February 23, 2011

This topic is something I see too often and have never addressed before. So, here it goes. It’s about the opt-in process and how much information you should ask for. So many people overlook this process and as a result the impact is a massive lost opportunity to consistently build their list. In this article [...]
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February 16, 2011

I get this question all the time from clients. Whether they are just starting out and have no online presence or are considering upgrading their online presence – they ask me this question. “Derek, should I use a website or my blog or both? What’s the difference?” It may sound like a basic question – [...]
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