February 2011

The Sweet Spot Of The Opt-In

February 23, 2011 7 comments
The Sweet Spot Of The Opt-In

This topic is something I see too often and have never addressed before. So, here it goes. It’s about the opt-in process and how much information you should ask for. So many people overlook this process and as a result the impact is a massive lost opportunity to consistently build their list. In this article […]

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The Online Debate: Blog vs. Website

February 16, 2011 11 comments
The Online Debate: Blog vs. Website

I get this question all the time from clients. Whether they are just starting out and have no online presence or are considering upgrading their online presence – they ask me this question. “Derek, should I use a website or my blog or both? What’s the difference?” It may sound like a basic question – […]

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Lights, Camera… Be You!

February 9, 2011 7 comments
Lights, Camera… Be You!

I see it too many times. And, perhaps you have too. You know someone too well for him or her to be doing video this way. They have a certain personality in person – but when they’re in front of the camera for online video – it’s totally different. It’s like a bait and switch […]

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Set It And Forget It Using Continuity Programs

February 2, 2011 13 comments
Set It And Forget It Using Continuity Programs

I recently had a call with a client who was very excited about the idea of having a membership site. When I asked why, the client indicated that it seemed like a great way to bring in recurring monthly revenue and move away from a one-on-model. I agreed. But, the model she was describing and […]

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