Email List Building – Media, Publicity and Public Relations

In this video, you will discover:

  • How to use offline tools such as radio, tv, newspapers and magazines to get your message out there
  • How using media can increase your visibility and credibility instantaneously
  • Why writing for anyone who will have you is worth the time and effort – so you can build your email list and make more money
  • How to share your knowledge for free and always lure the reader or viewer back to your website to your IFO
  • How to use press releases and other print outlets to boost awareness about your website and build your email list
  • Why it’s your duty to get your message out there and reach the people who need you
  • How to become omnipresent and build your platform to reach more people and build your email list


Email List Building – Joint Ventures and Strategic Alliances

In this video, you will discover:

  • Why joint ventures and strategic alliances is the #1 and best strategy for easily and quickly building your email subscriber list
  • How to leverage your existing relationships (and create new ones) to establish effective partnerships to multiply your list building efforts
  • How to “complement” and not “compete” with your promotional partners to build your list
  • Examples of how to set up joint ventures using very simple-to-implement interviews
  • How podcasts can recycle and repurpose your content to get your message out there and build your email list


Email List Building – Pay-Per-Click Advertising

In this video, you will discover:

  • Why pay-per-click advertising is the most overlooked yet powerful email list building strategy available today
  • The dollar amount that you are willing to pay for a new client and how to turn that into a profit
  • The simple formula that proves why paid advertising to build your email list virtually guarantees a return on your investment
  • The opportunity to leverage Google Adwords and Facebook Advertising to showcase your website to build your email list
  • The distinction between organic and paid search results on Google and how to get seen
  • The fastest path to get found online and how to generate more clicks to your website to build your list
  • Why Facebook admits that you have to pay for your fans to see your posts (and how to do it)
  • 3 examples of Facebook advertising campaigns to build your fan page or your email list
  • How to tap into the advanced targeting options available on Facebook to show your ad to the exact client you want to attract
  • 6 examples of Facebook advertising you can start implementing today


Email List Building – Content Marketing

In this video, you will discover:

  • Why content marketing is more relevant today than it was less than 12 months ago
  • How to get your high-value content to cut through the clutter and get noticed
  • How to post the content on your blog and post it on social media for recycling and repurposing
  • 6 steps for posting content online to get traffic and get leads
  • How to generate compelling content using video, audio and text
  • How to leverage social proof and credibility of your content to build your email list
  • The most important part of your content that compels visitors to optin to your email list
  • The magic bullet that gets your content ranked on page one of Google
  • 5 ways to share your content on social media to get even more visibility and awareness


Email List Building – Email Marketing

In this video, you will discover the following:

  • Is email really dead?
  • How to make email marketing work for you so you can make more money
  • Why it’s a big mistake to avoid email marketing and rely just on social media
  • How to leverage social media to build your email list
  • How to create a consistent and frequent email newsletter to build trust and drive more sales
  • The model of a proven email newsletter that attracts clients and generates revenue
  • Step-by-step the Client Attraction ezine so you can do the same
  • How to develop a stay-in-touch marketing campaign with your email newsletter
  • How to segment your email subscribers using email marketing sequences
  • The secret formula of the Client Attraction free audio CD email sequence that generates sales
  • A simple 2-step formula to increase conversion by 25% and allows you to gather physical mailing address for direct mail campaigns
  • How to be authentic in your email marketing follow-up to attract more ideal, high-paying clients

This video is a sneak-peek into thirteen cutting-edge email list building strategies I will share as part of my 3-day live event happening this August – the Internet Marketing Intensive.

Registration is close to 70% full – register here ->http://internetmarketingintensiveevent.com/.

Introduction to Multiplying Your Message and Building an Email Subscriber List…

In this video, you will discover the following:

  • That to reach more ideal clients with your message, you have to multiply your reach.
  • You need a big platform – the vehicle – to share your message.
  • The most valuable and lucrative component of your platform is your email subscriber list.
  • It’s about the quality of the list, not just the quantity.
  • The tipping point in email list building for massive results and sales…
  • It’s not all about the sale… it’s about building a valuable and enjoyable relationship with each and every email subscriber.

This video is a sneak-peek into thirteen cutting-edge email list building strategies I will share as part of my 3-day live event happening this August – the Internet Marketing Intensive.

Registration is close to 65% full – register here ->http://internetmarketingintensiveevent.com/.

How to Stop Wasting Time

I’ve come to the conclusion that wasting time is the biggest obstacle for entrepreneurs in getting things done.

You don’t get results from things you don’t implement – and these four time wasters are the biggest culprits.

We all react to them and they fill the time we could be doing other things that are more productive and valuable.

Now I’m not bashing the usefulness of the four time-wasters below. But, consider it from the point of view that these are interruptions that not only take away our time from being productive and implementing, but also distract us where it adds even more time to get back on task and focused.

Here goes:

Email

You guessed it. We all fall for the trap. First thing in the morning you login and check email. Then, next thing you know one email pops up after the other and you’re in there for hours. Plus, if you’re using a browser-based email program like gMail, it’s always open. And here come all the different emails with different ideas, messages, videos, etc. Most of them lead us to the Internet where we go further and further into wasting time. It gets you into reacting to all the other email related items.

Kick the habit strategy: Check at planned times each day and only spend allocated time like 30 minutes at 9am 1pm and 5pm. Use an online tool for managing email like http://emailga.me/.

Telephone

It starts ringing and it can never stop. But, most often it’s checking messages and returning phone calls. It’s the same idea as email (reacting, not being proactive) and usually not accomplishing much. If you have pre-arranged phone appointments but other than that – why would you ever answer an unplanned telephone call? Maybe it’s a referral – but schedule it so you’re not interrupted.

Kick the habit strategy: Don’t answer the phone unless it’s scheduled and have someone else check voice messages and send you the summary. Ask them to schedule a time-block on your calendar where you make return phone calls each day.

People

This especially applies if you work in an office environment. People “just popping in” with questions, conversation or ongoing chitchat that can drag on for quite some time that constantly interrupts you. Often times we get caught up in about talking about things that are not really valuable conversation. It doesn’t mean be a hermit – but it is a major distraction.

Kick the habit strategy: If you’re working with other co-workers, implement “quiet-time” hours each day in the office where say from 10am-12pm and 1pm-4pm is just for quiet productive time. The time outside that block is for meetings, discussions, talking, etc.

Thoughts

Your mind runs all over the place as entrepreneurs. Let’s face it – we’re all guilty of loving the “bright shiny object” and it always distracts us. We’re always thinking of something “else” and that leads into some other different thoughts and ideas that carry you on and on. Focus time is essential.

Kick the habit strategy: Create an environment where you can minimize the “thought distractions.” Perhaps it’s removing all the clutter and stuff in your office or work in a space that has very little distractions where you can sit and really focus without your mind wandering from one idea to the other.

So, it’s time to focus!

Put some of these simple “anti time-wasting” strategies in place and get back to working on the stuff that really matters.

Listen, more of the same is just more of the same – so if you want to change, you’ve got to make a change. It sounds trivial – but it works – and will allow you to focus more and accomplish what you’re truly meant here to do!

Until next time… Learn It, Love It, Live It!

Are Your Emails Worth Reading?

There is a kid’s television show called Blues Clues. It’s about a guy and his pet dog “Blue” that have adventures where they use “clues” to figure out what the dog wants. It’s quite cute.

Ever seen it?

In each episode there is a point at which the main character receives mail from the mailbox. I love it. When it’s “mailtime” – there is an upbeat song and the guy excitedly exclaims “Mailtime!” Then he sings:

“Here’s the mail, it never fails it makes me wanna wag my tail, when it comes I wanna wail MAIL!!!!”

You can check out the actual video here. But, read on for the real juice…

Now, I don’t know about you – but I’ve not been that excited about mail in a LONG time. Not since the day of pen pal letters as a kid.

What about you?

And what about being excited in something so commonplace in today’s world – like email?!

Do your emails generate that type of behavior? Are they exciting? Engaging? Interesting? Do they make people sing and jump up and down?

Probably not.

But, you should be writing emails with that goal in mind.

If not, you’re emails will be like everything else that is out there. BORING!

How do you it?

Here are 6 secrets to writing exciting and interesting emails:

Keep it casual. Write emails like you’re writing to your friends. Not a list of random subscribers who you have no relationship with. Pretend you’re writing an email to your best friend.

Keep it real. No fluff and don’t lie. Tell it like it is and in your own voice. Don’t try to be like anyone else.

Keep it conversational. I don’t know about you, but I respond well on email when the person writing keeps it simple and to the point without a lot of formalities. Try writing the email like you were texting someone – it keeps it open and encourages a response or reply.

Keep it interesting. Write about them – not you. Whether you inject your personality or humor or a certain edge – when you make it interesting for the reader – they’ll obviously read more and be more engaged in what you’re telling them.

Give them a call-to-action. Have a point with your emails – not just ramble on. Have an end goal in mind and write so that the user takes that action. 95% of the people who do email marketing miss and forget the fact that it’s almost ALWAYS about getting the readers to click through to something (a website, video, sales page, etc.)

Give them value. Make it worth their time and effort when reading your emails. You would only expect the same when reading their emails. Make sure they actually want to read your emails and they’ll feel they’re getting value.

Keep these 6 simple tips in mind when writing your emails and your readers will soon react to your emails just like they do on Blues Clues: Mailtime!

Until next time… Learn It, Love It, Live It!

How to Crush It with Facebook Ads

It seems there are a lot of people out there that have a negative view of using pay-per-click advertising to build their list. As I shared in one of my earliest posts – paid advertising is in fact one of the BEST ways to authentically and rapidly build your list with highly qualified and motivated leads. But, you have to be willing to pay.

So, as an Internet marketer, I strongly feel that online ads are an integral part of any marketing campaign.

It’s our duty (and sometimes a challenge) to design ads that catch the user’s attention and get them to click on it. It’s as simple as that.

One of the more popular places where online ads have been growing in popularity is on Facebook. The social networking site has over 750 million users – which demonstrates a massive reach when it comes to offering your services into new markets. Thus, it makes sense that Internet marketers have been using Facebook as another platform (along with Google AdWords) to extend their marketing campaign.

But, there is a catch. What is the success formula for creating an effective Facebook ad? While there is no “magic bullet” that addresses how to design the best converting ad, I provide here a list of guidelines that you can follow when designing your own Facebook ad.

Targeting
This can actually be broken down into two sub-categories: demographics and keyword targeting. It’s always important to consider your market in terms of age and location, so you can focus on delivering your campaign to the right people. Facebook offers so many more targeting options beyond those such as language, education, relationship status, likes and interests.

You can also choose to filter your ads through keywords or interests that can be linked to your ad. With any ad campaign, you can do a little research to find out what keywords best fit you. But, being able to target to specific interests and likes (i.e. other fanpages on Facebook) to target users is very powerful.

Facebook even gives you suggestions on the different type of topics or interest and how large an audience it has based on an interest keyword that you type in. This could be a new way to choose your audience if you want to target them based on their specific interests.

Design
The problem with Google AdWords (although I love them) is they are just plain text. You can’t get really creative with your ads and use compelling and interesting images along with your copy to make your ads really pop. This is where Facebook Ads are killer. You can choose an image for your ad that are going to grab the attention of your target users and use interesting images that are going to make people want to click it! It’s been proven that people will be more inclined to click on ads with a cool picture rather than a plain block of text.

Simplicity
Keep your ads simple. Since you only have so much space to play around with it’s important to come up with a short, yet compelling copy that will catch people’s attention. If you can combine your copy along with your call to action in the ad – then go for it.

Numbers
The statistics for your ads are critical to see how effective the ad you’re running is doing. Information such as impressions (how often your ad is viewed) or conversion (how many times your ad has been clicked) are super important. Not too mention how much money you’ve spent on the ad so you can tweak different elements to make it more effective.

Now that you know – it’s time to start cranking out some Facebook ads! Just make sure you use this list of guidelines.

Until next time… Learn It, Love It, Live It!

Why Unsubscribers Are Good For You

You are probably thinking… “What?!”

Wondering why I would say people who opt out of your list is a good thing? Read on…

People lose interest. When someone joined your list they were excited and motivated to find out more about you and what you had to offer. It’s very difficult to sustain that level of engagement over time. Even if you’re cranking out excellent content and value consistently – some people just lose interest and move on. Nothing you can do about it. The longer the time, the more likely they will lose interest and eventually decide to opt out.

Be OK with that…

People opt out after a period of time with consistent non-activity. We all do it. We scan our email inbox or folders and decide to ourselves if we want to stay on that list… or not. It’s like spring cleaning or going through your closet and tossing what you don’t need and keeping what you do. The longer the stuff lingers in the closet or attic – the more likely it will get tossed. People view your list in the same way. We all have to try and rise above the clutter and remain front and center. Over time if we don’t meet our end of the bargain – they’re likely to opt out like last years jeans.

Be OK with that…

It’s time to wake up and smell the coffee. People opt out for a reason. It’s our job reason to have the awareness as to why they do opt out and figure out what can be done differently to avoid more people leaving in the future. Been through an extensive launch with a lot of “sales” and “pitch” emails? – you’re opt out rate will for sure increase to an extent. Starting to slack and not churn out the solid content that your subscribers are traditionally used to? Get back on it and whip it into shape. People who opt out should be seen like a red flag that something is not right – and you need to address it the best you can.

Be OK with that…

Focus on gaining the new people. The rate of people who unsubscribe is all relative to the number of new people who join your list. Focus on that and it will make the reality of people unsubscribing easy to deal with. Don’t look at your unsubscribe numbers -focus on the overall list size. People will leave your list at some point.

Be OK with that…

I’m happy when people opt out because then it cleans up my list and I can rely on more realistic and truthful statistics and analytics like open rates and click-through-rates. Dormant subscribers who never opt out (and never read your emails) are just skewing your numbers. I say “you know where the door is, leave whenever you want to…”

Be OK with that…

As a result of this – try not to focus on the numbers of your list. Focus on the conversation with your list. Write to one person (not the full list) and you’re more likely to not only keep them around longer – but open and read your emails (which is the idea here, right?)

Listen – the moral of the lesson is this: If people on your list are not opening your emails – why would you want them on your list? Chances are if these people are not opening or reading your emails – they’re not going to buy anyway.

And, with the new social media platforms out there like Facebook and Twitter (and many more) people can easily get your content and value in other places – not just email. My thought is if they move away from email – perhaps they’re moving onto an alternative platform to get my content like my Twitter updates or Facebook status.

Perhaps they’re no longer your ideal client – so be happy they moved on. Say to yourself… “I’m not their teacher. That’s totally cool.”

Until next time… Learn It, Love It, Live It!