Are Your Emails Worth Reading?

June 11, 2012 · 7 comments

There is a kid’s television show called Blues Clues. It’s about a guy and his pet dog “Blue” that have adventures where they use “clues” to figure out what the dog wants. It’s quite cute.

Ever seen it?

In each episode there is a point at which the main character receives mail from the mailbox. I love it. When it’s “mailtime” – there is an upbeat song and the guy excitedly exclaims “Mailtime!” Then he sings:

“Here’s the mail, it never fails it makes me wanna wag my tail, when it comes I wanna wail MAIL!!!!”

You can check out the actual video here. But, read on for the real juice…

Now, I don’t know about you – but I’ve not been that excited about mail in a LONG time. Not since the day of pen pal letters as a kid.

What about you?

And what about being excited in something so commonplace in today’s world – like email?!

Do your emails generate that type of behavior? Are they exciting? Engaging? Interesting? Do they make people sing and jump up and down?

Probably not.

But, you should be writing emails with that goal in mind.

If not, you’re emails will be like everything else that is out there. BORING!

How do you it?

Here are 6 secrets to writing exciting and interesting emails:

Keep it casual. Write emails like you’re writing to your friends. Not a list of random subscribers who you have no relationship with. Pretend you’re writing an email to your best friend.

Keep it real. No fluff and don’t lie. Tell it like it is and in your own voice. Don’t try to be like anyone else.

Keep it conversational. I don’t know about you, but I respond well on email when the person writing keeps it simple and to the point without a lot of formalities. Try writing the email like you were texting someone – it keeps it open and encourages a response or reply.

Keep it interesting. Write about them – not you. Whether you inject your personality or humor or a certain edge – when you make it interesting for the reader – they’ll obviously read more and be more engaged in what you’re telling them.

Give them a call-to-action. Have a point with your emails – not just ramble on. Have an end goal in mind and write so that the user takes that action. 95% of the people who do email marketing miss and forget the fact that it’s almost ALWAYS about getting the readers to click through to something (a website, video, sales page, etc.)

Give them value. Make it worth their time and effort when reading your emails. You would only expect the same when reading their emails. Make sure they actually want to read your emails and they’ll feel they’re getting value.

Keep these 6 simple tips in mind when writing your emails and your readers will soon react to your emails just like they do on Blues Clues: Mailtime!

Until next time… Learn It, Love It, Live It!

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{ 7 comments… read them below or add one }

Katrin BainNo Gravatar June 11, 2012 at 3:34 pm

This really made me laugh! But you are of course right. Thanks for sharing. Just writing this weeks newsletter wondering if any of my subscribes is going to wag there tail when they receive it tomorrow:-)

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Derek FredricksonNo Gravatar June 11, 2012 at 3:43 pm

Katrin – so true! And love the perfect timing when writing your newsletter for this week… Thanks so much for the comment and have an awesome day!

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Joyce Nichols-MooreNo Gravatar June 11, 2012 at 5:34 pm

Derek this is so true! And I think I’m going to make my warm letters colorful and fun so people actually look forward to opening them :)

thanks for the tip…see you and Fabienne in NYC next month!

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Derek FredricksonNo Gravatar June 12, 2012 at 9:19 am

Joyce – I love that idea! Any way you can make them more interesting and exciting is worth it… Enjoy and see you in NYC!

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Andrew WooNo Gravatar July 30, 2012 at 10:10 am

Another small pet peeve / tip of mine is for people to use formatting in their emails (i.e. bold, italics, underline, headings, bullets).

People do this all the time in blogs posts, but it goes a long way for emails too.

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Derek FredricksonNo Gravatar July 30, 2012 at 11:34 am

So true, Andrew. Great point…

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peter booNo Gravatar July 17, 2013 at 7:00 am

Hey your website layout is very nice. May I know which theme are you using? Thanks a lot :-)

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