Business Growth

Marketing Is Not Marketing

January 27, 2012 22 comments
Marketing Is Not Marketing

I see it too often and it breaks my heart. Aspiring and passionate entrepreneurs and business owners who try to “get” marketing. Unfortunately, they have it all wrong. Well, most of them (99% in my opinion) out there think marketing is just marketing. Marketing is not marketing. Marketing is not branding. Neither is advertising. Marketing […]

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12 Best Online Marketing Strategies For 2012

December 29, 2011 24 comments
12 Best Online Marketing Strategies For 2012

At this time of each year we think about what we accomplished over the last year – and what we want to improve on for the upcoming new year. From a marketing perspective, it’s easy to get overwhelmed with all new ideas and bright shiny objects out there to pull our attention away from the […]

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The Most Important Page On Your Website

December 1, 2011 20 comments
The Most Important Page On Your Website

There is no denying that having a solid website is critical for success in building your online business. Not only does it represent you and your message for so many to see – it allows you to attract new visitors and gives you a tremendous opportunity to convert those visitors into leads. Having a “client […]

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Make More Money With A Responsive Email List

July 18, 2011 6 comments
Make More Money With A Responsive Email List

My most recent product launch taught me a lot about my list. And, as one of subscribers or readers, I thought I’d share what I learned so you can perhaps learn something as well for your online business. I share some important ideas and strategies about how to condition your email list to ‘respond’ to […]

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Do You Know The Chain of Online Marketing?

June 29, 2011 20 comments
Do You Know The Chain of Online Marketing?

As marketers we are sometimes perplexed why a particular program or product is not selling. We created a great offer, wrote the sales page, sent the emails and people are just not buying. What went wrong? Was it the offer or the sales copy or the emails? We scratch our heads and wonder why. Well, […]

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Twitter Secrets Revealed

June 3, 2011 4 comments
Twitter Secrets Revealed

Twitter just announced a brand-new feature that I wanted to make sure you knew about. It allows people to have 1-click access to follow you on Twitter directly from your website – which is a huge benefit for building your following with your network and establishing a great social media presence using Twitter. You can […]

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Strike Them While The Iron Is Hot

May 25, 2011 3 comments
Strike Them While The Iron Is Hot

Strike is a little bit of a harsh word for the concept I describe here but I think the phrase, “strike them while the iron is hot” applies most definitely. The word is not overly “authentic” – but the topic is extremely authentic and important in developing an amazing “first-impression” with your newly added leads. […]

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What Is The Real Value Of Your List?

May 11, 2011 8 comments
What Is The Real Value Of Your List?

People talk about list size all the time. The myth out there is the bigger list – the bigger the revenue. As we know, that’s really not the case. A smaller and more authentic list can yield massive revenues than a much larger and less responsive list. It all comes down to the value you […]

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Pay Attention To Every Detail When You Market Online

May 5, 2011 0 comments
Pay Attention To Every Detail When You Market Online

In online marketing, every detail matters. I mean EVERY detail. It matters in order to get a response. If you don’t want a response with your online marketing – it’s like not wanting to build your list; or not wanting to build a relationship with your list; or not wanting to convert prospects into paying […]

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Generate More Profits (and serve your clients) with an Authentic Upsell

April 27, 2011 0 comments
Generate More Profits (and serve your clients) with an Authentic Upsell

According to the online site dictionary.com, the word “upsell” is defined as the following: “To try to persuade a customer to buy a more expensive item or to buy a related additional product at a discount.” But, I have a new term to consider: authentic upsell. Sounds ironic, doesn’t it? Is there even such a […]

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