The Most Important Page On Your Website

There is no denying that having a solid website is critical for success in building your online business. Not only does it represent you and your message for so many to see – it allows you to attract new visitors and gives you a tremendous opportunity to convert those visitors into leads.

Having a “client attractive” website that pulls people in with your compelling message is critical in building your list with highly motivated and qualified leads.

But, do you know WHICH page on your website is the most important for converting the most highly qualified leads onto your list?

Homepage? Nope.

Contact page? Nope.

Squeeze page or Landing page? Maybe – but not the most qualified.

In my opinion, the most important page on your website for attracting and converting highly qualified and motivated people onto your list is the About page.

Yep – the “About” page. The page where you “tell your story” and allow visitors to find out who you really are and why you do what you do.

Why? It’s the ONE page on your website where you have the best opportunity to truly engage with your visitor with your story, your why and your message. When you do so effectively and in an authentic and compelling manner – you have the best ability to convert them onto your list – when they are the MOST interested, engaged and motivated by reading about you.

How? Easy… And, this is where most people miss it. I’ve seen countless of “About” pages on a website with no optin box. None. Big mistake. Yes, there is the basic optin box on the upper part of the page – but as the visitor is scrolling down and reading more about you – they’re super interested and engaged.

So, why not include an optin field throughout the page as the visitor is reading? Perhaps as you’re telling your story about how you got started or why you do what you do – including a very transparent optin box for the visitor to optin at that moment to find out more will massively increase your conversion to your list.

And, because these people are actively reading your story and everything about you on the About page – you know they are interested and engaged more so than anywhere else on your site. It’s the most transparent and conversational way you can connect with a visitor on your site.

They are learning about you – and wanting to find out more. Including an optin field sprinkled throughout your About page will increase the likelihood of them joining your list.

It’s not a hard call to action like you may have on a squeeze page or landing page referring to your IFO. It could be more subtle and simply refer to whatever the topic is you’ve written as part of that section from your About page.

For example, mine might look like this:

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I’m also the ONLY expert in a very crowded field of “Internet Marketing Coaches” that teaches purely “authentic” online marketing strategies. I don’t bother with all the fluff out there online that focuses on making a quick buck and places no value on the relationship with a prospect or client.

Best of all – I am very practical and easy to work with. I’m known for over-delivering with my clients and giving them EVERYTHING that I have and much more. I show you step-by-step how to do something so it’s easy to put into place and doesn’t require a technical background or “techy” skill set to implement what we cover and quickly put it into action so you can see immediate results.

Want a taste of how I can help you quickly and easily build your email list in an authentic way? Enter your email address below for my free report: Build Your Authentic List:

Enter email address here:

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Doing this small change will not only increase your conversion and build your list, but build your list with truly engaged and interested subscribers – which will pay off in a very BIG way over time…

Until next time… Learn It, Love It, Live It!

Make More Money With A Responsive Email List

My most recent product launch taught me a lot about my list. And, as one of subscribers or readers, I thought I’d share what I learned so you can perhaps learn something as well for your online business. I share some important ideas and strategies about how to condition your email list to ‘respond’ to and ‘engage with’ your offers, so you can make more money as a result.

Not many marketers talk about the condition of your email list, but it’s an important concept to understand. The idea is to understand how ‘responsive’ your list is to your emails. One great indicator to the condition or responsive of your list is to measure your open rates. The higher the open rate – the more engaged and responsive your subscribers are to reading your emails and consuming your content. They are literally “conditioned” to engage and open and read your emails. They know-like-trust you and you’ve built a great connection and relationship with them where they want to read your emails – and will do so regularly. One would say this list is well conditioned to respond to you and your information.

But opening emails is not the only way to measure the condition of your list.

You actually have to present offers to your list and see what their appetite is to buy. Examples:

  • List A has 100,000 subscribers and many of them are conditioned to not buy because they are just sold too way too often and never receive any valuable content. The owner of List A makes very little money as a result.
  • List B has 10,000 subscribers and many of them would be conditioned to buy but they never do because the owner of List B is too hesitant to actually launch something and ask the subscribers to buy something. The owner of List B makes very little money as a result.
  • List C has 1,000 subscribers and many of them are conditioned to buy (and do) because the owner of List C is regularly putting out offers that are well balanced with the content and value he gives to the subscribers for free. The owner of List C makes good money as a result and his subscribers are happy.

Which list would you rather own? Notice it’s not all about list size…

To be clear, I’m not talking about asking your list to buy through endless emails about your offer all the time over and over again until they buy, delivering no content or value whatsoever. Nope. I’m talking about doing a launch and offering a genuine product or program to get subscribers to take action and buy. If you never ask, you’ll never know if they’re responsive to the offers you’d potentially put out there. Not too mention the missed revenue opportunities.

So many people are hesitant to email so often and scared people will opt-out and leave. Here’s the deal:

I just emailed my list 5 times in 4 days – all pretty much about buying a product (at a high $497 price) – and I had 2 people opt-out. That’s from almost 1,000 people. I actually had more new people opt-in this week than ever before. Why? My list is conditioned and expects to receive offers now and then (albeit infrequent) along with the excellent content and high-value information I give my subscribers. They’re fine with the balance and so me asking them to buy a few times here and there is OK – very few of them left. That’s my relationship with my list and that’s how my list is ‘conditioned.’

Giving valuable offers to your list about buying something (in moderation) will start to condition your list to allow and expect it. Over time they will be even more responsive to future offers when provided along with your excellent content and value you’re giving them.

Remember the notion of the 80/20 rule when it applies to your list? 20% of your list will respond 80% of the time – and they are the ones that will read and engage and respond to your emails most frequently. The other 80% pretty much do nothing all the time. If they opt-out, so be it. Move on and focus on the more engaged people on your list. They’re the ones that matter.

So, stay in touch with your list – don’t go dormant. Hang around and add value and ask your valued subscribers to buy something every now and then. I just did with my list – and made a nice 5-figures by sending 5 emails and shooting some funny video.

I don’t say this to brag – but to show pretty much anyone can do it.

Until next time… Learn It, Love It, Live It!

p.s. If you want to see the exact emails I used as part of my email campaign for my recent launch, click here. Take note: sending these emails to your list may not yield the same result. Tweak for your own purpose.

Do You Know The Chain of Online Marketing?

As marketers we are sometimes perplexed why a particular program or product is not selling. We created a great offer, wrote the sales page, sent the emails and people are just not buying. What went wrong? Was it the offer or the sales copy or the emails? We scratch our heads and wonder why.

Well, it has to do with all the individual steps as part of the online sales process. One breakdown in the chain can cause the whole campaign to fall apart and it won’t be successful. When you look at each of the links in the chain – they all have to perform and convert in order for the overall campaign to be successful.

Here’s what I mean:

A product doesn’t sell online unless it has a compelling offer. It can’t just be positioned on it’s own without some juicy incentives and a strong call to action to motivate prospects to buy. This will include flexible pricing plans, bonuses, scarcity and a guarantee.

But alone a strong offer won’t work. You need compelling sales copy…

A sales page won’t convert unless it has compelling sales copy. A strong headline and compelling sales copy that speaks to the emotions and thoughts of the prospects that convince them that what you’re offering will solve their problem or be the answer to the question they’ve been asking. This will include video, testimonials and motivating sales language to engage them to buy.

But alone a strong offer and compelling sales copy won’t work. You need a high click-through-rate in your email…

Prospects won’t click on the links in your email unless you have compelling and motivating clickable links in your emails. The click-through-rate is what indicates what % of people read your emails and feel interested enough to click the link in the email to see what you have to offer. This will include using bold and CAPS and highlighting keywords in the clickable links to get them to click.

But alone a strong offer and compelling sales copy and motivating clickable links in your email won’t work. You need compelling email copy…

Readers have to feel engaged and motivated when reading your emails. Writing compelling and engaging email copy will motivate them to take the next step. And you need to keep your email copy interesting – so the reader wants more. This includes mixing up the format and including both small and long paragraphs; perhaps also using images in the email (or even video images).

But alone a strong offer and compelling sales copy and motivating clickable links in your email and compelling email copy won’t work. You need a thought provoking email subject line…

This is where it all begins. Your email subject line is the first introduction to what you present before anything else. It has to be thought provoking and interesting and motivates people to open the email and wanting to read more.

So, see how it all ties together. Prospects will never see your offer or get to your sales page or click your links or read your emails unless you get them to open your emails. All the steps matter – and a few words in the email subject line is often times what matters most…

Until next time… Learn It, Love It, Live It!

Slice and Dice Your List for Better Results

There is no disputing the power of email marketing. The ability to write an email, click the “Send” button and communicate to the “’masses” on your list is powerful. Is it almost TOO powerful? Well, if you’re not segmenting your list effectively – you’re marketing to the masses. Not enough marketers take advantage of email segmentation. Email segmentation is the ability to slice and dice your subscriber list into smaller sub-lists based on different categories, actions or other characteristics.

When you segment your list, you can use the data that you have about the different subscribers in your list to create smaller, more targeted sub-groups. Using the power of list segmentation – you can send more targeted, relevant emails to those smaller groups triggering a higher response and increase your results.

The simplest example is segmenting your list between prospects and customers. Think about it. Even though some information in your emails is appropriate for both audiences, there is definitely content that will serve one group more than the other. Your subscribers will enjoy the emails that you send them more, if the content is relevant and timely to their specific needs.

Now before you start thinking this is going to be technically hard or tricky – it’s actually pretty straightforward when you look at it from the perspective of HOW you want to segment your list. Don’t worry about the technical “setup” – just focus on the most relevant and meaningful sub-lists that you require. Most email marketing systems and their support staff can easily help to set it all up for you. Email marketing systems like Aweber, 1ShoppingCart and Infusionsoft support this (some more so than others.)

Is it worth it? Totally…

Some email marketing studies have shown that upwards of 40% of people have higher open rates when they segment their email lists. 28% showed lower unsubscribe rates and 24% have experienced bigger revenues. It seems to me that it’s worth some effort to see if you can segment your list to improve your results.

Start off by doing simple list segmentation (like I described above) with prospects vs. clients and then move onto further segmentation (i.e. different sub-lists for different types of clients.) You can also segment by some of the basic information like demographics and geographic information if you have that available in your database.

Also, be sure you take the time to actually STUDY the results of your list segmenting efforts. If you aren’t testing or tracking the effectiveness of your emails in terms of open rates and click-through rates – then it’s not worth the effort.

Chances are your overall email marketing effectiveness (and revenues) will improve and your subscribers will thank you for it.

Until next time… Learn It, Love It, Live It!

Your Assignment:
How can you segment your subscriber list? Spend some time seeing what information you have in your email marketing system that you can use to segment your “main” list into smaller “sub lists” and then develop (actually map out) email campaigns focused on those specific sub groups to get a higher response. Interested in finding out more about list segmentation and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include: Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Pay Attention To Every Detail When You Market Online

In online marketing, every detail matters. I mean EVERY detail. It matters in order to get a response. If you don’t want a response with your online marketing – it’s like not wanting to build your list; or not wanting to build a relationship with your list; or not wanting to convert prospects into paying clients; or not wanting to earn money. Get the point? Bottom line – design and detail is needed to ensure your online marketing generates a response. It’s critical if you want to authentically and effectively market your business online and make money with your website.

And I’m not just talking about websites – but we’ll focus on that area for now. We could talk about online design for social media (Facebook, Twitter, YouTube, etc.) but, 90% of the time your website is the primary “landing spot” where traffic comes to see the following:

  • Who you are
  • What you to do or have to offer
  • Why you do it for them
  • ·How you would do that for them

Your online design needs to capitalize on all aspects of generating a response from your visitor to either compel them to opt-in or buy a program or product you’re offering. Here are the key areas to consider:

Page layout. It has to make sense. Think about “common sense” for a minute about what is the most important thing you want website visitors to see – and do – and cater to that. For example, at www.ClientAttraction.com we have NO wasted space – really anywhere. Every little area of the screen (particularly above the fold where 90% of people view at first glance) is strategically filled with some item or call-to-action that compels the visitor to get a response and take some action.

Colors are huge. What colors and branding fits with you and your image? If you have logos or color specific references elsewhere (business cards, letterhead, etc.) – than leverage your colors and incorporate it throughout your site. Don’t just choose other random colors just because you saw it elsewhere – it has to fit with you.

Images and buttons. What looks good on a website? What do you respond to in terms of images and graphic design? For example, there is a reason why a clearly labeled button that says “Add to Cart” is more engaging and compelling to a potential buyer than simple plain text “Buy my product here.”

Here’s a trick – don’t reinvent the wheel. See what else is out there and what’s working and just “model” that. If you see some design elements online and you’re responding to it – chances are it’s a good design strategy and they’ve thought about the detail – so see how you can incorporate that into your website design.

Now, here’s the good thing. You don’t have to have a good eye for design or detail – particularly in the area of websites – but be sure to find someone who is. You can easily focus on the big picture of what you want accomplished with your website and have someone with the skills and expertise to make it happen. But, you have to give them direction! You can’t expect someone to build exactly what it is you want – if you’ve not clearly defined for them exactly what you want!

Until next time… Learn It, Love It, Live It!

Your Assignment:
What can you improve in terms of the design and detail for your website? What is something that needs a bit of work to either uplevel what is there or streamline the design to get more of a response. Do a thorough review or have some of your team members and / or clients review and give you constructive feedback on what is still needed. Focus on the three areas I mention above (website layout, colors, images/buttons) first and see what can be improved to get a better response. Interested in finding out more about online design and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include: Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Generate More Profits (and serve your clients) with an Authentic Upsell

According to the online site dictionary.com, the word “upsell” is defined as the following:

“To try to persuade a customer to buy a more expensive item or to buy a related additional product at a discount.”

But, I have a new term to consider: authentic upsell.

Sounds ironic, doesn’t it? Is there even such a thing? Yes!

When done from integrity and a place of authenticity when you value your prospect and even more so – value the products or services you provide.

We’re exposed to upsells all the time – and the idea used to gross me out. I made a decision to buy – and I’ve not even RECEIVED what I purchased – and yet you’re asking me to buy even more?! But, then I realized two things.

1. We live in a world of upsells. You go through an upsell process all the time the second you step into a grocery store or department store or sit down at your favorite restaurant. And think about how online shopping works – it’s upsell all over the place. And we respond to it! You just never noticed it… which leads me to the second realization I had about upsells.

2. When an upsell is done from a place of integrity and authenticity (authentic upsell) – it doesn’t “feel” like an upsell at all. It’s natural. It makes sense. You welcome the idea and are generally receptive to it because the offer doesn’t seem to be “inauthentic” or “incongruent.”

The idea is this. You know better then your buyer or client what they need (and want) most. It might be perhaps offering additional services or products on top of what they have already purchased. And, consider this. Once they’ve made the decision to buy – they are in a completely different mindset from BEFORE they bought. They are more receptive to additional or complimentary offers – but only if they are done out of integrity and authentically.

The catch is this – the upsell has to make sense. You don’t want to bundle in a product or service that is completely NOT related to what they just purchased. Be sensitive to their feelings and make sure they are starting off on the right foot. But, be open and real with them about offering something in addition to what they just purchased that will add even MORE value to what they’re about to receive.

So, how can you apply this to your business? Don’t worry – you don’t need a high-technical system or process in place to make it happen. And, even if you don’t sell your products or services online – you can implement a semi-manual system for now to further enhance the buying process (and your revenue!)

It can be as simple as displaying the upsell offer on the thank you page online AFTER they buy; or including it in the email auto-responder after they have made their purchase. Even if it’s not online – it could be as simple as emailing them afterwards inviting them to supplement what they’re about to receive.

The key is this – it’s gotta be real and not salesly. We all can pick up on that (including your new client or buyer.) So, be respectful and transparent about what you’re offering –and if it’s from a perspective of authenticity – you’ll not only do great things for the revenues of your business – but also for your clients.

Until Next Time… Learn It, Love It, Live It!

The Importance Of Where You Host Videos

Video rocks. There is no denying it. And furthermore, there is no disputing that video helps conversion across the board. From landing pages to squeeze pages to sales pages – chances are if you use video – you’ll attract more leads and convert more sales. Period.

But, have you ever given any thought to where you ‘host’ your videos? I mean does it matter if you use YouTube or Viddler? Or what about private hosting like ezs3.com or flowplayer.org? Does it even matter?

Yes, it does. Here’s why:

Videos are all about getting a response. Now, the response you want your viewers to take depends on the action you want them to take. And, where you host your videos will help dictate what action is intended for them to take. Meaning – different hosting options for videos will support and dictate what type of response your viewer can (or cannot) take.

For example, if you’re hosting a video on a squeeze page or a sales page – what is the desired response from the viewer? Opt-in (in case of a squeeze page) or buy (in case of a sales page.) Correct? So, in that scenario, it makes complete sense to host your videos on a professional service where there is no other option for the viewer to take. You don’t want them to click on the video and get pop up ads or invitations to watch other videos or anything like that. The model is this: watch and opt-in or watch and buy. Nothing else. I prefer to NOT have a player bar (that shows the timer at the bottom of the video) to restrict the ability for the user to fast-forward the video. The professional video hosting services can be enhanced to add your logo or branding to your videos as well as offer clickable-links directly in the videos to your shopping cart or buying process.

However, if you’re posting a video in a blog post or article – where the desired response from the viewer is to comment on your blog or share it with others through social media channels like Facebook and Twitter – I would definitely recommend using a social video hosting service like YouTube or Viddler. I actually welcome the idea that the viewer is inspired by the video so they click on it and see my video channel with ALL my other videos where they can watch them, comment about them, share them, etc. That’s the intent. Branding your ‘social’ videos on a social site like YouTube makes sense.

So… it DOES matter how and where you host the video. Think about it the next time you’re producing videos and automatically choose the same service over-and-over again for hosting. You need to mix it up to get the desired result from your viewers.

Until Next Time… Learn It, Love It, Live It!

What Is The Temperature Of Your Traffic?

In order to effectively and consistently build your list, you need to understand where your leads are coming from. With all the different traffic sources out there as well strategies to authentically bring leads back to your site to join your list, the idea of treating the source of leads differently based on their source can often be overlooked.

The truth of the matter is there are basically two different types of traffic out there. Cold traffic and warm traffic. How you treat these leads when they come to your site or even more importantly once they are on your list is critically important in terms of selling products or programs as well as the relationship you build with them over time.

First some facts:

Cold traffic is sourced from paid sources (i.e. Google AdWords): People searching for answers online and clicking ads and coming to your site. Although these prospects searching for your information usually know very little about you or your services – they are highly motivated to find information that is the answer to their question or solution to their problem. The reason they are ‘cold’ is simply because they have not been ‘warmed up’ to you yet – and there is really no basis for a relationship. They don’t know ‘who’ you are or ‘what’ you have to offer compared to anything else out there.

Warm traffic is sourced from organic sources (articles, social media, etc.) People are casually looking for you or searching for your information and then clicking your call to action (IFO) and coming to your site. They probably have heard of you (perhaps from a referral) or have been following you online (via Twitter or Facebook) – so they are already ‘warmed up’ to the idea of ‘who’ you are and ‘what’ you have to offer.

Now, how you treat them CAN be different. I say ‘can be’ because for most people the effort involved in differentiating leads from these two sources may be a lot if you don’t have a huge amount of traffic coming from either source. But, if you’re driving a large amount of traffic say from cold traffic via Google AdWords, this strategy could pay off.

If you have a squeeze page available, you can direct your cold traffic leads directly to your squeeze page. Why? Cold traffic is actively searching for answers and solutions that your information can solve for them. As a result, they are extremely motivated to get that information. Motivated to the point they are more likely to opt-in to get it (via your IFO) if you present it to them via a squeeze page. Why a squeeze page? Well, your probability for conversion will dramatically increase if you use a squeeze page to a prospect that is very motivated to get the information you have to offer. For example, we send all of our cold traffic for Client Attraction (via Google AdWords) directly to a separate squeeze page (www.clientattraction.com/cd). That page is only visible to traffic from cold traffic sources. So, our objective is aggressively encourage these prospects to opt-in (and possibly even present a paid offer for a product or program very soon after they do opt-in to capitalize on that opportunity.)

Now, for all of our warm traffic (leads coming from Twitter, Facebook, YouTube, article marketing sites, etc.) we send them to our regular homepage (www.clientattraction.com). Why? Chances are if they are following us in these areas, they may already be on our list. And, we don’t want to rub them the wrong way by right off the bat pushing them into a squeeze page. If not, we still present plenty of opportunities to join our list with an opt-in form sprinkled throughout our site. And, as a warm traffic lead – they are just casually looking for information about Client Attraction – not necessarily super motivated to opt-in or buy right away. So, our objective is to build the long-term relationship with them with our stay-in-touch marketing vehicles like the weekly ezine.

Perhaps you can develop a similar strategy for yourself in terms of segmenting your traffic via cold and warm sources. You may discover you have better opportunities to build your list and ultimately convert more leads to clients and buyers!

Until Next Time… Learn It, Love It, Live It!

Don’t Let Your Prospects Abandon You

This is a very simple lesson in increasing your conversion for online sales. Who doesn’t want that? It’s a very simple process I learned a few years ago to dramatically help increase the likelihood that your prospect will actually finish what they have committed to buy – so you get more product sales and revenues as a result.

The issue at hand? Cart abandonment. What is that you may ask? Well, we’re probably all guilty of it in one way or the other. Ever gone to a website and proceeded to add items to your shopping cart only to arrive at the checkout area where you submit your credit card and billing information and you decide to change your mind? Doubts about the products you’re buying in any way shape or form may have changed your mind – but ultimately you decided AGAINST moving ahead with the purchase and backed out. That my friends, is cart abandonment.

Our role as online marketers is trying to minimize cart abandonment as much as possible for our prospects on our website and sales pages.

Instead of driving prospects to a long order form where you ask for ALL of the billing and order information at once, break it up into multiple steps.

Step 1: Ask for name and email. That’s it. It’s less intimidating and overwhelming for the prospect since they don’t have to enter all their information at once. For one, it takes less time for them to fill out and less information to enter, so almost all of them will do it. They don’t have the time to think twice about their buying decision and doubt their choice or reconsider if buying is ACTUALLY what they ultimately want.For two, the actual process of having a prospect grab their wallet to physically get their credit card and then enter it online is a lot to ask. They may not bother and decide to not proceed with buying.

Step 2: After they enter their name and email, on the next page you can ask them to fill out the additional information that is needed to complete the order such as billing and credit card information.

Now, you might be wondering why bother with this two step process and not just ask for it all at once? In some cases the more steps you ask a prospect to go through, the less likely they are to complete the sale. Yes, but do you have any idea how many prospects don’t even get to step 1 because they’ve already decided not to continue buying? I’ve heard percentages as high as 75% Ouch! That’s a lot of missed sale opportunities.

Just understanding how many prospects complete step 1 and don’t finish step 2 is huge for understanding how many missed sales opportunities are happening. Plus, with all the leads filling out step 1 and not completing step 2, you have an amazing opportunity to follow up with those prospects via email or phone to encourage them to finish the buying process. You can email them the next day re-confirming their decision to buy and encourage them to do so. Heck, if you’re offering a product with a high price point (say more than $97) it might be worth spending 15 minutes on the phone with the prospect to actually close the sale. And, with some of the feedback you get on the email and phone from the prospect about why they did NOT finish the buying process – you can understand what is missing in your sales processing to make it more compelling and engaging for them to finish the sale. That analysis is priceless!

The follow up process can be a simple 2-3 email campaign following up on those leads in an auto-responder process and perhaps inviting them to a phone conversation with you. You can even automate it using a standard auto-responder campaign in your email marketing system.

One last tip to help increase buying during the sales process: Use a very simple status bar on your order forms as they move from one step to the next. This will inform them how far along in the process they are so they know (percentage wise) how much of the process is left for them to complete. If they get to step 2 and realize the status indicates they are 75% complete, they are more likely to finish the sales process and complete the transaction so they can ultimately get what you are selling them – and more revenue for you!

Until next time… Learn It, Love It, Live It!

Your Assignment:
Review the current online process you have in place for allowing prospects to purchase your programs and services online. Consider including a 1 step process to capture name and email FIRST – before moving them onto the step 2 where you ask for all the other billing information. Track the results and see how many prospects never actually finished the buying process and you can follow up with them offline to close the sale. Interested in finding out more about shopping cart strategies and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include: Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Mix Up Your Email Format To Get A Response

When sending emails to the people on your list, are you just a “sender” or a “marketer?” You may be wondering what the difference is – and let me explain.

Too many times people just send emails. And the emails always look the same as the last one with the same format, style, etc. It’s great for consistency, but your readers are looking for more and will likely not respond more over time. It’s like visiting a website that never changes. You want to see it in different formats and styles over time. Why? It keeps you interested and you’re more likely to respond because you’re never quite sure what to expect to see.

You need to do the same with the format of your emails if you want to get a response from your readers.

Now, you might be wondering, “how can I be different with my emails?” And, I’m not talking about email copy – that’s your job to write compelling copy. And, I’ve already shared some great tips and secrets for writing thought-provoking email subject lines in a previous blog post.

I’m talking about the “format” of your emails. You want to mix it up to keep your readers engaged, motivated, interested and responsive to what you’re sending (whether it’s free content or an offer for buying). Why? The more they are engaged and reading your emails – the more likely they will respond favorably to your content and your offers.

In this article I will reveal the three different type of emails and the pro’s/con’s of using all of them.

HTML

Here is an example of an HTML message. The characteristics are it’s very colorful and incorporates a lot of the branding. For this Client Attraction email, we had different format (bold, italics, etc.) for the some of the email copy as well as the video image embedded right in the email. Our Client Attraction “Special Announcement” banner across the top as well as the formal signature image of “Fabienne” at the bottom.

Here are some pro’s and con’s of HTML emails:

Pro’s

  • You can track open rate and/or click-through-rate
  • You can include images like company logos, photos
  • Formatting options like bold, underline
  • Highlighted text can be used to help words stand out
  • Centering and other alignment can be used

Con’s:

  • Too much graphics can distract and deter your audience (or mark your message as SPAM)
  • Not all email readers everyone can view HTML properly (especially on a mobile device)
  • Slower to load the messages
Plain Text

Here is an example of plain text email and well; it’s pretty plain looking. But, notice some techniques we used here to ensure we take advantage of the fact we’re sending plain text. One of the biggest advantages of plain text is the ability to read the email easily on mobile devices. And, most mobile devices have a very small screen with not much width. So, we shrink the width of our plain text emails deliberately so they can easily be viewed on mobile devices. And, most people like to read a shorter amount of words on a line than longer amount of words – its easier and more efficient for the reader. You can use a free service at www.formatit.com to easily decrease the width of your plain text emails automatically.

Here are some pro’s and con’s of Plain Text emails:

Pro’s

  • Simple to produce (don’t need a VA to write your email)
  • Everyone can read it properly
  • Readers on mobile email devices (a growing number) can read it easily

Con’s

  • All hyperlinks must appear in their entirety. For example: http://www.clientattraction.com
  • You can’t hyperlink words
  • No graphics
  • No font formatting such as underlining, bold, or color
  • You can’t track the open rate
Hybrid

This is my favorite as it combines a best of both worlds scenario for plain text and HTML. At the end of the day it is still an “HTML” email – but with some very clever formatting designed to make it look like and have the feel of a plain text email. And, we always hyperlink the video image so it looks like readers can click the play button right there in the email – but we hyperlink the image to direct them to the webpage where they can immediately watch the video.

The key here is to mix it up. A typical Client Attraction email campaign for a promotion we’re doing will never include the same type of emails in a row. We will do HTML to start as a big “special announcement” email and then move into the plain text while wrapping up with the hybrid. All of them are different and will surely keep our readers engaged and interested to what we offer next!

Until Next Time… Learn It, Love It, Live It!

Your Assignment:
Which email format do you tend to use over and over again? Make a plan that for your next email campaign you develop three different email formats using the HTML, plain text and hybrid formats. Track the results you get based on the response and include different strategies by mixing it up with the emails you send to your list. Interested in finding out more about email formats and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

**********************

Want to use this article on your website or your own ezine? No problem! But here is what you MUST include: Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.