The Skinny on Google+

The Skinny on Google+In case you haven’t noticed, there’s a new kid on the social media block. And our friendly online giant, Google, brings it to us.

I’ve had a lot of questions about Google+ ranging from how to use it and is it worth paying attention to. Many people out there are calling it the “Facebook Killer” but I don’t see it like that. The social media landscape is vast and varied enough that there is (currently) enough room for another player in the game. I say – bring it on! Google is obviously a HUGE player in the online world so anything they do – you pretty much HAVE TO pay attention to it.

Google+ is offered on practically all Google products (Gmail, Google.com, Google Docs, etc.), and its adoption is spreading quickly. I heard recently it attracted more than 10 million user registrations in the first two weeks (more than Facebook or Twitter during their initial launch phase.)

But, as a marketer – what do you need to know? What’s the lowdown on Google+ to help you with marketing and your online presence?

Well, here’s what you need to know as this new player starts to emerge.

In a nutshell, Google+ enables real-time updates (like Twitter) and lets you stay in touch with “circles” of friends (similar to Facebook, but with easier options for creating and viewing groups). You can also check into places with it (like FourSquare).

So, what’s in it for us marketers? Although Google+ is still relatively new, we can already see what it has as potential from a marketing perspective.

+1 Feature. Similar to Facebook Like – it allows you to promote and share webpages and content online by ‘+1’ the page. So, many marketers have already started to add Google’s “+1” feature to content pages and websites. That means more user engagement for you from your website visitors and another method for people to spread the content and get the word out.

SEO. Just like with any other method of social promotion, the more +1’s your content gets, the more likely Google will consider the topic relevant to those search terms. It’s a recent SEO trend, which relies more on recommendations and people suggesting relevant content as opposed to “black and white” marketing strategies to get your content on the top pages of Google. So, over time Google will factor +1 scores into its search algorithm. When you write about a subject on Google+ and your circle (friends) Google that subject, your comments and links are displayed on page on of Google.

User Intelligence. The more you use Google+, the smarter the platform gets as recognizing your usage and recommending items in your News Feed. You’ll start seeing increasingly relevant updates and content coming from within your network – meaning users most interested in what you have to say will find your content more easily, and will be more likely to refer to it and share it.

Influence. Google+ is another way for users to share what they’re reading and watching. Right now, the people on Google+ are people – it’s not available to companies or brands yet. So, the early adopters and users of this platform are able to establish the trend and how interactive the platform is with their network. So, the biggest influencers on Google+ will become the most active and influential sharers of content.

Even though Google+ is just starting out, its reach and ease of use make its implications for online marketers worth consideration. Join today and stay tuned to see where it goes!

Here’s an amazing secret to use Google as a marketer:

+1 notices are posted in everyone’s Gmail inbox – meaning if you +1 something it has the potential to show up right in someone’s Gmail inbox – which is where they are spending most of their time anyway – in EMAIL. This point alone makes Google+ a must for any marketer.

Until next time… Learn It, Love It, Live it!

p.s. Check me out on Google+ here. http://gplus.to/derekf and check out http://gplus.to to get your own customized Google+ URL.

Mobile Internet Marketing Secrets Revealed

This is the second part of my two-part article I’m sharing about how to start the new year off with a bang – for your authentic Internet marketing. With all the bells and whistles out there, it sometimes is confusing and overwhelming to choose which tools, systems and applications to use to help market your business online.

In this article, I will share some of my best “mobile” tools and applications for helping you market your business online. Looking for other Internet Marketing secrets? Check out my previous blog post here.

 
Google Voice

I setup a free account on Google Voice over two years ago and have been using it ever since. Think of the power and ease of use of Gmail along with your mobile phone. Got a wireless signal? Use Google Voice to make ridiculously low priced international calls. And, I love the transcribe feature via email. I setup my home phone to forward to my Google Voice so all the messages are transcribed and sent to me via email as opposed to having to take the time to dial in, press commands, listen, etc.
 
GoDaddy

Really? GoDaddy as a favorite mobile app? With the hundreds (yes, hundreds) of URL’s we own across Client Attraction and Derek Fredrickson, I use this nifty mobile app all the time to search, buy, bid and manage all of our websites and URL’s. Got an idea for a new URL and don’t want to risk the chance of missing buying it? Why wait? GoDaddy allows me to buy and bid on the URL’s right from my mobile phone.
 
LogMeIn

Got a file on your computer at home and can’t send it to the person you’re standing next to? I use the mobile app from LogMeIn to access my remote computer and easily execute commands and perform tasks as if I was right there. It’s very efficient and helpful in cases when I’m doing tasks or activities from my main computer when I’m traveling and can still access them remotely. Hint: I also use Dropbox to help manage online file access so I can access any file from any computer without having to share or email files back and forth
 
iPhone

Ok, this is where I might hurt some people’s feelings. I’m a big Mac guy – with everything. I have the pods to the phones to the TV’s and of course the computers – all Apple. So, I could not list my best online mobile apps for 2011 and not give credit to the platform that makes it all possible which is the iPhone. It’s just all around fantastic for so much of running my business and allowing me to stay connected with my network.
 
Ping.fm

Ping is my favorite online mobile app. I use it in two ways. One, I setup my mobile phone number with Ping.fm so I can use the service from my phone like sending text messages. Short, sweet and simple. I don’t need to login to a site or anything like that. Just open my text messenger app on my iPhone and start typing away. Second, I have my Facebook and Twitter account linked to Ping.fm so I only use this service when I want an update sent to both Facebook AND Twitter. Else, I will just use the Twitter iPhone app (see below).
 
Twitter iPhone

I tried all the others out there (Tweetie, Twitteralator, EchoFon, HootSuite, etc.) and this is by far my favorite. If they ONLY supported timed tweets (setup a tweet for delayed posting) it would be the end-all-be-all. It’s very user friendly and intuitive and supports all Twitter functions you need in a simple interface. I use it all the time to repost my favorite tweets (blog posts) to get more people on my list. It’s very effective.
 
Facebook iPhone

How can you run an online business and not be using the Facebook iPhone app is beyond me. It’s by far the best out there – and really the only game in town. Not only do I use it to stay connected to my Facebook friends, but also I use it for posting photos and status updates on my Facebook fanpage. Hint: Did you know you could post a photo with a comment directly to your fanpage from the Facebook iPhone app? It’s really cool. Just click the small camera icon from the status update section on your fanpage and then click the “Upload a caption” before you upload the photo – presto!
 
Pixelpipe
My secret weapon, revealed! I use this photo-sharing app for sharing my photos on both Twitter and Facebook. And, I’ve set it up so when it posts to Facebook – it posts as an actual photo – not just a link to a photo from my status update. It goes right into my Mobile Photos folder. You have to setup your services first on their website (I setup Twitpic to feed Twitter and Facebook separately) so when I upload a photo from my iPhone to the Pixelpipe service – it streams it out to both (as a picture) simultaneously.
 
There you have it! My best mobile tips and secrets for 2011 – I hope you enjoyed it!

Until Next Time… Learn It, Love It, Live It!

Internet Marketing Secrets Revealed

This is the first part of a two-part article I’m sharing about how to start the new year off with a bang – for your authentic Internet marketing. With all the bells and whistles out there, it sometimes can be confusing and overwhelming to choose which tools, systems and applications to use to help market your business online.

In this article, I will share some of my best tools and applications for helping you market your business online. In the next section to be revealed next week, I will share some of my personal best practices and best tricks for productivity, marketing and running a successful online business.


Evernote

Evernote is an online and desktop based organizing tool for all your notes, ideas, to-do lists, etc. Consider it a place for a brain dump of all the ideas and ‘stuff’ in your head so you can clearly and effectively organize your thoughts. I use it for ideas for blog posts, notes, to do lists, etc. It automatically syncs to an online website so I can login from virtually anywhere (including my cell phone) and edit, add, update my notes and to do lists. I can organize them using folders and categories so it’s all-together. I’m a big fan of using this over notepads or post notes because I never risk losing all my notes or ideas and I can access it from anywhere.


Tweetdeck

This is the ideal Twitter application for your desktop. Tweetdeck is a column-based view of tweets, replies, messages, and lists. You can create custom notifications of visual or sound alerts can notify you when certain tweets or messages are posted. It supports full integration with Facebook for both your personal profile as well as your fanpage. You can setup timed tweets to be broadcast at certain dates and times in case you’re not available to tweet at that time. And lastly, it syncs with your Twitter account for your Twitter lists and saved searches so you can keep a close tab on all the activity for everything you want to stay connected to on Twitter.


Google Reader

This is my hidden gem for productivity, marketing and content. I’m a HUGE fan of blogs and subscribing to some of the best marketing blogs out there. I don’t read newspapers or magazines or watch the news because I read it all online using their RSS feeds in Google Reader. In Reader, you can organize your blogs using folders to categorize the subscriptions. I use Google Reader as a way to consolidate and view all of that content together – and use it for not only my own content and ideas – but also to instantaneously share it with my followers on both Twitter and Facebook. The trick here is to use an application with Google Reader called “Google2Tweet.” You can find it at http://reader2twitter.appspot.com. You can link in your Twitter account so while you’re reading your blog articles on Google Reader you can easily click the “Share” button and immediately share this article on your Twitter account. See below as an example:


Google Alerts

I use this tool from Google to monitor and track certain keyword phrases that pertain to my niche. I have alerts for not only my name “Derek Fredrickson” but also for “authentic internet marketing” and other derivations of that phrase. I then add the RSS feeds for these searches in my Google Reader account so I can view the alerts along with everything else I need to monitor.


Twitter Search

This is like Google Alerts but for Twitter. There is always a conversation happening on Twitter for your market and you want to be a part of it. Twitter Search allows you to save custom searches and then create RSS feeds for those and feed it into your Google Reader account to view and monitor along with Google Alerts and your blogs. Thus, Google Reader becomes like the hub for all your content and information online for the market you are a part of.


Gmail

Gmail is hands down the best email client out there – bar none. If you’re not using Gmail for your email – I’d recommend consider switching as soon as possible. The benefits are simple but obviously a big help. Online access anywhere; tons of storage; very intuitive and user friendly; simple search and filter options to help organize all the emails you receive, etc. Of course it’s free and you can easily setup your own custom email (i.e. firstname@mybusiness.com) right through Gmail in minutes. You can also purchase for $20 an application called Mailplane which is great as a desktop client of Gmail and seems to be a bit quicker and easier to navigate than having to use the Gmail website in a web browser.


Google Calendar

This calendar application is the best. Easy to use and setup – and allows you to efficiently and effectively share your calendar with members of your team and grant permission based access depending on what they need (read access, read/write access, etc.) Color coding helps manage tons of different calendars and all the essential elements are there in terms of recurring appointments, inviting members to appointments, various reminders as well as a simple daily agenda email that is really helpful.

That’s a good start for now! I will share more applications and tools in the next article as well as some of the best mobile applications out there to help you stay connected and delivering great content to your network!

Until Next Time… Learn It, Love It, Live It!

What tools and applications from the my list above can you start to apply to your online business? They will help you create more content and connect with your prospects more so you can build your list and get more clients. Consider implementing some (if not all of these) before 2011 to help you start the new year off right!

Interested in finding out more about my internet marketing secrets and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Lets Talk ABC of SEO

I get this question all the time from clients and people I work with. “Derek, what exactly is SEO, why do I need it and how does it work. More importantly, what specifically do I need to do about SEO?

Well, let me explain it in very simple and easy to understand language so you can incorporate the right SEO strategy online for your business that will help you authentically build your list and get more clients.

What is Search Engine Optimization (SEO)?

Simply put, SEO is the process of optimizing your website by improving the internal (behind-the-scenes web techy stuff) and the external (web content, pages, images, etc.) setup in order to increase traffic to your site from search engines like Google.

Why does my website need SEO?

The big commercial search engines – Google, Bing, AOL and Yahoo, drive a lot of web traffic. If your site cannot be easily found by search engines or your content cannot be put into their database, you miss out on an incredible opportunity available to websites who appear in the search engine results for the keywords you want to be associated with. As a result, less people who want to have what you have will be visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all people online.

How does SEO work?

Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry huge value. These “keywords” dictate what sites the search engines deem worthy of appearing in the results. To do that, search engines really have four main functions – crawling, building an index, determining relevancy & rankings and providing results. Crawling and indexing the zillions of documents, pages, files, news, videos and media on the Internet – and – providing answers to user search queries, through lists of relevant sites / pages via search results and rankings.

What do I do about SEO?

It comes down to doing what I call the ABC’s of SEO.

A is for Architecture

The architecture of your site is critical for SEO success. And, I don’t mean having tons of funky widgets and menu options on your site with flashy design or cool features. Your site needs to have the right framework – like a solid design and well-implemented architecture (i.e. like a house) to support the content and links within the site.

Think of the site like a house where the rooms, stairs and other internal parts of the house require a solid foundation – floors, walls, wiring, mechanics, etc. Without a solid internal architecture, the house (i.e. your site) won’t support it. Equally as important is the external architecture of the house to support the roof, siding, doors, windows, etc. The architecture matters on both the inside and outside.

B is for Back links

The more your site and individual pages are referenced by other sites – the more “back links” you have and the more the search engines will favor your site. It’s basically like other sites giving your site the “thumbs up” indicating they recommend or endorse your site.

One of the best ways to get back links is by submitting your articles to article directory sites like ezinearticles.com and submityourarticle.com. These are well respected and well known article directories. As a result, the search engines will “listen” to their recommendations based on the articles submitted on their site and linking back to your site and content. (Tip – always have a call to action at the end of your article to refer people back to your site so they can opt-in to your list!)

C is for Content

Any site won’t really amount for much in terms of SEO unless it provides good content. The content has to be keyword “rich” for the search terms you want to appear for and be extremely relevant and valuable for your visitors. Be sure to include the keyword terms and phrases in your content that would be relevant and valuable for your visitors.

For example, if you portray your site to be all about “skiing” in terms of the URL, site name and page names, etc. and you only talk about “underwater basket weaving” and nothing about skiing, people will click on your site and then click away. This tells the search engines your site is not providing useful content or relevant information for what it portrays to be providing. You have to provide high-content and high-value information using very useful and authentic content.

Follow these ABC’s of SEO and you’ll be on your way to improving the rankings of your site in the search engines and as a result – improving your authentic online marketing to build your list and get more clients!

Until next time… Learn It, Love It, Live It!

Your Assignment:

Follow my model of the ABC’s of SEO to review what’s in place for your site. [A – Architecture] Do you have a solid architecture in place for your website with the right menu items, images and content? If you’re using a stand-alone website, can you easily change it and update the content with new and fresh information? [B – Back links] I’m a huge believer in a solid article marketing strategy to ensure your high-quality and high-content articles are being distributed and picked up by high-profile article directories which the search engines love. Follow my recommendations for some of the article marketing sites above and ensure you have a call-to-action in each of your articles. [C – Content] You’ve got to put out really excellent content – nothing else. Make sure you’re giving as much as possible in the content you’re putting out – don’t hold back or think you’re giving away too much. I’m a firm believer the better the free content you provide, the better potential clients you will receive.

Interested in finding out more about search engine optimization and other authentic Internet marketing strategies to help grow your online business? The Authentic List Building Coaching program can show you exactly how you can authentically add up to 1,000 new qualified prospects to your business each month. People who really “get” your message and are eager and ready to become your client or buy your products. And, you could do this authentically, quickly and consistently, without being spammy or icky, but just by being you. How would that make a difference in your life? I created this one-of-a-kind program to personally walk you through the same secrets we used (and continue to use daily) to add over 1,000 highly targeted and qualified leads to our list each month for the last 12 months. To see the presentation I created for you about authentic list building principles [IMPORTANT VIDEO], go here.

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

You Must Convert In All The Right Places

In my last article I talked about the importance of writing compelling email subject lines that will help get you clients by having your subscribers open more of your emails. It’s really the very first step as part of an overall and ongoing conversion process with your list. After a prospect decides to take your IFO (irresistible free offer) and join your list, the conversion process is nowhere near complete. It’s actually just beginning.

Throughout the life cycle of the people on your list, there are countless opportunities for bettering your conversion. By bettering your conversion, you have a higher likelihood of converting more prospects to clients, clients to buyers and buyers into raving fans.

Let’s take a look at some categories where conversion is KEY and how you can improve your online conversion:

Email

As previously mentioned, the email subject is the first indicator of how well your emails will convert by the showing the % of people that are opening and reading your emails. This conversion is known as the “open-rate”. The actual email body – the images, text, URL’S and overall message in your email, convert your email readers into website visitors – by clicking through to your website, sales page or landing page. This conversion is known as the email “click-through-rate”.

Website

Throughout your website, there are numerous factors that influence your overall conversion. And by website conversion it could be how many people sign up for your free teleseminar (i.e. on a landing page) or how many people order your IFO (i.e. on a squeeze page). Both of these conversions are known as “opt-in-rate” and indicate the % of people who visit that page and opt-in to your list.

For more general websites (such as a sales page) there is first and foremost the headline. The headline has to speak to the visitor and grab their attention. It’s usually at the top of the sales page in big and bold letters. Think of it this way – the headline is to a sales page what the email subject is to email. If it’s not interesting or compelling – it won’t necessarily convert and visitors won’t continue in the process.

Next is the sub headline – not as visible as the main headline but in many ways just important.

The actual sales copy gets the most attention and is the overall driving factor that will help conversion. There are so many elements of writing compelling sales copy (I will cover them all in a future post).

Then, you have testimonials – critical for demonstrating the social proof of your product or service and will help converting the skeptics and those wondering if this really works and could it really work for them.

Lastly, there are other minor factors but those can influence overall conversion. These are mostly semantic like format (video vs. text), graphics and images, color, font type, etc.

All of these factors impact the “conversion” rate of your website – what % of visitors who visit ultimately buy.

Now come the actual elements of your product or service that will impact your conversion. The most obvious is price. Priced too high – and people will click away and look elsewhere. Priced too low – you might get a low conversion based on people not feeling the value for your product or service since the price is too low.

The options for payment have a big impact on the conversion. Do you offer an incentive for clients to pay in full? What payment plans do you offer in terms of monthly plans and for how many months?

What about a guarantee? Do you have one in place to help address the objections of those who want to buy but feel more comfortable there is a guarantee? Does it include a refund policy and if so, for how long and what conditions apply? These will also ultimately affect the overall conversion of your product or service.

At the end of the day, you want to address as many of these factors in the most authentic way possible in order to best increase your conversion in all of your online marketing efforts. By authentic I mean the following:

  • Doing things in integrity
  • Building a mutual long term goodwill with your list
  • Becoming their problem solver
  • Giving them good value
  • It’s about the ”feel good”

Focus on these and it will most likely not only help your conversion but your overall authentic internet marketing!

Until next time… Learn It, Love It, Live It!

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Ending The Debate On Single vs. Double Opt-In

I know there is so much debate out there on opt-in. Single opt-in vs. Double opt-in. Which is better? What should I use? Does it matter? I get this question all the time when I coach clients – especially if they are just starting out or migrating from one email marketing platform to another.

So, I wanted to end the debate – here and now.

Now, perhaps you are thinking opt-in is such a trivial of an issue as it pertains to authentic list building. It is basic – but it matters!

In my option, there is a right answer that will end the debate– and I will share my personal view on the matter.

Now, let’s review some facts of single and double opt-in.

Single opt-in
This process requires someone to send a subscription request before the prospect is added to the email list. Supporters strongly believe that it’s the quickest way to build a large list.

Double opt-in
This process requires two requests before the prospect is added to the email list — the initial subscription request, plus a confirmation of the request. Supporters strongly believe that this is the best way to a ‘quality’ list and avoid potential problems.

Now, the pro’s and con’s of both.

Pros of single opt-in

  • No distraction or extra step needed can lead to bigger list. The prospect enters their email address, clicks submit, and immediately they are added to the list.

Cons of single opt-in

  • No verification may impact list integrity. Without verification, you never know each and every prospect that opted-in. There could be spammers or invalid addresses that are not going to be valid when opening or reading your emails.
  • Subscribers may not realize they are on a ‘list’. Prospects may opt-in for a teleseminar thinking it’s a one-time opt-in for an event, and not realized they’ve been added to the main marketing email list. Result? They will most likely opt-out.
  • Difficult to value metrics. With invalid addresses or faulty emails, it’s hard to analyze email metrics such as open rates and readability.

Pros of double opt-in

  • Reduces possibility of SPAM complaints with Internet Service Providers. It’s unlikely someone who has confirmed their subscription to your list will report you as SPAM to their ISP. They will either contact you or simply just opt-out.
  • Cleaner list (removes bad emails and mistypes). The process ensures people are entering their information correctly. Prospect opted-in with a bad email address? They won’t receive confirmation they’ve been added and will most likely opt-in again to ensure they are correctly added to your list.
  • Potentially more responsive. As the list is of higher quality based on the double opt-in process, the readers are more likely to want to click and open your emails – improving your readability and open rates.

Cons of double opt-in

  • May lose subscribers due to user confusion and requiring extra steps in the process. Prospects may not know they need to confirm their subscription. They might not see the notice on the thank you page or see the email asking them to confirm their subscription. As a result, you’re potentially losing out on new leads to your list.

The verdict? Do both!

You can ask (but not require) your new subscribers to confirm their subscription. It’s the best of both worlds. You’re not being limited by the chance of losing unconfirmed subscribers by having double opt-in AND you are allowing subscribers to confirm their subscription immediately after joining (which they wouldn’t be able to do with just single opt-in.)

Here’s an example of how we do it at Client Attraction.

As you can see in the red box, we ask our new subscribers to confirm their subscription after they opt-in. This is the email confirmation someone receives when they opt-in to our Client Attraction ezine list. It’s a very authentic and simple process for new subscribers to follow.

We don’t require it – it’s suggested. And, it has worked well for us by blending a good balance of the pros of both single and double opt-in. Try it, and it will help with authentically building your list!

Until next time… Learn It, Love It, Live It!

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

The Harsh Reality Of Online Traffic (hint, it’s not all created equal)

This article builds on my recent post about tracking the source of your traffic and how that can help you understand more about the leads you’re attracting and the types of visitors to your site. Now, some cold hard facts. The harsh reality about traffic is this: “Not all traffic is created equal.” The source of your traffic will largely dictate the quality of the lead on your list.

The better the source, the better quality of the lead. For example: A direct referral from someone you know (say a past client) vs. dropping your business card in a fishbowl at a trade show. Which do you think will have more chance of building a know-like-trust factor and respond favorably to your content and offers? Obviously, the trusted referral source will yield a higher quality lead. Thus, the  “quality” depends on the source.

What are the best sources for high quality traffic? Here is my own personal view on the best types of traffic by source from high to low. There are obviously dozens out there but I chose the ones I work with my clients on directly the most:

  • Personal Trusted Referral (current and former clients, your ‘unpaid’ sales force)
  • Joint Ventures and Strategic Partners (raving fans and your ‘paid’ sales force)
  • Paid Advertising (prospects who are actively looking and willing to buy)
  • Social Media/Blog/Article Marketing (prospects who are casually looking and possibly interested to buy)

Why is the quality of the lead dependent on the source of traffic? The more hoops a prospect has to jump through in order to join your list, the more qualified they will be. The less hoops, the less qualified.

Take paid advertising (pay-per-click) for example. That prospect has multiple steps to go through before they opt-in to your list.

1.     Go to Google
2.     Search for information / answer / solution
3.     Sees and responds to your ad or offer
4.     Clicks ad
5.     Visits your site to review offer / content
6.     Sees offer and decides to opt-in

Now let’s use the example of social media. That prospect has far less steps to go through before they opt-in to your list.

1.     Sees a tweet / blog post / article
2.     Clicks on call-to-action
3.     Visits your site to review offer / content
4.     Sees offer and decides to opt-in

You might be wondering – why is this important? Answer – focus on the high quality source of traffic! The high quality source of traffic will largely dictate the quality and responsiveness of your list. I like to call this the 80/20 rule. 80% of the people on your list are not your ideal prospects nor will end up as your ideal client/buyer. They are ‘tire-kickers’ (looking only for free information) and often irritated by anything but content. The other 20% of your list are your ideal prospects and will end up as your ideal client/buyer (repeatedly). In the end, it’s all about quality not quantity.

And for authentic internet marketing, building your list is about quality, not quantity. It’s NOT a numbers game. Focus on the high quality of traffic in order to attract the highest quality leads (not the most number of leads). Authentic list building is all about quality – that is a strategy that will pay in the long run.

Until next time… Learn It, Love It, Live It!

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.

Beep! Beep! Where Does Your Traffic Come From?

It’s been a crazy and amazing week in Miami for the Client Attraction Mindset Retreat and then in Toronto for a Strategic Coach session with our mentor, Dan Sullivan. I wanted to get this out on Thursday but all night travel from Toronto and crazy storms in NYC prevented me from helping you with your authentic internet marketing! So, here’s a tip I wanted to share about a fundamental principle for authentic list building that will help you generate more traffic to your website and improve your lead generation.

Traffic is the ‘big kahuna’ for list building. Without traffic, you don’t have leads. And without leads, you won’t have prospects which turn into clients or customers which means – well – you get the point. No business. Traffic is the heart and soul of your business. Knowing that traffic is the cornerstone of list building and without a list you can’t function your business online is essential. Now, listen to my words:

“What you track, grows…”

Meaning, if you track, and I mean consistently and systematically track your lead generation and traffic numbers, they will grow.

You need to track everything. The source of the traffic (online vs. offline; social media vs. blog posts, etc.). Knowing “where” your traffic is coming from is one of the biggest advantages for successful entrepreneurs doing business online. Without knowing the source of your traffic, there is no starting point or reference as to where your leads come from. You don’t know what sources you should concentrate on and prioritize more so than others.

If you’re just starting out online (like I am with my site), find out where every lead came from. Who are they? What site or link did they click on to come to you? Knowing this information is key. Study their names and see if you know them personally or are they new. If they’re new – where did they come from? That source is a good indicator to you where to focus some of your lead generation strategies.

You can use numerous sites and tracking tools like Google Analytics, Bit.ly or Getclicky.com to help you track and study your sources and numbers for traffic generation.

Here’s a quick little assignment to help you along the way and get you thinking more about the “where” of your traffic.

– What are your existing traffic sources?
– Where did your current leads originate?
– Where are new leads coming from?
– Map out your existing traffic sources. What are you missing or not currently doing?
– Setup some online tools to help you systematize your tracking of traffic like Google Analytics. For a brief tutorial to help, click here.

Until next time… Learn It, Love It, Live It!

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Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit www.derekfredrickson.com.