) What does? Blogging. You need to be blogging 2-3 times a week (if not more) to consistently put out new content that gets noticed and gets traffic. That will get you on page one of Google. And the blog posts don’t need to be long, drawn out articles (see content point above to ensure you’re putting out the best content.)

3. Compelling. If it’s not interesting to read or worth the time and effort for someone to consume it – don’t bother. Your content (blog posts and articles) literally has to rock the reader’s world. Keep it interesting and the reader will want to share it with others and comment on the relevance. This helps build visibility and back links (which helps your Google page rank.)

Want proof? At ClientAttraction.com we have generated twice weekly blog posts and video content around compelling marketing and mindset information – for very relevant and highly searched keywords (i.e. “how to implement more”, “avoid price resistance”, “how to delegate”) and we’re all #1 top ranking.

If you search for “how to implement more” on google.com – see what shows as top rank on page one. Of 279 million web pages – we’re #1. We didn’t even exist for that search phrase 4 weeks ago before we generated that content.

How did we do it? See #1, #2 and #3 above.

There you have it. An SEO lesson on Google page rank and 3 important strategies to ensure your site is up at the top. I look forward to seeing you there with me. 😎

Until next time… Learn It, Love It, Live It!

The Skinny on Google+

The Skinny on Google+In case you haven’t noticed, there’s a new kid on the social media block. And our friendly online giant, Google, brings it to us.

I’ve had a lot of questions about Google+ ranging from how to use it and is it worth paying attention to. Many people out there are calling it the “Facebook Killer” but I don’t see it like that. The social media landscape is vast and varied enough that there is (currently) enough room for another player in the game. I say – bring it on! Google is obviously a HUGE player in the online world so anything they do – you pretty much HAVE TO pay attention to it.

Google+ is offered on practically all Google products (Gmail, Google.com, Google Docs, etc.), and its adoption is spreading quickly. I heard recently it attracted more than 10 million user registrations in the first two weeks (more than Facebook or Twitter during their initial launch phase.)

But, as a marketer – what do you need to know? What’s the lowdown on Google+ to help you with marketing and your online presence?

Well, here’s what you need to know as this new player starts to emerge.

In a nutshell, Google+ enables real-time updates (like Twitter) and lets you stay in touch with “circles” of friends (similar to Facebook, but with easier options for creating and viewing groups). You can also check into places with it (like FourSquare).

So, what’s in it for us marketers? Although Google+ is still relatively new, we can already see what it has as potential from a marketing perspective.

+1 Feature. Similar to Facebook Like – it allows you to promote and share webpages and content online by ‘+1’ the page. So, many marketers have already started to add Google’s “+1” feature to content pages and websites. That means more user engagement for you from your website visitors and another method for people to spread the content and get the word out.

SEO. Just like with any other method of social promotion, the more +1’s your content gets, the more likely Google will consider the topic relevant to those search terms. It’s a recent SEO trend, which relies more on recommendations and people suggesting relevant content as opposed to “black and white” marketing strategies to get your content on the top pages of Google. So, over time Google will factor +1 scores into its search algorithm. When you write about a subject on Google+ and your circle (friends) Google that subject, your comments and links are displayed on page on of Google.

User Intelligence. The more you use Google+, the smarter the platform gets as recognizing your usage and recommending items in your News Feed. You’ll start seeing increasingly relevant updates and content coming from within your network – meaning users most interested in what you have to say will find your content more easily, and will be more likely to refer to it and share it.

Influence. Google+ is another way for users to share what they’re reading and watching. Right now, the people on Google+ are people – it’s not available to companies or brands yet. So, the early adopters and users of this platform are able to establish the trend and how interactive the platform is with their network. So, the biggest influencers on Google+ will become the most active and influential sharers of content.

Even though Google+ is just starting out, its reach and ease of use make its implications for online marketers worth consideration. Join today and stay tuned to see where it goes!

Here’s an amazing secret to use Google as a marketer:

+1 notices are posted in everyone’s Gmail inbox – meaning if you +1 something it has the potential to show up right in someone’s Gmail inbox – which is where they are spending most of their time anyway – in EMAIL. This point alone makes Google+ a must for any marketer.

Until next time… Learn It, Love It, Live it!

p.s. Check me out on Google+ here. http://gplus.to/derekf and check out http://gplus.to to get your own customized Google+ URL.

Does Google Love You?

You know the importance of using keywords as part of your SEO strategy when building your website and writing your articles. What you may not know is Google places emphasis on having one or more keywords in your website name. From an organic traffic standpoint, it’ll increase your rankings (especially if the domain matches the exact search query).

So, if your domain name is a close match to the keywords your prospects are searching for – it’s like the hitting the jackpot to get on page one of Google for that search phrase.

I will teach you how to develop an SEO strategy for your website domain. Not thought of that before? Well, you should! It’s important and an amazingly powerful strategy that most online marketers don’t even think about. It will boost your search engine results for the keywords your prospects are searching for. Google gives preferential treatment and responds more favorably by boosting your rankings based on keyword-rich domain names.

When I work with my private clients, I always look at whether they should purchase a domain name with their company name (branded domain) or a domain name based on their service or offering (keyword-rich domain).

I will explain an example of a “company name URL” and a “keyword-rich URL” and the power both have so Google loves you.

Company Name URL

As you know, your company name or “brand” is one of the most important aspects of your business or personal identity. Your company name is the foundation for everything you do. Your company and identity will be on your website, print material, business cards, letterhead, etc… This is ultimately what people will recognize and associate you with, so when you have the opportunity to purchase the URL that matches your company, I almost always say do it.

Take the example of ClientAttraction.com. The company name of Client Attraction and the message of “attract clients” is congruent with the website of ClientAttraction.com.

The advantages of a company name URL are that it’s short and memorable which means it’s super easy to remember. As a result, it’s an easy way to put your company name in front of your prospects and allow you to maintain consistency in the brand across your online marketing efforts. It looks cleaner and stands out as being more professional.

End result? Google naturally loves you and you will attract more loyal visitors and readers. Cool, right?

In my personal opinion, if you’re looking to create a long-term brand using your company name – choose a branded domain. It’s proven that by having short and clean URL’s that match your company name or brand, people trust you more than someone with a domain that is more generic and less trustworthy.

Keyword-Rich URL

There are also situations when I would recommend using keyword-rich domains say if you’re trying to brand yourself as an industry expert. A good example would be something like Authentic Internet Marketing Specialist or Authentic Internet Marketing Expert where you’re positioning what you provide as a memorable name or tag line. In that case it’s beneficial because you’re branding your service or offering, while using the main keyword/phrase at the same time.

You can easily set up targeted domains for the niche or keyword/phrase you’re targeting and re-direct that domain to your site. My private clients love this strategy! I’ve used this method hundreds of times for domains related to “client attraction” or “authentic internet marketing”, where I purchase a keyword-rich domain, and then re-direct the user to the main domain (i.e. clientattraction.com or derekfredrickson.com) once they click on that domain.

Here’s why.

Google loves a scenario where the keyword phrase is the website domain. The reasoning why (your keyword phrase).com should rank number one is clear. It makes sense that Google thinks that a site named www.howtobeaskibum.com is probably about “how to be a ski bum”. Whether it’s the BEST site for how to be a ski bum is a different story. Note to self – I already own  www.howtobeaskibum.com. 🙂

Bottom line?

Choose a website name that fits your ideal client and this will help you get you so many more clients than before.

Until then… Learn it, Love it, Live it!

Your Assignment:

What does your website name say about you and what you offer? Do a complete overview of the domains you own and which are branded as your company name and which are relevant from a keyword perspective. Now, what opportunities exist for you to take advantage of in terms of adding to the list of domains you currently have related to your brand or keywords? Make a list of the keywords related to your company name or services and offerings based on relevant keywords and develop a plan to go out and get those website names! It will strategically over time allow you to improve your rankings in search engines like Google – and ultimately get the real Google “love.”

Interested in finding out more about search engine optimization and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.