12 Best Online Marketing Strategies For 2012

December 29, 2011 · 27 comments

At this time of each year we think about what we accomplished over the last year – and what we want to improve on for the upcoming new year.

From a marketing perspective, it’s easy to get overwhelmed with all new ideas and bright shiny objects out there to pull our attention away from the marketing strategies that matter most – those that will actually improve your business and expand your marketing reach.

So, in honor of the new year – I present to you the 12 best online marketing strategies to focus on for 2012. There could be more – but these are in my opinion the best strategies to bring you quicker to your business goals using online marketing strategies that work.

Don’t choose them all! Focus on the 2 or 3 that you feel could impact your marketing effort the most – and carve out the time and plan for implementing them next year!

  1. Improve your irresistible free offer. Perhaps it’s time to replace that outdated “free report” or “eBook” with an even higher value freebie to offer site visitors. As I referred to in my post about the best freebie out there (read it here) – my favorite is still the Audio CD – which has huge intrinsic value because it’s a physical “thing” and you can capture mailing addresses in addition to just email address.
  2. Launch a new product or program. There is always something you can “launch” whether it’s a new product or program. You can also “re-launch” something you did this year that performed really well. My post shares some great methods for launching a new product or program (read it here.) Think about what you can do differently this time around to make it even more engaging and worthwhile for your audience. Add more bonuses and juicier incentives to help increase sales.
  3. Do a new webinar or teleseminar. Each new year is a great time to host a new topic using either a webinar or teleseminar. It can also be a perfect time to switch up the format and see what works best. Been doing a bunch of teleseminars lately? Try a webinar? Doing just webinars? Try a teleseminar. And, choose a topic that is new to your audience and see what kind of response you receive.
  4. Connect with a new joint venture partner. Have this year be the year you establish a great partnership with a new strategic alliance or joint venture partner. I explained how to do this in my post about joint venture as a great list building strategy (read it here.) Someone that you feel can really pull you and help you in a big way – while you can do the same for them. I always like to think outside the box about who to connect with – and expect something great as a result.
  5. Create an affiliate program. Perhaps this is the year you launch an affiliate program. Affiliates are a great way to spread your message and build your list – while also supporting your sales of products or programs. Pretty much most shopping cart programs (1ShoppingCart, Infusion, etc.) support affiliate programs and are easy to establish.
  6. Update your website / blog. Website looking a bit outdated? Perhaps it’s time to hire a graphic designer for that new logo you’ve been craving or hire a website developer to update your entire site. I shared how important design is when it comes to marketing online in an earlier post (read it here) so don’t skimp on the important details when updating your website. First impressions matter most when designing your website.
  7. Be more active on social media. Are you one of the folks who has a Twitter account but hardly ever uses it? Perhaps you’re wondering exactly what to post on that new Facebook fanpage you created? Have this year be the year you be more “social” on social media. Remember, you can’t be active on these social media sites unless you show up and do the work. My post about being active on social media can help you (read it here.)
  8. Start a pay-per-click advertising campaign. I’m a huge fan of pay-per-click advertising. One of my earlier posts about PPC explains that it’s one of the best and most effective ways to quickly and authentically build your list with highly qualified leads. Whether it’s Google AdWords or Facebook ads – they convert brand new prospects onto your list and you can target very specific groups of people searching what you have to offer. Yes, you gotta pay for the traffic – but – it’s definitely worth it on the long run (I show you how here.)
  9. Add video to your marketing. It’s 2012 and you’re still not using video in your online marketing? It’s time to jump onboard with the most powerful and effective way to connect and build trust online with visitors to your site. With the advances of technology and video equipment costs plummeting – you really have no excuse to do more video and start reaping the benefits immediately. Stuck with where to start and how to do it? My blog post about using YouTube can help you get started (read it here.)
  10. Generate more content. Only posting to your blog once every other week or once a month? This is the year you need to generate a ton more content – way more than you’re even doing now (unless you blog every single day.) Putting out high-content and high-value articles and blog posts is how you get new traffic as well as nurture the existing audience you have on your list. As I referred to in my post about how to get to page one of Google – content is king (read it here.)
  11. Be smart about SEO. Still don’t have a clue about search engine optimization or how it relates to your blog or website? SEO is critical for having massive success online – and can’t be ignored or overlooked anymore. Develop a comprehensive SEO strategy about how to improve your search engine rankings for your best keywords and let’s get to work. Need help on where to start? My blog post about the ABC’s of SEO will help (read it here.)
  12. Email your list more often. Only sending the email newsletter out when you have the time for it? This is the year we get you on a consistent and frequent schedule of emailing your list all this great content you’re now generating. If you’re doing monthly now – consider bi-weekly. Sending the newsletter every other week? Let’s make it happen by sending it weekly. As my earlier post about emailing your list more frequently explains – the more you email your list – the higher your open rates and consumption of your content – which is all good (read it here.)

There you have it! The official 12 best marketing strategies to grow your business with online marketing for 2012.

Please comment below which of these strategies (or others if you have them) you’ll put into place for the near year and let’s make 2012 the best year yet!

Happy New Year!

Until next time… Learn It, Love It, Live It!

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{ 22 comments… read them below or add one }

CariNo Gravatar December 29, 2011 at 3:54 pm

You’re still the master, Derek. :)

Thanks for a well thought out and thoroughly tested list of strategies! I’m going to hang it by my desk and check it twice!

Happy New Year to you, Fabienne, and your whole family!

Cari

Reply

Derek FredricksonNo Gravatar December 31, 2011 at 11:21 am

Awesome to hear, Cari! So glad you liked it. Happy New Year!

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Sarah HathornNo Gravatar December 30, 2011 at 11:46 am

Derek,
Thanks for the great article! I know in working with you we are already implementing so many of these ideas for 2012.

Everyone should work with you because I know you will get them great results by holding them accountable.

Thanks for the great read and I know I am on the right track.

Happy New Year to all of you!
Sarah Hathorn

Reply

Derek FredricksonNo Gravatar December 31, 2011 at 11:04 am

Thanks so much, Sarah! You guys have accomplished so much in 2011 – can’t wait to see what 2012 will bring for you!

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Chanelle CarverNo Gravatar January 6, 2012 at 2:46 pm

Thanks for sharing with us, Derek! I’ve got my three strategies. Truth, I have four but one can’t really be done properly without the other. And, interestingly, I had the four in my head before seeing this post and felt reassured after reading it. Love it when I’m on the same page with you, or at least reading the same chapter. Thank you again!

~Chanelle

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Jim MaciejewskiNo Gravatar March 6, 2012 at 5:37 pm

I will not talk about your competence, the article merely disgusting

Reply

Tina scrieNo Gravatar June 26, 2012 at 11:43 am

Hi Derek,

Good information, thanks.

PS: Regarding the social media, you need to get a G+ account;)

Reply

Derek FredricksonNo Gravatar June 27, 2012 at 12:39 pm

Hi Tina – yes! G+ is definitely in play… I have an account but not much activity yet. Really depends on where your people are hanging out.

Reply

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Search Engine OptimizationNo Gravatar August 26, 2012 at 9:40 pm

Agreed. Most website visitors cannot resist great ebook offers. It is really a great way to attract more people to your website. Nonetheless, you must ensure people can get something useful from it. If it lacks valuable content, you won’t gain people’s trust and they won’t come back anymore.

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Non-profit WebsiteNo Gravatar October 25, 2012 at 12:38 am

you need to do a lots of work for online advertising. first you should work on social networking websites, then blogging, classified ads, create squidoo and hubpages, article, press release all will help to you and your business.

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Jemma TaylorNo Gravatar July 15, 2013 at 3:15 am

But there are people or companies that choose an online marketing agency by the price! Not for the results they have.

Nice post!!

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RustyNo Gravatar August 8, 2013 at 2:46 pm

Great strategies to think about – thanks for sharing Derek. My business has also had great results using OpinionAmp for online marketing. OpinionAmp gets reviews from my real customers and takes those reviews online to the culture and target audience we’re trying to reach with our product. I’ve got nothing but positive things to say about the process – incredible results for my small business.

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