Beep! Beep! Where Does Your Traffic Come From?

September 17, 2010 · 20 comments

It’s been a crazy and amazing week in Miami for the Client Attraction Mindset Retreat and then in Toronto for a Strategic Coach session with our mentor, Dan Sullivan. I wanted to get this out on Thursday but all night travel from Toronto and crazy storms in NYC prevented me from helping you with your authentic internet marketing! So, here’s a tip I wanted to share about a fundamental principle for authentic list building that will help you generate more traffic to your website and improve your lead generation.

Traffic is the ‘big kahuna’ for list building. Without traffic, you don’t have leads. And without leads, you won’t have prospects which turn into clients or customers which means – well – you get the point. No business. Traffic is the heart and soul of your business. Knowing that traffic is the cornerstone of list building and without a list you can’t function your business online is essential. Now, listen to my words:

“What you track, grows…”

Meaning, if you track, and I mean consistently and systematically track your lead generation and traffic numbers, they will grow.

You need to track everything. The source of the traffic (online vs. offline; social media vs. blog posts, etc.). Knowing “where” your traffic is coming from is one of the biggest advantages for successful entrepreneurs doing business online. Without knowing the source of your traffic, there is no starting point or reference as to where your leads come from. You don’t know what sources you should concentrate on and prioritize more so than others.

If you’re just starting out online (like I am with my site), find out where every lead came from. Who are they? What site or link did they click on to come to you? Knowing this information is key. Study their names and see if you know them personally or are they new. If they’re new – where did they come from? That source is a good indicator to you where to focus some of your lead generation strategies.

You can use numerous sites and tracking tools like Google Analytics, or to help you track and study your sources and numbers for traffic generation.

Here’s a quick little assignment to help you along the way and get you thinking more about the “where” of your traffic.

– What are your existing traffic sources?
– Where did your current leads originate?
– Where are new leads coming from?
– Map out your existing traffic sources. What are you missing or not currently doing?
– Setup some online tools to help you systematize your tracking of traffic like Google Analytics. For a brief tutorial to help, click here.

Until next time… Learn It, Love It, Live It!

Want to use this article on your website or your own ezine? No problem! But here is what you MUST include:

Derek Fredrickson, Authentic Internet Marketing Specialist, is founder of the Authentic Internet Marketing System, the proven step-by-step program that shows you exactly how to authentically market your business online, in record time…guaranteed. To get your F.R.E.E. videos and receive his authentic internet marketing articles on attracting more leads and converting more sales online to multiply your current revenues, visit

Free Video Series:
The Secret of “Client Attraction List Building”

If you want to discover how to consistently, easily and immediately add hundreds (if not thousands) of highly targeted, ideal and super-qualified prospects to your email list, each and every month, using proven online marketing strategies that are easy to implement, genuinely authentic and that work – this free video training program is for you.

I respect your privacy. I will NEVER sell, rent or share your email address.

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{ 18 comments… read them below or add one }

Fabienne FredricksonNo Gravatar September 17, 2010 at 4:38 pm

I think we should get the link

What do you think? 😉

Great post, my love.



DerekNo Gravatar September 22, 2010 at 8:39 am

I love it – I’m getting it now!


Shauna HarperNo Gravatar September 17, 2010 at 5:38 pm

LOL, Fabienne’s new URL. Anyway, just discovered your blog Derek. I love how you have combined all your loves into your business (kids, family, skiing, online marketing). This is a great article for every entrepreneur no matter what stage… figuring out where your traffic is coming from is key. Thanks! Looking forward to more posts.


DerekNo Gravatar September 22, 2010 at 8:40 am

Thanks, Shauna! Glad you liked it. And, it is super important for people to understand where your traffic is coming from so you can identify what’s working and what’s not and focus on that – so it grows! Enjoy future posts…


SarahNo Gravatar September 17, 2010 at 5:47 pm

I love this post. I know that you should know where you traffic is coming from but personally I haven’t had time to analyze it. I’ll have Marc check into these great resources. Thanks for sharing this information. Great information for every entrepreneur.


DerekNo Gravatar September 22, 2010 at 8:41 am

Thanks, Sarah. We personally use both Google Analytics and Get Clicky for tracking our traffic. Both are super easy to use and definitely provide some great insight into your traffic sources!


Diane ConklinNo Gravatar September 18, 2010 at 10:37 am

Great information Derek – this is sort of like knowing your numbers in marketing – so very important to know where you traffic and business is coming from so you can make educated decisions about what to continue doing and spending money on and what not to.

Great Stuff!

Diane Conklin


DerekNo Gravatar September 22, 2010 at 8:41 am

So true, Diane! Marketing is often times just about the numbers – as we know from Bill G! It’s important to not lose focus about them else we’re in the dark!


ReneeNo Gravatar September 18, 2010 at 12:56 pm

Thanks Derek for this post! Much needed! I’m just getting started again…starting from scratch…after getting adjusted to be a new mommy. So this is VERY helpful! I definitely need to check out the tutorial. I have Google Analytics but have no idea what it really means. oh boy! 🙂


DerekNo Gravatar September 22, 2010 at 8:44 am

Hi Renee! Welcome back and congrats on the baby! It’s super easy to get some of these basic tools in place and once you’ve set them up once – it’s just like checking numbers each week to see how you’re doing! Enjoy…


Donna ThomasNo Gravatar September 24, 2010 at 9:10 pm

Hi Derek – Congratulations on your new website and inspiring posts. I love how you integrate your 2 interests — skiing and online marketing — and the smooth transition from one to the other. Great job linking your personal and professional passions!


Derek FredricksonNo Gravatar September 25, 2010 at 7:13 am

Thanks, Donna! Glad you like the blog and be sure to check out future posts on marketing and skiing! Aloha…


Reem ShibelNo Gravatar October 4, 2010 at 5:51 pm

Another great post, Derek! So much to learn, so little time. I knew that I needed the authentic list building program.


Barb StuhlemmerNo Gravatar March 1, 2012 at 6:37 pm

Thanks Derek for this reminder. It inspired me to take more action with my tracking and I found some interesting things about about my business. I blogged about it today with reference for everyone to come back and check out this article first.


Derek FredricksonNo Gravatar May 22, 2012 at 4:59 pm

Awesome, Barb! So glad to hear you too quick action like that. Way to go!


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Barb StuhlemmerNo Gravatar March 1, 2012 at 6:39 pm

Sorry Derek I didn’t think the link would publish – it was for your use to find the links coming to you. My apologies for spamming.


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