Business Growth

Strike Them While The Iron Is Hot

May 25, 2011 3 comments
Strike Them While The Iron Is Hot

Strike is a little bit of a harsh word for the concept I describe here but I think the phrase, “strike them while the iron is hot” applies most definitely. The word is not overly “authentic” – but the topic is extremely authentic and important in developing an amazing “first-impression” with your newly added leads. […]

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What Is The Real Value Of Your List?

May 11, 2011 8 comments
What Is The Real Value Of Your List?

People talk about list size all the time. The myth out there is the bigger list – the bigger the revenue. As we know, that’s really not the case. A smaller and more authentic list can yield massive revenues than a much larger and less responsive list. It all comes down to the value you […]

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Pay Attention To Every Detail When You Market Online

May 5, 2011 0 comments
Pay Attention To Every Detail When You Market Online

In online marketing, every detail matters. I mean EVERY detail. It matters in order to get a response. If you don’t want a response with your online marketing – it’s like not wanting to build your list; or not wanting to build a relationship with your list; or not wanting to convert prospects into paying […]

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Generate More Profits (and serve your clients) with an Authentic Upsell

April 27, 2011 0 comments
Generate More Profits (and serve your clients) with an Authentic Upsell

According to the online site dictionary.com, the word “upsell” is defined as the following: “To try to persuade a customer to buy a more expensive item or to buy a related additional product at a discount.” But, I have a new term to consider: authentic upsell. Sounds ironic, doesn’t it? Is there even such a […]

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Setup a Rock-Solid Sequence to Build Your List

April 20, 2011 0 comments
Setup a Rock-Solid Sequence to Build Your List

Often times we overlook the basics when it comes to list building. We (and me included) get distracted by all the bright-shiny-objects out there that we overlook the tried-and-true methods of consistently and systematically building your list. Simple things like “setting up the steps” we take for granted – when those are the factors that […]

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What Is The Temperature Of Your Traffic?

March 30, 2011 1 comment
What Is The Temperature Of Your Traffic?

In order to effectively and consistently build your list, you need to understand where your leads are coming from. With all the different traffic sources out there as well strategies to authentically bring leads back to your site to join your list, the idea of treating the source of leads differently based on their source […]

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Don’t Let Your Prospects Abandon You

March 23, 2011 4 comments
Don't Let Your Prospects Abandon You

This is a very simple lesson in increasing your conversion for online sales. Who doesn’t want that? It’s a very simple process I learned a few years ago to dramatically help increase the likelihood that your prospect will actually finish what they have committed to buy – so you get more product sales and revenues […]

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Mix Up Your Email Format To Get A Response

March 9, 2011 2 comments
Mix Up Your Email Format To Get A Response

When sending emails to the people on your list, are you just a “sender” or a “marketer?” You may be wondering what the difference is – and let me explain. Too many times people just send emails. And the emails always look the same as the last one with the same format, style, etc. It’s […]

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Send An Email And Get A New Client

March 2, 2011 18 comments
Send An Email And Get A New Client

I want to share an amazingly powerful and simple email strategy I’ve personally used and shared with my private students to quickly and authentically get new clients. Now, this strategy doesn’t always get you a new client – but it does present an automated opportunity for you to have a qualified prospect on the phone […]

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Lights, Camera… Be You!

February 9, 2011 4 comments
Lights, Camera… Be You!

I see it too many times. And, perhaps you have too. You know someone too well for him or her to be doing video this way. They have a certain personality in person – but when they’re in front of the camera for online video – it’s totally different. It’s like a bait and switch […]

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