About Derek

An Interview with Derek Fredrickson – Authentic Internet Marketing Specialist

How long have you been doing what you do and how did you get to be the Authentic Internet Marketing Specialist?

I’ve been an entrepreneur since the summer of 2008, when I quit my high 6-figure Wall Street job and joined my wife Fabienne Fredrickson to run ClientAttraction.com. Over the next two years I consumed myself with everything about Internet and Information marketing. I studied courses and programs, attended seminars, participated in private Mastermind meetings with some of the best and brightest in the business. I learned some amazing strategies. But, I noticed something was missing. A lot of the experts out there teaching Internet marketing and list building had an element of in authenticity in their strategies. Their online marketing and list building tactics seemed pretty cool and had some amazing ideas – but it felt more like a “churn and burn” approach as opposed to coming from a place of integrity. I realized that for our own business and our clients with Client Attraction – we wanted to teach more “client attractive” and “authentic” strategies. So, from what I learned, I started to apply some of the key strategies to Client Attraction and made them more authentic – coming from a place of the bond and connection with a prospect or client – and building that long-term relationship focused on the know-like-trust factor. We started to see amazing results.

I then started to work with our private clients on Internet and online marketing. I shared our strategies with them and it felt so congruent and more authentic than anything else that was out there. Again, the results were stellar.

So, I launched Authentic Internet Marketing in the summer of 2010 and began providing weekly high content, high value articles on authentic list building and online marketing.

Who are your clients exactly?

I work with high achieving entrepreneurs who are really good at what they do; however, have never been taught exactly how to leverage the power of the Internet and online marketing to build a responsive and quality list of leads or attract new leads or clients, consistently. They struggle with the systems they need so they ALWAYS can convert prospects to clients and make quantum leaps in their online business. They are struggling with how to generate highly qualified leads to their list every month and are overwhelmed with all the “slick” online marketing strategies out there from social media to video to affiliate marketing. That said, the professions I’ve worked with run the whole gamut from service-based professionals to solo-entrepreneurs to owners of multi-million dollar brick-and-mortar companies.

What happens if you haven’t yet worked with people in my field?

I have worked with plenty of clients in a wide scope of small businesses and “independent” industries. Most likely I have worked with people in your field. Yet, I have to share with you that if I haven’t, you are not at a disadvantage, quite to the contrary. Here’s why: people in your field are probably ALL doing the same things to market their business online to sell more products or attract new clients. I’ll guess this creates a lot of repetition. What my current and former clients have found exceedingly helpful is that I bring an extremely fresh perspective to their online marketing process and give them resources they’d never heard of in their field. Because of this, they stand out in an overcrowded marketplace and are the ones who start selling more products and getting the clients.

How are you different from other “Internet marketers?”

Although we will occasionally touch upon technology or system and other “marketing” related things, you have me as an Authentic Internet Marketing expert and consultant. I ONLY work with entrepreneurs and small business owners. In other words, I don’t consult with people in mid-sized companies or large corporations and I’m not a Jack-of-all-trades-coach. I refer those businesses to other coaches. What that means to you is that I am very focused on anything and everything that works for the entrepreneur. Because my focus is very narrow, what you get with me is no-nonsense, undiluted expertise on what works for small business owners and professionals. I’ve simply become an expert at this stuff and that’s why my clients, groups and customers get great results (and I throw in a healthy dose of compassion, humor and encouragement, which ALWAYS helps!).

I’m also the ONLY expert in a very crowded field of “Internet Marketing Coaches” that teaches purely “authentic” online marketing strategies. I don’t bother with all the fluff out there online that focuses on making a quick buck and places no value on the relationship with a prospect or client.

Best of all – I am very practical and easy to work with. I’m known for over-delivering with my clients and giving them EVERYTHING that I have and much more. I show you step-by-step how to do something so it’s easy to put into place and doesn’t require a technical background or “techy” skill set to implement what we cover and quickly put it into action so you can see immediate results.

For what type of professional is this program NOT going to work?

Please know I’m very selective in who I work with and I cherry-pick my clients, choosing to (gently) turn away people who aren’t suited for my programs and won’t get the results for which they would have signed up for. (It wouldn’t be fair to them.)

My coaching programs are NOT for those who have no money coming in and are absolutely, financially desperate, at least not right away. It’s been my experience that people in financial crisis do not trust the recommendations I give them and do not do the work (probably because they spend so much time worrying about where they are going to get next month’s rent check or mortgage payment.)

If you fall within this category, it’s absolutely OK. We’ve all been in times of financial crisis at one point or another. Do yourself (3) favors:

Get some money coming in with a full-time or part-time job at the very least, and then contact me. This will take the edge off and provide a little more peace of mind. Mostly, it will de-clutter your mind enough to focus on your Internet marketing assignments and the BIG picture. Once you start seeing the clients come in regularly as a result of our work, you can then start reducing the hours you work at that other job and focus on your own business.

Sign up for the free Authentic Internet Marketing tools over email (Click here to subscribe.) The free information will get you started towards your goals until you’re ready to work with me one-on-one.

Be sure to connect with me on Facebook and Twitter – I share a LOT of things to think about.

Doing these three things will really help you get primed for our work. When you’re ready, let’s get in touch and we’ll get you started. (I’m in no rush and will be here when you need me.)

Another type of person I won’t work with (without exception) is the whiner or the chronic skeptic, as well as individuals who consistently make excuses for not getting their assignments done or challenging every aspect of the program. If you are one of these people, I gently and respectfully ask that you not contact me and I hope you understand why. We’ll probably just not work well together and I wouldn’t want you to waste your time or money. Is that fair?

You also must be at least making 6 figures or more in your business. My coaching program requires a serious financial investment and commitment.

What exactly is Authentic Internet Marketing?

Authentic Internet Marketing consists of three main principles that when combined together yield the amazing results you’ve been looking for with your online marketing.

Innovative Marketing – leveraging the power of the Internet and the technologies available to scale and rapidly expand your marketing efforts by building your list, developing automated marketing sequences and converting more prospects to buyers and clients

Valuable Information – providing the best high-content and high-value information you can on your relevant niche or subject matter so you bond with your clients and prospects and focus on developing a long-term relationship that will generate the biggest return on your investment in this connection with the people you serve.

Authenticity – being fully self-expressed and giving your authentic self by building relationships with prospects to build a long term focused relationship and generating an amazing amount of goodwill with your clients and prospects with the know-like-trust factor

Does this really work?

Yes! The result of our work is an authentic approach to marketing your services online that, over time and with your dedication, works consistently to grow your list with ideal prospects; connect with more clients to build your business; and ultimately attract more clients and sell more products online.

What results can I expect?

You can expect to:

  • Generate more leads online
  • Drive more traffic to your website
  • Create compelling offers/freebies to build your list
  • Develop powerful conversion tactics to convert prospects to clients
  • Create retention strategies to consistently sell more products and attract more clients
  • Leverage the power of social media marketing strategies like Facebook, Twitter, YouTube, etc.
  • Create compelling and sales-generating video (for both list building and sales conversion)
  • Launch revenue-generating product and online promotion campaigns
  • Optimize your website for search engine optimization
  • Leverage the power of pay-per-click advertising for lead generation
  • Develop profit-generating membership sites using continuity programs
  • Create popular information products for passive and leveraged-income
  • Automate marketing sequences and follow-up using online marketing sequences and sales funnel conversion
  • Develop long-lasting and powerful joint venture relationships and affiliate marketing using teleseminars or webinars
  • Create a web design for online lead conversion using squeeze and landing pages
  • And so much more!

Can I contact some of your former clients to see what it’s like to work with you?

Yes, I encourage you to! Please go to the Success Stories page and read all of them. See which ones you feel drawn to, either because the person has gotten the results you want to get too, or perhaps because that person is in a similar profession. Then feel free to email or call them and ask what they got from working with me.

How quickly can I expect results?

Obviously, this depends on how long you’ve been in business and how much you put into the assignments that I give you. That said, virtually all clients see results within the first couple of months in the form of adding more leads, converting those leads into new prospects, clients who stay longer, more revenue, turning more prospects into paying clients and more referrals from these clients.

Will I recover the investment I put into this coaching program?

Yes, a resounding Yes! Many clients are excited to report that they were able to cover their investment often with only a few new clients. I want you to stop reading for just one moment to ask yourself, “What is a few new clients worth to me, and what is the average revenue I make from the lifetime of that one client?” Chances are, that amount will more than cover your coaching investment. Most likely, you will make 10 times what you invested in this program in the next 3 years.

What you’re regularly getting with this my coaching is what I call a series of PINGs or AHAs! that will move your business faster than you would on your own. Expect to get a lot of these as well as the resources you’ve been looking for and haven’t found until now. That’s what you’re investing in, results, more revenue, more profit, more clients, not just more “information.”

Derek, based on everything I’ve read and heard about you, I know you’re the one I want to learn from. What are my options for getting started with you?

Congratulations on making a decision for success! I’m happy to work with you to achieve your business goals…

To get started, you can fill out the form below to see how I can help. Direct coaching and private mentorship with me creates the most results BY FAR, as you have me when needed to work directly with you on YOUR business.

OK, how do we get started?

Great! Did you know that one of the most prominent characteristics of successful people is that they take action? They take educated risks, are decisive, take action, and they move forward towards success faster as a direct result of this. It’s a well-known fact these people make decisions based on their gut instinct. So, that being said, since this feels right for you, then go for it.

Here’s what you do: just fill out the form below to get started. If you have any questions, contact us at info@derekfredrickson.com and we’ll be happy to answer any questions you have. I can’t wait to meet you in person or on the phone to get you started!

Until then… Learn It! Love It! Live It!

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