May 2011

Strike Them While The Iron Is Hot

May 25, 2011 3 comments
Strike Them While The Iron Is Hot

Strike is a little bit of a harsh word for the concept I describe here but I think the phrase, “strike them while the iron is hot” applies most definitely. The word is not overly “authentic” – but the topic is extremely authentic and important in developing an amazing “first-impression” with your newly added leads. […]

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Slice and Dice Your List for Better Results

May 18, 2011 7 comments
Slice and Dice Your List for Better Results

There is no disputing the power of email marketing. The ability to write an email, click the “Send” button and communicate to the “’masses” on your list is powerful. Is it almost TOO powerful? Well, if you’re not segmenting your list effectively – you’re marketing to the masses. Not enough marketers take advantage of email […]

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What Is The Real Value Of Your List?

May 11, 2011 8 comments
What Is The Real Value Of Your List?

People talk about list size all the time. The myth out there is the bigger list – the bigger the revenue. As we know, that’s really not the case. A smaller and more authentic list can yield massive revenues than a much larger and less responsive list. It all comes down to the value you […]

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Why Twitter as a Social Media Outlet is Better Than TV

May 7, 2011 15 comments
Why Twitter as a Social Media Outlet is Better Than TV

I’m sitting here at the gate in the Phoenix airport and felt compelled to write a new blog post for two reasons: 1. Demonstrate the power and relevance of Twitter as an outlet for “media.” 2. The blog post allows for more than the 140 characters on Twitter that I need. The TV here has […]

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Pay Attention To Every Detail When You Market Online

May 5, 2011 0 comments
Pay Attention To Every Detail When You Market Online

In online marketing, every detail matters. I mean EVERY detail. It matters in order to get a response. If you don’t want a response with your online marketing – it’s like not wanting to build your list; or not wanting to build a relationship with your list; or not wanting to convert prospects into paying […]

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